What PHILIBON does

PHILIBON is the premium fruit brand of Boyer SAS, a privately-held French family-owned fruit production and packing company headquartered in Moissac, Tarn-et-Garonne. Founded in 1957 by Claude Boyer as a melon farming operation on the family land originally known as PHALIPUM, the company formally created the PHILIBON brand in 1968 as the commercial identity for its premium fruit portfolio. The company operates a B2B go-to-market model supplying supermarkets, retail chains, and specialty food stores across France and select international markets, with pricing negotiated privately on a quote-based basis. The product range includes melons (the flagship product, sourced from France, Spain, Senegal, Morocco, Guadeloupe, and Martinique), cherries from Moissac, Label Rouge-certified plums, Chasselas de Moissac AOP table grapes (via 70+ local producer partnerships), Clémentine de Corse IGP (17,000–20,000 tonnes annually), and a tropical/exotic fruit line including Victoria pineapple, lychee, passion fruit, and mango sourced from Réunion Island, Madagascar, Peru, Brazil, Mexico, and Cambodia.

The company's underlying production technology is rooted in traditional fruit cultivation enhanced by process innovations. In 2011, Boyer SAS commissioned France's first biomethanization plant to convert fruit sorting waste into biogas energy (partially sold to EDF and partially used to heat seasonal worker housing and pallet-wash water), earning the 2012 'Technologies économes et propres' award. In 2013, PHILIBON became the first French brand to apply laser etching to melons for authenticity verification. The company holds multiple protected designations including AOP Chasselas de Moissac (since 1971), IGP Clémentine de Corse (since 2007), IGP Melon du Quercy, and Label Rouge for plums, alongside GlobalGAP, BIO (organic), and HVE (High Environmental Value) certifications.

PHILIBON generates revenue primarily through wholesale fresh fruit sales to retail and specialty channels, supplemented by minor biogas energy sales to EDF. The company is wholly family-owned with no disclosed institutional investors, operates from a single headquarters in Moissac, employs an estimated 11–50 people, and reports no fundraising activity. Distribution combines direct sales to supermarket chains with company-owned physical storefronts ('Nos Magasins') and brand-building content marketing through recipe content, YouTube (PHILIBON TV), newsletters, and participation in Salon International de l'Agriculture. The business remains privately held with no published revenue figures.

Name

PHILIBON

Legal name

Boyer SAS

Website

https://philibon.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Retailers (445230)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Exotic & Specialty Produce Wholesale (AFAIACAF), Fresh Produce Packaging (IMALAHAE), Specialty & Ethnic Grocery Wholesale (AFAIABAJ)

Keywords

• Fresh fruit production
• Fruit packing and distribution
• Seasonal produce sourcing
• Protected-origin produce
• Fruit waste biomethanization

Headquarters

HQ city

Moissac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh fruit sales: Production and commercialization of premium fresh fruits under PHILIBON brand to retailers and supermarkets
2. Biogas energy sales: Energy produced from biomethanization sold to EDF; heating services for seasonal housing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PHILIBON, the fruit brand of Boyer SAS, produces, packs, and commercializes fresh fruit under its own name for sale through supermarket chains, large retailers, and specialty food stores. Its portfolio includes melons, cherries, plums, grapes, Corsican clementines, exotic fruits, and selected vegetables sourced across France and international growing regions for seasonal and year-round availability.

Product overview

PHILIBON is a premium French fruit brand owned by Boyer SAS, founded in 1957. The company offers a diverse portfolio of high-quality seasonal fruits including Melon (flagship product with IGP Melon du Quercy and organic certifications), Cerise de Moissac, Prune (with Label Rouge), Raisin including Chasselas de Moissac AOP, Clémentine de Corse IGP, Fruits Exotiques (pineapple, litchi, mango, passion fruit from Réunion and tropical regions), and vegetables (green beans, chili, snow peas from Madagascar). The company sources from France, Caribbean, Africa, and globally to provide fruits year-round, with quality certifications including IGP, AOP, Label Rouge, GlobalGAP, BIO, and HVE.

Differentiator

Problem solved

Functional benefit

Products and services

• Melon Philibon PHILIBON's flagship product is grown in several locations, including Quercy, south-eastern France, Moissac, Spain, Senegal, Morocco, Guadeloupe, and Martinique. The range includes IGP Melon du Quercy certification and organic options.
• Cerise de Moissac
• Prune Philibon
• Raisin Philibon (including Chasselas de Moissac AOP)
• Clémentine de Corse IGP
• Fruits Exotiques
• Haricot Vert / Piment / Pois Gourmand

Quantifiable outcome

• First brand to laser-engrave melons for authenticity verification
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• EDFcoreOthersPurchase of biogas energy produced from biomethanization of fruit waste; part of sustainable energy strategy
• GlobalGAP Certification PartnerscoreStrategic or Co-development PartnerCertification partnerships for melon production following GlobalGAP standards across multiple countries (France, Morocco, Spain, Senegal, Guadeloupe, Martinique)
• 70+ Local Grape ProducerscoreStrategic or Co-development PartnerPartnership with over 70 local producers for grape production including Chasselas de Moissac AOP
• Reunion Island Producers (60 producers)coreStrategic or Co-development Partner~60 producers cultivating Victoria pineapple, lychee, passion fruit, mango between 100-600m altitude on volcanic soils

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Dole plc: Global fresh-produce major with multi-continental sourcing across bananas, pineapples, melons and other fruits. Comparable to PHILIBON as a multi-continental producer/packer of branded fresh fruits, but operating at vastly greater scale.
• Bonduelle: Large publicly listed French vegetable and processed-produce company with broad retail and food-service reach. Comparable as a much larger incumbent in French premium produce with overlapping retail customers.
• Chiquita Brands International: Global branded fresh-fruit producer/distributor with multi-continental sourcing and direct retail supply relationships. Comparable as a global branded premium-fruit operator, though at much larger scale.
• Perlim (Bonduelle Group): French fresh fruit brand within the Bonduelle group supplying premium fruits to French supermarkets. Comparable as a similar premium-fruit retailer-facing brand model, though with much larger corporate backing.
• Del Monte Foods: Large branded fresh-produce and canned-fruit company with global sourcing. Comparable as a multi-category branded fruit producer with overlapping categories (pineapple, melon, tropical fruits).

Direct peers

• Compagnie Fruitière: French-headquartered producer and distributor of tropical and exotic fruits (bananas, pineapple, etc.) with operations in Africa and Europe. Closely comparable to PHILIBON in its focus on branded, multi-origin tropical fruit supply to European retailers.
• Capexo: France-based exotic and specialty fruit importer/distributor supplying supermarkets with mangoes, lychees, pineapples and other tropicals. Directly comparable to PHILIBON's exotic fruit business from Réunion, Senegal and South America.
• Florette: French premium fresh produce brand specializing in packaged salads, vegetables and fresh-cut produce, supplying French supermarkets. Comparable as a French branded premium fresh-produce player with strong retail relationships.
• Prince de Bretagne: French cooperative of fruit and vegetable growers marketing premium branded produce to French retail and food service. Comparable to PHILIBON as a France-based premium-producer brand with protected designations and retail-channel focus.

Others

• Saint-Charles International: Perpignan-based European hub for fruit and vegetable import/export, logistics and services. Comparable as an enabling ecosystem participant relevant to PHILIBON's multi-continental fresh-produce distribution, though it operates as a platform rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9jeUsLAs1uG59fkcqBiBCA/videos
• LinkedInlinkedin.com/company/philibon

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHILIBON