What Coldwell Banker Residential Brokerage does

Coldwell Banker Residential Brokerage, operating under the legal entity Coldwell Banker Real Estate LLC, is a US-based real estate brokerage franchise network founded in 1906 in San Francisco. The company operates as part of a hybrid system comprising company-owned brokerage offices (held by a subsidiary of Anywhere Advisors LLC) and independently-owned franchise offices, with affiliated agents functioning as independent contractor sales associates rather than employees. The firm serves residential home buyers and sellers — including first-time buyers, move-up buyers, and a dedicated luxury segment — across 30+ US states (Arizona through Wisconsin, plus Washington D.C.). Revenue is generated through real estate commissions on completed transactions, with affiliated agents retaining the bulk of commission income and paying for brand and system access.

The technology platform centers on ColdwellBankerHomes.com, a consumer-facing web portal aggregating MLS listings searchable by city, state, address, zip, school district, and MLS number. The platform is supplemented by a Home Value Estimator (online valuation tool), a Move Meter location comparison tool, an agent and office search directory, and integrated mortgage pre-approval services. The Coldwell Banker Global Luxury® sub-brand extends the platform to high-value property transactions through a network of 9,000+ certified Luxury Property Specialists across 45 countries. Adjacent services integrated into the platform include home insurance, home warranty (via a partnership with Assurant), and title services.

The go-to-market is sales-led through affiliated independent contractor agents, supported by a self-serve digital channel via the website. Distribution includes state- and city-specific landing pages driving organic search traffic, plus a referral network within the agent base for luxury and geographic coverage. The company is privately held, with no public ticker, no external venture funding disclosed, and no subsidiaries of its own. It supports the Fair Housing Act and Equal Opportunity Act principles as a sector compliance posture.

Name

Coldwell Banker Residential Brokerage

Legal name

Coldwell Banker Real Estate LLC

Website

https://phillipahn.cbintouch.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Coldwell Banker Residential Brokerage is a US residential real estate brokerage franchise founded in 1906, serving home buyers and sellers through affiliated independent agents and the ColdwellBankerHomes.com platform, with operations across 30+ US states and a global luxury sub-brand spanning 45 countries.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buyer services
• MLS property listings
• Luxury home sales
• Real estate agent network

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Real estate agents affiliated with Coldwell Banker are independent contractor sales associates who earn commissions on completed home transactions. The company operates as a franchise network where affiliated agents pay for brand and system access while retaining the majority of their commission income.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coldwell Banker Residential Brokerage operates a residential real estate brokerage franchise network, providing home buying and selling services through affiliated independent contractor agents. The company offers MLS-integrated property search, agent matching, home valuation tools, mortgage pre-approval connections, and a Global Luxury program serving high-value property transactions across the United States and 45 countries.

Product overview

ColdwellBankerHomes.com is a unified consumer-facing real estate platform that aggregates MLS listings and provides end-to-end home buying and selling services. The platform centers on the main ColdwellBankerHomes.com search portal, supported by complementary tools including the Home Value Estimator for property valuation, Move Meter for location comparison, and Mortgage Pre-Approval services. The Coldwell Banker Global Luxury® sub-brand extends the offering to high-value property transactions through a global network of specialists. All services are accessible through the main platform with agent/office search functionality connecting users to affiliated professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program with 9,000+ certified Luxury Property Specialists across 45 countries

Products and services

• ColdwellBankerHomes.com Platform Primary consumer-facing web platform that aggregates MLS real estate listings and provides home search functionality by city/state/address/zip/school district/MLS number. Serves home buyers and sellers across 30+ US states with property management and listing capabilities.
• Coldwell Banker Global Luxury Specialized luxury real estate program featuring a network of 9,000+ certified Luxury Property Specialists across 45 countries. Provides dedicated services for high-value property buying and selling transactions.
• Mortgage Pre-Approval Service Service that connects home buyers with mortgage pre-approval resources through partner providers to support home buying financing. Integrated as part of the end-to-end home buying experience.
• Affiliated Real Estate Agent Services Network of independent contractor real estate agents who provide personalized, locally knowledgeable buying and selling services to residential property clients. Agents operate under the Coldwell Banker brand with access to franchise resources, tools, and referrals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Assurant Home WarrantyminorOthersAssurant Home Warranty is featured on the Coldwell Banker website as a partner offering home warranty plans. The partnership provides homeowners with protection options for their homes and budgets against unexpected repairs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• eXp Realty: eXp Realty is a cloud-based brokerage that has rapidly recruited agents from traditional franchises like Coldwell Banker with a low-overhead, commission-split model; partial overlap on service offerings but a disruptive business model.
• Redfin: Redfin is a tech-enabled residential brokerage using salaried agents and a lower-commission model; it overlaps with Coldwell Banker's consumer-facing search portal and competes for listings and buyers in many of the same metros.
• HomeSmart: HomeSmart is a fast-growing national residential franchise brokerage with a tech-enabled platform and competitive agent economics; it is increasingly competing with Coldwell Banker for productive agents and listings in shared markets.

Direct peers

• Century 21 Real Estate: Century 21 is a long-established global residential franchise brokerage that competes on similar grounds: brand recognition, affiliated agents, and consumer-facing home search tools.
• Compass: Compass is a national tech-forward residential brokerage competing directly with Coldwell Banker for agents and listings; both serve luxury and traditional segments with branded agent networks and proprietary digital platforms.
• RE/MAX: RE/MAX operates a global franchise residential brokerage with a similar affiliated-agent model and global footprint, making it a close comparable for Coldwell Banker's structure and consumer offering.
• Keller Williams Realty: Keller Williams is one of the largest US residential franchise brokerages with an agent-centric model and tech platform (KW Command), competing head-to-head with Coldwell Banker for affiliated agents and consumer mindshare.
• Sotheby's International Realty: Sotheby's International Realty competes directly with Coldwell Banker Global Luxury in the high-end residential segment, leveraging a luxury brand and global referral network of affiliated agents.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national franchise residential brokerage with affiliated agents and a content-driven consumer platform, directly comparable to Coldwell Banker's model and target segments.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise residential brokerage with a comparable model of affiliated agents, luxury programs, and full-service home buying/selling offerings directly overlapping Coldwell Banker's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rhee-brothers-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Residential Brokerage