Philo Trust

What Philo Trust does

Philo Trust is a registered charity in England and Wales (No.285762) that operates the personal ministry platform of evangelist J.John, a broadcaster and author who has communicated Christian teaching for four decades across 69 countries. The organization is based near London, England, and runs with a small team of 1-10 employees. Its functional focus is producing and distributing Christian content and resources for individual believers, faith seekers, church leaders, schools, and families.

The core product portfolio centers on J.John's published works across three categories: devotional books (including 40-day devotionals on marriage and prayer), children's books, and 'explore Christianity' titles for those investigating the faith. Beyond books, the trust delivers digital content including online courses, podcasts, blog posts, and structured reading plans. Complementary offerings include the schools educational program, The Preachers' Workshop training program, the Evangelists' Conference, evangelism toolkits, and a donation/legacy giving operation (including a USA-specific giving path).

The business model is direct-to-consumer via the jjohn.com e-commerce storefront with unit-priced books typically ranging from £0.50 to £4.00 after discounts, supplemented by donations and free content (newsletter, blog, podcast) used for top-of-funnel engagement. The technology footprint is light: no mobile app, no public API, no disclosed AI capabilities. Distribution is global in stated reach but operationally reliant on a single owned website plus periodic events and institutional school outreach.

Name

Philo Trust

Legal name

Philo Trust

Website

https://philotrust.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Philo Trust is a UK registered charity operating evangelist J.John's ministry platform, producing and selling Christian books, devotionals, courses, podcasts, and school resources to faith seekers, believers, church leaders, and families globally via jjohn.com.

Ownership category

akta.pro rank

Product category

Christian Publishing

NAICS

Religious Organizations (8131), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

akta.pro secondary industries

Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Religious Fiction & Inspirational Literature Publishing (MPAJAHAF)

Keywords

• Christian publishing
• Devotional books
• Faith education
• Religious resources
• Evangelism ministry

Headquarters

HQ city

Rickmansworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book and resource sales: One-time purchase revenue from published books, devotional materials, and Christian resources sold through the e-commerce storefront. Includes children's books, devotionals, and exploration of Christianity materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Philo Trust is a registered charity that publishes and sells Christian books (devotional, children's, and explore-Christianity titles) and digital faith content through the jjohn.com e-commerce storefront, supporting evangelist J.John's ministry. The organization also delivers online courses, podcasts, blog content, reading plans, and live training events (Evangelists' Conference, The Preachers' Workshop), with revenue from book sales supplemented by donations.

Product overview

Philo Trust is a registered charity (No.285762) operated by J.John, a Christian evangelist who has communicated the message of Christianity for four decades across 69 countries. The organization offers a diverse portfolio of Christian content and resources centered around J.John's teaching. The core product portfolio includes published books across three main categories: devotional books (40-day devotionals on topics like marriage and prayer), children's books (explaining Christian concepts to young readers), and explore Christianity books (for those investigating the faith). Beyond publications, the organization provides digital content including courses, podcasts, blog posts, and reading plans for spiritual development. Additional offerings include school-specific educational resources, The Preachers' Workshop for ministry training, and tools for evangelism including resources to help believers share their faith confidently with friends. The organization hosts events including the Evangelists' Conference and maintains an e-commerce platform for selling physical books and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Will I Be Bald In Heaven? And Other Curious Questions A devotional book by J.John exploring curious questions about faith and the afterlife, marketed as 'new for 2026' on the storefront.
• Marriage Works: 40-Day Devotional to Strengthen Your Relationship A 40-day devotional by J.John designed to strengthen marital relationships, sold through the devotional books collection.
• The Lord's Prayer: A 40-Day Devotional A 40-day devotional by J.John focused on understanding and practicing the Lord's Prayer.
• The Christmas Story A children's book by J.John telling the Christmas story, part of the books-for-children collection.
• That's A Good Question! A children's book by J.John addressing common questions about faith for young readers.
• Knowing God A children's book by J.John introducing concepts of knowing God to young readers.
• How Can I Pray? A children's book by J.John teaching the basics of prayer to young readers.
• Jesus Christ – The Truth (Paperback) An explore-Christianity paperback by J.John and Chris Walley exploring the truth of Jesus Christ.
• Will I Be Fat In Heaven? And Other Curious Questions An explore-Christianity book by J.John answering curious questions about heaven.
• Making the Connection An explore-Christianity book by J.John helping readers connect with Christian faith.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tyndale House Publishers: Long-standing Christian publisher producing Bibles, devotionals, fiction, and children's titles. Comparable across multiple of Philo Trust's categories, particularly devotionals and children's Christian books.
• NavPress: US Christian publisher producing devotionals, Bible studies, and discipleship resources, distributed globally. Comparable in devotional and small-group study publishing for evangelical audiences.
• Crossway: Major Christian publisher known for the ESV Bible and a broad catalogue of devotionals, theology, and Christian living titles. Overlaps with Philo Trust's devotional and religious nonfiction publishing, but at much greater scale and breadth.
• Billy Graham Evangelistic Association: Major US-based Christian evangelism ministry publishing books, devotionals, and evangelism resources globally. Comparable as a founder-driven evangelism organisation with a much larger scale and a similar publishing-plus-events model.
• Hodder & Stoughton (Faith division): UK-based division of Hachette publishing Christian and devotional titles by high-profile authors. Overlaps in devotional publishing for the UK Christian market and benefits from broader parent-company distribution.

Direct peers

• 10Publishing: UK Christian imprint (part of SPCK Group) publishing accessible Christian books, including devotionals and evangelism titles. Comparable as a UK-based devotional and Christian nonfiction publisher with overlapping audience segments.
• SPCK (Society for Promoting Christian Knowledge): Long-established UK Christian publisher producing theological, pastoral, and devotional titles. Overlaps with Philo Trust in devotional publishing and Christian education resources for UK church and lay audiences.
• Alpha (HTB): Global Christian evangelism course and content programme run from Holy Trinity Brompton. Closely comparable as a Christian evangelism organisation producing courses, books, and tools for faith seekers and believers wanting to share their faith.
• The Good Book Company: UK-based Christian publisher and bookseller producing devotionals, Bible study guides, children's books, and church resources. Highly comparable as a UK Christian publisher operating a similar multi-format content portfolio with direct-to-consumer distribution.

Regional players

• CWR (Crusade for World Revival): UK-based Christian charity producing Bible-based teaching, devotionals, and resources for evangelism and discipleship. Closely comparable as a UK charity publishing devotionals and evangelism tools, with a similar mission-driven publishing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/philo-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philo Trust