Piadina e dintorni

What Piadina e dintorni does

Piadina e Dintorni S.r.l. is a privately held Italian restaurant company founded in 2007 in Reggio Emilia, operating artisanal piadinerie (Italian flatbread restaurants) in the Emilia-Romagna region. The company runs two physical locations: Ristopiada Reggio Emilia, a full-service dining restaurant established in 2007, and Street Food Rubiera, a quick-service street food counter opened in 2024. Its core product is handcrafted piadina made with select Italian ingredients — Cervia integral salt, high-quality Italian flour, mountain mineral water, and minimal yeast — using a long-resting dough technique that reduces fat content and improves digestibility. The menu extends to piada burgers, crescioni (folded piadine), rotoli (rolled piadine), large salads, and homemade desserts.

The company's business model is direct-to-consumer across three channels: dine-in (Ristopiada), quick-service counter (Street Food Rubiera), and takeout/home delivery. The delivery service, operational since 2010, uses an electric van recharged by photovoltaic panels since 2013, positioning the company as an eco-friendly option in the local market. The company serves local residents and visitors in the Reggio Emilia and Rubiera area, with a secondary customer segment of eco-conscious consumers who value the sustainable delivery option. Digital infrastructure is minimal: a website with PDF menus, phone and email ordering, Satispay payment acceptance, and basic Google Analytics tracking. There is no mobile app, no online ordering platform, and no third-party delivery marketplace integration.

The company operates with 8 total employees and is founder/owner-operated with no disclosed institutional investors, venture capital, or private equity backing. Revenue is not publicly disclosed. Pricing is not listed publicly; customers are directed to PDF menus. The company's value proposition centers on artisanal production methods, ingredient quality, and a 17-year local brand presence as a reference point for piadina enthusiasts in the Emilia-Romagna region.

Name

Piadina e dintorni

Legal name

Piadina e Dintorni S.r.l.

Website

https://piadinaedintorni.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Piadina e Dintorni is a family-owned Italian piadineria operating two locations in Reggio Emilia and Rubiera, serving artisanal piadina, burgers, crescioni, and salads to local residents and visitors in the Emilia-Romagna region, with home delivery via an electric van.

Ownership category

akta.pro rank

Product category

Italian Piadineria / Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Artisanal piadina restaurant
• Italian flatbread dining
• Street food service
• Home delivery food
• Piadineria cuisine

Headquarters

HQ city

Reggio Emilia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. In-store dining (Ristopiada): Dining service at Reggio Emilia location offering full menu including piadine, burgers, crescioni, rotoli, salads, and desserts in a family-friendly atmosphere.
2. Street food service (Rubiera): Quick-service street food counter at Rubiera location serving piadine and other specialties for on-the-go consumption.
3. Takeout and delivery: Takeout orders and home delivery service covering Rubiera and surrounding areas. Eco-friendly electric delivery since 2013.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Piadina e Dintorni operates a traditional Italian piadineria serving 100% artisanal piadine (Italian flatbreads) made with select ingredients including Cervia integral salt, high-quality Italian flour, mountain mineral water, and minimal yeast. The company runs two physical locations: a full-service dining restaurant (Ristopiada) in Reggio Emilia and a quick-service street food counter in Rubiera, and also provides takeout and eco-friendly home delivery service using an electric van charged by photovoltaic panels.

Product overview

Piadina e Dintorni is a traditional Italian piadineria (piada restaurant) with two locations: Ristopiada Reggio Emilia (established 2007) and Street Food Rubiera. The company offers artisanal piadine made with select Italian ingredients, including piada burgers, crescioni (folded piadine), rotoli (rolled piadine), insalatone (large salads), and homemade desserts. Takeout and eco-friendly home delivery service (using an electric van charged by photovoltaic panels) has been available since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Piadine Handcrafted Italian flatbreads (piadine) prepared with select ingredients (Cervia integral salt, high-quality Italian flour, mountain mineral water, minimal yeast), available in Classico and Andino dough varieties with multiple filling options, sold to individual consumers dining in or taking out.
• Piada Burgers Piada-based burgers served with french fries, including Classic, Special, Pingui, Buffalo, Light, and Veggie varieties, sold to individual consumers.
• Crescioni Folded piadine filled with various ingredients including Pizzaiolo, Rustico, Saporito, Parma, Erbette, Boscaiolo, Zuccone, Verdure Grigliate, 4 Formaggi, and Speciale varieties, sold to individual consumers.
• Rotoli Rolled piadine fillings including Campagnolo, Tirolese, and Trentino varieties, sold to individual consumers.
• Insalatone Large salads served with piada wedges, including La Fresca, La Saporita, La Dolce, La Gallina, and La Montanara varieties, sold to individual consumers.
• Dolci Fatti in Casa Homemade desserts including Chocolate Salami, Semifreddo, Tiramisu, Mascarpone, Artisan Ice Cream, and Nutella piadine varieties, sold to individual consumers.
• Takeout and Home Delivery Service Takeout and home delivery of the full piadineria menu, covering Rubiera and surrounding areas, with eco-friendly electric-van delivery recharged by photovoltaic panels since 2013. Offered to individual consumers who order by phone.
• Ristopiada Reggio Emilia Location Full-service dining restaurant (Ristopiada) at Via Carlo Levi, 2, Reggio Emilia, offering authentic artisanal piadine and homemade specialties in a friendly, family atmosphere. Open Tuesday-Saturday 12:00-15:00 and 19:00-23:00, Sunday 19:00-23:00; closed Monday.
• Street Food Rubiera Location Street-food quick-service counter location at Via Marsala, 5, Rubiera (also the company's registered office), serving piadine, crescioni, and other homemade specialties for on-the-go consumption with zero-kilometer raw materials. Open Monday-Sunday 12:00-14:30 and 18:30-22:30.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Obicà: Italian casual dining chain specializing in mozzarella and regional Italian cuisine. Operates sit-down restaurants in multiple countries and competes for the same casual Italian dining occasion, though at a more premium and broader-Italian positioning.
• Rossopomodoro: Established Italian casual dining group operating full-service restaurants across Italy and abroad. Comparable in offering traditional Italian cuisine in a sit-down format, though broader in menu and at a larger scale.
• Roadhouse: Large Italian casual dining chain with locations across Italy. Comparable as a casual sit-down Italian restaurant operator at scale, though with a broader menu and more standardized format.
• Eataly: Italian food retail and casual dining concept with marketplaces and full-service restaurants globally. Comparable in celebrating artisanal Italian food and ingredients, though operates at a much larger, multi-format scale.

Direct peers

• La Piadineria: Italy's largest piadineria chain with hundreds of locations nationwide. Direct competitor offering the same core product (piadina) with a standardized menu and broad geographic footprint, illustrating the scaled-up version of Piadina e Dintorni's concept.
• Piada Fast: Specialized piadineria chain focusing on quick-service piadine with multiple Northern Italian locations. Directly comparable in product category, service model, and target customer.
• Alice Pizza: Italian pizza and piadina-focused chain with multiple locations. Directly comparable as a casual Italian fast-casual competitor offering a similar price point and quick-service experience.
• Farinella: Italian piadineria/friggitoria chain with multiple locations across Italy. Offers a similar artisanal piadina menu in a casual, quick-service format and competes for the same dine-in and takeout occasions.

Emerging players

• Miscusi: Italian fresh-pasta fast-casual chain with multiple locations and a strong digital brand. Comparable casual Italian positioning, target customer, and limited-service format, though centered on pasta rather than piadina.
• Capatoast: Italian street-food chain offering piadine, toast, and salads in a fast-casual counter format. Comparable menu and on-the-go value proposition, with a multi-city footprint that highlights a growth trajectory Piadina e Dintorni has not yet pursued.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piadina-e-dintorni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piadina e dintorni