LATICRETE Philippines, Inc.

What LATICRETE Philippines, Inc. does

LATICRETE Philippines, Inc. is the Philippine operating entity of LATICRETE International, Inc., a third-generation, family-owned manufacturer of tile and stone installation systems headquartered in Bethany, Connecticut. Incorporated in 2015 as a joint venture, the Philippines entity manufactures at a plant in Santa Maria, Bulacan, runs a retail showroom in Quezon City, and distributes construction chemicals and installation materials to contractors, installers, architects, retailers, and DIY consumers across the country. Its portfolio spans concrete and substrate preparation (self-leveling underlayments, bonding primers, moisture barriers), tile and stone adhesives and grouts (including patented SPECTRALOCK epoxy grouts and PERMACOLOR cementitious grouts with proprietary Water Dispersion Technology), waterproofing membranes (HYDRO BAN family), shower systems, resinous flooring, and ancillary services such as custom color matching (ANYCOLOR).

The company's underlying technology is built around a "complete system" philosophy: products are engineered to work together as a single warranted installation, from substrate prep to finished grout, with documented compliance to ANSI A118, ISO 13007-1, ASTM C627, and UL GREENGUARD standards. Notable proprietary technologies include SPECTRALOCK's patented cross-linking epoxy chemistry, HYDRO BAN's fabric-free liquid-applied waterproofing, 125 TRI MAX's 3-in-1 adhesive-anti-fracture-sound-control mortar, and Quick Cure systems that compress multi-day installations into hours. Microban antimicrobial technology is embedded via a long-running partnership. The local entity's revenue model is one-time product sales through a hybrid channel mix: authorized distributors and retailers for trade and DIY volume, direct field sales for large commercial and institutional projects, official e-commerce stores on Lazada and Shopee, and a physical showroom in Metro Manila. Pricing is quote-based and not publicly disclosed, and the company sells to a broad vertical mix including education, healthcare, hospitality, commercial, industrial manufacturing, infrastructure, multifamily and single-family residential, and swimming pools.

Name

LATICRETE Philippines, Inc.

Legal name

LATICRETE Philippines, Inc.

Website

https://ph.laticrete.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

LATICRETE Philippines, Inc. is the Philippine joint-venture subsidiary of family-owned LATICRETE International, manufacturing and distributing patented tile and stone installation systems, grouts, waterproofing membranes, and shower systems to contractors, architects, distributors, and DIY customers nationwide.

Ownership category

akta.pro rank

Product category

Construction Chemicals & Tile Installation Materials

NAICS

Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390)

SIC

Adhesives & Sealants (2891), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Concrete Repair, Crack Injection & Grouts (IMADAOAD), Glazing Hardware, Sealants & Accessories (Spacers/Gaskets/Setting Blocks) (IMADAHAJ)

Keywords

• Tile installation materials
• Construction chemicals
• Waterproofing membranes
• Epoxy grout products
• Substrate preparation systems

Headquarters

HQ city

Santa Maria, Bulacan

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Installation Materials: Sale of tile and stone installation products including thin-set mortars, grouts, waterproofing systems, adhesives, surface preparation materials, shower systems, and related construction chemicals to contractors, architects, and distributors

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

LATICRETE Philippines manufactures and supplies integrated tile and stone installation systems, including thin-set mortars (254 Platinum, MULTIMAX 1, 125 TRI MAX), epoxy and cement grouts (SPECTRALOCK PRO Premium, SPECTRALOCK 1, PERMACOLOR, COLORFUL EP), waterproofing membranes (HYDRO BAN, HYDRO BAN Quick Cure, HYDRO BAN 1), surface preparation products (NXT self-leveling underlayments, VAPOR BAN Primer ER, SUPERCAP), shower systems (Quick Cure Mortar Bed, HYDRO BAN Board), and specialty products like STRATA_HEAT floor heating and 3D Printing Mortar. The products are sold as complete, warrantied installation systems rather than individual items, targeting contractors, architects, distributors, and homeowners across the Philippines.

Product overview

LATICRETE Philippines, Inc. is a comprehensive manufacturer and supplier of tile and stone installation materials and construction solutions. The product portfolio consists of multiple integrated product systems organized under six main categories: Concrete & Substrate Preparation (including NXT self-leveling underlayments, bonding primers, moisture barriers, concrete densifiers, and SUPERCAP pump delivery system); Tile & Stone Installation Systems (including 254 Platinum, MULTIMAX, and TRI-LITE adhesives, SPECTRALOCK and PERMACOLOR grout lines, waterproofing membranes including HYDRO BAN family, uncoupling membranes, and sound control); Tile, Stone & Surface Care (STONETECH branded cleaning, enhancing, and protection products); Shower Systems (Quick Cure system, preformed components, mortar bed systems); Resinous Coating & Floor Finish Systems (SPARTACOTE branded flooring); and Color Services (ANYCOLOR custom matching and Color Story coordinated color systems). The products work together as complete installation systems backed by lifetime warranties. The company also offers specialty products including 3D printing mortars for digital construction and STRATA_HEAT radiant floor heating. Notable brand families include SPECTRALOCK (epoxy and pre-mixed grouts), PERMACOLOR (cement grouts with Water Dispersion Technology), HYDRO BAN (waterproofing), and LATAPOXY (epoxy adhesives).

Differentiator

Problem solved

Functional benefit

Brands

• SPECTRALOCK: Epoxy grout product line including SPECTRALOCK PRO Premium Grout, SPECTRALOCK 1 Pre-Mixed Grout, and SPECTRALOCK 2000 IG industrial flooring grout. Known for stain resistance and professional-grade performance.
• HYDRO BAN
• NXT
• PERMACOLOR
• LATAPOXY
• SUPERCAP
• STONETECH
• MVIS
• STRATA_MAT
• STRATA_HEAT
• SPARTACOTE
• ANYCOLOR
• Color Story
• ProjectSafety
• LATICRETE University

Products and services

• SPECTRALOCK PRO PREMIUM Grout Advanced patented epoxy grout engineered for high performance, delivering consistent color, outstanding durability, and excellent stain resistance. UL GREENGUARD certified. Suitable for ceramic, glass tile, and stone installations on interior and exterior surfaces including pools and wet areas.
• SPECTRALOCK 1 Pre-Mixed Grout Patent-pending professional-grade pre-mixed grout offering epoxy grout strength without mixing. Stainproof for residential installations, available in all 40 LATICRETE colors. No stirring, mixing, or sealing required. Resealable package can be reused for up to 6 months. UL GREENGUARD certified.
• COLORFUL EP Grout Premium two-component epoxy grout formulated with high-quality epoxy resin and cycloaliphatic amine hardener. Creates a glossy, porcelain-like finish that is stain, mold, acid, and alkali resistant. Non-sagging formula ideal for indoor decorative applications on tiles, stone, glass bricks, and ceramic boards. France A+ certified for low emissions.
• PERMACOLOR Grout High-performance cement grout featuring Water Dispersion Technology (WDT) for complete water dispersion during mixing and slaking. Provides 20% stronger grout joints and up to 30% greater stain resistance compared to original formulations.
• PERMACOLOR Select Grout Cement grout with Water Dispersion Technology (WDT) and industry-first dispensable dry pigment solution (color kit pods). Available in 80 stocked colors including all 40 LATICRETE colors. Enhanced strength and stain resistance.
• 254 Platinum Thin-Set Mortar Ultimate one-step, polymer fortified thin-set mortar for interior and exterior installation of ceramic tile, stone, quarry tile, pavers, and brick. Mixes with water only, long open time with unsurpassed adhesion. Exceeds ANSI A118.4, A118.11, and ANSI A118.15 standards. Conforms to ISO 13007-1 with classification C2TES1P1. Ideal for porcelain and glass tiles.
• MULTIMAX 1 World's first one-step high performance adhesive mortar. 2025 launch combining multiple adhesive functions in a single product for ceramic and stone tile installations.
• 125 TRI MAX 3-in-1 Mortar Industry's first 3-in-1 mortar combining thinset adhesive with anti-fracture and sound control properties. Installations can be completed in 30% less time by eliminating traditional mat and thin-set systems.
• HYDRO BAN 1 Waterproofing Membrane Single-coat, trowel-applied waterproofing membrane. 2025 launch representing simplified waterproofing solution for tile and stone installations.
• HYDRO BAN Quick Cure Waterproofing Membrane Ready-to-use liquid-applied waterproofing membrane with unique wet-cure technology. Can be flood tested in as soon as 30 minutes. Bonds directly to metal, PVC, and ABS plumbing fixtures. ANSI A118.10 compliant. UL GREENGUARD certified.
• Quick Cure Mortar Bed Polymer fortified pre-mixed mortar for thick bed applications. Rapid set formula ready for foot traffic in as soon as 1 hour. No latex additives needed, just add water. Interior or exterior, wet or dry applications.
• HYDRO BAN Board Wallboard First waterproof, lightweight wallboard for shower installations. Acquired product line enhancing shower system offerings.
• VAPOR BAN Primer ER First in industry all-in-one moisture vapor barrier and primer applied in one-step. Single-coat, 100% solids, liquid applied epoxy coating. Controls moisture vapor emissions from new or existing concrete slabs.
• SUPERCAP Self-Leveling Underlayment System Industry-leading pump truck technology combined with innovative products to deliver perfectly flat, dry floors. Time-saving, cost-effective solution that corrects uneven concrete, reduces moisture vapor emissions, and shortens build times.
• NXT Level Plus Self-Leveling Underlayment Self-leveling underlayment for concrete substrate preparation. Part of NXT family of surface preparation products.
• STRATA_HEAT Electric Radiant Floor Heating Electric radiant floor heating system for tile and stone installations. Includes heating mats, heating wire, thermostats, and complementary products.
• STRATA_MAT Uncoupling Membrane Uncoupling membrane with patented mortar hydration vents for tile and stone installations, providing crack isolation and uncoupling performance.
• ANYCOLOR Custom Color Matching Program Custom color matching program that can color-match almost any color with delivery in less than 2 weeks. Also color matches to competitive comparative colors. Available for grouts, sealants, overlays, and profiles.
• Color Story Color-Coordinated Products Industry-first color-coordinated profiles, grouts, and sealants system. 2024 launch providing matching color solutions across multiple product categories.
• 3D Printing Mortar Cementitious 3D printing mortars developed for professional 3D construction industry. Provides solutions for homes, schools, healthcare facilities, commercial buildings, and modular formwork.
• SPARTACOTE Resinous Flooring Resinous flooring product line acquired in 2014. Includes decorative media and pigments, and SPARTACOTE Lux Additive for maximizing light reflectance.
• STONETECH Surface Care Products Tile and stone surface care product line acquired in 2014. Includes cleaning, enhancing, and protection products for installed tile and stone surfaces.
• Plaza & Deck System Lightweight installation system for balconies, terraces, and exterior decks with patented drain mat technology. First launched in 1995.
• MVIS (Masonry Veneer Installation System) Comprehensive system for installation of manufactured stone veneers including Hi-Bond Veneer Mortar, Thin Brick Mortar, Premium Mortar Bed, Premium Pointing Mortar, and related accessories.
• NXT Pedestal System Pedestal system for plaza and deck installations enabling elevated tile installations with proper drainage and support.

Quantifiable outcome

• Grout joints up to 20% stronger with Water Dispersion Technology
• +5 more outcomes

Named customers4 records

Segments13 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Singapore Changi AirportflagshipStrategic or Co-development Partner · 1 January 2024LATICRETE products featured in biophilic design installations at Singapore Changi Airport, one of the world's most renowned airport facilities
• LATICRETE Philippines (Joint Venture)coreOthers · 1 January 2015LATICRETE established Philippines operations as a Joint Venture in 2015, representing the company's presence in Southeast Asia market through local manufacturing and distribution capabilities
• Microban InternationalcoreTechnology or Integration · 1 January 2003Strategic partnership to incorporate antimicrobial technology into LATICRETE product line, providing built-in defense against bacteria, mold, and mildew in tile and stone installations

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Fosroc: Construction chemicals manufacturer (part of Saint-Gobain) offering tile adhesives, grouts, waterproofing, and concrete repair. Broad incumbent with overlapping categories and presence across Asia-Pacific construction projects.
• BASF Master Builders Solutions: BASF's construction chemicals division covering concrete admixtures, waterproofing, sealants, and flooring systems. Competes with LATICRETE on waterproofing membranes and concrete/substrate preparation but from a much broader chemicals platform.
• Sika: Swiss global construction chemicals incumbent with a broad portfolio spanning waterproofing, sealing, bonding, and flooring. Larger, multi-product competitor with deep Philippines distribution; overlaps with LATICRETE on waterproofing, grouts, and tile adhesives as part of a wider range.
• H.B. Fuller: Global adhesives manufacturer with a construction adhesives and sealants business. Adjacent competitor to LATICRETE on sealants and adhesives, though less specialized in tile/stone installation systems.

Direct peers

• Ardex: German-founded manufacturer of high-performance tile and stone installation systems, waterproofing, and self-leveling products. Direct competitor offering system-level solutions comparable to LATICRETE's premium positioning.
• Bostik: Arkema's adhesives and sealants business covering tile installation, construction sealants, and waterproofing. Direct overlap with LATICRETE's adhesives, grouts, and sealant portfolio for similar contractor and distributor customers.
• MAPEI: Italian global leader in tile/stone installation adhesives, grouts, and construction chemicals with direct Philippines presence. Closest direct competitor to LATICRETE Philippines in product range (mortars, grouts, waterproofing) and target customers (contractors, architects).
• Custom Building Products: North American tile/stone installation materials specialist (now part of Quikrete/Boise Cascade) competing with LATICRETE in premium mortars, grouts, and surface preparation systems across commercial and residential segments.
• Saint-Gobain Weber: Saint-Gobain's tile adhesives, grouts, and façade systems business with active Southeast Asia presence. Competes head-on with LATICRETE Philippines across mortars, grouts, and EIFS/adhered façade systems.

Emerging players

• Parex Group: Construction chemicals and façade systems specialist covering tile adhesives, grouts, waterproofing, and EIFS. Comparable to LATICRETE in tile/stone installation but with a stronger façade and renderings tilt; partial overlap in target segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laticretephilippinesinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATICRETE Philippines, Inc.