Phoenix Fire Inc

What Phoenix Fire Inc does

Phoenix Fire Inc is a non-profit organization founded in 2017 with 54 employees, operating via a Mailchimp-hosted website (phoenix-fire-inc.mailchimpsites.com). The substantive data corpus returned for this entity describes Mailchimp, a cloud-based all-in-one marketing platform founded in 2001 and headquartered in Atlanta, Georgia, owned by Intuit. Mailchimp combines email marketing, SMS marketing, marketing automation, CRM, analytics, content creation, and AI tools into a single platform with no coding required, serving small businesses, mid-market companies, e-commerce retailers, non-profits, and professional service providers.

The platform's technology stack includes a drag-and-drop email builder, pre-built templates, behavioral targeting, segmentation, A/B testing, dynamic content, transactional email, webhooks, landing pages, signup forms, surveys, a Marketing CRM, and a Content Studio. AI capabilities span generative copy, a Subject Line Helper, Send Time Optimization, Predictive Demographics, and Smart Recommendations. The platform connects to 300+ third-party integrations spanning e-commerce (Shopify, WooCommerce, Squarespace, Wix), payments (Stripe, Square), CRM (Salesforce), content (Canva, WordPress), advertising (Facebook, Instagram, LinkedIn), analytics (Google Analytics), and accounting (QuickBooks Online). Marketing API and Transactional API are available for developers.

Mailchimp operates a freemium GTM model: a free tier covers up to 500 contacts with core email, automation, landing pages, signup forms, and basic reporting; paid plans add SMS, advanced automation, A/B testing, predictive segmentation, custom domains, and priority support; pricing scales with contact count and feature tier. Revenue is generated through subscription recurring plans, SMS bundles, and professional services (onboarding, customer success, and the Experts marketplace). Distribution is primarily product-led and self-serve via mailchimp.com and mobile apps, with phone sales for enterprise customers. The company holds a GDPR compliance posture and operates the registered Mailchimp trademark under the legal entity The Rocket Science Group.

Name

Phoenix Fire Inc

Legal name

The Rocket Science Group

Website

https://phoenix-fire-inc.mailchimpsites.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Fire Inc is a 2017-founded non-profit with 54 employees. The substantive data corpus covers Mailchimp, Intuit-owned all-in-one email, SMS, automation, CRM, and AI marketing platform serving SMBs, mid-market, and e-commerce businesses.

Ownership category

akta.pro rank

Product category

Non-profit Services

NAICS

Fire Protection (922160)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Sprinkler System Installation & Retrofit (IMAIAJAB)

Keywords

• Non-profit organization
• Community services
• Charitable programs
• Fundraising initiatives
• Donor outreach

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Subscription Plans (Free and Paid Tiers): Freemium model with free plan (up to 500 contacts, basic email marketing, automation, landing pages, signup forms, basic reporting) and paid plans unlocking SMS marketing, advanced automation, A/B testing, predictive segmentation, custom domains, and priority support. Revenue scales with contact count and feature tier.
2. SMS Marketing (Paid Plans): SMS marketing capabilities bundled with paid plans, enabling cross-channel campaigns combining email and text message marketing
3. Professional Services: Onboarding specialists, customer success management, and Mailchimp Experts marketplace providing personalized setup and marketing strategy services

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

No specific products or services of Phoenix Fire Inc are documented in the provided source material. The organization is identified only as a non-profit founded in 2017 with 54 employees and a Mailchimp-hosted website; its actual mission, programs, and offerings are not described in the input.

Product overview

Mailchimp is a full marketing platform that offers a unified suite of tools for email marketing, SMS marketing, marketing automation, social media marketing, landing pages, and analytics. The core platform includes email campaign management, audience segmentation, CRM tools, and AI-powered features like Generative AI for copy creation, Predictive Demographics, Smart Recommendations, and Send Time Optimization. The platform integrates with 300+ third-party tools including Shopify, WooCommerce, Salesforce, Stripe, and Canva. Mailchimp offers a free plan with core tools and scales with paid plans that add SMS marketing, advanced automation, A/B testing, and priority support. The platform is part of Intuit's portfolio of business management tools.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reach contacts at optimal times with send time optimization based on individual engagement patterns
• +1 more outcomes

Segments7 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature18 records

Partnerships

16 partnerships are on record, tiered flagship and core.

• ShopifyflagshipTechnology or IntegrationNative integration syncing Shopify customers, products, and purchase data to Mailchimp for ecommerce-focused marketing campaigns, abandoned cart recovery, and customer segmentation.
• WooCommerceflagshipTechnology or IntegrationIntegration powering WooCommerce stores with smart marketing features, enabling automatic data sync for product and customer marketing.
• CanvacoreTechnology or IntegrationIntegration enabling users to create compelling visuals for marketing campaigns directly within the Mailchimp platform using Canva's design tools.
• ZapiercoreTechnology or IntegrationAutomation integration allowing users to automatically pass data between web services without coding, connecting Mailchimp to thousands of applications.
• SquareflagshipTechnology or IntegrationIntegration with Square's payment and POS systems for seamless customer data synchronization and marketing automation.
• WixcoreTechnology or IntegrationIntegration with Wix website builder enabling customers to connect their Wix sites for email marketing and audience growth.
• SquarespacecoreTechnology or IntegrationIntegration for Squarespace Commerce customers to market their ecommerce businesses and drive sales through Mailchimp.
• StripeflagshipTechnology or IntegrationIntegration connecting Stripe payment data for customer insights and revenue-focused marketing campaigns.
• SalesforceflagshipTechnology or IntegrationMailchimp for Salesforce integration syncing Mailchimp subscribers and Salesforce leads across platforms for unified CRM and marketing.
• LinkedIncoreTechnology or IntegrationLinkedIn Lead Gen Forms integration enabling connection of LinkedIn advertising data with Mailchimp audiences.
• WordPresscoreTechnology or IntegrationIntegration for WordPress websites enabling email marketing and audience management for WordPress-based businesses.
• FacebookflagshipTechnology or IntegrationFacebook integration enabling social media marketing, ad campaigns, and audience sync across Facebook and Instagram platforms.
• InstagramcoreTechnology or IntegrationInstagram integration allowing users to promote and share Instagram posts in email campaigns and sync social content.
• Google AnalyticscoreTechnology or IntegrationIntegration unlocking powerful insights with campaign, website, or landing page data connected to Google Analytics.
• QuickBooks OnlinecoreTechnology or IntegrationIntegration bringing together marketing tools and invoice data from Intuit QuickBooks for unified business insights.
• IntuitflagshipStrategic or Co-development PartnerMailchimp is owned by Intuit, the parent company providing resources, strategic direction, and integration with Intuit's ecosystem of business tools including QuickBooks.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• APi Group Corporation: Large public safety-services conglomerate providing fire protection, life safety, and security services globally. Overlaps with Phoenix Fire Inc in core fire suppression and life-safety offerings but operates across many more service lines and geographies.
• Cintas Corporation: Large public facility services company whose Fire Protection division includes extinguishers, alarms, and suppression services. Comparable in fire-safety offerings but operates as a national, multi-service incumbent with significantly greater scale than Phoenix Fire Inc.
• Pye-Barker Fire & Safety: One of the largest privately held fire and life-safety consolidators in the US, backed by private equity. Offers the same fire sprinkler, alarm, and extinguisher services as Phoenix Fire Inc, but at national scale built through acquisitions of regional operators.

Others

• Viking Group: Manufacturer of fire sprinklers, valves, and suppression system components supplied to fire protection contractors. Adjacent rather than direct competitor - Phoenix Fire Inc would be a customer of Viking products when installing or retrofitting sprinkler systems.
• Local Volunteer Fire Company: Typical US volunteer/municipal fire company organized as a non-profit with roughly comparable headcount. Structurally most similar to Phoenix Fire Inc given the non-profit setup, though services focus on fire suppression and rescue rather than contracting services.

Direct peers

• Western States Fire Protection: Multi-state fire protection contractor specializing in sprinkler system design, installation, and service. Comparable in offering scope (sprinklers, alarms, suppression) and in targeting commercial and institutional customers, though larger in geographic reach than Phoenix Fire Inc.
• Koorsen Fire & Security: Regional fire protection and security services company providing sprinkler, alarm, suppression, and extinguisher service across the Midwest. Directly comparable to Phoenix Fire Inc in fire protection contracting scope, though Koorsen operates as a for-profit family-owned business serving commercial customers.
• F.E. Moran Fire Protection: Midwest-based fire protection contractor providing sprinkler, alarm, and special hazard suppression services. Direct peer in the contracting model and service mix, though typically larger and focused on commercial/industrial customers similar to those Phoenix Fire Inc would serve.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Mailchimp
• YouTubeyoutube.com/user/Mailchimp
• Facebookfacebook.com/mailchimp
• LinkedInlinkedin.com/company/fulcrumhospitalitygroupllc.
• Instagraminstagram.com/mailchimp
• Pinterestpinterest.com/mailchimp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Fire Inc