Phoenix Fire Inc
Phoenix Fire Inc is a 2017-founded non-profit with 54 employees. The substantive data corpus covers Mailchimp, Intuit-owned all-in-one email, SMS, automation, CRM, and AI marketing platform serving SMBs, mid-market, and e-commerce businesses.
- Company typePrivate
- Founded2001
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Phoenix Fire Inc does
Phoenix Fire Inc is a non-profit organization founded in 2017 with 54 employees, operating via a Mailchimp-hosted website (phoenix-fire-inc.mailchimpsites.com). The substantive data corpus returned for this entity describes Mailchimp, a cloud-based all-in-one marketing platform founded in 2001 and headquartered in Atlanta, Georgia, owned by Intuit. Mailchimp combines email marketing, SMS marketing, marketing automation, CRM, analytics, content creation, and AI tools into a single platform with no coding required, serving small businesses, mid-market companies, e-commerce retailers, non-profits, and professional service providers.
The platform's technology stack includes a drag-and-drop email builder, pre-built templates, behavioral targeting, segmentation, A/B testing, dynamic content, transactional email, webhooks, landing pages, signup forms, surveys, a Marketing CRM, and a Content Studio. AI capabilities span generative copy, a Subject Line Helper, Send Time Optimization, Predictive Demographics, and Smart Recommendations. The platform connects to 300+ third-party integrations spanning e-commerce (Shopify, WooCommerce, Squarespace, Wix), payments (Stripe, Square), CRM (Salesforce), content (Canva, WordPress), advertising (Facebook, Instagram, LinkedIn), analytics (Google Analytics), and accounting (QuickBooks Online). Marketing API and Transactional API are available for developers.
Mailchimp operates a freemium GTM model: a free tier covers up to 500 contacts with core email, automation, landing pages, signup forms, and basic reporting; paid plans add SMS, advanced automation, A/B testing, predictive segmentation, custom domains, and priority support; pricing scales with contact count and feature tier. Revenue is generated through subscription recurring plans, SMS bundles, and professional services (onboarding, customer success, and the Experts marketplace). Distribution is primarily product-led and self-serve via mailchimp.com and mobile apps, with phone sales for enterprise customers. The company holds a GDPR compliance posture and operates the registered Mailchimp trademark under the legal entity The Rocket Science Group.
Phoenix Fire Inc firmographics
Firmographics- Name
- Phoenix Fire Inc
- Legal name
- The Rocket Science Group
- Website
- https://phoenix-fire-inc.mailchimpsites.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phoenix Fire Inc is a 2017-founded non-profit with 54 employees. The substantive data corpus covers Mailchimp, Intuit-owned all-in-one email, SMS, automation, CRM, and AI marketing platform serving SMBs, mid-market, and e-commerce businesses.
- Ownership category
- akta.pro rank
Phoenix Fire Inc industry classification
Industry- Product category
- Non-profit Services
- NAICS
- Fire Protection (922160)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Sprinkler System Installation & Retrofit (IMAIAJAB)
Keywords
Where Phoenix Fire Inc is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phoenix Fire Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Subscription Plans (Free and Paid Tiers): Freemium model with free plan (up to 500 contacts, basic email marketing, automation, landing pages, signup forms, basic reporting) and paid plans unlocking SMS marketing, advanced automation, A/B testing, predictive segmentation, custom domains, and priority support. Revenue scales with contact count and feature tier.
- SMS Marketing (Paid Plans): SMS marketing capabilities bundled with paid plans, enabling cross-channel campaigns combining email and text message marketing
- Professional Services: Onboarding specialists, customer success management, and Mailchimp Experts marketplace providing personalized setup and marketing strategy services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Core marketing tools for up to 500 contacts |
| Subscription | Monthly | Paid Plans - Advanced features for growing businesses |
| Subscription | Annual | Premium/Enterprise - Full platform capabilities |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Phoenix Fire Inc product offering
Product offeringCore offering
No specific products or services of Phoenix Fire Inc are documented in the provided source material. The organization is identified only as a non-profit founded in 2017 with 54 employees and a Mailchimp-hosted website; its actual mission, programs, and offerings are not described in the input.
Product overview
Mailchimp is a full marketing platform that offers a unified suite of tools for email marketing, SMS marketing, marketing automation, social media marketing, landing pages, and analytics. The core platform includes email campaign management, audience segmentation, CRM tools, and AI-powered features like Generative AI for copy creation, Predictive Demographics, Smart Recommendations, and Send Time Optimization. The platform integrates with 300+ third-party tools including Shopify, WooCommerce, Salesforce, Stripe, and Canva. Mailchimp offers a free plan with core tools and scales with paid plans that add SMS marketing, advanced automation, A/B testing, and priority support. The platform is part of Intuit's portfolio of business management tools.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reach contacts at optimal times with send time optimization based on individual engagement patterns
- +1 more outcomes
Companies that use Phoenix Fire Inc
Customer profileSegments7 records
Phoenix Fire Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature18 records
Phoenix Fire Inc partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship and core.
- ShopifyflagshipNative integration syncing Shopify customers, products, and purchase data to Mailchimp for ecommerce-focused marketing campaigns, abandoned cart recovery, and customer segmentation.
- WooCommerceflagshipIntegration powering WooCommerce stores with smart marketing features, enabling automatic data sync for product and customer marketing.
- CanvacoreIntegration enabling users to create compelling visuals for marketing campaigns directly within the Mailchimp platform using Canva's design tools.
- ZapiercoreAutomation integration allowing users to automatically pass data between web services without coding, connecting Mailchimp to thousands of applications.
- SquareflagshipIntegration with Square's payment and POS systems for seamless customer data synchronization and marketing automation.
- WixcoreIntegration with Wix website builder enabling customers to connect their Wix sites for email marketing and audience growth.
- SquarespacecoreIntegration for Squarespace Commerce customers to market their ecommerce businesses and drive sales through Mailchimp.
- StripeflagshipIntegration connecting Stripe payment data for customer insights and revenue-focused marketing campaigns.
- SalesforceflagshipMailchimp for Salesforce integration syncing Mailchimp subscribers and Salesforce leads across platforms for unified CRM and marketing.
- LinkedIncoreLinkedIn Lead Gen Forms integration enabling connection of LinkedIn advertising data with Mailchimp audiences.
- WordPresscoreIntegration for WordPress websites enabling email marketing and audience management for WordPress-based businesses.
- FacebookflagshipFacebook integration enabling social media marketing, ad campaigns, and audience sync across Facebook and Instagram platforms.
- InstagramcoreInstagram integration allowing users to promote and share Instagram posts in email campaigns and sync social content.
- Google AnalyticscoreIntegration unlocking powerful insights with campaign, website, or landing page data connected to Google Analytics.
- QuickBooks OnlinecoreIntegration bringing together marketing tools and invoice data from Intuit QuickBooks for unified business insights.
- IntuitflagshipMailchimp is owned by Intuit, the parent company providing resources, strategic direction, and integration with Intuit's ecosystem of business tools including QuickBooks.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Phoenix Fire Inc competitors and assessment
Company assessmentBroad incumbents
- APi Group Corporation: Large public safety-services conglomerate providing fire protection, life safety, and security services globally. Overlaps with Phoenix Fire Inc in core fire suppression and life-safety offerings but operates across many more service lines and geographies.
- Cintas Corporation: Large public facility services company whose Fire Protection division includes extinguishers, alarms, and suppression services. Comparable in fire-safety offerings but operates as a national, multi-service incumbent with significantly greater scale than Phoenix Fire Inc.
- Pye-Barker Fire & Safety: One of the largest privately held fire and life-safety consolidators in the US, backed by private equity. Offers the same fire sprinkler, alarm, and extinguisher services as Phoenix Fire Inc, but at national scale built through acquisitions of regional operators.
Others
- Viking Group: Manufacturer of fire sprinklers, valves, and suppression system components supplied to fire protection contractors. Adjacent rather than direct competitor - Phoenix Fire Inc would be a customer of Viking products when installing or retrofitting sprinkler systems.
- Local Volunteer Fire Company: Typical US volunteer/municipal fire company organized as a non-profit with roughly comparable headcount. Structurally most similar to Phoenix Fire Inc given the non-profit setup, though services focus on fire suppression and rescue rather than contracting services.
Direct peers
- Western States Fire Protection: Multi-state fire protection contractor specializing in sprinkler system design, installation, and service. Comparable in offering scope (sprinklers, alarms, suppression) and in targeting commercial and institutional customers, though larger in geographic reach than Phoenix Fire Inc.
- Koorsen Fire & Security: Regional fire protection and security services company providing sprinkler, alarm, suppression, and extinguisher service across the Midwest. Directly comparable to Phoenix Fire Inc in fire protection contracting scope, though Koorsen operates as a for-profit family-owned business serving commercial customers.
- F.E. Moran Fire Protection: Midwest-based fire protection contractor providing sprinkler, alarm, and special hazard suppression services. Direct peer in the contracting model and service mix, though typically larger and focused on commercial/industrial customers similar to those Phoenix Fire Inc would serve.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights4 records
Customer concentration
Phoenix Fire Inc social profiles
Digital presencePhoenix Fire Inc compliance and trust
Trust signalCompliance1 record
Phoenix Fire Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Fire Inc leadership team
Management profileNumber of profiles
Phoenix Fire Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Fire Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Fire Inc
What does Phoenix Fire Inc do?
No specific products or services of Phoenix Fire Inc are documented in the provided source material. The organization is identified only as a non-profit founded in 2017 with 54 employees and a Mailchimp-hosted website; its actual mission, programs, and offerings are not described in the input.
Is Phoenix Fire Inc a public or private company?
Phoenix Fire Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Phoenix Fire Inc founded?
Phoenix Fire Inc was founded in 2001. It employs 51 to 100 people.
Where is Phoenix Fire Inc based?
Phoenix Fire Inc is headquartered in Atlanta, United States, in the North America region.
How does Phoenix Fire Inc make money?
Three revenue lines are on record. Subscription Plans (Free and Paid Tiers) is the primary driver. The others are SMS Marketing (Paid Plans) and professional Services.
Who are Phoenix Fire Inc's main competitors?
Broad incumbents on record are APi Group Corporation, Cintas Corporation and Pye-Barker Fire & Safety. Others are Viking Group and Local Volunteer Fire Company. Direct peers are Western States Fire Protection, Koorsen Fire & Security and F.E. Moran Fire Protection.
Does Phoenix Fire Inc have an API?
Yes. Mailchimp offers a Marketing API and a Transactional API for developers to build and automate marketing functionality. The Marketing API allows syncing audience data, creating campaigns, and managing contacts programmatically. Webhooks are available for syncing audience data automatically. Documentation and developer guides are provided for getting started. Developer documentation is at mailchimp.com/developer/marketing/api.
What industry is Phoenix Fire Inc in?
Phoenix Fire Inc's product category is Non-profit Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of BPABAHAB, Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing). Its NAICS code is 922160.