Phoenix des Lumières

What Phoenix des Lumières does

Phoenix des Lumières is an immersive digital art center operating from the Phoenixhalle in Dortmund, Germany — a former gas blast furnace hall of the Phoenix West ironworks dating to 1843, with 13-meter-high walls and 3,000 m² of projection surface. The venue deploys approximately 100 ultra-modern video projectors and a 28-speaker plus 10-subwoofer surround sound system to deliver 50-minute immersive exhibitions on roughly 2,200 m² of usable space. Current programming includes dedicated shows on Gustav Klimt ("Gold and Colors"), an immersive ocean dive ("Wonderworld Ocean"), and ancient Egyptian pharaonic art ("In the Realm of the Pharaohs"), accompanied by four special rooms and rotating add-on experiences such as Immersive Yoga and Kunst & Kaffee (Art & Coffee) weekday combos. The technology platform also extends to a free multilingual mobile application (German, English, French) that provides artwork commentary and cross-venue content from Culturespaces sites in Paris, Amsterdam, Bordeaux, and Les Baux-de-Provence.

The business is operated by Culturespaces Germany GmbH, a German subsidiary of French parent company Culturespaces (Paris), which runs a network of digital art centers. Phoenix des Lumières opened to the public on January 28, 2023 and is the first German location in the Culturespaces network. Revenue is generated across six streams: tiered ticket sales (€11 youth to €17 adult, €44 family tickets), Flex/Gift tickets priced at €25 with three-year validity, on-site bistro sales, retail shop sales (art books, gifts, themed merchandise), corporate and private event rentals (capacity up to 1,200 guests), and dedicated group (15+) and school bookings with free entry for two accompanying teachers per group. The GTM motion is direct-to-consumer with a hybrid multi-channel distribution — direct online ticketing plus third-party marketplace distribution via Fever, on-site box office (cashless-only from May 28, 2026), and a dedicated event privatization sales team.

The customer base is anchored by individual leisure visitors, families with children (recommended age 5+), tourists, and art enthusiasts, supplemented by group visitors (corporate, clubs, social organizations, maximum 50 per booking), schools and universities (kindergarten through higher education), corporate event clients (galas, product launches, fashion shows), and media/press with valid press cards. Pricing for individual customers is mass-market entry-level (€17 adult admission), while enterprise event rental and group bookings carry dedicated price discovery through the events and group booking teams. The only German location sits within the broader Ruhr region's cultural-tourism infrastructure but faces material sensitivity to local discretionary tourism, weather, and the international visitor mix typical of large-scale immersive venues.

Name

Phoenix des Lumières

Legal name

Culturespaces Germany GmbH

Website

https://phoenix-lumieres.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix des Lumières is an immersive digital art center in Dortmund, Germany, projecting large-scale art exhibitions on the walls of a 1843 former blast furnace hall using approximately 100 projectors and a 38-speaker surround system, serving leisure visitors, families, schools, and corporate event clients.

Ownership category

akta.pro rank

Product category

Immersive Digital Art Center / Cultural Attraction

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

Keywords

• Immersive digital art
• Cultural venue experiences
• Projection art exhibitions
• Digital art center
• Event venue rental

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets for immersive exhibitions. Standard tickets, reduced rates for seniors, students, youth, and families. Approximately 50-minute exhibitions with up to 3 parts.
2. Flex/Gift Tickets: Flexible tickets priced at €25 allowing visits on any day without prior reservation, valid for 3 years from purchase. Also available as gift cards.
3. Bistro Revenue: On-site bistro serving hot and cold beverages, snacks, and refreshments. Quality and regional sourcing emphasized. Open during exhibition hours.
4. Shop/Retail: Gift shop offering art books, postcards, decorative objects, jewelry, fashion items, children's products, and personalized stationery related to current exhibitions.
5. Corporate Events and Private Rentals: Venue rental for company events, product launches, fashion shows, galas, and receptions. Capacity up to 1,200 guests on 2,200 m². Managed through dedicated events team.
6. Group and School Bookings: Dedicated booking systems for groups (15+ people) and educational institutions. Payment via invoice for groups. Includes free entry for accompanying teachers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Phoenix des Lumières is an immersive digital art center that presents monumental, immersive digital exhibitions dedicated to renowned artists of art history and contemporary art, projected on walls and floors of a former gas blast furnace hall. Core offerings include timed immersive exhibitions (e.g., Gustav Klimt, Wonderworld Ocean, In the Realm of the Pharaohs), a mobile application with audio guides, on-site bistro and gift shop, special events such as Immersive Yoga and Art & Coffee, and venue rental services for corporate and private events.

Product overview

Phoenix des Lumières is a digital art center offering immersive digital exhibitions in a converted industrial hall (Phoenixhalle, a former blast furnace hall of Phoenix West). The core experience consists of multiple immersive exhibitions projected on walls and floors, featuring works of famous artists. Current exhibitions include Gustav Klimt, Wonderworld Ocean, and In the Realm of the Pharaohs. Additional offerings include special events (Immersive Yoga, Art & Coffee), a mobile app with audio guides, a shop, and a bistro. The venue also offers event privatization services for corporate and private events. Tickets are sold through the Fever platform with options including Flex Tickets (€25, valid 3 years), Combo Tickets (20% discount for multiple exhibitions), and group/school bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Gustav Klimt: Gold and Colors Immersive digital exhibition featuring the works of Austrian painter Gustav Klimt, including The Kiss and portrait of Adele Bloch-Bauer, projected across the venue's walls and floors. Targeted at general visitors, art enthusiasts, and families (recommended age 5+).
• Wonderworld Ocean (Wunderwelt Ozean) Immersive underwater experience featuring oceanic life and marine environments projected throughout the exhibition space, designed for general visitors and families.
• In the Realm of the Pharaohs (Im Reich der Pharaonen) Immersive journey into ancient Egypt featuring pharaonic art and history projected in the exhibition space, targeted at general visitors, families, and educational groups.
• Immersive Yoga Special ticketed event combining yoga practice with the immersive art projections for adult visitors seeking a wellness-meets-culture experience.
• Art & Coffee (Kunst & Kaffee) Combo offer combining exhibition visit with coffee and refreshments at the on-site bistro, available Monday to Friday for adult visitors and casual attendees.
• Flex / Gift Ticket Flexible ticket priced at €25 allowing a visit on any day without prior reservation, valid for 3 years from purchase, and available as a gift card. Designed for gifting and spontaneous visits.
• Combo Tickets Combined ticket bundle offering a 20% discount for visiting multiple exhibitions (e.g., Ocean + Klimt, Ocean + Pharaohs, Klimt + Pharaohs), sold via the Fever platform for individual visitors.
• Mobile Application Free mobile app available on iOS and Android providing audio guides and exhibition commentary for current shows, as well as cross-venue content from other Culturespaces locations. Targeted at visitors seeking enhanced audio commentary and cross-venue content.
• Bistro On-site café serving hot and cold beverages, snacks, and treats, located next to the shop and accessible only to visitors. Emphasizes quality and regional sourcing for visitor F&B needs.
• Shop On-site gift shop offering art books, postcards, decorative objects, jewelry, fashion items, children's products, and personalized stationery and accessories themed to current exhibitions. Targeted at visitors seeking exhibition-related memorabilia and gifts.
• Event Privatization (Venue Rental) Venue rental service for corporate events, galas, fashion shows, and product launches. The 2,200 m² Phoenixhalle accommodates up to 1,200 guests and features 100 projectors, 28 speakers, and 10 subwoofers across 5,600 m² of projection surface. Targeted at corporate event planners, agencies, and private hosts.
• Group and School Bookings Dedicated booking service for organized groups of 15+ people (max 50 per booking) and educational institutions including kindergartens, schools, and universities, with invoice-based billing, pedagogical materials on request, and free entry for 2 accompanying teachers per school group.

Quantifiable outcome

• Exhibition duration: approximately 50 minutes per visit
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• CulturespacescoreStrategic or Co-development PartnerCulturespaces is the parent company and operator of Phoenix des Lumières. Based in Paris (153 Boulevard Haussmann, 75008), Culturespaces specializes in the management of museums, historical monuments, and digital art centers. The company operates a network of immersive art venues including Atelier des Lumières (Paris), Carrières des Lumières (Les Baux-de-Provence), Bassins des Lumières (Bordeaux), and Fabrique des Lumières (Amsterdam). Phoenix des Lumières is the first German location in this network.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• teamLab Planets / Borderless: Japanese art collective operating large-scale immersive digital art experiences including teamLab Planets (Tokyo) and teamLab Borderless (Tokyo and other locations). Comparable in format and technology, with a global brand presence in the immersive art category.
• Frameless: London-based immersive digital art experience that opened in 2022, featuring multi-sensory projections of classic artworks. Direct competitor in the same 'immersive art center' category with a comparable pricing model and target audience.
• ARTECHOUSE: US-based operator of immersive digital art spaces in New York, Washington DC, and Miami. Pioneered the immersive digital art center format in the US and is a leading global reference point for the category.
• Atelier des Lumières: Paris-based immersive digital art center operated by Culturespaces, the same parent as Phoenix des Lumières. Directly comparable format, technology, and content library, serving as the flagship reference venue for the global network.
• Carrières des Lumières: Culturespaces-operated immersive digital art center in a former limestone quarry in Les Baux-de-Provence, France. Most differentiated sister venue due to its unique heritage setting, but operates the same core business model and content pipeline.
• Fabrique des Lumières: Amsterdam-based immersive digital art center operated by Culturespaces. Uses the same digital projection technology, content library, and pricing model as Phoenix des Lumières, providing a direct geographic comparison in a similar European market.
• Bassins des Lumières: Culturespaces-operated immersive digital art center in Bordeaux, France, located in a former WWII submarine base. Same parent, technology, and content offering as Phoenix des Lumières, providing a European benchmark outside Germany.

Broad incumbents

• Zeitz Museum of Contemporary Art Africa: Largest contemporary art museum in Africa, located in a converted grain silo in Cape Town. Comparable in repurposing industrial heritage for arts programming, but operates a traditional museum/collection model rather than immersive digital experiences.
• Kunsthalle exhibitions: Network of traditional German Kunsthalle (non-collecting art exhibition halls) competing for the same cultural attraction visitor in Germany. While not immersive, they draw on the same local cultural-tourism demand and corporate event bookings.

Emerging players

• Museum of Illusions: Global experiential museum chain operating in 50+ cities. Differs in format (interactive optical illusions vs. projection art) but competes for the same discretionary tourist and family visitor spend in major European cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/phoenixdeslumieres
• YouTubeyoutube.com/channel/UCSenG_B0Gux3hmX6T9quZUg
• Facebookfacebook.com/Phoenixdeslumieres
• LinkedInlinkedin.com/company/phoenix-des-lumi%C3%A8res
• Instagraminstagram.com/phoenixdeslumieres/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix des Lumières