Phønix Tag Vejle A/S

What Phønix Tag Vejle A/S does

Phønix Tag Vejle A/S is the Vejle-area operating company within Phønix Tag, a Danish nationwide chain of legally independent roofing centers specializing in tagpap (bitumen-based roofing membrane) solutions. Founded over 100 years ago, the chain operates 15+ branches across Denmark plus a Greenland subsidiary, covering private homeowners, commercial and public institutions, and infrastructure projects (bridges, parking decks, tunnels). The core product is a 2-layer SBS membrane system with TGA-certified 50-year lifespan and 15-year product/15-year workmanship warranties, complemented by green roofs (sedum), DGNB-certified construction support, and integrated solar PV via the patented PWP mounting system supplied by sister company Phønix Tag Energi.

The company's revenue model is primarily project-based (one-time installation, renovation, and replacement) with a growing recurring service-agreement stream (annual inspection and maintenance contracts). GTM is sales-led and branch-driven: each independent regional branch handles local customer acquisition (free roof inspections, quotes via phone/email/web), while larger commercial projects are managed through experienced project managers. Distribution channels are direct field/enterprise sales with no third-party resellers; marketing relies on website case studies, social media (YouTube, LinkedIn, Facebook, Instagram), and referrals.

Name

Phønix Tag Vejle A/S

Legal name

Phønix Tag Vejle A/S

Website

https://phonixtag.dk

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Phønix Tag Vejle A/S is the Vejle-area branch of Denmark's leading 100+ year-old independent roofing chain, providing tagpap membrane installation, green roofs, solar integration via the patented PWP system, and maintenance services to private homeowners, commercial clients, and public institutions across Denmark and Greenland.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Modified Bitumen Roofing (IMADAFAG)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK)

Keywords

• Commercial roofing services
• Bitumen membrane installation
• Flat roof waterproofing
• Green roof systems
• Solar panel mounting

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Roofing Installation Services: One-time project-based revenue from new roof installation, roof renovation, and replacement services for both private homeowners and commercial/public building owners. Projects range from small residential garages to large industrial buildings spanning tens of thousands of square meters.
2. Service and Maintenance Contracts: Recurring revenue from annual inspection and cleaning service agreements (serviceaftaler). Includes condition reporting, preventive maintenance, and repair services to extend roof lifespan.
3. Solar Panel Installation: Revenue from installing photovoltaic systems using the proprietary PWP mounting system, often bundled with roofing projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Phønix Tag Vejle A/S and the wider Phønix Tag chain provide turnkey tagpap (bitumen roofing membrane) installation, roof renovation, green roof, and solar panel integration services for private homeowners and commercial/public buildings across Denmark. Core delivery includes new roof installation, full renovation with optional insulation upgrade, sedum green roofs, solar systems using the PWP mounting system, plus annual maintenance service agreements and free roof inspections. Financing-style additional 15-year tightness guarantee is offered alongside the 15-year product warranty from Phønix Tag Materialer.

Product overview

Phønix Tag Vejle A/S is Denmark's leading roofing chain offering a comprehensive portfolio of roofing solutions. The core product is tagpap (bitumen-based roofing membranes) with various finishing methods. The product range includes traditional tagpap with documented 50-year lifespan, multiple aesthetic solutions (listedækning, glatdækning, plankedækning), green roofs with sedum vegetation, and solar panel integration via the patented PWP mounting system. Supporting services include roof renovation, maintenance service agreements, moisture isolation for concrete structures, fall protection, and roof inspections. The company operates as a nationwide chain of independent roofing centers with 15-year product warranties on SBS membranes. Their solutions focus on climate adaptation, energy savings, and sustainable building with DGNB certification support.

Differentiator

Problem solved

Functional benefit

Brands

• Phønix Tag Materialer: The materials division producing tagpap (roofing felt) in Denmark, with documented 50-year TGA lifespan for 2-layer solutions
• Phønix Tag Energi

Products and services

• Tagpap Roofing Installation (New Roof) Complete new roof installation using bitumen-based tagpap membranes, including 2-layer SBS systems produced in Denmark with TGA-certified minimum 50-year lifespan. Available for private homes, commercial buildings, and industrial facilities of any size.
• Tagrenovering (Roof Renovation) Full roof renovation and replacement service for existing roofs, with optional insulation upgrade to improve energy efficiency. Suitable for residential and commercial buildings.
• Green Roof / Sedum Roof Installation Vegetative roof systems with sedum plants installed on top of tagpap membranes. Contributes to climate adaptation by slowing rainwater drainage and reducing strain on sewage systems; supports DGNB certification.
• Solar Panel Installation (PWP System) Photovoltaic system installation using the patented PWP mounting system that bonds panels flush with the roof membrane without penetrating it, preserving the roof warranty. Delivered through sister company Phønix Tag Energi.
• Maintenance and Service Agreements Recurring annual inspection, cleaning, and preventive maintenance service agreements including condition reports, action plans, and checks of solar panel and fall protection equipment to extend roof lifespan.
• Roof Inspection (Tagtjek) Free professional roof assessment service providing evaluation of roof condition and advice on optimal solutions, used as a customer acquisition touchpoint.
• Bridge and Parking Deck Waterproofing Specialized waterproofing membrane solutions for bridges, tunnels, parking decks, and other concrete infrastructure, with staff certified for work with the Danish Road Directorate (Vejdirektoratet) and Banedanmark railway authority.

Quantifiable outcome

• 50+ year documented lifespan for 2-layer tagpap solutions
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Phønix Tag MaterialercoreStrategic or Co-development PartnerPhønix Tag Materialer is the materials manufacturing arm that supplies all tagpap and related roofing products to the Phønix Tag chain. They provide product warranties, TGA-certified lifespans, product-specific EPDs for DGNB certification, and the 15-year product guarantee program. This is an integral internal partnership enabling the chain's quality and warranty claims.
• Phønix Tag EnergicoreStrategic or Co-development PartnerSeparate sister company specializing in solar panel installations. Provides the proprietary PWP mounting system and solar installations that integrate with roofing projects. Enables single-vendor total solutions combining roofing and solar energy.
• Vejdirektoratet (Danish Road Directorate)minorStrategic or Co-development PartnerPhønix Tag Holbæk-Næstved employs specialists trained for work with SBS membranes for both Vejdirektoratet and Banedanmark (Danish railway authority), indicating specialized certification and approved contractor status for infrastructure waterproofing projects.
• Banedanmark (Danish Railway Authority)minorStrategic or Co-development PartnerSpecialist training and certification for SBS membrane work on railway infrastructure projects.

Scale indicators6 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• BMI Group (Icopal): BMI Group is a major European roofing and waterproofing manufacturer and contractor, with Icopal heritage in Denmark. Directly comparable to PhØnix Tag as a roofing membrane provider and installer, but operating across a much broader portfolio and multiple European countries.
• Skanska Danmark: Skanska is a major Nordic construction group active in Denmark across commercial, residential, and civil projects. Comparable as a large-scale Danish contractor with roofing scope on construction projects, though operating much more broadly than PhØnix Tag.
• Enemærke & Petersen: Major Danish construction contractor delivering residential, commercial, and renovation projects. Comparable as a Danish building contractor with adjacent roofing and exterior works exposure, though with a much broader construction focus.
• Aarsleff A/S: Aarsleff is a leading Danish infrastructure and construction group, including foundation and building works. Comparable for its scale and presence in Danish construction, with overlap in infrastructure waterproofing and bridge/deck projects that PhØnix Tag Holbæk-Næstved services.
• MTH A/S (Højgaard): MTH is one of Denmark's largest construction contractors with roofing and building envelope capabilities. Comparable to PhØnix Tag as a Danish contractor serving commercial and infrastructure clients, though operating across a much wider construction scope.
• NCC Danmark: NCC is a leading Nordic construction and property development company with significant operations in Denmark. Comparable for commercial roofing and building envelope work on large developments, though as a much larger diversified incumbent.

Others

• Rockwool A/S: Rockwool is a Danish manufacturer of stone wool insulation commonly installed beneath tagpap in flat roof systems. Comparable as an adjacent building materials supplier frequently used alongside PhØnix Tag's roofing solutions.

Regional players

• ISP (International Stilling & Partner): Danish roofing and construction contractor with tagpap and building envelope capabilities. Comparable as a regional Danish roofing peer, though smaller in scale and brand recognition than PhØnix Tag's nationwide chain.

Emerging players

• Solar City (Better Energy Denmark): Better Energy is a leading Danish solar developer. Comparable to PhØnix Tag Energi as a solar installer competing for the same Danish commercial solar market, particularly relevant given PhØnix Tag's PWP solar bundling strategy.

Direct peers

• Phønix Tag Materialer: Sister company of PhØnix Tag Vejle A/S, manufacturing the SBS tagpap membranes and providing the 50-year TGA-certified materials and 15-year product warranty. Highly comparable as it supplies the chain and operates in the same modified bitumen roofing space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PhonixTag
• Facebookfacebook.com/profile.php?id=100075783716926
• LinkedInlinkedin.com/company/ph%C3%B8nix-tag-vejle
• Instagraminstagram.com/phonixtag_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phønix Tag Vejle A/S