Phønix Tag

What Phønix Tag does

Phønix Tag is a private Danish network of independent roofing centers founded in 1920. It serves private homeowners, commercial and industrial customers, public institutions, contractors, and developers across Denmark and in Greenland. Its core work is the installation, renovation, and repair of tagpap, or modified bitumen membrane, roofs and related flat or low-slope systems, supplemented by listedækning, smooth and plank decking, roof terraces, green roofs, solar photovoltaic systems, maintenance agreements, and membrane waterproofing for bridges and parking decks.

The company primarily generates revenue through project-specific quotes based on roofing area, scope, materials, labor, insulation, and any solar or green-roof additions. Private customers typically purchase one-time installation or repair work, while commercial and public work is secured through longer-cycle tenders. Annual service agreements and the optional 15-year Tæthedsgaranti add an aftermarket and recurring-service layer; a free Tagtjek roof inspection is used to produce an obligation-free quote.

Phønix Tag sells directly through its local branch network and website, with project case studies supporting commercial conversion. Phønix Tag Materialer supplies the SBS membranes and other roofing materials, Phønix Tag Energi installs solar systems, and the PWP mounting system bonds solar rails to the membrane without penetrating the roof. Tagpas documentation, product-specific EPDs, DGNB experience, and 15-year product warranties support quality assurance in sustainability-focused and public-sector projects.

Name

Phønix Tag

Legal name

Phønix Tag

Website

https://phonixtag.dk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Phønix Tag is a Denmark-based private network of independent roofing centers serving homeowners, commercial and industrial clients, public institutions, and developers with membrane roofing, renovation, green roofs, solar, maintenance, and structural waterproofing.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Modified Bitumen Roofing (IMADAFAG)

akta.pro secondary industries

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA), Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE)

Keywords

• Membrane roofing systems
• Flat roof installation
• Green roof solutions
• Solar panel mounting
• Roof renovation services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Installation Services (Private): Installation of tagpap roofing systems for private homeowners, including new roofs, renovations, and repairs. Revenue is project-based, one-time per job, with service agreements for ongoing maintenance.
2. Roofing Installation Services (Commercial & Public): Large-scale commercial and public-sector roofing contracts, including industrial buildings, schools, hospitals, offices, and government buildings. Projects include DGNB-certified buildings, green roofs, solar panel installations, and bridge/parking deck membranes. Revenue is project-based with longer sales cycles.
3. Service and Maintenance Contracts: Ongoing service agreements and roof inspections, providing recurring revenue from existing customer base. Includes the option to purchase a 15-year Tæthedsgaranti (tightness guarantee) covering workmanship and roofing.
4. Solar Panel Installation (via Phønix Tag Energi): Solar photovoltaic panel installation on tagpap roofs, delivered through the sister company Phønix Tag Energi using the proprietary PWP mounting system. Revenue is project-based for both residential and commercial solar installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Phønix Tag is a nationwide Danish chain of independent roofing centers that installs, renovates, and maintains tagpap (modified bitumen membrane) roofing systems for private homeowners and commercial/public clients. The company also delivers green roofs (sedum), solar panel installations via its patented PWP mounting system, and bridge/parking deck waterproofing, supported by in-house manufacturing of tagpap through sister company Phønix Tag Materialer.

Product overview

Phønix Tag is a nationwide chain of independent roofing centers offering comprehensive roofing solutions in Denmark. The company operates a platform-plus-modules architecture centered on tagpap (built-up membrane roofing) as the core product, supported by multiple specialized add-on modules including green roofs (sedum), solar panel systems, roof terraces, and maintenance services. The company manufactures its own roofing materials through subsidiary Phønix Tag Materialer and offers solar installations through affiliate Phønix Tag Energi. Key product categories include: (1) Core Roofing Systems: Tagpap, Listedækning, Glatdækning, Plankedækning; (2) Value-Added Solutions: Tagterrasse, Grønne Tage, Solceller, Vedligeholdelse/Serviceaftaler, Broer og Parkeringsdæk; (3) Services: Tagrenovering, Nyt Tag, Tagtjek, DGNB Certificering Rådgivning; (4) Proprietary Technology: PWP Solcellemontage system. The company serves both private homeowners and commercial/industrial clients across Denmark with a documented 100+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Tagpap Roofing (Membrane Roofing) Traditional built-up roofing system using SBS modified bitumen membranes, suitable for flat and low-slope roofs. Phønix Tag's 2-layer SBS membrane solution has a documented TGA lifespan of minimum 50 years. For private homeowners, commercial buildings, and public institutions.
• Green Roofs (Sedumtag/Grønne Tage) Vegetated roof systems with sedum or grass plants that retain rainwater, reduce runoff by up to 50%, support biodiversity, and contribute to building climate adaptation. Installed using Nature Impact Roof systems. For residential, commercial, and public-sector buildings.
• Solar Panel Installation (Solceller) Photovoltaic solar panel installations using the patented PWP mounting system that bonds rails directly to the membrane without penetration, preventing leaks. Delivered through sister company Phønix Tag Energi. Typical 6 kWp installation produces approximately 5,000 kWh annually for a Danish household, with ~6-year payback period. For residential and commercial buildings.
• New Roof Installation (Nyt Tag) Installation of new roofing systems for residential, commercial, and industrial buildings including complete project management. Includes materials, labor, insulation, and optional add-ons like solar panels or green roofs. For private homeowners and commercial/public clients.
• Roof Renovation (Tagrenovering) Complete roof renovation and repair services including re-roofing, insulation upgrades, and conversion to modern membrane systems. Offers energy savings through additional insulation. For residential, commercial, and public buildings.
• Roof Inspection (Tagtjek) Free professional roof assessment service providing condition evaluation and quotation for renovation or new installation. No charge for initial roof assessment with obligation-free quote. For private homeowners and commercial clients.
• Maintenance and Service Agreements (Vedligeholdelse/Serviceaftaler) Ongoing maintenance programs including roof inspections, damage assessment, and repair services to maximize roof lifespan. Optional 15-year Tæthedsgaranti covering workmanship and roofing materials. Annual subscription model. For private homeowners and commercial clients.
• Bridge and Parking Deck Waterproofing (Broer og Parkeringsdæk) Waterproofing and membrane solutions for infrastructure including bridge decks and parking structures using moisture isolation techniques. Includes Kunststof coating. For public infrastructure projects (e.g., Banedanmark railway bridge Masnedsund).
• Roof Terraces (Tagterrasse) Conversion of roof spaces into usable terraces with appropriate waterproofing, drainage, and surface solutions. For residential and commercial buildings.
• DGNB Certification Consulting Consulting services for DGNB (German Sustainable Building Council) certification of construction projects, leveraging tagpap's long lifespan and EPD documentation. For commercial and public-sector construction projects seeking sustainability certification.

Quantifiable outcome

• Tagpap lifespan of minimum 50 years (TGA documented) for 2-layer SBS membrane solutions
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Phønix Tag MaterialercoreStrategic or Co-development PartnerPhønix Tag Materialer is the manufacturing sister company that produces all tagpap and SBS membrane products used by Phønix Tag branches. Located in Vejen, Denmark. Products are specifically developed for the Danish climate and come with 15-year product warranty through the Phønix Tag Materialer garantiordning. Products carry EPDs (Environmental Product Declarations) supporting DGNB certification.
• Phønix Tag EnergicoreStrategic or Co-development PartnerPhønix Tag Energi is the solar energy sister company that installs photovoltaic panel systems on Phønix Tag's tagpap roofs. Uses the proprietary PWP mounting system. Works with all Phønix Tag branches across Denmark for solar installations on both residential and commercial buildings.
• RambøllminorImplementation/ SI/ Consulting PartnerRambøll served as engineering consultant on the HF & VUC Fyn project.
• ZENI arkitekter A/SminorImplementation/ SI/ Consulting PartnerZENI arkitekter A/S was the architect on the HF & VUC Fyn project.
• Hoffmann A/SminorChannel Partner/ Reseller/ DistributorHoffmann A/S was the main contractor for the Esbjerg Isarena project.
• KG Hansen & Sønner A/SminorChannel Partner/ Reseller/ DistributorKG Hansen & Sønner A/S was the total contractor for the Esbjerg Isarena project.
• Hoffmann A/SminorChannel Partner/ Reseller/ DistributorHoffmann A/S was the main contractor for the IBA Erhvervsakademi Kolding campus project.
• TechniQ Installation A/SminorChannel Partner/ Reseller/ DistributorTechniQ Installation A/S was the electrical contractor on the IBA Kolding project and selected Phønix Tag Energi for solar panel installation.
• Hansen & Larsen A/SminorChannel Partner/ Reseller/ DistributorHansen & Larsen A/S was the main contractor for the Oplevelsesparken Naturkraft project in Ringkøbing, where Phønix Tag Esbjerg performed membrane and insulation work.
• CIVICA BoligforeningminorChannel Partner/ Reseller/ DistributorCIVICA Boligforening is the housing association that commissioned the DGNB Gold-certified housing project in Årslev. Hans Jørgensen & Søn A/S was the total contractor, Erik arkitekter A/S was the architect.
• GOG (Svendborg)minorGTM or Marketing PartnerPhønix Tag is a sponsor of GOG, the handball club in Svendborg. Phønix Tag Arena is GOG's home arena.
• AC Horsens & VB Vejle BoldklubminorGTM or Marketing PartnerPhønix Tag Vejle sponsors local sports clubs AC Horsens and VB (Vejle Boldklub) as part of community engagement in the Trekantsområde region.
• Sønderjysk Elitesport A/SminorGTM or Marketing PartnerPhønix Tag Sønderjylland sponsors SønderjyskE ice hockey team and Sønderjyske Fodbold (football) club as part of local community engagement in Southern Denmark.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BMI Group (Icopal): Europe's largest roofing manufacturer, with Icopal as its Danish heritage brand. Supplies bitumen membranes and competes with Phønix Tag Materialer's product range on flat-roof specifications.
• Veidekke: Nordic construction and real estate developer with Scandinavian-wide operations, including Denmark. Competes for large commercial roofing and building envelope projects.
• MT Højgaard: One of Denmark's largest construction companies, MT Højgaard executes large-scale building and civil projects across Denmark and competes with Phønix Tag on commercial roofing, infrastructure, and DGNB-certified tenders.
• Carlisle Construction Materials: Global roofing manufacturer (EPDM, TPO, self-adhered systems) supplying commercial flat-roof projects. Comparable as a substitute-material incumbent competing for similar DGNB and sustainability-driven tenders.
• Per Aarsleff Holding: Major Danish contractor with a strong foundation, infrastructure, and building portfolio. Overlaps with Phønix Tag in large commercial roofing and public-sector construction projects across Denmark.
• Wienerberger: European building materials group with a roofing tile and roof system division. Operates as a broad incumbent supplying the broader roofing category in Europe, including adjacent systems to Phønix Tag.
• NCC Denmark: Nordic construction company with Danish operations covering commercial buildings, infrastructure, and roofing. Competes for the same enterprise and public-sector tenders as Phønix Tag.

Direct peers

• Bauder: German manufacturer of flat-roof waterproofing membranes (bitumen, single-ply, green roof systems). Competes with Phønix Tag Materialer on DGNB-certified commercial flat-roof tenders across Northern Europe.
• IKO: International manufacturer of bitumen roofing membranes and waterproofing systems with European operations. Directly comparable as a modified-bitumen / tagpap competitor in the Danish market.
• Renolit: European manufacturer of single-ply roofing and waterproofing membranes (TPO/PVC/EPDM) for flat roofs. Represents a substitute-material competitor to Phønix Tag's bitumen-based systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PhonixTag
• Facebookfacebook.com/profile.php?id=100075783716926
• LinkedInlinkedin.com/company/phonix-tag
• Instagraminstagram.com/phonixtag_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phønix Tag