Photomatic

What Photomatic does

Photomatic is a Brazilian event-activation technology company headquartered in Campinas, São Paulo, with a 26-year operational history (origins in 1998 amusement-park photoride systems) and a corporate re-founding in 2011 as Brazil's first domestic photo-totem manufacturer. The company operates a portfolio of roughly 30 products spanning four categories: AI-powered activations (GenIA, GenIA Video, SelfIA, Bobbie Goods, Clone, Foto Avatar, Face Swap, Estilos IA, Sketch Robot, Totem Magic BG), basic photo hardware (Totem Fotográfico, Cabine Fotográfica, Espelho Mágico), premium hardware (Totem Prize, Totem AR Hero, You Finder, Câmera UV, Foto Mosaico, Mini Planeta), and video systems (Motion 180, Magic Board, Spinner 360°, Bullet Time, Freeze Time). Underlying technology combines professional camera hardware, proprietary rendering software (e.g., 120fps capture rendering in under 30-45 seconds), local QR-code servers that operate without internet, and third-party generative-AI models accessed through product UX rather than in-house training pipelines. A franchise network of seven Brazilian cities (Londrina, Curitiba, Campinas, São Paulo, Rio de Janeiro, Chapecó, Ribeirão Preto) extends delivery capacity beyond HQ.

Photomatic monetizes through professional services: event-by-event rental of totems, booths, mirrors, video platforms, and AI activations under quote-based pricing, bundled with on-site operators and customization. Customers — primarily Brazilian enterprise brands across cosmetics (Grupo Boticário, Heliocare), footwear (Arezzo&Co), consumer products (Ypê), healthcare (Prevent Senior), retail/shopping centers (Parque D. Pedro Shopping, Rio Sul Shopping), and entertainment (Wet n' Wild, Parque Unipraias) — engage via a sales-led, consultative process through website forms, phone, and WhatsApp. After a 2020 pandemic pivot to virtual solutions and a 2023 strategic reorientation toward the corporate segment, the product roadmap has shifted toward generative-AI activations, with a 2025 Sketch Robot product co-themed around the FIFA World Cup 2026 indicating intent to ride major event cycles.

The business remains privately held and founder-operated with no disclosed institutional backing, no funding history, no M&A activity, and 17 HQ employees. Revenue, ARR, and franchise economics are not publicly disclosed; the company self-describes its portfolio as the most complete and diverse in Brazil and cites a brand-reputation claim of being a category pioneer since 2011.

Name

Photomatic

Legal name

Photomatic

Website

https://photomatic.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Photomatic is a Brazilian event-activation technology company in Campinas that builds photo, video, and AI-powered kiosks for corporate events. It serves enterprise brands across cosmetics, retail, healthcare, and consumer goods via a franchise network of seven cities and a quote-based rental-and-service model.

Ownership category

akta.pro rank

Product category

Event Photography & Activation Services

NAICS

Photography Studios, Portrait (541921), Consumer Electronics and Appliances Rental (53221)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Miscellaneous Equipment Rental & Leasing (7350), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industry

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)

Keywords

• Event photography services
• Photo booth rentals
• AI event activations
• Brand activation technology
• Corporate event media

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental and Services: Rental of photo booths, kiosks, and specialized equipment for corporate and social events. Pricing is quote-based depending on event duration, equipment type, and customization requirements. Includes professional operators and technical support.
2. Event Photography and Activation Services: Professional photography and video capture services for events, including coverage, real-time processing, and instant printing or digital delivery.
3. Custom Solution Development: Tailored solutions developed for specific client needs, including special projects, custom hardware configurations, and unique activation concepts.
4. Franchise Network Revenue: Revenue from franchise operations across Brazil including units in Londrina, Curitiba, Campinas, São Paulo, Rio de Janeiro, Chapecó, and Ribeirão Preto.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Photomatic rents and operates photo, video, and AI-powered activation equipment for corporate and social events in Brazil. Its offerings span more than 30 standalone products — including photo totems, booths, interactive mirrors, 360° video platforms, Bullet Time multicamera rigs, AR totems, and AI tools such as GenIA, Face Swap, and Sketch Robot — delivered with on-site operators, customization, and instant digital or printed content delivery.

Product overview

Photomatic is a Brazilian event technology company specializing in live marketing activations using photos, videos, and GIFs for corporate events. Founded in 2011, the company offers a comprehensive portfolio of products organized into four main categories: AI-powered products (GenIA, GenIA Video, SelfIA, Bobbie Goods, Clone, Foto Avatar, Face Swap, Estilos IA, Sketch Robot, Totem Magic BG), basic photo products (Totem Fotográfico in multiple models, Cabine Fotográfica, Espelho Mágico), premium photo products (Totem Prize, Totem AR Hero, Virtual Print, Light Paint, Mini Planeta, Sticky Photo, Câmera UV, Photo Magazine, You Finder, Fotógrafo Studio, Lambe-Lambe, Foto Mosaico, Foto 3D Anaglyph), and video products (Motion 180, Magic Board, Bullet Time, Spinner 360°, Freeze Time, Gifmatic, Zoomme, Kaleidoscópio, Videoclipe FX, Virtual CatWalk). The company also offers virtual/digital applications (Virtual Booth, Virtual Booth + Scratch, Virtual Mosaic) for hybrid and online events. Products range from simple photo booths to advanced AI-powered creative tools, all customizable for brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

• GenIA AI-powered image and drawing generation system for corporate events that creates custom images from participant photos including photo montages, character creation, and various drawing styles.
• GenIA Vídeo AI video generation tool for events that creates video content with virtual environments and scenarios, including vignettes, custom frames, effects, and soundtracks delivered via QR code.
• SelfIA AI selfie generator that places brand characters (virtual or real) taking selfies with event participants as if they were present, for individual or group photos delivered digitally or printed.
• Bobbie Goods AI experience that transforms event participants into Bobbie Goods style illustrations using exclusive prompts that generate simple, high-fidelity drawings maintaining facial resemblance, delivered as A5 print on 180g paper.
• Clone AI product that captures multiple poses from participants and applies them to virtual backgrounds, creating composite images without need for chromakey or scenography.
• Foto Avatar AI avatar creation tool that generates stylized character representations from participant photos, with customizable brand frames and printable or digital output.
• Face Swap AI face swapping technology that replaces participant faces with reference images of celebrities or characters, usable via totem, booth, photographer, or roaming ringpad.
• Estilos IA AI style transfer technology that swaps participant faces with celebrities or characters in various artistic styles, supported via totems, booths, and roaming photographers.
• Sketch Robot AI-powered robotic system that draws participant caricatures in under one minute using Ringbooth photo capture, AI processing, and a robotic arm for autonomous drawing; produces up to 40 drawings per hour. A Copa 2026 themed Mini-craques variant is available.
• Totem Magic BG (Totem IA) Compact AI-powered photo totem with background removal technology that simulates participants in virtual environments without chromakey, delivering photos digitally or in print.
• Totem Fotográfico Photo totem available in multiple models (iPad, Box I, Box II, Gran Prime with 55-inch touch screen) for fast instant photo activations, supporting standard 10x15cm, strip 15x5cm, polaroid, and mini poster 15x20cm print formats.
• Cabine Fotográfica Classic photo booth with modern design, professional camera, integrated flash, and auxiliary lighting; accommodates up to 5 people with privacy and can be wrapped for brand customization.
• Espelho Mágico (Espelhomatic) Interactive 50-inch mirror that takes full-body photos in portrait mode with touch screen animations, digital signature and drawing on photos, stickers, and instant printing; available in classic gold, clean black, giant smartphone, or custom designs.
• Totem Prize Photo totem with integrated prize wheel and virtual scratch-off functionality, combining photo, GIF, and video capture with instant prize delivery, data collection, and CSV reporting.
• Totem AR Hero Augmented reality photo totem that applies AR characters (footballers, movie characters, or company directors) interacting with participants, with QR code sharing via local server that does not require internet.
• Virtual Print QR code-based photo printing system where participants use smartphones to take photos and receive instant prints, with fully customizable photo app and print frame for creating instagrammable environments.
• Light Paint LED light painting photo experience in photo booth or dark room environments, with LED sticks reproducing thousands of brand-matched colors and allowing participants to write or draw in light.
• Mini Planeta Photo activation with a camera at 2.5 meters height capturing participants with AI background removal and virtual backgrounds, generating static photos and animated GIFs for social sharing.
• Sticky Photo Photo capture via totems, booths, photographers, or Virtual Booth app with instant adhesive print output used for sticker albums or wall decoration, with hybrid event support.
• Câmera UV Exclusive UV camera in Brazil that captures and shows real-time UV light action to demonstrate the effectiveness of cosmetics and sunscreens, with a dual camera system (normal and UV) creating viral social media content.
• Photo Magazine Magazine cover photo experience placing participants on magazine covers, using scenography or AI background removal technology, recommended for mini poster 15x20cm prints.
• You Finder Facial recognition photo system integrating multiple capture points (photographers, totems) at events; participants receive QR code and submit a selfie to automatically receive a personalized gallery of their photos and videos.
• Fotógrafo Studio Professional photographer capture system with instant processing and delivery integrated into one flow, with customizable sharing terminal and unlimited file possibilities for special projects.
• Lambe-Lambe Large format printed photo (A4 or A3) in scenographic environment or with AI virtual background; usually captured by photographer but compatible with totem or photo booth; all equipment can be wrapped with event visual communication.
• Foto 3D Anaglyph Dual camera system capturing two photos at slightly different angles to apply anaglyph effect for 3D stereoscopic viewing with red/cyan glasses provided to each participant.
• Foto Mosaico Photo mosaic panel where the final image is revealed through integration of participant photos captured via totems, photographers, or virtual app; available in sizes from 144 to 1,040 photos with hybrid event support via Virtual Mosaic.
• Motion 180 Video recording equipment with 180-degree vertical angle; HD camera records at 120fps, software renders videos in under 45 seconds with effects, vignettes, soundtracks, and overlay customization, using local QR code server for sharing.
• Magic Board Neon board video product where participants write messages with neon markers while action is recorded; system automatically generates customized videos combining writing footage with animations, branding, soundtrack, and effects.
• Bullet Time (Multicam) Multicamera system with 9 cameras capturing the same moment simultaneously from different angles to create Matrix-style frozen time effects, combining images into animated GIF/MP4 and printing the main photo with custom frame.
• Spinner 360° 360-degree rotating video platform with HD camera at 120fps and slow motion effects; software renders videos in under 30 seconds with vignettes, soundtracks, and overlay, using local server for QR code sharing without internet.
• Freeze Time Video capture product that records 5-8 second clips with camera movement and a frozen image effect; at the freeze moment, participants zoom in while AI modifies the background, with sharing via QR code, email, or AirDrop.
• Gifmatic Compact totem that creates animated GIFs with multiple photos or boomerang (back-and-forth short video) effects, supporting virtual backgrounds, animated overlays, vignettes, and soundtracks.
• Zoomme Exclusive zoom effect product that captures a frozen image in wide and super zoom from up to 80 meters distance to create viral videos with unique perspective, using local server for QR code sharing without internet.
• Kaleidoscópio Hexagonal platform with mirrors showing participants from multiple angles creating a kaleidoscopic visual effect, supporting video with effects, vignettes, soundtracks, and overlays in 9:16 and 1:1 formats.
• Videoclipe FX Video clip product filmed by cameraman and automatically edited for social media, with vignettes, effects, overlays, and special effects optimized for TikTok and Instagram.
• Virtual CatWalk Virtual runway product that places participants on virtual catwalks with treadmill and chromakey scenarios; virtual animation is applied to video to create stylized effects in 9:16 and 1:1 formats.
• Virtual Booth Responsive web app that loads in browser without installation, fully customizable with visual communication, photo frames, GIFs, stickers, and filters; collects participant data and includes a real-time online gallery for live streaming.

Quantifiable outcome

• Events can accommodate 80-1200+ attendees depending on product selection
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LumaBooth: Photo booth solutions company offering iPad-based and open-air booth hardware along with sharing apps for weddings, corporate, and social events. Overlaps with Photomatic in photo booth hardware and event-services go-to-market.
• Snapbar: US-based event technology company providing branded photo, video, and AI activation products and services for corporate marketing events. Most direct comparable in business model: custom hardware/software kits delivered for live brand experiences, with proprietary capture and delivery tech.
• The Bosco: Event photo booth company providing proprietary photo booth platforms with customization, instant sharing, and brand-wrap capabilities for corporate events. Direct overlap in event photo booth products and corporate event customer base.
• Simple Booth: Photo booth hardware and software platform targeting events and brand activations, with AI-powered features (background removal, filters). Directly comparable on offering (event photo booth + AI layer) and customer base (corporate events, marketing teams).
• Fotoativa: Brazilian event photography and photo booth provider serving corporate and social events with instant-print, branded activations. Direct regional competitor to Photomatic within Brazil with overlapping event-services offering.

Broad incumbents

• Canva Events / Canva Activate: While primarily known for design software, Canva has been expanding into event templates, AI image generation, and brand activation assets that overlap with self-serve alternatives to Photomatic's branded activations. Indirect overlap; broad incumbent rather than direct competitor.

Emerging players

• Pixilate: Event-focused AI photo experience company delivering AI-generated images (style transfer, cartoon, character swaps) at live events for brand activations. Comparable on AI-first event activations but smaller in scope than Photomatic's full portfolio.

Regional players

• Orbyt Photo Booth: Brazilian event photo booth and photography services provider; comparable regional peer offering photo booths and activation services for weddings, corporate events, and brand campaigns in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@photomatictotensfotografic7338/videos
• Facebookfacebook.com/PhotomaticBrasil
• LinkedInlinkedin.com/company/photomatic-sp
• Instagraminstagram.com/photomatic_corporativo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Photomatic