Phuc Long Careers
A privately held, Vietnam-headquartered entity associated with the Phúc Long Coffee & Tea brand, operating in Southeast Asia with a core product line of Vietnamese coffee and tea beverages.
- Company typePrivate
- Founded-
- HeadquartersPhường Ngọc Khánh, Hanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Phuc Long Careers does
Phuc Long Careers, as represented in the supplied source data, is a privately held entity associated with the Phúc Long Coffee & Tea brand, headquartered in Phường Ngọc Khánh, Hanoi, Vietnam. The entity's operating web presence is anchored at phuclong.com.vn, and the doing-business-as name recorded for it is "Phúc Long Coffee & Tea." Its operating geography is identified as Southeast Asia, with Vietnam listed as the served country. The company is classified as private, with no public ticker, no exchange listing references, and no disclosed ownership, parent, or subsidiary structure in the available record.
The entity's sole documented product line is Phúc Long Coffee & Tea, a Vietnamese coffee and tea offering categorized as the company's core product. No product-level technology stack, proprietary features, manufacturing process, or platform architecture is described. Pricing models, go-to-market motion, revenue mechanics, and customer segmentation are not populated in the supplied firmographic record. No management team, contact details, certifications, regulatory actions, M&A activity, investments, or restructuring events are documented. The data therefore supports only a thin functional description — a Vietnam-based, private entity operating under the Phúc Long Coffee & Tea brand — with substantial gaps across technology, commercial model, and corporate history dimensions.
Phuc Long Careers firmographics
Firmographics- Name
- Phuc Long Careers
- Website
- https://phuclong.com.vn
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A privately held, Vietnam-headquartered entity associated with the Phúc Long Coffee & Tea brand, operating in Southeast Asia with a core product line of Vietnamese coffee and tea beverages.
- Ownership category
- akta.pro rank
Phuc Long Careers industry classification
Industry- Product category
- Coffee and Tea Retail Services
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Phuc Long Careers is headquartered
LocationHeadquarters
- HQ city
- Phường Ngọc Khánh, Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
Phuc Long Careers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations
Phuc Long Careers product offering
Product offeringCore offering
Phúc Long Coffee & Tea is a Vietnamese coffee and tea company that offers beverages, operating primarily in Vietnam with a brand presence across Southeast Asia. The company serves brewed coffee and tea-based drinks through its retail and hospitality operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Phúc Long Coffee & Tea
Companies that use Phuc Long Careers
Customer profileIdeal customer profiles1 record
Phuc Long Careers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phuc Long Careers partnerships and signals
Strategic signalExpansion highlights1 record
Phuc Long Careers competitors and assessment
Company assessmentDirect peers
- Starbucks Vietnam: Operates Starbucks stores across Vietnam through a licensed partnership. Competes directly with Phúc Long in premium café segments in major urban centers like Hanoi and Ho Chi Minh City.
- Highlands Coffee: Vietnam's largest domestic coffee chain operating hundreds of cafés across Vietnam. Direct competitor to Phúc Long in the specialty Vietnamese coffee shop category, serving the same urban middle-class consumers.
- Passio Coffee: A growing Vietnamese café chain competing in the same specialty coffee shop segment as Phúc Long, particularly in Ho Chi Minh City.
- The Coffee House: A leading Vietnamese specialty coffee chain owned by Seedcom. Competes head-to-head with Phúc Long in urban Vietnamese café locations, with similar product positioning and target demographic.
- Cộng Cà Phê: Vietnamese themed café chain with strong brand identity, competing with Phúc Long for the specialty Vietnamese coffee experience market across Vietnam.
- Trung Nguyên Coffee: Iconic Vietnamese coffee brand with both retail packaged products and café operations, similar to Phúc Long's dual format. Competes on Vietnamese coffee heritage and packaged retail products.
Regional players
- KOI Thé: Taiwan-origin bubble tea and beverage chain with strong presence across Vietnam. Overlaps with Phúc Long on the tea/ready-to-drink beverage retail side and similar café-style consumption format.
- Chatime Vietnam: Major Asian bubble tea franchise operating throughout Vietnam. Comparable to Phúc Long on the specialty tea beverage offering and similar grab-and-go café format.
Broad incumbents
- Blue Bottle Coffee: Global specialty coffee chain with third-wave positioning. Useful international benchmark for Phúc Long's specialty coffee shop category, even though geographic markets differ.
- Masan Group (parent reference): Vietnamese conglomerate with consumer retail interests including prior investment in Phúc Long. Comparable as a parent/strategic context for how large Vietnamese consumer platforms view the café category.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key highlights3 records
Customer concentration
Phuc Long Careers social profiles
Digital presencePhuc Long Careers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phuc Long Careers leadership team
Management profileNumber of profiles
Phuc Long Careers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phuc Long Careers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phuc Long Careers
What does Phuc Long Careers do?
Phúc Long Coffee & Tea is a Vietnamese coffee and tea company that offers beverages, operating primarily in Vietnam with a brand presence across Southeast Asia. The company serves brewed coffee and tea-based drinks through its retail and hospitality operations.
Is Phuc Long Careers a public or private company?
Phuc Long Careers is a private company. It is classified as unknown and is currently operating.
When was Phuc Long Careers founded?
Phuc Long Careers was founded in -1. It employs 11 to 50 people.
Where is Phuc Long Careers based?
Phuc Long Careers is headquartered in Phường Ngọc Khánh, Hanoi, Vietnam, in the Asia region.
Who are Phuc Long Careers's main competitors?
Direct peers on record are Starbucks Vietnam, Highlands Coffee, Passio Coffee, The Coffee House, Cộng Cà Phê and Trung Nguyên Coffee. Regional players are KOI Thé and Chatime Vietnam. Broad incumbents are Blue Bottle Coffee and Masan Group (parent reference).
Does Phuc Long Careers have an API?
No public API is recorded for Phuc Long Careers.
What industry is Phuc Long Careers in?
Phuc Long Careers's product category is Coffee and Tea Retail Services. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722515 and its SIC code is 2080.