Phuket Has Been Good To Us Foundation

What Phuket Has Been Good To Us Foundation does

Phuket Has Been Good To Us Foundation is a Thai-registered nonprofit charity (Registration #0993000050983) founded in 2005 by restaurateur Tom McNamara in the aftermath of the 2004 Asian Tsunami. The organization provides free English language education to underprivileged Thai children aged 2-15 across two government schools in Phuket — Rajaprachanukroh 36 School in Kamala and Baan Kalim School in Kalim — reaching more than 600 students annually through a staff of five to six qualified, fluent English-speaking teachers. Its core product portfolio comprises the English Education Program (Kindergarten through Primary 6), the Coconut Club after-school enrichment program for 200+ residential/orphan students, and the English Integrated Studies (EIS) program that teaches Mathematics and Science in English for Primary Years 1-6. Reported outcomes include an 84.36% average English exam score in the 2020-2021 academic year and exceptional first-cohort ONET exam results for the EIS program.

The foundation operates an entirely donation-funded model with zero government subsidy, generating revenue through structured annual sponsorship tiers — Sponsor a Child (10,000 THB/year), Sponsor a Class (200,000 THB/year), Sponsor a Teacher (460,000 THB/year), and Work Permits/Visas (270,000 THB/year) — supplemented by in-kind donations, recurring corporate CSR partnerships with Phuket's hotel and tourism operators (Hilton, Outrigger, Anantara, Baan Rim Pa, Chicorée Foundation, MontAzure, Two Chefs, Marriott), event-driven peer-to-peer fundraising (International Women's Day Luncheons, Pro Am Golf Tournament, birthday and wedding donation campaigns), and grants such as the Australian Embassy's Direct Aid Program. Go-to-market spans a multi-channel digital presence (website, Facebook 3,600+ followers, Instagram, YouTube, Twitter), international giving platforms (GlobalGiving, Benevity), and on-the-ground local fundraising events. Governance is provided by a volunteer Board of Directors and Board of Managers (10-15 board-level participants), with day-to-day operations run by a small team including a Treasurer/Office Manager. The organization holds a 4-Star Financial Efficiency and Good Governance rating from the Giving Back Association and Ministry of Social Development and Human Security membership since 2019.

Name

Phuket Has Been Good To Us Foundation

Legal name

Phuket Has Been Good To Us Foundation

Website

https://phukethasbeengoodtous.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Thai-registered nonprofit charity founded in 2005 that delivers free English language education and after-school enrichment programs to over 600 underprivileged children aged 2-15 at two government schools in Phuket, funded entirely through donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Charitable English Language Education

NAICS

Language Schools (611630), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Charitable education
• English language education
• Nonprofit foundation
• After-school programs
• Child education sponsorship

Headquarters

HQ city

Kamala, Kathu, Phuket

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Monetary Donations: The foundation receives no government funding and relies entirely on donations from businesses and individuals. Donations support teacher stipends, school supplies, after-school program materials, and operational overhead costs.
2. Sponsorship Programs: Structured sponsorship programs where donors can sponsor individual children (10,000 THB/year), classes (200,000 THB/year), or teachers (460,000 THB/year). These provide recurring revenue streams and direct engagement with supporters.
3. In-Kind Donations: The foundation accepts physical donations including teaching supplies, equipment, books, and other materials needed for educational programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The foundation provides free English language education to underprivileged Thai children aged 2-15 through qualified teachers placed at two government schools (Kamala School and Baan Kalim School) in Phuket. Its delivery is funded entirely by charitable donations and structured sponsorships (Sponsor a Child, Sponsor a Class, Sponsor a Teacher) and is supplemented by the Coconut Club after-school program for residential students and an English Integrated Studies (EIS) curriculum that teaches Mathematics and Science in English.

Product overview

Phuket Has Been Good To Us Foundation is a single-purpose educational charity offering a portfolio of interconnected programs centered on free English language education for underprivileged Thai children in Phuket. The core offering is the English Education Program delivered at two government schools (Kamala School and Baan Kalim School), supplemented by the Coconut Club after-school enrichment program. The English Integrated Studies (EIS) module extends learning by teaching Mathematics and Science in English. Sponsorship programs (Sponsor a Child, Sponsor a Teacher, Sponsor a Class) provide structured giving pathways enabling donors to support specific educational needs.

Differentiator

Problem solved

Functional benefit

Products and services

• English Education Program
• Coconut Club
• English Integrated Studies (EIS) Program
• Sponsor a Child
• Sponsor a Class
• Sponsor a Teacher

Quantifiable outcome

• 84.36% average English exam score achieved in 2020-2021 academic year
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Baan Rim Pa Restaurant GroupcoreStrategic or Co-development PartnerMajor donor since 2006; founded by Tom McNamara who established PHBGTU as a Thai registered charity. Sponsors the entire English Language Programme at Baan Kalim School. Also provides vouchers for fundraising events.
• Australian Chamber of Commerce Thailand (AustCham Thailand)coreStrategic or Co-development PartnerCSR project sponsoring Primary 2 EIS classes in Kamala School for a semester from May 2020. Works with foundation on International Women's Day Luncheons.
• Island TechnologycoreTechnology or IntegrationSupports all IT needs of the foundation free of charge. Has hosted email server and advises on technological issues. Company is owned by Board member Khun Autcharawan Pratumwan.
• Outrigger Laguna Phuket Beach ResortmajorStrategic or Co-development PartnerHuge supporter since 2014; hosts multiple fundraising events throughout the year and donates vouchers to silent auctions.
• Creative Concept AVmajorStrategic or Co-development PartnerSupports fundraising events since 2013 by providing event design, decoration, audio and visual services. Helped raise over 900,000 THB from events.
• Global GivingcoreChannel Partner/ Reseller/ DistributorInternational charitable network that has vetted and approved the foundation. Permanently featured on GlobalGiving's website allowing US and UK donors to claim tax back.
• Rotary Club of Patong BeachmajorStrategic or Co-development PartnerMutually supports the foundation with fundraising events and marketing campaigns. Former Board member Arnaud Verstraete was Club President 2005-2006.
• E-Media AsiacoreTechnology or IntegrationWeb development and sponsorship; created and maintains the foundation's website.
• Live 89.5 / The Phuket NewsmajorGTM or Marketing PartnerMajor donors since 2012 providing print, online media, and radio coverage through Phuket News, Live 89.5, and their Russian, Chinese and Thai publications.
• Tourism Authority of Thailand (TAT)minorGTM or Marketing PartnerEndorsed PHBGTU's fundraising events including the Pro Am Golf Tournament. Ran Honeyteering contest in 2014 for newlyweds.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Right To Play: A global nonprofit using play and education to empower children in disadvantaged communities. Comparable as an established international education nonprofit, though operating at much larger scale across many countries.
• Room to Read: A large global education nonprofit focused on literacy and girls' education in low-income communities. Comparable as an established education nonprofit, though operates at significantly greater scale and geographic breadth than PHBGTU.
• United World Schools: An international nonprofit that partners with local communities to provide education to children in remote and post-conflict regions. Comparable as an education nonprofit serving marginalized children through teacher-supported school models.
• Pencils of Promise: A global nonprofit that builds schools and improves educational access for children in developing countries. Comparable as an established education nonprofit with similar mission of expanded educational opportunity for underprivileged children.

Regional players

• Tabitha Foundation: A Southeast Asian nonprofit focused on education, family support, and community development in Cambodia. Comparable as a regional nonprofit running education programs for underprivileged children, though in a different country.
• BEAM Education Foundation: A Myanmar-based nonprofit providing education and scholarships to underprivileged youth. Comparable as a regional nonprofit running donor-funded education programs for low-income children in Southeast Asia.
• Camillian Social Center Rayong: A Thai Catholic nonprofit operating children's homes, schools, and support services for underprivileged youth. Comparable as a Thai nonprofit education and youth development provider, though faith-affiliated and with residential care emphasis.

Direct peers

• The Freedom Story: A Thailand-based nonprofit that provides education and safe housing to at-risk Thai children, with a similar mid-size operating model and donor-funded education focus. Most directly comparable peer given Thai geography, similar beneficiary base, and education-driven mission.
• Salt&Light Foundation: A Thailand-based Christian charitable organization supporting children's and family welfare programs through education and community development. Comparable in Thai geography, nonprofit structure, and education-focused mission.
• Baan Unrak: A long-running Thailand-based children's home and education nonprofit serving orphans and underprivileged children. Comparable in geography, nonprofit status, mission, and reliance on individual and corporate donors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/phbgtu
• YouTubeyoutube.com/user/phukethasbeengood2us
• Facebookfacebook.com/phukethasbeengoodtous
• Instagraminstagram.com/phbgtu
• LinkedInlinkedin.com/company/phuket-has-been-good-to-us-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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