Physiofix

What Physiofix does

Physiofix is a founder-owned, direct-to-consumer physiotherapy and wellness clinic based in Launceston, Cornwall, serving patients across Cornwall and Devon in the United Kingdom. The company was founded in 2003 by chartered physiotherapist Belinda Alecock, who serves as Director, with clinical staff including a second chartered physiotherapist and a nutritional consultant/personal trainer. Operating from a primary clinic inside the historical Market House Arcade in Launceston and a satellite clinic at Lifton GP Surgery, the firm provides assessment and treatment of musculoskeletal conditions, sports injuries, work-related injuries, and day-to-day aches and pains. The director's prior consultancy for UK Athletics, British Swimming's Commonwealth Games preparation, and a top London swimming club provides a high-credential brand anchor for the clinical team.

The service catalogue is built on a core physiotherapy assessment-and-treatment workflow (initial assessment up to one hour, follow-up sessions of 30-45 minutes) and an unusually broad multi-disciplinary add-on set: acupuncture, sports massage, hydrotherapy, electrotherapy, manual therapy, injury rehabilitation, Pilates, and one-to-one personal training with nutritional consulting. Group classes form a secondary revenue layer and include Fit Mum (postnatal fitness, capped at five participants), Xtreme Fit Core (functional strength and conditioning branded under AthleteX), Osteoporosis Classes (6- to 8-week structured programme), and Pilates. A domiciliary (home-visit) service extends treatment into patients' homes across the region. Professional credentials underpin the offering: membership in the Chartered Society of Physiotherapy and the Acupuncture Association, registration with all major UK private medical insurers, and chartered-physiotherapist qualifications across the clinical team.

The business model is fee-for-service professional services with pay-as-you-go pricing for both individual sessions and class packages (e.g., Fit Mum at £5 first session and £35 monthly thereafter; 4-class blocks at £29; osteoporosis 6-week programme at £45). Revenue streams include physiotherapy sessions, sports massage, acupuncture, group classes, personal training, and home-visit physiotherapy. The go-to-motion is direct-to-consumer via physical clinic presence, word-of-mouth referral, a content website (physiofix.co.uk), and institutional relationships with insurers and the NHS (through practitioner background rather than contracted service). A cancellation policy charges up to 100% of the fee for missed or late-cancelled appointments. The firm has consolidated its footprint since a Wadebridge clinic closure around 2015 and presently operates from a single primary site plus one satellite location, with no disclosed funding rounds, acquisitions, or institutional ownership.

Name

Physiofix

Legal name

Physiofix

Website

https://physiofix.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Physiofix is a founder-owned chartered physiotherapy and wellness clinic in Launceston, Cornwall, delivering musculoskeletal treatment, complementary therapies, and group fitness classes to individuals across Cornwall and Devon in the United Kingdom.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Physical Therapy (PT) In-Home (HSABADAA)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Musculoskeletal treatment
• Fitness classes
• Acupuncture therapy

Headquarters

HQ city

Launceston

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Treatment Sessions: Fee-for-service physiotherapy including initial assessment (up to 1 hour) and follow-up treatment sessions (30-45 minutes). Sessions treat musculoskeletal conditions, sports injuries, and work-related injuries.
2. Group Fitness Classes: Group classes including Xtreme Fit Core, Fit Mum, Osteoporosis Classes, and Pilates. Revenue from class packages (4-session blocks) and drop-in rates.
3. Sports Massage Therapy: Deep tissue massage combining Swedish style with trigger points and manipulation for injury prevention and rehabilitation.
4. Acupuncture Services: Ancient Chinese healing system using fine needles at specific acupuncture points to redirect energy flow along meridians.
5. Personal Training and Nutritional Consulting: One-to-one personal training sessions and nutritional analysis services delivered by Rodrigo with over 20 years experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Physiofix is a chartered physiotherapy clinic that assesses and treats musculoskeletal conditions, sports injuries, and work-related injuries. The core service combines physiotherapy with complementary therapies including acupuncture, sports massage, electrotherapy, manual therapy, hydrotherapy, rehabilitation programmes, Pilates, and personal training. Treatment is delivered in-person at clinic locations in Launceston and Lifton, with a domiciliary home-visit service available across Cornwall and Devon.

Product overview

Physiofix is a physiotherapy clinic offering a single integrated service model combining core physiotherapy treatment with multiple complementary therapy modules. The core offering is physiotherapy assessment and treatment for musculoskeletal conditions. This is enhanced through integrated add-on therapies including Acupuncture, Sports Massage, Hydrotherapy, and Pilates. The company also provides fitness classes (Fit Mum, Xtreme Fit Core, Osteoporosis Classes) and Personal Training services. Additional services include Injury Rehabilitation, Domiciliary Physiotherapy (home visits), and operates clinic locations in Launceston and Lifton, Cornwall.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Musculoskeletal assessment and treatment service that diagnoses and treats the cause of injuries, not just symptoms, providing individual care and rehabilitation for all aspects of injury and dysfunction. For patients with musculoskeletal conditions, sports injuries, and work-related injuries.
• Sports Massage Deep massage combining classical Swedish style with trigger points and manipulation to aid rehabilitation of soft tissues, prevent injury, and improve circulation. For athletes, sports participants, and individuals with soft tissue injuries.
• Acupuncture Ancient Chinese healing system using fine sterile needles inserted at specific acupuncture points along meridians to redirect and reposition the flow of energy (chi) for pain relief and wellness. For patients seeking pain management and complementary treatment.
• Hydrotherapy Water-based therapy using warm water to relax muscle groups and ease stiff joints, utilizing properties of water such as buoyancy, resistance, and turbulence for gentle stretching and strengthening exercises. For rehabilitation patients and those with joint stiffness.
• Pilates Classes Mind-body exercise method focusing on core stability, building functional strength and flexibility without adding bulk, commonly used for rehabilitation of low back pain and posture correction. For general fitness seekers and rehabilitation patients.
• Fit Mum Classes Semi-exclusive fitness class (5 people max) combining various exercises for fat loss, strength building, and body toning, including nutrition analysis and body composition testing. For mothers seeking postnatal fitness recovery.
• Xtreme Fit Core Classes Functional core stability, agility, and plyometric circuit class using equipment such as kettlebells, battling ropes, TRX, agility ladders, and medicine balls for all fitness levels. For general fitness enthusiasts seeking challenging circuit training.
• Osteoporosis Classes 8-week exercise programme designed to improve bone density and reduce fracture risk through educational sessions, postural exercises, strengthening, flexibility, balance, and coordination exercises. For osteoporosis patients and at-risk individuals of all ages.
• Injury Rehabilitation Individualized rehabilitation programmes aimed at restoring optimal function, returning to normal daily life or competition safely, and preventing re-injury. For patients recovering from injuries requiring structured rehabilitation.
• Personal Training One-on-one fitness training and strength and conditioning services with nutritional consultation, covering general fitness goals, weight loss, muscle gain, and sports-specific programming. For individuals seeking personalized fitness coaching.
• Domiciliary Physiotherapy Service Home visit physiotherapy service providing treatment in the comfort of the patient's own home for those unable to travel to clinic locations. For patients across Cornwall and Devon requiring at-home physiotherapy care.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Chartered Society of Physiotherapy (CSP)OthersPhysiofix is a member of the Chartered Society of Physiotherapy, the professional body representing chartered physiotherapists in the UK. CSP membership indicates professional accreditation and adherence to professional standards.
• Acupuncture AssociationOthersPhysiofix is a member of the Acupuncture Association, indicating professional qualification to provide acupuncture services.
• UK AthleticscoreStrategic or Co-development PartnerBelinda Alecock serves as consultant physiotherapist for UK Athletics, working with national and international level track and field athletes at various competitions. She has worked alongside Great British swimming team preparing them for Commonwealth Games.
• AthleteXminorStrategic or Co-development PartnerAthleteX is a fitness organization referenced in relation to Fit Mum classes and Xtreme Fit Core classes. Rodrigo Peres is associated with AthleteX and classes are branded under AthleteX.
• Major Insurance CompaniescoreChannel Partner/ Reseller/ DistributorBelinda Alecock and Annie are chartered physiotherapists registered with all major insurance companies, enabling direct billing for insured patients.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Connect Health: UK-wide provider of community musculoskeletal physiotherapy services, including NHS-commissioned and insured pathways. Highly comparable in core physio-first service model and patient segments, but operates at substantially greater national scale.
• Bodyset: UK private physiotherapy chain offering sports injury, MSK, and rehabilitation services with both in-clinic and virtual consultations. Comparable multi-site, multi-modality approach and similar sports-injury-led patient base.
• Pure Sports Medicine: Private sports medicine and physiotherapy clinics in London offering multi-disciplinary care including physiotherapy, soft tissue therapy, Pilates, and rehab. Comparable premium positioning, elite-sports patient focus, and integrated multi-modality service mix.
• Ascenti: One of the largest UK private physiotherapy networks, offering musculoskeletal physiotherapy, sports injury rehab, and workplace health services across multiple clinic locations and via home visits. Directly comparable in service mix (physio-first with multi-modality offerings) and target customers, though at much greater national scale.
• Six Physio: Independent London-based private physiotherapy practice combining manual therapy, Pilates, sports massage, and rehab programming. Comparable premium, multi-modality physio model with insurance-billing and strong individual-practitioner brand.

Broad incumbents

• Spire Healthcare: UK private hospital group with outpatient physiotherapy services delivered from its hospital sites. Comparable in offering insurance-registered physiotherapy and post-surgical rehab, but operates at significantly larger scale and as part of an acute hospital portfolio.
• Circle Health Group: Large UK private hospital operator with physiotherapy and rehabilitation services embedded within its hospitals. Comparable on insurance-billed musculoskeletal and post-operative physiotherapy, but competes from a much broader multi-specialty platform.
• Nuffield Health: Major UK private healthcare provider operating physiotherapy and rehabilitation services across its hospital, fitness club, and clinic network. Overlaps with Physiofix in musculoskeletal physio, sports injury rehab, and Pilates, but serves a much broader portfolio including diagnostics and inpatient care.
• Bupa Health Clinics: Private health insurer and clinic operator offering physiotherapy, sports medicine, and rehabilitation services across UK centres. Comparable in insurer-led physio delivery and patient mix, but with the backing of a major health insurance group.

Regional players

• Total Restore Physiotherapy: Independent UK physiotherapy practice offering MSK assessment, sports injury rehab, Pilates, and domiciliary visits — closely mirroring Physiofix's service mix and direct-to-consumer model at a similar small-clinic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/physiofix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiofix