Coldiretti Piacenza

Name

Coldiretti Piacenza

Legal name

Coldiretti Piacenza

Website

https://piacenza.coldiretti.it

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Farm Management Services (115116)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

akta.pro secondary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Farmer association services
• Agricultural advocacy
• Direct farm-to-consumer markets
• Agritourism network
• Agricultural education programs

Headquarters

HQ city

Piacenza , Piacenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership fees: Coldiretti Piacenza generates revenue primarily through membership fees from its member farmers. The federation represents 4,600 member enterprises, who pay dues to be part of the organization. Coldiretti also provides ancillary services including fiscal assistance (CAF), agricultural assistance (CAA), and pension advisory (EPACA) that may contribute to revenue.
2. Direct market sales (Campagna Amica): Revenue is generated through the Campagna Amica covered market where member farmers sell agricultural products directly to consumers. The market also hosts agri-aperitifs, farmer dinners, events and cooking courses, creating additional transactional revenue opportunities.
3. Agritourism (Terranostra): Agritourism operations through Terranostra Piacenza generate revenue for member farms. Coldiretti supports agriturisms with promotions and events (e.g., 'Agriscampagnate a km zero').

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coldiretti Piacenza is the provincial federation of Coldiretti, Italy's largest farmers' association, serving approximately 4,600 member agricultural enterprises (about 70% of all agricultural businesses in Piacenza province). It provides membership-based representation and advocacy, fiscal/tax assistance (CAF), agricultural assistance (CAA), pension advisory (EPACA), direct farm-to-consumer sales channels (Campagna Amica farmers' markets, including a covered market opened in April 2022), agritourism promotion through Terranostra, and agricultural education programmes in schools.

Product overview

Coldiretti Piacenza is the provincial federation of Coldiretti, Italy's largest agricultural association, serving approximately 4,600 member businesses. The organization operates as a comprehensive platform offering advocacy and representation services, direct market channels (Mercato Coperto di Campagna Amica), agritourism promotion (Terranostra), agricultural education programs (Educazione alla Campagna Amica), and specialized support services including tax assistance (CAF/CAA) and pension advisory (EPACA). Member segments include Giovani Impresa (young farmers), Donne Impresa (women entrepreneurs), and Federpensionati (retired farmers). The organization publishes La Voce dei Coltivatori newsletter and maintains digital platforms including Il portale del socio member portal and CreditAgri financial services.

Differentiator

Problem solved

Functional benefit

Brands

• Educazione alla Campagna Amica: Agricultural educational program for schools covering topics like seasonality, food origin, and sustainable agriculture
• Campagna Amica
• Terranostra
• Coldidattica
• La Voce dei Coltivatori

Products and services

• Mercato Coperto di Campagna Amica Piacenza Permanent covered market enabling direct sales from local agricultural enterprises to consumers, operating daily lunch service (Mon-Sat 12:00-14:30) and traditional market hours on Tuesdays and Fridays (16:00-20:00) and Saturdays (09:00-14:00 and 16:00-20:00), with on-site dining, agri-aperitifs, farmer dinners, events, and cooking courses.
• Campagna Amica Farmers' Markets Network Network of branded farmers' markets across Piacenza province (including Val Tidone and Val Nure) where member farmers sell seasonal local produce directly to consumers under the Campagna Amica quality certification.
• Terranostra Piacenza Agritourism Network Association of over 100 agritourism businesses in Piacenza province affiliated with Coldiretti, offering farm stays, rural dining experiences, food tastings, and 'Agriscampagnate a km zero' promotions linking agritourism visits to market purchases.
• La Voce dei Coltivatori Newsletter Bimonthly newsletter/publication covering agricultural news, territorial initiatives, and Coldiretti Piacenza federation activities, published in both PDF and online formats.
• Educazione alla Campagna Amica School Education Programme Agricultural and food education program for nursery, primary and secondary school students in Emilia-Romagna, covering topics such as seasonality, food origin, agricultural supply chains, and sustainability, developed in collaboration with Donne Impresa and Coldidattica.
• CAF Coldiretti Tax Assistance Centro di Assistenza Fiscale (tax assistance center) providing fiscal and tax support services to agricultural businesses and member farmers.
• CAA Coldiretti Agricultural Assistance Centro di Assistenza Agricola (agricultural assistance center) supporting farmers with CAP subsidies, EU payments, and administrative procedures.
• EPACA Pension Advisory Service Ente di Previdenza e Assistenza per gli Agricoltori, providing pension and social security guidance to agricultural workers and farmers.
• Il Portale del Socio Member Portal Online member portal providing exclusive services, information, and resources for Coldiretti members.
• AgriCorporateFinance (CreditAgri) Agricultural credit service providing financing solutions and credit access for farmers.

Quantifiable outcome

• 4,600 member enterprises represent 70% of agricultural businesses in Piacenza province
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Consorzi Agrari d'Italia (CAI)coreStrategic or Co-development PartnerColdiretti Piacenza is actively involved in the CAI (Consorzi Agrari d'Italia) project, a platform designed to protect, develop, and support the future of agricultural enterprises. The initiative aims to counter multinational market monopolies, enable technological innovation in agriculture, and strengthen the Italian agricultural supply chain from seed to shelf. The project was presented to the provincial federation board and involves cooperation with the Terrepadane agricultural consortium.
• Terrepadane Agricultural ConsortiumcoreStrategic or Co-development PartnerTerrepadane is an agricultural consortium based in Piacenza province that collaborates with Coldiretti on the CAI project. Coldiretti Piacenza participated in an assembly with Terrepadane's board to discuss the consortium's future and the role of agricultural representation in supporting farmer income and local agricultural development.
• Coldidattica (Emilia-Romagna)minorStrategic or Co-development PartnerColdidattica, together with Donne Impresa, collaborates with Coldiretti Piacenza on the 'Educazione alla Campagna Amica' school programme, developing multidisciplinary food and agricultural education content for students in Emilia-Romagna.
• Consorzio di Bonifica di PiacenzaminorStrategic or Co-development PartnerColdiretti Piacenza established a dedicated technical commission for the Trebbia river with the Consorzio di Bonifica di Piacenza, aimed at coordinating water resource management, irrigation planning, and flood prevention. Coldiretti also advocates for efficient water allocation for agriculture through derogation requests from minimum flow requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Federazione Provinciale Coldiretti Parma: Sister provincial Coldiretti federation operating the same member-services, Campagna Amica, and Terranostra model in the neighboring Parma province. Identical structure and product offering, different territory.
• Coldiretti Emilia-Romagna: Regional-level Coldiretti body coordinating provincial federations across Emilia-Romagna, including Piacenza. Sister organization in the same confederation providing regional coordination and IFAB partnership.

Direct peers

• Terranostra: National agritourism association affiliated with Coldiretti, coordinating the network of 100+ agritourism establishments that Coldiretti Piacenza promotes locally. Same product (farm-stay and rural dining experiences), same operating brand.
• Confagricoltura: Italy's principal competing farmers' association, providing parallel representation, fiscal (CAF) and agricultural (CAA) assistance, and advocacy services to agricultural enterprises across Italian provinces. Most directly comparable to Coldiretti Piacenza's core member-services model.
• CIA - Agricoltori Italiani: Italian farmers' confederation offering representation, advisory services, and territorial support through provincial offices. Direct competitor to Coldiretti in member recruitment, advocacy, and farmer services across Italy.
• Copagri: Confederazione Produttori Agricoli: another national Italian agricultural association with provincial structures delivering representation and services to farmers. Competes head-to-head with Coldiretti for membership and policy influence.
• Campagna Amica Foundation: National foundation managing the Campagna Amica farmers' market brand and network that Coldiretti Piacenza's Mercato Coperto operates under. Same brand, product category (direct farm-to-consumer markets), and supplier base at national scope.

Emerging players

• Slow Food Italia: Italian arm of the global Slow Food movement, promoting local food traditions, farmer-to-consumer links, and food education. Comparable mission around food authenticity, local supply chains, and consumer education, though organized as a cultural movement rather than a trade association.

Broad incumbents

• Coldiretti (National): Parent national confederation that controls strategic direction, branding (Campagna Amica, Terranostra), and shared service platforms used by Coldiretti Piacenza. Operates the same brand ecosystem at national scale.
• Federalimentare: Italian food industry employers' federation representing processors and manufacturers rather than primary producers. Operates upstream of Coldiretti in the agricultural value chain and shares policy/advocacy relevance to the food sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/coldirettipc
• Facebookfacebook.com/campagnamicapiacenza
• Instagraminstagram.com/coldirettipiacenza/?hl=it
• LinkedInlinkedin.com/company/coldiretti-piacenza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldiretti Piacenza