PIANI

What PIANI does

PIANI is the consumer-facing brand of Italian furniture manufacturer Rigised Snc di Basso Piani e Pocovaz (also referenced as Rigised S.r.l. in corporate filings), headquartered in Premariacco, Friuli-Venezia Giulia. Founded in 1990 as a chair-component supplier to furniture companies, the firm rebranded to Piani in 2019 and now produces a portfolio of chairs, stools, armchairs, sofas, and poufs organized into roughly eighteen collections (Vigo, Vega, Sveva, Diva, Opera, Dejavu, Jimmy, Eva, Alice, Globo, Futura, and others), alongside a dedicated Custom Made product line and Ho.Re.Ca.-specific offerings. Primary raw materials are FSC-certified beech wood, with ash, oak, and walnut available on request.

Production runs out of a 7,000 square-meter facility equipped with five in-house CNC machining centers (expanded from three in April 2023), combining artisanal finishing with industrial-scale precision. The company holds ISO 9001 (Quality Management), ISO 14001:2015 (Environmental Management), and FSC Chain-of-Custody certifications, is a CATAS member for wood-furniture testing, and offers BIFMA-compatible certification on request, enabling it to serve international contract and marine procurement requirements. Photovoltaic panels cover the majority of facility energy needs, and the company has published 2030 sustainability targets.

PIANI sells almost exclusively B2B through project-based quoting. Distribution is direct to furniture companies, designers/architects, contract industry professionals, hotel/restaurant/cafe chains, and cruise ship interior buyers; channels consist of a password-gated professional hub on piani.eu, trade show participation (CSI Miami 2026, Milan Design Week / Fuorisalone 2026 with designer Marco Zito at Decor Lab), and active social media (LinkedIn, Instagram, Facebook). Revenue is generated from one-time furniture product sales, custom-made prototypes-to-finished-product projects, and ongoing OEM/component supply to other furniture manufacturers. Pricing is quote-based and not publicly disclosed. The entity is a privately held Italian general partnership with paid-in capital of EUR 16,000, no external institutional investors, and a lean headcount of approximately ten employees.

Name

PIANI

Legal name

RIGISED SNC DI BASSO PIANI E POCOVAZ

Website

https://piani.eu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

PIANI is an Italian B2B contract furniture manufacturer producing custom-made chairs, armchairs, sofas, and stools for Ho.Re.Ca. chains, cruise ship interiors, designers, and furniture companies from a 7,000 sqm CNC-equipped facility in Premariacco, Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Premariacco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture Product Sales: Sale of chairs, sofas, armchairs, stools, poufs, and other furniture pieces from the Piani collection to contract professionals and B2B clients
2. Custom Made Products: Bespoke furniture manufacturing for companies and designers, providing personalized and tailor-made products from prototyping to finished product delivery
3. B2B Contract Supply: Direct supplier relationship with furniture companies and contract industry professionals for ongoing project-based orders

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PIANI designs and manufactures seating furniture (chairs, stools, armchairs, sofas, poufs) organized into multiple branded collections, and produces bespoke tailor-made furniture for furniture companies, designers, and contract industry professionals. Manufacturing is carried out in a 7,000 sqm facility in Premariacco, Italy, using five in-house CNC machining centers combined with artisanal wood craftsmanship, with primary material being FSC-certified beech wood.

Product overview

PIANI is a furniture company offering a comprehensive collection of chairs, stools, armchairs, sofas, and poufs. The Piani Collection features multiple sub-brands including Vigo, Vega, Sveva, Diva, Opera, Dejavu, Jimmy, Eva, Alice, Globo, and Futura collections, each with distinct design characteristics. The company specializes in custom-made furniture solutions for furniture companies, designers, and contract industry professionals. Their offerings include both residential furniture and specialized products for the Ho.Re.Ca. (Hotel, Restaurant, Catering) sector, with a focus on quality materials including FSC-certified wood, upholstery options, and certifications for international standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Piani Collection A comprehensive furniture collection of chairs, stools, armchairs, sofas, and poufs designed for comfort, functionality, and timeless elegance, suit
• Custom Made Products Personalized and tailor-made furniture solutions from prototyping new designs to delivery of finished products, for furniture companies, designers, and contract industry professionals.
• Vigo Collection Furniture collection offering comfort, solidity, and versatility for both residential and contract (bar, hotel) projects, featuring solid beechwood structure with upholstered seat and backrest.
• Vega Collection Chairs and stools with solid wood structure featuring essential lines and a wide choice of variants, suitable for both residential and interior projects for restaurants, bars, and hotels.
• Sveva Collection Collection characterized by rounded lines including chairs, armchairs, stools, and a sofa, with upholstery available in different colors to harmonize with any project.
• Diva Collection Lounge chairs combining comfort and bold design for versatile settings, intended for modern contract and hospitality projects.
• Opera Collection Lounge chairs providing thick padding and retro charm, combining upholstered seat and backrest with classic design elements.
• Dejavu Collection Lounge chairs combining comfort and timeless simplicity, featuring upholstered seat and backrest in a classic design.
• Jimmy Collection Lounge chairs with generous proportions and elegant design, featuring upholstered seat and backrest for comfortable seating.
• Eva Collection Best-seller chairs with upholstered seat and backrest, characterized by enveloping forms for a modern touch.
• Alice Collection Chairs and armchairs featuring soft, rounded lines for greater comfort in any environment, with upholstered seat and backrest options.
• Globo Collection Dining chairs with generous dimensions and stackable versatility, featuring upholstered seat and backrest in various configurations.
• Futura Collection Contemporary collection with essential design and practical functionality, suitable for various interior settings.
• Ho.Re.Ca. Products Furniture solutions specifically developed for the Hotel, Restaurant, and Catering industry, tested and certified to meet major international standards, backed by decades of contract industry experience.

Quantifiable outcome

• Production capacity increased with 5 in-house CNC units from previous 3
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Decor LabminorStrategic or Co-development PartnerPIANI participates in Fuorisalone 2026 (Milan Design Week) hosted within Decor Lab's spaces at Via Tortona 37. This collaboration showcases Piani's design vision through formal balance, material research, and design attention in a collective exhibition.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Midj: Italian chair and furniture manufacturer with both a contract (Midj) and residential brand, focused on wood and upholstered seating. Comparable in product mix (chairs, sofas, lounge), Italian production base, and B2B distribution model.
• Scab Design: Italian designer furniture brand producing chairs and tables with a strong presence in Ho.Re.Ca. and residential channels. Comparable product overlap (chairs, lounge, stools), Made-in-Italy positioning, and target customer (designers/architects/Ho.Re.Ca.).
• Pedrali: Italian manufacturer of contemporary chairs, tables, and stools primarily serving the contract/hospitality and office markets globally. Closest comparable by product range (chairs, stools, lounge seating), Italian manufacturing heritage, FSC/certified materials usage, and B2B Ho.Re.Ca. focus.
• Bross Italia: Italian furniture manufacturer specializing in upholstered seating and tables with both contract and residential collections. Comparable in solid-wood and upholstered seating expertise, custom capabilities, and contract industry focus.
• Tonon: Italian furniture manufacturer specializing in chairs, lounge seating, and tables with a strong contract and residential overlap. Directly comparable in materials (wood/upholstery), Made-in-Italy positioning, and design-led collections.
• Infiniti (by Diemmebi): Italian contract furniture maker producing chairs, stools, and tables targeting the hospitality, office, and public-space segments. Comparable in B2B contract focus, made-in-Italy production, and design-led product lines for Ho.Re.Ca. specifiers.

Broad incumbents

• Vitra: Swiss-headquartered global design furniture brand with deep contract/office and residential collections, including chairs and lounge seating. Comparable in design-led positioning and contract specifier channel, but operates as a much larger international incumbent.
• Calligaris: Large Italian furniture group with broad residential and contract offerings including chairs, tables, and sofas. Overlaps with PIANI in chair and upholstered seating but operates at much larger scale across multiple brands and channels.

Regional players

• Sancal: Spanish design-led furniture manufacturer focused on seating, tables, and accessories for residential and contract markets. Comparable in product mix (chairs, lounge, sofas), custom capabilities, and contract specifier channel, but based in Spain rather than Italy.
• Andreu World: Spanish manufacturer of chairs, tables, and lounge furniture for contract and residential markets, with strong sustainability credentials (FSC, Cradle to Cradle). Comparable in FSC-certified wood seating, Ho.Re.Ca./contract customer focus, and sustainability-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/piani_eu
• Facebookfacebook.com/Piani.eu
• LinkedInlinkedin.com/company/piani-eu
• Instagraminstagram.com/piani.eu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIANI