Fiori e Piante

What Fiori e Piante does

Fiori e Piante (operating as Piante e Fiori) is a traditional retail florist headquartered at Piazza dei Gerani 203 in Rome's Centocelle neighborhood, Italy. The company operates as a sole proprietorship under the legal name "Piante e fiori di Fouad Riad Ghali Mari" with 72 employees, and sells fresh seasonal flowers, ornamental plants, customized bouquets, and floral compositions through a single physical storefront. The shop operates 24 hours a day, 7 days a week, a positioning choice that differentiates it from competitors in the local market.

The business serves individual consumers purchasing flowers for personal gifting occasions (birthdays, anniversaries, Valentine's Day, Mother's Day) and event-driven clients requiring wedding, baptism, communion, funeral, and corporate floral arrangements. Orders are accepted in-store, by phone, and via WhatsApp, with home delivery available across Rome. The product surface spans bridal bouquets, ceremony centerpieces, decorations, graduation wreaths, and funeral arrangements.

Revenue is generated through one-time product sales of flowers and plants, plus event-based service contracts for ceremonies and corporate functions. There is no proprietary technology, no mobile app, no API, no publicly disclosed pricing, and no e-commerce platform beyond a basic informational website (piantefioriroma.com) and WhatsApp ordering channel. Customer acquisition relies primarily on local word-of-mouth, neighborhood reputation, and personal referrals within the Centocelle catchment.

Name

Fiori e Piante

Legal name

Piante e fiori di Fouad Riad Ghali Mari

Website

https://piantefioriroma.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Piante e Fiori is a traditional Rome-based retail florist operating a single 24/7 storefront in the Centocelle neighborhood, selling fresh flowers, ornamental plants, and custom arrangements to individual consumers and event clients (weddings, funerals, corporate) with home delivery.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (45931), Florists (4593)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Fresh flower retail
• Plant sales
• Wedding floral design
• Funeral arrangements
• Flower home delivery

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Product Sales: One-time sales of fresh flowers, ornamental plants, custom bouquets, and floral compositions. Revenue generated from individual purchases and event/corporate orders.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fiori e Piante is a Rome-based retail florist selling fresh-cut flowers, indoor and outdoor plants, and bespoke floral arrangements for weddings, private events, and funerals. The shop, located in Centocelle at Piazza dei Gerani 203, also provides custom bouquets and a home delivery service, operating 24 hours a day, 7 days a week to serve walk-in and remote customers across the local area.

Product overview

Fiori e Piante is a traditional florist offering a unified portfolio of floral products and services centered around fresh flowers, ornamental plants, and custom flower arrangements. The core offering includes seasonal flowers and potted plants, complemented by customized bouquets and compositions crafted by expert florists. Services encompass wedding floral arrangements, event and ceremony decorations, graduation wreaths, funeral compositions, and home delivery. The company operates 24/7 from its Rome location, serving individual customers and events across various occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh-cut flowers Individual and bundled fresh-cut flowers sold over the counter and by phone for personal, gifting, and occasion-based use by individual consumers in Rome.
• Potted plants Indoor and outdoor potted plants sold at the storefront for home, balcony, and garden use by individual consumers in the Centocelle area of Rome.
• Custom bouquets Bespoke floral bouquets assembled on request by shop florists for individual customers, typically for gifts, romantic occasions, or personal use.
• Wedding floral arrangements Wedding-focused floral design services, including bridal bouquets, ceremony décor, and reception arrangements, sold to couples and event organizers in the Rome area.
• Event decorations Floral décor for private celebrations, parties, and corporate functions, supplied and delivered to client venues in the Rome area.
• Funeral arrangements Funeral wreaths, sprays, and sympathy bouquets prepared and delivered for bereaved families and funeral services.
• Home delivery Delivery of flowers, plants, bouquets, and event arrangements to customers' homes or venues across the Rome area, available alongside the physical Centocelle storefront.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Teleflora: Teleflora is a florist network that connects consumers to local florists for in-person and delivery orders. It is directly comparable because it shares the florist-network model, occasion-based product set (weddings, funerals, holidays), and emphasis on local florist fulfillment.
• Euroflorist: Euroflorist is a European online flower delivery platform with operations in Italy that aggregates orders and routes them to local florists. It is directly comparable because it competes for the same flower gifting occasions and customer segments and operates a hybrid local-florist-plus-digital model.
• FTD Companies: FTD is a long-standing florist delivery network serving gifting and occasion-based flower orders. It is directly comparable because it competes in the same retail and event floral categories, uses a similar local-florist fulfillment model, and targets the same gifting customer occasions.
• Interflora: Interflora is a global florist delivery network operating in Italy (Interflora Italia) that connects local florists to fulfill orders. It is directly comparable because it shares the same physical-florist-meets-delivery model, serves the same gifting and occasion use cases (weddings, funerals, anniversaries), and competes for the same Italian customer base.

Emerging players

• Bloomon: Bloomon is a European direct-to-consumer flower and plant subscription company that ships pre-designed bouquets on a recurring basis. It is an emerging comparable because it overlaps with the cut-flower and potted-plant retail offering and targets the same gifting/home décor occasions, though via a subscription rather than walk-in retail model.
• The Bouqs Co: The Bouqs Co is a US-based online florist delivering farm-sourced bouquets and plants directly to consumers. It is an emerging comparable because it addresses the same occasion-based gifting demand (birthdays, anniversaries, weddings) and competes for the same flower-and-plant gifting occasions, primarily via e-commerce rather than storefront.

Broad incumbents

• 1-800-Flowers: 1-800-Flowers is a large multi-category gifting retailer (flowers, plants, gifts) with strong brand recognition and online ordering. It is broadly comparable because it operates in the same consumer floral gifting category and targets the same occasions, though it spans a much wider gifting portfolio and is not a single local florist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fiori-e-piante

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiori e Piante