Piatti freschi Italia

Name

Piatti freschi Italia

Legal name

Piatti Freschi Italia S.p.A.

Website

https://piattifreschi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ready-to-eat prepared meals

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)

akta.pro secondary industries

Ethnic & international prepared meals manufacturing (AFAKAHAG), Refrigerated Ready-to-Eat Foods (Deli Salads, Sandwiches, Meal Kits) (CRADACAH)

Keywords

• Ready-made meals
• Italian convenience food
• Fresh pasta dishes
• Prepared risottos
• Ready-to-eat food

Headquarters

HQ city

Trezzo sull'Adda

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Piatti Freschi Italia S.p.A. manufactures and distributes ready-to-eat Italian and international meals under the Viva La Mamma Beretta brand. Its product portfolio includes oven-baked dishes, fresh pasta dishes, risottos, cold dishes, cereal-based meals, Asian-inspired dishes, second courses, sauces, single complete dishes, and on-the-go meals, all made from selected raw materials without added preservatives or hydrogenated fats and designed to be prepared in a few minutes.

Product overview

Viva La Mamma Beretta is a ready-meal brand owned by Piatti Freschi Italia S.p.A., offering a comprehensive portfolio of Italian and international convenience foods. The product range includes: Piatti da forno (oven dishes), Paste (pasta dishes), Risotti (risotto dishes), La Selezione (premium selection), Piatti Freddi (cold dishes), CerealSì (cereal-based meals), Orientali (Asian dishes), Secondi Piatti (main courses), Sughi (sauces), Piatti Unici (single complete dishes), and On the go (portable meals). Products are made with selected raw materials without preservatives or hydrogenated fats, designed to be prepared quickly at home.

Differentiator

Problem solved

Functional benefit

Brands

• CerealSì: A product line featuring cereals and grain-based dishes.

Products and services

• Piatti da forno Ready-made oven dishes including lasagne and baked pasta dishes, targeted at consumers seeking traditional Italian oven-baked meals that can be quickly prepared at home.
• Paste Fresh ready-to-heat pasta dishes targeted at consumers seeking quick pasta meals without extensive preparation time.
• Risotti Ready-to-heat risotto dishes (including porcini mushroom risotto) for consumers seeking restaurant-style risotto prepared at home in minutes.
• La Selezione A curated selection of premium ready meals for consumers seeking higher-tier ready-meal offerings.
• Piatti Freddi Cold ready dishes including salads and cold plates targeted at consumers seeking no-cook meal options.
• CerealSì Cereal-based ready meals including rice, chicken and vegetable dishes, offering grain-bowl options for consumers.
• Orientali Asian-inspired dishes including Cantonese rice, Tokyo Style noodles, and gyoza dumplings for consumers seeking international flavors in a ready-meal format.
• Secondi Piatti Main course dishes as second courses targeted at consumers looking for complete protein-based ready meals.
• Sughi Ready-made sauces for pasta and other dishes, targeted at consumers who want quick, flavorful pasta sauces without preparing them from scratch.
• Piatti Unici Single complete dishes including poke bowls, designed for consumers wanting a full meal in one package.
• On the go Convenient ready-to-eat meals designed for eating on the move, targeting consumers who need portable lunch or snack options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Fratelli BerettacoreOthersParent company/group relationship. Viva La Mamma Beretta is part of the Fratelli Beretta family of food companies, operating under the same corporate umbrella as other food brands including Prosciutto di Carpegna and Wuber.
• Prosciutto di CarpegnaminorOthersSister brand under the Fratelli Beretta corporate group, featured in the 'Parte della Famiglia Beretta' (Part of the Beretta Family) section on the website.
• WuberminorOthersSister brand under the Fratelli Beretta corporate group, featured in the 'Parte della Famiglia Beretta' (Part of the Beretta Family) section on the website.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cirio: Historic Italian food brand offering sauces, preserved vegetables, and ready meals. Overlaps with Viva La Mamma's 'Sughi' and Italian ready-meal categories, with broad retail distribution in Italy and a heritage positioning similar to Beretta.
• Findus Italia: Major frozen ready-meal player in Italy offering Italian and ethnic dishes (pasta, fish, Asian-inspired). Overlaps with Viva La Mamma's portfolio but operates primarily in frozen rather than fresh/refrigerated, and as a multinational brand with broader scale.
• Barilla: Global Italian food giant with deep presence in fresh pasta, sauces, and ready meals (including Giovanni Rana and Wasa brands). Competes across the same ready-meal category from a vastly larger scale, but as part of a much wider portfolio rather than specializing in Viva La Mamma's refrigerated niche.
• Buitoni (Nestlé Italia): Established Italian fresh pasta and ready-meal brand under Nestlé. Competes in the same fresh Italian convenience category with comparable product types, but as part of Nestlé's global portfolio with significantly larger marketing and distribution resources.

Direct peers

• Giovanni Rana: Italy's leading fresh pasta and ready-meal brand, owned by Barilla. Directly competes in fresh/refrigerated Italian ready meals with comparable product breadth (pasta, sauces, ready dishes) and a similar premium positioning rooted in authentic Italian recipes.
• La Linea Verde: Italian manufacturer of fresh ready meals, salads, and convenience foods sold under private-label and own brands (DimmidiSì, Insal'idea). Direct competitor in fresh/refrigerated Italian ready meals with strong private-label relationships with major European retailers.
• Emiliana Conserve: Italian producer of prepared and preserved foods including ready meals, sauces, and refrigerated Italian dishes. Comparable mid-sized regional player with similar product mix (Italian ready meals, sauces, vegetables) and Italian retail distribution focus.
• Orogel: Italian cooperative and one of the largest Italian producers of frozen and ready meals, including fresh and frozen Italian dishes. Closely comparable in product range (pasta, risotti, vegetable-based meals) and Italian retail distribution model.
• Ortoqui: Italian fresh prepared food producer specializing in cut vegetables, ready meals, and convenience foods for retail and foodservice. Comparable as a mid-sized Italian operator focused on fresh convenience, with a similar product breadth and regional distribution profile.

Regional players

• Frosta: European frozen ready-meal producer with a 'no additives' clean-label positioning that closely mirrors Viva La Mamma's preservative-free promise. Comparable product philosophy and category, but primarily serves German and broader European markets rather than Italian retail.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piatti-freschi-italia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piatti freschi Italia