Picante Sportfishing

What Picante Sportfishing does

Picante Sportfishing is a privately held sportfishing charter and yacht sales company founded in 1995 in Cabo San Lucas, Mexico, by Phil Gentile following his record 993 lb Blue Marlin catch at the 1994 Bisbee's Black & Blue Tournament. The company operates a fleet of 10 company-owned vessels — from 31 ft to 45 ft Cabo Express and Tollycraft sportfishing yachts to a 110 ft luxury yacht ("Panache") — all docked at the Cabo San Lucas marina, serving individual anglers, families, corporate groups, and tournament participants targeting marlin, tuna, dorado, and other pelagic species in the Sea of Cortez and Pacific Ocean.

The core service offering is private offshore fishing charters sold directly to consumers via website inquiry, phone (US and Mexico offices), and email, with pricing ranging from approximately $1,362 to $2,860 USD for 8-hour full-day charters and up to $6,243+ for 3-hour luxury yacht experiences. A dedicated Corporate Fishing Charters vertical supplies all-inclusive team-building and executive retreat packages, while tournament support services position Picante as an official charter partner for Bisbee's, Pelagic Triple Crown, Los Cabos Billfish, and other events. Vessels are equipped with standard marine electronics — GPS, fish finders, VHF radios, Shimano Tiagra and International two-speed reels, custom rods, tuna tubes, and live bait systems — with Humphree stabilization and SEADEK flooring on newer/upfit boats.

Revenue is generated across three streams: charter services (one-time bookings), yacht sales (commissions and dealer arrangements as Mexico's only authorized Mag Bay Yachts dealer plus exclusive representation for Everglades, Invincible, Tesoro, Orion, and Pavati), and corporate/event charters. The company holds all required federal and municipal sportfishing permits, comprehensive insurance, and Yacht Patron Captain/Tourist Sailor crew certifications. There is no external investment, the firm is founder-owned, and operations are concentrated in a single market (Cabo San Lucas) with a sales office in Chino Hills, California.

Name

Picante Sportfishing

Legal name

Picante Sportfishing

Website

https://picantesportfishing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Picante Sportfishing is a privately held Cabo San Lucas charter fleet operator, founded in 1995, running 10 company-owned sportfishing yachts and a 110 ft luxury vessel to serve individual anglers, corporate groups, and tournament participants with deep-sea fishing and authorized multi-brand yacht sales.

Ownership category

akta.pro rank

Product category

Sportfishing Charter Services

NAICS

Boat Dealers (441222)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Sportfishing charter services
• Deep sea fishing
• Corporate fishing charters
• Tournament fishing support
• Yacht sales

Headquarters

HQ city

Cabo San Lucas

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Sportfishing Charter Services: Picante generates primary revenue through hourly and half/full-day sportfishing charter services from their fleet of 10 yachts ranging from 31ft to 45ft vessels. Charters include boat, captain, crew, fishing tackle, bait, licenses, lunch, beverages, and transport. Prices range from approximately $1,362 to $2,860 USD for 8-hour full-day charters.
2. Yacht Sales: Picante operates as a yacht sales dealer, representing Mag Bay Yachts as Mexico's only authorized dealer, along with Everglades, Invincible, Tesoro, Orion, and Pavati brands. Also brokers pre-owned yachts of all brands. Revenue from yacht sales commissions and dealer arrangements.
3. Corporate Fishing Charters: Specialized corporate fishing charter packages for team-building, client appreciation, and executive retreats. These all-inclusive packages cover boat, fuel, tackle, bait, licenses, lunch, beverages, cleaning and bagging of catch, and private round-trip transportation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Picante Sportfishing operates the largest 100% company-owned fleet of Cabo brand sportfishing yachts (10 vessels ranging from 31 ft to 110 ft) in Cabo San Lucas, Mexico. The company sells private offshore sportfishing charters targeting marlin, tuna, dorado, sailfish, and wahoo, alongside corporate fishing charters, tournament support, private sunset cruises, and authorized yacht sales (Mag Bay, Everglades, Invincible, Tesoro, Orion, and Pavati brands). Charter packages are all-inclusive with boat, captain, crew, tackle, bait, licenses, lunch, beverages, and private round-trip transportation.

Product overview

Picante Sportfishing operates as a sportfishing charter fleet and yacht sales company based in Cabo San Lucas, Mexico. The company offers a portfolio of 10 company-owned charter vessels ranging from 31-45 ft Cabo Express and Tollycraft models, plus luxury yacht Panache, serving anglers targeting marlin, tuna, dorado, and other big-game species. Core services include deep sea fishing charters, corporate team-building charters, tournament support, and yacht sales through authorized dealer partnerships with major brands. The fleet operates under federal and municipal sportfishing permits with certified crews.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Sea Fishing Charters

Quantifiable outcome

• 30 years as Cabo #1 Sportfishing Fleet
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mag Bay YachtscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2015In 2015, Picante partnered with Mag Bay Yachts to expand its yacht lineup, making them the Ultimate fishing destination. Mag Bay Yachts was started by the team that designed and built Cabo Yachts. Picante is now Mexico's only authorized Mag Bay Yachts dealer, offering both new yacht sales and charters aboard Mag Bay vessels.
• Cabo Yachts / Cat HarborcoreOEM/ Whitelabel/ Licensing PartnerPicante and Mike Howarth through CABO Yachts have been together for over 24 years building and selling the CABO Yacht brand in Cabo San Lucas and Mexico. The CABO brand is recognized for excellent fishing platforms designed for comfortable and high-performance fishing experiences. Cat Harbor (maker of Cabo 45') is an industry frontrunner in innovating sportfishing boats.
• Everglades BoatsminorOEM/ Whitelabel/ Licensing PartnerPicante is an exclusive new boat dealer for Everglades boats, offering unsinkable, world-class fishing boats built for beyond in Cabo San Lucas.
• Invincible BoatsminorOEM/ Whitelabel/ Licensing PartnerPicante is an exclusive new boat dealer for Invincible Boats, offering boats for every pursuit in Cabo San Lucas.
• Tesoro BoatsminorOEM/ Whitelabel/ Licensing PartnerPicante is an exclusive new boat dealer for Tesoro boats, offering the perfect blend of advanced yacht craftsmanship and unparalleled luxury.
• Orion BoatworksminorOEM/ Whitelabel/ Licensing PartnerPicante is an exclusive new boat dealer for Orion Boatworks, known for attention to detail in boat construction.
• Pavati BoatsminorOEM/ Whitelabel/ Licensing PartnerPicante is an exclusive new boat dealer for Pavati Boats, the ultimate wakeboat brand.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Others

• Bisbee's Black & Blue Marlin Tournament: Organizer of the world's largest billfish tournaments (Black & Blue, Los Cabos Billfish) with multi-million dollar prize pools where Picante serves as official charter partner. Ecosystem participant that drives tournament demand for Picante's charter business.
• Pelagic: Sportfishing apparel brand and tournament organizer (Pelagic Triple Crown of Fishing, $500K+ prize pools). Ecosystem partner where Picante is an official charter operator; comparable through shared sportfishing tournament ecosystem and angler community.
• Invincible Boats: US-based sportfishing boat manufacturer partnered with Picante as authorized dealer in Cabo. Adjacent supplier providing high-performance monohull fishing platforms to the same market Picante serves.
• Everglades Boats: Premium US boat manufacturer building unsinkable fishing platforms, partnered with Picante as exclusive new boat dealer in Cabo. Adjacent industry participant supplying similar boat categories to the sportfishing market Picante operates in.

Direct peers

• Pisces Sportfishing: Cabo San Lucas-based sportfishing charter fleet operator with multiple vessels offering deep-sea fishing charters. Directly competes with Picante in the same market with similar fleet model, pricing tiers, and target customer base of US tourists and tournament anglers.
• Gordo Banks Pangas: Long-established Cabo San Lucas sportfishing charter operation offering both panga and cruiser fleet options. Direct competitor serving the same tourist and tournament segments with similar all-inclusive charter packages and 30+ years of local reputation.
• Blue Sky Cabo Fishing: Cabo-based sportfishing charter company operating a fleet of cruisers targeting marlin, tuna, and dorado. Direct competitor with similar boat configurations, charter pricing tiers, and target customer base of visiting anglers.

Broad incumbents

• Cabo Adventures: Larger established Cabo San Lucas tour operator offering broader portfolio of activities including fishing, snorkeling, ATV tours, and sunset cruises. Overlaps with Picante on the sportfishing charter segment but operates across wider experiential categories with greater scale.

Emerging players

• Mag Bay Yachts: Sportfishing yacht manufacturer founded by former Cabo Yachts design team, partnered with Picante as Mexico's only authorized dealer. Comparable as they produce and outfit sportfishing platforms similar to Picante's charter fleet, with partial overlap in the high-end sportfishing vessel market.

Regional players

• East Cape Sportfishing: Mexican sportfishing charter operation based in East Cape (Los Barriles) on the Sea of Cortez side of Baja. Similar fleet charter business model targeting big-game species but serves a different geographic area than Cabo San Lucas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/picantesportfishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picante Sportfishing