Pichet
Pichet is a Bib Gourmand-recognised French brasserie and single-site restaurant in Dublin city centre, serving modern Irish cuisine with French flair via lunch, dinner, and pre-theatre dining, plus private hire events and curated tasting experiences.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pichet does
Pichet is a single-site, Bib Gourmand-recognised French brasserie located in Dublin's city centre, Ireland, operating with a headcount of approximately 16 employees. The restaurant serves modern Irish cuisine combined with French culinary influence across lunch, dinner, and pre-theatre sittings, and supplements its core dining service with three revenue extensions: a tiered private hire programme (accommodating 14 to 105 guests for weddings and corporate events), gift cards distributed through the Mercantile Group platform, and curated experiential events such as the Redbreast Irish Whiskey five-course tasting and a Champagne Dinner series. The restaurant does not operate as a technology platform; its underlying infrastructure is a standard restaurant management and reservation system, with no disclosed proprietary technology, applications, APIs, or AI/ML components.
The business model is direct-to-consumer: customers book via the website, walk in, or call, and pay per meal, with a discretionary 12.5% service charge added to tables of five or more. Private hire bookings are captured through an online enquiry form, while gift card sales are routed to Mercantile Group. Marketing is executed through a mix of owned channels: the website (pichet.ie), Instagram, and a Mailchimp-powered email newsletter. Specific menu pricing is not publicly disclosed; menus are hosted as downloadable PDFs. The restaurant holds no disclosed funding, parent company, or external ownership structure, and operates as an independent, privately held single-location establishment serving Dublin's fine dining, pre-theatre, and private event segments.
Pichet firmographics
Firmographics- Name
- Pichet
- Legal name
- Pichet
- Website
- https://pichet.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pichet is a Bib Gourmand-recognised French brasserie and single-site restaurant in Dublin city centre, serving modern Irish cuisine with French flair via lunch, dinner, and pre-theatre dining, plus private hire events and curated tasting experiences.
- Ownership category
- akta.pro rank
Pichet industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Pichet is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Pichet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant dining: Revenue from food and beverage sales during lunch, dinner, and pre-theatre service. Customers pay per meal with a discretionary 12.5% service charge added for tables of 5 or more.
- Private hire events: Revenue from exclusive venue hire for weddings, corporate events, and private dining. Three venue options: Semi-Private Lounge (14-20 guests), Semi-Private Dining Room (30-50 guests), Private Dining Full Venue (65-105 guests).
- Gift cards: Gift cards sold through Mercantile Group platform for gifting occasions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pichet product offering
Product offeringCore offering
Pichet is a French brasserie-style restaurant in Dublin city centre that serves modern Irish cuisine with French flair through lunch, dinner, and pre-theatre service. It supplements this core dining offering with exclusive private venue hire for weddings, corporate events, and private dining (accommodating 14-105 guests), themed dining experiences such as a Redbreast whiskey pairing and champagne dinners, and gift cards retailed via the Mercantile Group platform.
Product overview
Pichet is a Bib Gourmand award-winning French Restaurant in Dublin's city centre, offering a single unified fine dining experience. The core offering is restaurant dining featuring modern Irish cuisine with French influences, complemented by several add-on services including pre-theatre dining, private event hire (with three venue size options accommodating 14-105 guests), gift cards, themed dining experiences like the Redbreast Whiskey Tasting and Champagne Dinner, and an extensive cocktail menu. The restaurant operates primarily as a full-service dining establishment rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining Modern Irish cuisine combined with French flair served in a vibrant brasserie setting in Dublin city centre. Includes lunch and a la carte dinner service with a discretionary 12.5% service charge for tables of 5 or more. Aimed at individual diners and small groups seeking quality fine dining.
- Pre-Theatre Dining Special pre-theatre menu designed as a convenient early dining option for guests attending evening performances. Marketed as 'the perfect start to any night out'.
- Private Dining Hire Exclusive venue hire for weddings, corporate events, and private dining, with three options: Semi-Private Lounge (14-20 guests), Semi-Private Dining Room (30-50 guests), and Private Dining Full Venue (65-105 guests). Booked through an online enquiry form.
- Pichet Gift Cards Pichet-branded gift cards marketed to food and wine lovers, purchased through the Mercantile Group gift card portal.
- Redbreast Whiskey Dining Experience Exclusive Redbreast Irish Whiskey 5-course paired tasting experience — a guided whiskey tasting event pairing food with curated Irish whiskey expressions.
- Champagne Dinner Special event dinners featuring curated champagne and food pairings, marketed as an elevated dining experience.
Companies that use Pichet
Customer profileSegments2 records
Ideal customer profiles2 records
Pichet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pichet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mercantile GroupminorPichet gift cards are sold through the Mercantile Group platform. Mercantile Group is a hospitality group that operates gift card programmes for partner restaurants.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pichet competitors and assessment
Company assessmentEmerging players
- Forest Avenue Restaurant: Neighbourhood fine dining restaurant in Dublin 8 with a contemporary Irish tasting menu focus. Comparable Michelin Bib Gourmand/emerging-credentialed Dublin operator with a smaller, more intimate footprint.
- Variety Jones: Small-plate modern Irish restaurant in Dublin city centre. Comparable Bib Gourmand-credentialed bistro-format Dublin operator competing for the same casual-upscale dining segment.
- Heron & Grey: Contemporary Dublin restaurant offering modern Irish/European small plates with Michelin Bib Gourmand recognition. Closest Bib Gourmand-format comparable to Pichet's brasserie style and value positioning.
Direct peers
- Dax Restaurant: Dublin fine dining restaurant serving modern Irish/European tasting menus. Comparable premium Dublin dining destination with private dining and tasting menu formats similar to Pichet's experience-led offerings.
- The Winding Stair: Well-known Dublin riverside restaurant serving modern Irish cuisine. Comparable contemporary Irish dining destination with similar casual-to-upscale positioning and city-centre Dublin footfall.
- Etto: Small-plate focused Dublin restaurant in the city centre with a European/Italian-influenced menu and neighbourhood-bistro atmosphere. Comparable brasserie-style Dublin dining experience.
- Chapter One: Michelin-starred fine dining restaurant in Dublin's north city centre serving modern European cuisine. Comparable premium dining destination competing for the same special-occasion and corporate-event Dublin customers.
- Restaurant Patrick Guilbaud: Two-Michelin-star French fine dining restaurant at the Merrion Hotel, Dublin. The benchmark French cuisine operator in Dublin and the most direct upscale-French comparable to Pichet's French-influenced positioning.
- L'Ecrivain: Long-established Michelin-starred French-influenced restaurant in Dublin city centre. Direct competitor offering upscale French/European cuisine to the same fine-dining Dublin audience as Pichet, though operating at a higher Michelin tier.
- The Green Hen: Classic French/European restaurant in Dublin's city centre. Comparable brasserie-style French offering competing for Dublin diners seeking traditional French cuisine at moderate price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pichet social profiles
Digital presencePichet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pichet leadership team
Management profileNumber of profiles
Pichet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pichet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pichet
What does Pichet do?
Pichet is a French brasserie-style restaurant in Dublin city centre that serves modern Irish cuisine with French flair through lunch, dinner, and pre-theatre service. It supplements this core dining offering with exclusive private venue hire for weddings, corporate events, and private dining (accommodating 14-105 guests), themed dining experiences such as a Redbreast whiskey pairing and champagne dinners, and gift cards retailed via the Mercantile Group platform.
Is Pichet a public or private company?
Pichet is a private company. It is classified as unknown and is currently operating.
When was Pichet founded?
Pichet was founded in -1. It employs 11 to 50 people.
Where is Pichet based?
Pichet is headquartered in Dublin, Ireland, in the Europe region.
How does Pichet make money?
Three revenue lines are on record. Restaurant dining is the primary driver. The others are private hire events and gift cards.
Who are Pichet's main competitors?
Emerging players on record are Forest Avenue Restaurant, Variety Jones and Heron & Grey. Direct peers are Dax Restaurant, The Winding Stair, Etto, Chapter One, Restaurant Patrick Guilbaud, L'Ecrivain and The Green Hen.
Does Pichet have an API?
No public API is recorded for Pichet.
What industry is Pichet in?
Pichet's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722511.