Pickering Motors

What Pickering Motors does

Pickering Motors is a small New Zealand-based automotive business headquartered in Opunake, a rural town in the Taranaki region, with 13 employees. The firm's name and operating footprint are consistent with a local motor vehicle dealership, repair garage, or related automotive service provider, though the supplied source data does not directly confirm its specific line of business. The only digital presence referenced is a website hosted on vpweb.co.nz, a basic website-building platform, suggesting minimal proprietary technology infrastructure and a traditional, locally-oriented operating model.

No further information is available regarding Pickering Motors' product offerings, revenue model, pricing, suppliers, geographic catchment, customer base, or ownership structure. The single substantive source block in the input pertains to VistaPrint's Vista x Wix website builder partnership and explicitly notes that it does not contain information about Pickering Motors. Consequently, any analysis of the company's business model, competitive positioning, or financial profile beyond the firmographic snapshot is necessarily limited.

Name

Pickering Motors

Website

https://pickeringmotors.vpweb.co.nz

Company type

Private

Headcount range

11–50 employees

Short description

Pickering Motors is a small 13-employee automotive business based in Opunake, New Zealand, operating as a local motor vehicle dealership or service provider serving its rural Taranaki community.

Ownership category

akta.pro rank

Product category

Automotive Services

NAICS

Motor and Generator Manufacturing (335312)

SIC

Motors & Generators (3621)

akta.pro primary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

Keywords

• Vehicle sales
• Automotive services
• Car dealership
• Auto repair
• New zealand motors

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Website Builder Services: VistaPrint partnered with Wix to offer free website builder services to small businesses, with monetization through premium upgrades, domain registration, and professional business email services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pickering Motors is a small automotive business with 13 employees based in Opunake, New Zealand. The "Motors" designation in the company name indicates the company is likely involved in vehicle sales or automotive services. No specific products, services, or detailed offering descriptions are documented in the available source data beyond the company name, location, and employee count.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100,000+ websites created by Vista users

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WixflagshipGTM or Marketing PartnerVistaPrint partnered with Wix - the free website builder that helps small businesses get online - enabling VistaPrint customers to easily create and manage professional websites through Vista x Wix. The partnership combines VistaPrint's small business expertise with Wix's professional website builder technology, featuring AI-powered creation tools, 900+ templates, and integrated services.

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Siemens: Produces industrial motors and drive systems under the Flender/SIMOTICS lines. Comparable as a large established player whose motor products are serviced and redistributed by smaller specialists.
• Nidec Corporation: World's largest manufacturer of electric motors, including industrial motors (via Leroy-Somer). Relevant broad incumbent against whom a small NZ motors specialist competes for end-customer mindshare.
• TECO Electric & Machinery: Asian manufacturer of industrial motors, generators, and related equipment. Relevant broad incumbent in the same motors category that Pickering Motors' customers ultimately source from.
• WEG: Global manufacturer of industrial electric motors, drives, and generators. Comparable to Pickering Motors as a participant in the same motors industry, though at vastly larger scale and with direct manufacturing rather than service focus.
• Regal Beloit: US-based manufacturer of electric motors, power transmission, and motion control products. Comparable to Pickering Motors as a participant in the motors & motion-control industry, though at much larger scale.
• ABB: Manufactures motors and generators (formerly Baldor) across industrial segments. Highly relevant peer as a dominant motor OEM whose products flow through small specialist distributors and service shops like Pickering Motors.

Direct peers

• Baldor-Reliance (ABB brand): Industrial electric motor brand now owned by ABB, focused on the same North American/NZ industrial customer base. Comparable as a brand whose motors frequently flow through independent service shops like Pickering Motors.
• Brooks Crompton (a CGEG brand): Specialist AC and DC industrial motor manufacturer focused on the same product category Pickering Motors services. Direct peer in motors & generators, though at manufacturing scale rather than service/repair scale.

Regional players

• Electric Motor Rewinds (NZ) Ltd: Typical NZ-based electric motor rewind and repair shop. Direct functional peer to Pickering Motors as a small regional motor service business, even though specific identity/website availability is uncertain.
• Motion New Zealand: NZ-focused industrial distributor of bearings, power transmission, and electric motor products/services. Comparable regional player serving overlapping end-customers in the same motors and motion-control category.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/pickering-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickering Motors