Motion New Zealand Ltd

What Motion New Zealand Ltd does

Motion New Zealand Ltd is a private industrial distribution and technical services company headquartered at 1 Vestey Drive, Mt Wellington, Auckland 1060. It has operated in the New Zealand industrial landscape for over 100 years and serves manufacturing, engineering, and agricultural end-markets through an integrated network of branches, workshops, service centres, and third-party distributors covering most small cities and major towns nationwide. A single national contact line (0800 MOTION) anchors customer access, and the company positions itself as 'The Trusted Adviser' to its diverse industrial customer base.

The company operates four core product lines: Motion Industrial Solutions (bearings, power transmission components, seals, fasteners, abrasives, cutting tools, safety equipment), Motion Fluid Handling Solutions (over 40 years of fluid handling application expertise), Motion Conveyance Solutions (conveyor belting, hose, rubber parts, and field services staffed by nationwide belt specialists), and Motion Engineering & Services (precision-engineered components, custom system design, and responsive maintenance). Underlying capability rests on state-of-the-art in-house workshops with end-to-end design, production, and remediation, supported by modern distribution-centre technology and systems. Motion distributes products from leading global manufacturers and combines product supply with engineering, field services, and hands-on training. The National Support Office is ISO 9001:2015 (quality) and ISO 14001:2015 (environmental) certified, most recently reissued 20 May 2025.

The revenue model is a B2B industrial supply model with two streams: (1) industrial product sales on a transactional, quote-based basis via the branch and distributor network, and (2) engineering and professional services covering custom system design, precision components, and maintenance/field services. Pricing is not publicly disclosed. Motion New Zealand Ltd is a wholly-owned subsidiary of Motion Industries, which sits within Genuine Parts Company's Asia-Pacific group, as evidenced by the unified GPC Asia-Pacific careers portal serving Motion APAC hiring.

Name

Motion New Zealand Ltd

Legal name

Motion New Zealand Ltd

Website

https://www.motion.co.nz

Company type

Private

Operating status

Operating

Short description

Motion New Zealand Ltd is a 100+ year-old Auckland-headquartered industrial distributor and technical services provider supplying bearings, power transmission, fluid handling, conveyance, and engineering components to manufacturing, engineering, and agricultural customers across New Zealand via a nationwide branch and distributor network.

Ownership category

akta.pro rank

Product category

Industrial Distribution

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

akta.pro secondary industries

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Industrial product distribution
• Industrial component supply
• Engineering maintenance services
• Fluid handling solutions
• Conveyor belt systems

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Products Sales: Sale of industrial products including bearings, power transmission components, seals, fasteners, abrasives, cutting tools, safety equipment, fluid handling products, conveyor belting, hose, and rubber parts. Revenue generated through direct sales via branch network and distributors.
2. Engineering & Services: Custom system design, precision-engineered components, and maintenance services. Includes field services for conveyance solutions with nationwide belt specialists providing onsite expertise and hands-on training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Motion New Zealand Ltd distributes industrial components including bearings, power transmission products, seals, fasteners, abrasives, cutting tools, and safety equipment, and delivers engineering, fluid handling, and conveyance services through an integrated branch network across New Zealand. The company combines product supply with technical services such as custom design, production, and remediation through in-house workshops, supporting manufacturing, engineering, infrastructure, and agricultural customers.

Product overview

Motion New Zealand Ltd operates as a unified industrial products and services company offering four integrated solution lines: Motion Industrial Solutions (bearings, power transmission, seals, fasteners, abrasives, cutting tools, safety equipment), Motion Fluid Handling Solutions (40+ years of fluid handling expertise), Motion Conveyance Solutions (conveyor belting, hose, rubber parts, field services), and Motion Engineering & Services (precision components, custom design, maintenance). These product lines are supported by an integrated network of branches, workshops, and service centres across New Zealand, with state-of-the-art distribution centres enabling fast delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Industrial Solutions

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Global ManufacturerscoreOthersMotion takes pride in representing and distributing products from leading global manufacturers. The company is committed to providing a high level of customer service and technical support alongside these manufacturer partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MSC Industrial: MSC Industrial is a large US-headquartered industrial MRO distributor of metalworking, bearings, power transmission and fluid power products — a broad incumbent in Motion NZ's core product categories with a strong digital catalogue.
• Grainger: W.W. Grainger is the global benchmark for industrial MRO distribution with a heavy digital/e-commerce focus; it is a broad incumbent in the same space as Motion NZ and represents the digital and scale threat to traditional branch-based distributors.
• Bunnings Trade (NZ): Bunnings Trade is the trade arm of Bunnings NZ and a broad incumbent supplying tools, fasteners, safety and consumables to trades and small industrial customers — competing with Motion NZ for SME and trade spend.

Direct peers

• Blackwoods (GPC Asia Pacific): Blackwoods is the Australian industrial MRO and safety distributor within GPC's Asia Pacific network — a direct sister operation with overlapping product categories (bearings, power transmission, safety, fasteners) and similar branch-led GTM.
• Motion Industries (parent / global): Motion Industries is the direct parent of Motion NZ and operates the same industrial MRO distribution model (bearings, power transmission, fluid power, conveyance) globally. It is the closest functional peer and a key source of catalogue, supplier and capability leverage.
• Würth New Zealand: Würth NZ is the local arm of the global industrial fastening and supplies group, overlapping directly with Motion NZ's fasteners, tools and consumables categories and competing for the same trades and industrial customers.
• Cromwell Tools: Cromwell Tools is a long-established NZ-based industrial supplier of tools, PPE, fasteners and MRO consumables — directly comparable to Motion NZ's Industrial Solutions line, with a similar nationwide distribution footprint.

Regional players

• Steel & Tube: Steel & Tube is a NZ-listed industrial products distributor covering fasteners, tools, PPE, hose and rural supplies — comparable product mix and customer base to Motion NZ, primarily serving construction, infrastructure and rural/agri end markets.
• Repco (NZ): Repco NZ distributes automotive tools, equipment and supplies to trade and industrial customers; while more auto-leaning, its product overlap with Motion NZ's Industrial Solutions (tools, fasteners, abrasives) makes it an adjacent regional competitor.
• Skellerup: Skellerup is a NZ-founded industrial manufacturer and distributor of rubber, hose and fluid-handling products — directly comparable to Motion NZ's Conveyance and Fluid Handling lines and competing for similar industrial customers in NZ and Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motion-new-zealand-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion New Zealand Ltd