Restaurant en foodbar Picknickers

What Restaurant en foodbar Picknickers does

Restaurant en foodbar Picknickers is a privately held, single-location Dutch hospitality business founded in 2014 and based at Utbuorren 54, Terherne, Friesland, on a waterfront site at the Heerenzijlbrug with direct lake access on the Sneekermeer. The company operates a full-service restaurant and adjoining foodbar/terrace serving breakfast, lunch, dinner, coffee, cocktails, and bar bites, supported by a curated supplier roster (Bocca Coffee, Kusmi tea, Maallust craft beer, Chocolatemakers, Fritz Kola, Belvoir, Nice ice pops, Natuurtuin Hummelhüs organic produce) and a wisselend dagmenu priced at €39.50 (3-course) and €55.50 (4-course).

Beyond core dine-in, Picknickers has built out four adjacent revenue streams: take-away Picknickmand picnic baskets for visitors exploring Friesland by boat, bike, or car; a Hot Tub arrangement (€42.50 standalone or €80 bundled with dinner, October–March); group dining and exclusive private-dining venue hire for 14–70 guests at €15–€70 per head; and a Very Important Picknicker (VIP) subscription membership at €150/year that includes a year of free coffee and priority event access. Distribution runs through the physical waterfront site (accessible by boat, car, bike, bus, with ~60 parking spaces), an online reservation system, Instagram, and a referral network of B&Bs, vacation parks (Landal Waterpark Sneekermeer, Waterpark Terherne), and boat-rental partners.

The business has scaled from a founding team of 10 and ~200 summer covers/day to a peak-season team of 50–60 and 600–800 guests/day over ten years, earned TripAdvisor's #1 ranking in Terherne and a 2023 Travelers' Choice spot in the worldwide top 10%, and was featured in Dutch lifestyle media (VTwonen, Linda, Jamie Magazine, Delicious, Bijzonder Plekje). As of 2024 the founding owners have temporarily closed the venue and entered exploratory takeover discussions as they prioritize time with their young children; recruitment for a Bedrijfsleider (business manager) is concurrently underway to support a startup-to-scale-up transition.

Name

Restaurant en foodbar Picknickers

Legal name

Picknickers

Website

https://picknickers.nl

Company type

Private

Founded year

2014

Operating status

Closed

Headcount range

1–10 employees

Short description

Picknickers is a waterfront restaurant and foodbar in Terherne, Friesland (NL) serving tourists and day-trippers on the Sneekermeer with dine-in, picnic baskets, hot tubs, private dining, and a VIP membership program; the founding owners are currently exploring a takeover after ten years of operation.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Restaurant dining services
• Waterfront hospitality
• Private event catering
• Picnic basket services
• Foodbar and bar service

Headquarters

HQ city

Terherne

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant dining: Indoor and terrace dining service offering breakfast, lunch, dinner with coffee, sandwiches, bites, and full menus. Also offers wisselend dagmenu (changing daily menu) with 3-course (€39.50) and 4-course (€55.50) options.
2. Bar/Foodbar sales: Beverage sales including coffee (Bocca Coffee), tea (Kusmi tea), beer (Maallust), soft drinks (Fritz Kola, Belvoir), and cocktails. Also serves homemade cakes and pastries.
3. Picknickmand (Picnic baskets) - To go: Take-away picnic baskets including lunch basket (€TBD), borrel basket, and deluxe basket with oysters and champagne. Products can be enjoyed on boats, bikes, or cars exploring Friesland.
4. Hot Tub arrangements: Wellness experience with hot tub rental at €42.50 per person (1.5 hours with bubbles and charcuterie board) or Hot Tub + Diner package at €80 per person. Available October through March.
5. Group lunches and dinners: Group dining for 10+ persons with 3-course lunch at €39.50 per person, or wisselend 3-gangen diner at €39.50 and 4-gangen diner at €55.50. Includes private dining options for 14-50 persons from €54.50 per person.
6. VIP membership (Very Important Picknicker): VIP membership program offering benefits such as free coffee for a year (€150), first access to special events, and other perks for loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Restaurant en foodbar Picknickers operates a single-location full-service restaurant and foodbar on the waterfront of Sneekermeer lake in Terherne, Friesland, Netherlands. It serves homemade breakfast, lunch, dinner, coffee, cocktails, and bar bites, complemented by take-away picnic baskets, outdoor hot tub wellness arrangements, group dining for 10+ guests, and exclusive private dining events.

Product overview

Restaurant en foodbar Picknickers is a single-location restaurant and foodbar in Terherne, Friesland, operating as a unified hospitality offering. The core product is its restaurant service featuring homemade food and drinks with local, organic ingredients. The portfolio includes complementary take-away products (Picknickmand picnic baskets), experiences (Hot Tub Arrangement), and event services (Group Lunches, Group Dinners, Private Dining). A VIP membership program provides loyalty benefits. The establishment is accessible by boat, car, bike, and bus, with approximately 60 parking spaces available.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Service Full-service restaurant offering breakfast, lunch, and dinner featuring homemade food, local and organic ingredients, seasonal menus, and a wisselend dagmenu (daily changing menu) of 3 courses (€39.50) or 4 courses (€55.50). Serves coffee, cocktails, sandwiches, and bar bites.
• Picknickmand (Picnic Baskets) Take-away picnic baskets for two persons intended for use on boats, bikes, or cars exploring Friesland. Available in lunch, borrel (aperitif), and deluxe variants featuring oysters, champagne, and assorted delicacies.
• Hot Tub Arrangement Outdoor wood-fired hot tub experience with views over Sneekermeer lake. Available October through March. Options include Hot Tub only (€42.50 per person, 1.5 hours with bubbles and charcuterie board) or Hot Tub + Diner package (€80 per person, 3-course dinner and hot tub).
• Group Lunches Lunch service for groups of 10 or more persons, featuring a shortened menu or extended 3-course lunch at €39.50 per person.
• Group Dinners

Quantifiable outcome

• Served 600-800 guests per peak summer day (up from 200 at founding)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ScheepshuisjecoreStrategic or Co-development PartnerUnique B&B experience on the water. Picknickers provides breakfast, picnic baskets, and hot tub arrangements for Scheepshuisje guests. The Scheepshuisje boat is often moored at Picknickers during summer.
• Terherne HavenminorStrategic or Co-development PartnerPart of Hogeboom vacation parks with 18 vacation cottages. Collaboration on boat rental services. Winner of Zoover Gold Award 2015.
• Waterpark TerhernecoreStrategic or Co-development PartnerLuxury vacation villas at the water. Picknickers provides breakfast for guests and collaborates on boat rental and picnic basket services.
• Landal Waterpark SneekermeercoreStrategic or Co-development PartnerMajor vacation park brand in Terherne on Sneekermeer. Picknickers provides breakfast service for Landal guests.
• Villa EnvieminorStrategic or Co-development PartnerLuxury B&B in Terherne, winner of Zoover Gold Awards 2014 and 2015. Offers Picknickers hot tub arrangement bookings including overnight stays.
• HeerenzijlminorStrategic or Co-development PartnerLocated next to Picknickers, known for beautiful Friesian horses in the meadow. Collaboration on boat rental services.
• De MariahoeveminorStrategic or Co-development PartnerCozy B&B in Terherne. Collaboration on boat rental services.
• Natuurtuin HummelhûscoreTechnology or IntegrationSupplier of bio and unsprayed vegetables and fruit. Passionate organic farming with exceptional flavor profiles.
• Bocca CoffeecoreTechnology or IntegrationSpecialty coffee roaster founded by brothers Menno and Tewis. Direct trade coffee purchased from farmers worldwide. Provides biological lungo and cappuccino with latte art.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Soho House: Global membership-based lifestyle hospitality brand with destination restaurants. Relevant as a benchmark for evolving Picknickers' VIP membership + experience into a recurring lifestyle-club revenue layer.
• Hotel New York Rotterdam: Iconic waterfront destination restaurant/hotel in Rotterdam. Same waterfront heritage-property, event-, and dining-led business model as Picknickers, serving as a benchmark for destination-hospitality valuation framing.
• De Librije: Three-Michelin-star landmark in Zwolle, NL. Broader incumbent reflecting what a top-end destination Dutch restaurant looks like at scale — useful for sizing the upper boundary of the category Picknickers operates in.

Direct peers

• Bord'Eau Restaurant Amsterdam: Upscale waterfront fine-dining restaurant at the NH Grand Hotel Krasnapolsky, Amsterdam. Same waterside, full-service dining model with private-dining extensions, though at a city/tourist scale.
• Restaurant De Lindenhof: Owner-led Michelin-starred destination restaurant in Nunspeet, NL. Comparable as an independent Dutch regional restaurant built on a strong personal/chef brand and curated sourcing — but operating at a much finer-dining price point.
• Hotel Restaurant De Echoput: Long-running Dutch destination restaurant near Apeldoorn with on-site hotel and gardens. Peer because it pairs full-service dining with lodging/special-experience add-ons, mirroring Picknickers' foodbar + private-events + hot tub structure.
• Restaurant Frédérique: Intimate Michelin-recommended owner-driven restaurant in Heerde, NL. Closely matches Picknickers on independent, multi-product regional dining anchored by personal brand and quality sourcing.
• Strandclub Zest: Dutch waterside/beach club offering full-service dining, cocktails, and events on the IJsselmeer. Closely comparable destination-leisure dining experience with terrace-centric waterfront positioning.

Others

• Landal GreenParks: Major Dutch vacation park operator and active commercial partner of Picknickers (Landal Waterpark Sneekermeer). Listed because the partner's guest flow is a primary customer acquisition channel.

Regional players

• Center Parcs Europe: Vacation-park hospitality with on-site F&B concepts across NL. Indirect competitor for vacation-park guest dining spend and partner-channel leverage, though not a direct single-site peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/picknickers1
• Facebookfacebook.com/PicknickersTerherne
• Instagraminstagram.com/foodbarpicknickers
• LinkedInlinkedin.com/company/restaurant-en-foodbar-picknickers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant en foodbar Picknickers