PID
99WIN (operated by PID) is a multi-product online gambling platform serving consumers in Vietnam and Southeast Asia, offering sports betting, slots, live casino, fishing games, card games, cockfighting, and lottery under PAGCOR and MGA licenses.
- Company typePrivate
- Founded2020
- HeadquartersĐà Nẵng, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PID does
PID operates as the corporate vehicle behind the 99WIN brand, a multi-product online gambling platform founded in 2020 and licensed by PAGCOR (Philippines) and MGA (Malta), with references to Isle of Man licensing. The platform serves adult consumers in Vietnam and broader Southeast Asia (Thailand, Malaysia, Laos, Cambodia, Philippines), reaching 1.5 million+ registered players and 200,000+ regularly active members, and is positioned as a top-3 online entertainment brand in Vietnam per Google Trends data from March 2025.
The platform functions as a single-wallet aggregator across seven gambling verticals: sports betting (1,000+ weekly odds across 30+ sports via SABA, CMD368, United Gaming, Pinnacle, BBIN), slot games (200+ titles from Pragmatic, JILI, PG Soft, Microgaming), live casino (Baccarat, Roulette, Blackjack via Evolution Gaming, Sexy Baccarat, SA Gaming, WM Gaming), fishing arcade games, card games (Tiến Lên, Phỏm, Poker, Baccarat), online cockfighting (live streams from Thomo, Cambodia via SV388, S128), and lottery (Vietnamese, Thai, Korean, Vietlott variants). The technical stack is a web platform at 99WIN.com plus native iOS/Android apps distributed via QR code, with 4K live streaming at sub-2-second load times, 128-bit SSL encryption, and two-factor authentication. Headline product metrics include slot RTPs up to 97–98% (Thần Tài Phát Lộc), progressive jackpots up to 5 billion VND, deposit processing of 1–3 minutes, and withdrawal processing of 5–15 minutes with no transaction fees.
The business model is transaction-based house edge: the platform retains a percentage of player losses across all game categories, supplemented by promotional spend (welcome bonus up to 2,999K VND, daily rewards, cashback) funded from that same revenue pool. Go-to-market is product-led growth via a self-serve mobile/web funnel, amplified by TikTok viral campaigns, Google SEO, and a regional agent/affiliate network ('Đại lý') that distributes promotional codes (99K, 999K). Pricing is not publicly disclosed; the only monetizable interface is the house-edge take rate embedded in each betting product. In 2025, the company raised up to USD 10 million in capitalization specifically earmarked for betting technology improvement in the Asian market, suggesting active reinvestment rather than profitability-oriented cash distribution.
PID firmographics
Firmographics- Name
- PID
- Legal name
- 99WIN
- Website
- https://pid.com.mx
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 99WIN (operated by PID) is a multi-product online gambling platform serving consumers in Vietnam and Southeast Asia, offering sports betting, slots, live casino, fishing games, card games, cockfighting, and lottery under PAGCOR and MGA licenses.
- Ownership category
- akta.pro rank
PID industry classification
Industry- Product category
- Online Gambling and Betting Platform
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)Online Poker Operators (Real-Money)iCasino Compliance, KYC/AML & Responsible Gaming Services
Keywords
Where PID is headquartered
LocationHeadquarters
- HQ city
- Đà Nẵng
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
PID business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Gambling Transaction Losses: Platform takes house edge on all betting activities including sports betting, casino games, slots, lottery, and cockfighting. Revenue generated from player losses across all game categories.
- Promotional Bonuses: Platform offers various bonuses (welcome bonus up to 2999K, daily rewards, cashback) funded from house edge revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | House edge from player losses across all betting categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PID product offering
Product offeringCore offering
PID operates an online gambling and betting platform (branded as 99WIN) that delivers seven integrated product verticals — sports betting, slot games, live dealer casino, fishing games, card games, cockfighting, and lottery — through a web platform and native iOS/Android mobile apps. The platform serves individual consumers in Vietnam and other Southeast Asian markets, holds operating licenses from PAGCOR (Philippines) and MGA (Malta), and earns revenue from the house edge on player bets across all game categories.
Product overview
99WIN is an online gambling platform operating as a unified multi-product suite offering casino-style entertainment across seven distinct verticals: sports betting, slot games, live dealer casino, fishing games, card games, cockfighting, and lottery. The platform functions as an integrated ecosystem where users can access all gaming products through a single account, supported by a dedicated mobile app for iOS and Android. The platform sources gaming content from multiple third-party providers and maintains operations under PAGCOR and MGA licensing.
Differentiator
Problem solved
Functional benefit
Products and services
- 99WIN Sports Betting
Quantifiable outcome
- 120% increase in brand search volume in 2025
- +3 more outcomes
Companies that use PID
Customer profileSegments1 record
Ideal customer profiles1 record
PID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PID partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- PragmaticcoreSlot game provider offering over 200 slot 3D games with RTP up to 97% including titles like Sweet Bonanza, Gates of Olympus
- JILIcoreSlot and fishing game provider for platform's slot and fishing game lobbies
- PG SoftcoreSlot game provider providing 3D slot games to platform
- Evolution GamingcoreLive casino provider for Baccarat, card games with 4K streaming and dealer services
- SABA SportscoreSports betting provider offering 900+ daily matches, 4,500+ weekly betting odds across 45+ leagues
- CMD368coreSports betting provider offering 800+ daily matches, 4,000+ weekly betting odds across 40+ leagues
- United GamingcoreSports betting provider offering 600+ daily matches, 2,800+ weekly betting odds across 25+ leagues
- SV388coreCockfighting live streaming provider for online cockfighting betting with 60+ daily matches
- S128coreCockfighting live streaming provider for online cockfighting betting
- PAGCOR (Philippine Amusement and Gaming Corporation)coreGaming regulatory authority in Philippines providing operating license. One of two primary gaming licenses held by 99WIN.
- MGA (Malta Gaming Authority)coreGaming regulatory authority in Malta providing operating license. One of two primary gaming licenses held by 99WIN.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PID competitors and assessment
Company assessmentDirect peers
- BK8: BK8 is a leading Southeast Asia-focused online gambling operator offering sports betting, live casino, slots, and lottery. It targets the same Vietnamese and broader SEA player base as 99WIN with a comparable multi-vertical platform model.
- M88: M88 is an Asia-focused online gambling brand operating sportsbook, casino, and slots, with established Vietnam operations. It is directly comparable to 99WIN in target market and product mix.
- 188Bet: 188Bet is an Asia-Pacific online sportsbook and casino operator with strong brand presence in Vietnam and surrounding markets. It competes for the same sports-and-casino betting customer.
- Dafabet: Dafabet is a major Asian-facing online gambling operator licensed in the Philippines and Curaçao, with deep penetration in Vietnam, Thailand, and Indonesia. It mirrors 99WIN's multi-vertical sportsbook, casino, and slots offering.
- 1xBet: 1xBet is a large global online betting and casino operator with significant SEA presence, including Vietnam. It offers a comparable sportsbook, live casino, slots, and aggressive bonus/affiliate program.
- Fun88: Fun88 is a UK-rooted but Asia-centric online betting and casino operator with a significant user base in Vietnam, Thailand, and other SEA markets. It offers a comparable sportsbook + casino + slots product mix.
- W88: W88 is a long-standing Asian online gambling brand with strong Vietnam and SEA presence across sportsbook, casino, slots, and lottery. It competes head-to-head with 99WIN for Vietnamese bettors and uses similar affiliate/agent-driven acquisition.
Emerging players
- Stake: Stake is a crypto-friendly global online casino and sportsbook expanding aggressively in Latin America and Asia. It overlaps with 99WIN on casino and sportsbook verticals and increasingly targets the same underbanked emerging-market gambler.
Broad incumbents
- Bet365: Bet365 is the world's largest online gambling operator, with a broad sportsbook and casino product. While it does not focus exclusively on SEA, it competes for the same Vietnamese and regional online bettors and is the de facto global incumbent.
Others
- SV388: SV388 is one of 99WIN's own upstream cockfighting content providers, but as the dominant cockfighting streaming platform in the region it is a key ecosystem participant. Its relationship (and any regulatory action against it) directly affects 99WIN's cockfighting vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PID social profiles
Digital presencePID financial estimates
Financial estimateRevenue estimate
Valuation estimate
PID leadership team
Management profileNumber of profiles
Profiles1 record
PID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PID
What does PID do?
PID operates an online gambling and betting platform (branded as 99WIN) that delivers seven integrated product verticals — sports betting, slot games, live dealer casino, fishing games, card games, cockfighting, and lottery — through a web platform and native iOS/Android mobile apps. The platform serves individual consumers in Vietnam and other Southeast Asian markets, holds operating licenses from PAGCOR (Philippines) and MGA (Malta), and earns revenue from the house edge on player bets across all game categories.
Is PID a public or private company?
PID is a private company. It is classified as unknown and is currently operating.
When was PID founded?
PID was founded in 2020. It employs 11 to 50 people.
Where is PID based?
PID is headquartered in Đà Nẵng, Vietnam, in the Asia region.
How does PID make money?
Two revenue lines are on record. Gambling Transaction Losses are the primary driver. The others are promotional Bonuses.
Who are PID's main competitors?
Direct peers on record are BK8, M88, 188Bet, Dafabet, 1xBet, Fun88 and W88. Stake is listed as an emerging player. Bet365 is listed as a broad incumbent. SV388 is listed as an others.
Does PID have an API?
No public API is recorded for PID.
What industry is PID in?
PID's product category is Online Gambling and Betting Platform. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAEAC, Online Poker Operators (Real-Money). Its NAICS code is 7132.