LE PIED DE COCHON

What LE PIED DE COCHON does

Au Pied de Cochon (legal entity: AU PIED DE COCHON LGE) is a historic Parisian brasserie established in 1947 and operated as part of the Groupe Bertrand hospitality conglomerate. The business operates a single restaurant at 6 rue Coquillière in the Paris 1st arrondissement, adjacent to the Canopée des Halles and the Louvre. It claims to be the first brasserie in Paris open 7 days a week with continuous service from 8am to 5am, a positioning that anchors both its brand identity and its operating model. The venue specializes in traditional French cuisine with a focus on seafood (oysters, shellfish platters from supplier Cadoret), pork specialties (the signature pied de cochon, andouillette, pork loin confit), and artisan charcuterie from Eric Ospital, supported by a wine list spanning more than 80 labels from major French regions.

The business generates revenue across four streams: on-premise dining (the dominant channel), takeaway/click-and-collect orders placed through byclickeat.fr, gift card sales via bonkdo.com, and private-event bookings routed through the Groupe Bertrand events platform. Pricing is structured à la carte with formula lunch options (€19.90 for two courses, €26 for three courses), tiered oyster platters (€29.50-€79.50), and a happy-hour aperitif menu ("L'Apéro Canaille") running daily from 5pm to 9pm. The customer base is broad and consumer-facing: tourists, families, late-night diners, and corporate/private event buyers, with no enterprise contract structure and no B2B logo concentration. A brand-extension merchandise line (Pied de Cochon x GiftShop) operates through giftshop.club.

Technology is entirely third-party-SaaS-based. The website, reservation system, table management, customer reviews, newsletter, and multilingual CMS (12 languages including EN, ES, IT, DE, JA, ZH) are powered by Zenchef; AWS provides hosting; byclickeat.fr and bonkdo.com run the takeaway and gift card channels respectively. There is no proprietary technology, no native mobile application, no public API, no patents, and no disclosed AI/ML capabilities. The legal entity carries a share capital of €10,000 (a French SAS formality rather than economic valuation), is registered in Paris (RCS 818 802 449, Siret 30297166800041), and operates as a privately held subsidiary of Groupe Bertrand with no funding rounds and no external investors on record.

Name

LE PIED DE COCHON

Legal name

AU PIED DE COCHON LGE

Website

https://pieddecochon.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Historic Parisian brasserie founded in 1947, operated under Groupe Bertrand, serving traditional French cuisine and seafood at a single Les Halles location (6 rue Coquillière) with continuous 8am-5am service, complemented by takeaway, gift cards, and private-event channels.

Ownership category

akta.pro rank

Product category

Brasserie / Restaurant Services

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)

Keywords

• Traditional French brasserie
• Parisian seafood dining
• 24-hour restaurant service
• French bistro cuisine
• Private event venue

Headquarters

HQ city

CASTELNAU LE LEZ

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Service: On-premise dining with continuous service from 8am to 5am, 7 days a week. Revenue from food and beverage sales including oysters, seafood platters, traditional French cuisine, and extensive wine list.
2. Takeaway/Click & Collect: Seafood and food items available for takeaway orders placed via byclickeat.fr platform.
3. Gift Cards/Vouchers: Sale of gift cards and vouchers through bonkdo.com platform for use at the restaurant.
4. Private Events/Privatization: Private event bookings for celebrations, seminars, and special occasions in reservable spaces. Bookings managed via Groupe Bertrand events platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Au Pied de Cochon operates a single-location historic Parisian brasserie offering dine-in service with continuous 8am–5am hours, 7 days/week. The menu centers on traditional French cuisine, premium seafood (oysters, shellfish, platters), and signature pork specialties (andouillette, pied de cochon, double côte de cochon), paired with an extensive French wine list. Beyond dine-in, the restaurant provides takeaway seafood via click-and-collect, gift cards, and private event privatization in reservable spaces.

Product overview

Au Pied de Cochon is a historic Parisian brasserie established in 1947, located near Les Halles and the Louvre. The establishment operates as a single-location full-service restaurant offering dine-in, takeaway, and event privatization services. Its product portfolio consists of the core dining service (brasserie meals and seafood), supplemented by set menu options (Formule), beverage services (wine list, cocktails, hot/cold drinks), takeaway ordering, private event hosting, and gift card sales. The restaurant also extends its brand through a GiftShop merchandise collaboration. All services are managed through the Zenchef reservation platform.

Differentiator

Problem solved

Functional benefit

Brands

• Pied de Cochon x GiftShop: Collaborative collection of merchandise featuring the restaurant's visual identity, including textiles and tableware items available through GiftShop.club.

Products and services

• Brasserie Dine-in Restaurant Service Continuous-service traditional French brasserie dine-in experience at 6 rue Coquillière, 75001 Paris, operating 8am–5am daily. Menu covers French breakfasts, lunch formulas, seafood platters, oysters, traditional meats (andouillette, pied de cochon, rib steak), fish, desserts, and an extensive French wine list. Targets individual diners, families, tourists, and late-night customers.
• Takeaway / Click & Collect Service
• Private Event / Privatization Service Booking of privatizable spaces for celebrations, corporate seminars, and special occasions in central Paris. Configurations vary based on guest count and event format; bookings are managed via the Groupe Bertrand events platform.
• Gift Cards / Vouchers Gift vouchers for the restaurant sold via bonkdo.com, redeemable for dining experiences at Au Pied de Cochon.
• Pied de Cochon x GiftShop Merchandise Collection Branded merchandise collaboration featuring textiles and tableware items inspired by the restaurant's visual identity, sold via GiftShop.club.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Groupe BertrandcoreStrategic or Co-development Partner · 1 January 1947Parent company managing the restaurant. Provides event/privatization booking platform (evenement.groupe-bertrand.com). Handles group reservations and private event coordination for the restaurant.
• ZenchefcoreTechnology or IntegrationSoftware provider powering the restaurant's online reservation system, table management, customer reviews, newsletter subscriptions, and online ordering capabilities. Website built on Zenchef platform.
• Eric Ospital CharcuteriecoreOthersArtisan charcuterie supplier providing traditional Basque and French cured meats including Txirula dried sausage, Amatxi terrine, artisan cooked ham (gold medal winner), and chorizo. Featured on specialty platters and charcuterie boards.
• Maison BazochoncoreOthersPork supplier providing pulled pork for signature Roll Cochon sandwich (brioche bread, xipister sauce). Featured dish on the menu.
• GiftShop.clubminorGTM or Marketing PartnerMerchandise collaboration partner for Pied de Cochon x GiftShop collection. Features textile and tableware items celebrating the restaurant's identity. Available via giftshop.club.
• Cadoret OysterscoreOthersPremium oyster supplier providing Breton cupped oysters and Belon flat oysters for the restaurant's seafood menu. Multiple varieties served including small, medium, and large sizes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chez Denise (La Tour de Montlhéry): Iconic late-night traditional French bistro near Les Halles, famous for offal-heavy cuisine and opening hours that run into the early hours. The closest comparable to Au Pied de Cochon on late-night Parisian dining and Les Halles proximity.
• Bofinger: Iconic Alsatian brasserie near Bastille, known for its seafood platters and choucroute. Comparable on historic Parisian brasserie positioning, seafood-forward menu, and tourist-heavy catchment.
• Bouillon Chartier: Historic Parisian bouillon founded in 1896 serving traditional French fare at value prices, with continuous daytime and evening service. Most direct comparable on format, heritage, and tourist-facing Paris positioning.
• Le Train Bleu: Monumental Belle Époque brasserie inside the Gare de Lyon, serving classic French cuisine in an ornate setting. Comparable on historic Parisian brasserie positioning, tourist catchment (train travelers), and premium heritage positioning.
• Brasserie Lipp: Historic Saint-Germain brasserie founded in 1880, known for classic Alsatian and French brasserie fare with a strong literary and political clientele. Direct comparable on heritage and brasserie positioning.
• La Coupole: Legendary 1927 Montparnasse brasserie with continuous daytime service and Art Deco interior. Comparable on Parisian heritage, brasserie format, and seafood/menu breadth.
• Le Procope: Paris's oldest café (1686), serving traditional French cuisine in the Saint-Germain quarter. Comparable on historic institution positioning, traditional French menu, and tourist/celebrity clientele.
• Bouillon République: Newer neo-bouillon near Place de la République, applying the same traditional-French-at-value-prices model that the historic bouillons pioneered. Direct comparable on format and target customer overlap.
• Bouillon Pigalle: Modern bouillon concept (2017) reviving the historic bouillon format in Pigalle with value-priced traditional fare. Direct comparable on brasserie/bouillon format, though with a more contemporary, lower-price positioning.

Broad incumbents

• Angelina Paris: Historic Parisian tea room and restaurant (Rive Droite, 1903), also part of the Groupe Bertrand portfolio. Comparable as a sister brand within the same parent group with shared group-level infrastructure and tourist positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brasserie.aupieddecochon
• Instagraminstagram.com/pieddecochon
• LinkedInlinkedin.com/company/le-pied-de-cochon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE PIED DE COCHON