Piedmont Equine Practice

What Piedmont Equine Practice does

Piedmont Equine Practice is a privately held, veterinarian-owned equine veterinary practice founded in April 1996 by Dr. John Nolan in The Plains, Virginia. Operating from a clinic and barn facility on the former Fauquier 4-H fairgrounds, the practice employs 31 staff including 19 veterinarians, four Licensed Veterinary Technicians, three interns, and a pharmacy and administrative team. The team includes two board-certified surgeons with critical care expertise, a board-certified theriogenologist (reproductive specialist), and additional specialists in sports medicine, acupuncture, and chiropractic medicine, supported by consulting relationships with internal medicine and ophthalmology specialists.

The practice delivers a full continuum of equine care through two integrated channels: ambulatory farm-call services within a 35-mile radius (covering Fauquier, Rappahannock, Warren, Prince William, Loudoun, Frederick, Clarke, and parts of Fairfax and Culpeper counties in Virginia plus adjacent Maryland and West Virginia counties), and a hospital facility offering 24/7 emergency coverage, surgery, and advanced diagnostics. Diagnostic capabilities are unusually comprehensive for a private practice, including nuclear scintigraphy via a MiE digital gamma camera, a Hallmarq cone beam CT scanner for feet and fetlocks, digital radiography, digital ultrasonography, and the Lameness Locator gait analysis system. Therapeutic offerings include high-energy focused shock wave (Sanuwave Versatron), PRP, IRAP, stem cell treatment, acupuncture, and chiropractic. Revenue is generated through fee-for-service veterinary care (pre-purchase exams $592-$1,908, surgeries, lameness evaluations, reproductive services), plus an in-house pharmacy offering pickup and home-shipping of medications.

Customer segments are horizontally organized by use case, with primary emphasis on performance horse owners (eventers, dressage, hunters, jumpers, racehorses) and general horse owners (hobby, trail, retired horses), and secondary segments in breeding operations, broodmare farms, and western discipline horses. The practice also runs a regulated Contagious Equine Metritis (CEM) quarantine service and external Standing CT referral program, monetizing specialty capabilities beyond its core client base. Marketing relies on community reputation, word-of-mouth referrals, a website testimonials page, local SEO, and organic social media on Facebook and Instagram.

Name

Piedmont Equine Practice

Legal name

The Piedmont Equine Practice, Inc.

Website

https://piedmontequinepractice.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Piedmont Equine Practice is a privately held equine veterinary practice in The Plains, Virginia, delivering full-service hospital and ambulatory care to horse owners across Virginia, Maryland, and West Virginia. The 31-person team, including 19 veterinarians and multiple board-certified specialists, provides surgery, advanced imaging, sports medicine, reproduction, and 24/7 emergency services.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Equine Hospital & Surgical Services (HLAMABAF)

akta.pro secondary industries

Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE), Large Animal & Equine Emergency/Critical Care & Referral (HLAMABAI), Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ), Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK)

Keywords

• Equine veterinary services
• Equine surgery
• Equine diagnostic imaging
• Equine sports medicine
• Equine reproductive services

Headquarters

HQ city

The Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Professional Services: Fees for veterinary consultations, examinations, surgeries, hospital care, farm calls, and specialized equine medical services
2. In-House Pharmacy: Sale of prescription medications, vaccines, dewormers, joint medications, sedatives, ulcer medications, and miscellaneous equine medications
3. Diagnostic Imaging Services: Fees for radiographs, ultrasound, CT scans, nuclear scintigraphy, and diagnostic interpretation
4. Reproductive Services: Breeding management, artificial insemination, embryo transfer, and reproductive tract diagnostics
5. Pre-Purchase Examinations: Comprehensive veterinary exams for horse purchases including radiographs, ultrasound, bloodwork, and physical examination

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Piedmont Equine Practice provides full-service equine veterinary care through both an in-house hospital in The Plains, Virginia and an ambulatory service covering a 35-mile radius. Services span surgery, internal medicine, advanced diagnostic imaging (nuclear scintigraphy, cone beam CT, digital radiography, ultrasound), lameness and pre-purchase examinations, emergency care, sports medicine, regenerative and alternative therapies, reproductive services, preventative care, and an in-house pharmacy dispensing prescription medications.

Product overview

Piedmont Equine Practice is a full-service equine veterinary practice offering comprehensive medical care through integrated hospital-based and ambulatory services. The core offering includes surgery and hospitalization (emergency and elective procedures by board-certified surgeons), internal medicine consultations, and advanced diagnostic imaging. Imaging capabilities include nuclear scintigraphy (bone scans), digital radiography, digital ultrasonography, standing CT (Hallmarq cone beam), and Lameness Locator technology. Therapeutic services feature shock wave therapy (Sanuwave Versatron), stem cell treatment, PRP, IRAP, acupuncture, and chiropractic care. Ambulatory services cover emergency care, preventative medicine, sports medicine, and reproductive services directed by a boarded theriogenologist. An in-house pharmacy provides medications, while herd health services include customized deworming and vaccination programs. The practice also offers veterinary student externships and one-year internship programs. Digital integration includes GlobalVetLink for Coggins records and external lab partnerships with Antech Diagnostics and Cornell University for specialized testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Equine Surgery and Hospitalization Comprehensive surgical services including emergency and elective procedures performed by board-certified surgeons, with critical care, isolation unit for infectious disease cases, and intensive in-hospital care for horses.
• Internal Medicine Specialized internal medicine consultations covering neurologic, gastrointestinal, respiratory, and urologic evaluation, with cardiac evaluation available through a consulting internal medicine specialist.
• Diagnostic Imaging Advanced diagnostic imaging including nuclear medicine bone scans, digital radiography, digital ultrasonography, Hallmarq cone beam CT for feet and fetlocks, and Lameness Locator for objective lameness analysis.
• Lameness and Pre-Purchase Exams Comprehensive lameness evaluation and pre-purchase examinations available at hospital or on-farm, with multiple footing options including jogging strip, round pen, and 20m x 40m sand riding arena.
• Therapeutic Services Advanced therapeutic treatments including High Energy Focused Shock Wave Therapy, Stem Cell Treatment, Platelet Rich Plasma, Interleukin-1 Receptor Antagonist Protein, Acupuncture, and Chiropractic services for musculoskeletal conditions.
• Emergency Services 24/7 emergency veterinary care available within a 35-mile radius of the clinic, covering urgent questions, farm calls, intensive care, and surgery including holidays and weekends.
• Equine Preventative Care Scheduled vaccines and deworming based on latest research, with dentistry performed by licensed equine veterinarians.
• Ambulatory Sports Medicine On-farm lameness exams and pre-purchase evaluations with portable digital radiography and ultrasonography, including therapeutic services such as shock wave, PRP, IRAP, acupuncture, and chiropractic.
• Reproductive Services Full range of reproductive services including breeding soundness exams, uterine diagnostics, artificial insemination (fresh, cooled, and frozen semen), pregnancy management, fetal sexing, embryo transfer, and reproductive surgery.
• In-House Pharmacy On-site pharmacy offering discounted medications and supplies for pick-up or home delivery, with prescription verification for valid client-patient-veterinarian relationships.
• Herd Health Services Herd health management including customized deworming schedules based on fecal egg counts and vaccination programs according to AAEP guidelines.
• Contagious Equine Metritis (CEM) Quarantine Services CEM quarantine and treatment services including wash and pack treatment series, with state veterinarian coordination and dedicated isolation facilities.

Quantifiable outcome

• Established since 1996, serving the equestrian community for over 25 years
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• GlobalVetlink (GVL)coreTechnology or IntegrationDigital animal health records platform enabling clients to manage Coggins certificates and health records through the GVL MyVetLink system.
• Dr. Amy Polkes - Equine Internal Medicine and Diagnostic ServicescoreStrategic or Co-development PartnerBoard-certified equine internal medicine specialist providing mobile consulting services. Also serves as equine veterinary diagnostic specialist for Antech Diagnostics, facilitating comprehensive equine diagnostic testing.
• Antech DiagnosticssupportingTechnology or IntegrationDiagnostic laboratory providing comprehensive equine diagnostic testing through Dr. Amy Polkes' facilitation and expansion of equine diagnostic services.
• Dr. Catherine NunnerycoreStrategic or Co-development PartnerConsulting ophthalmologist who joins the practice regularly. Former president of Equine Veterinary Vision, Inc., providing specialized ophthalmology services.
• Dr. Claudia True - True Equine Veterinary DentistrysupportingStrategic or Co-development PartnerVeterinary dentist with advanced training in equine dentistry who routinely speaks at professional conferences and veterinary schools.
• SanuwavesupportingTechnology or IntegrationProvider of Versatron high energy focused shock wave unit used for therapeutic treatment of musculoskeletal conditions in horses.
• MiE (Medical imaging Equipment)supportingTechnology or IntegrationManufacturer of state-of-the-art digital gamma camera used for nuclear scintigraphy (bone scans).
• Hallmarq Veterinary ImagingsupportingTechnology or IntegrationProvider of cone beam CT scanner specifically designed for equine feet and fetlock imaging.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Peterson & Smith Equine Hospital: Ocala, FL equine hospital with board-certified surgeons, internal medicine, reproduction, and ambulatory services. Dr. Courtney Bolam (Piedmont partner) trained here, and the service model is highly comparable to Piedmont's.
• Hagyard Equine Medical Institute: Large Lexington, KY equine practice offering surgery, internal medicine, theriogenology, ambulatory, and pharmacy services. Directly comparable specialty mix and customer base (Thoroughbred sport and racing horses) to Piedmont Equine Practice.
• Equine Medical Center of Ocala: Ocala, FL equine referral hospital with surgery, internal medicine, and theriogenology. Comparable advanced specialty offering and sport horse clientele, particularly overlap with Piedmont's reproductive services.
• Rood & Riddle Equine Hospital: Full-service equine hospital and referral center based in Lexington, KY with surgical, internal medicine, reproductive, and ambulatory services. Closest like-for-like to Piedmont's hospital + ambulatory model, but at much larger scale and with a national/international referral base.
• Wisconsin Equine Clinic & Hospital: Full-service equine hospital and ambulatory practice in Oconomowoc, WI. Partner Dr. Courtney Bolam worked there for 8.5 years prior to joining Piedmont, making it a near-direct functional peer.
• Alamo Pintado Equine Medical Center: Los Olivos, CA equine referral hospital with surgery, internal medicine, sports medicine, and advanced imaging. Founder Dr. John Nolan completed his internship there; service mix is highly comparable to Piedmont's.

Regional players

• Blue Ridge Equine Clinic: Virginia-based equine practice offering ambulatory, hospital, and reproductive services. Directly competes with Piedmont in the Virginia horse country and shares the same Piedmont-region customer base.
• Mid-Atlantic Equine Medical Center: New Jersey-based equine hospital and ambulatory practice serving the Mid-Atlantic region. Comparable specialty hospital + ambulatory model and overlapping clientele with Piedmont.
• Chinook Equine Veterinary Services: Canadian equine practice offering surgical, internal medicine, and ambulatory services with a comparable full-service niche positioning, though operating in a different country.
• Rhinebeck Equine: Hudson Valley, NY equine practice with hospital, surgical, and ambulatory services. Comparable service mix and sport horse customer base, but operating in a different geography than Piedmont.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PiedmontEquinePractice
• Instagraminstagram.com/piedmontequine
• LinkedInlinkedin.com/company/piedmont-equine-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Equine Practice