Hallmarq Veterinary Imaging
Hallmarq Veterinary Imaging designs and manufactures advanced MRI and CT systems purpose-built for veterinary practice — the world's only Standing Equine MRI, the zero-helium Small Animal 1.5T MRI (MIRA), and Vision CT — serving specialty referral hospitals, university teaching institutions, and equine practices across 28 countries with 170+ installed sites and Q-AI–enabled imaging.
- Company typePrivate
- Founded2001
- HeadquartersGuildford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hallmarq Veterinary Imaging does
Hallmarq Veterinary Imaging, founded in 2001 and headquartered in Guildford, UK, designs and manufactures advanced MRI and CT imaging systems purpose-built for veterinary practice. The company operates in two complementary verticals: equine imaging — for which it produces the world's only Standing Equine MRI and Vision CT (cone-beam CT for standing sedated horses) — and small animal imaging, anchored by MIRA, the world's first zero-helium 1.5T small animal MRI with built-in RF shielding. Hardware is differentiated at the magnet, coil and software layer: the proprietary zero-helium architecture eliminates recurring liquid helium costs; motion correction software recognized by the Institute of Physics (2015) compensates for equine limb movement; and Q-AI, introduced in 2025, applies proprietary algorithms for motion correction and image denoising that the company claims reduce scan times by up to 75%.
The business model is enterprise capital-equipment sales — quote-based, configuration-driven, with transaction values implied to be in the high hundreds of thousands to low millions of dollars per system, complemented by the Q-Care lifecycle service program (installation, training, remote monitoring, 99% uptime guarantee). Go-to-market is direct field sales targeting specialty referral hospitals, university teaching hospitals, and high-end veterinary practices across equine and companion animal segments. Pricing is quote-based and not publicly disclosed; recurring revenue is generated via service contracts and the installed-base flywire of 170+ sites across 28 countries generating over 500,000 cumulative scans.
Following the February 2026 acquisition by Nord Holding, Hallmarq was combined with portfolio company OR Technology (digital X-ray, ultrasound, AI diagnostics) to form a global multimodality veterinary imaging group with more than 200 employees across EMEA and North America. CEO Mick Crosthwaite, in role since June 2021, continues to lead the combined entity post-deal; the previous owner, August Equity, sold to Nord Holding after a period in which revenue reportedly doubled.
Hallmarq Veterinary Imaging firmographics
Firmographics- Name
- Hallmarq Veterinary Imaging
- Legal name
- Hallmarq Veterinary Imaging Limited
- Website
- https://hallmarq.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hallmarq Veterinary Imaging designs and manufactures advanced MRI and CT systems purpose-built for veterinary practice — the world's only Standing Equine MRI, the zero-helium Small Animal 1.5T MRI (MIRA), and Vision CT — serving specialty referral hospitals, university teaching institutions, and equine practices across 28 countries with 170+ installed sites and Q-AI–enabled imaging.
- Ownership category
- akta.pro rank
Hallmarq Veterinary Imaging industry classification
Industry- Product category
- Veterinary Diagnostic Imaging Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Irradiation Apparatus Manufacturing (334517), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)
- akta.pro primary industry
- Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
- akta.pro secondary industries
- Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK)
Keywords
Where Hallmarq Veterinary Imaging is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Hallmarq Veterinary Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Imaging Hardware Sales: Sale of MRI and CT imaging systems including Small Animal 1.5T MRI (MIRA), Standing Equine MRI, and Vision CT systems. Hardware sales represent primary revenue stream with significant capital equipment transaction values.
- Professional Services: Installation, training, and implementation services for imaging systems. Provided through Q-Care support program covering ongoing technical support and maintenance.
- Managed Services (Q-Care): Ongoing support and maintenance services bundled under Q-Care program, potentially with subscription or service contract elements.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
Hallmarq Veterinary Imaging product offering
Product offeringCore offering
Hallmarq designs, manufactures, and sells advanced MRI and CT imaging systems specifically engineered for veterinary practice, including the Standing Equine MRI, the Standing Equine CT (Vision CT) cone-beam system, and the Small Animal 1.5T MRI (MIRA). The hardware is complemented by the Q-Care lifecycle support program covering installation, training, remote monitoring, and uptime guarantee, and is enhanced by Q-AI proprietary AI algorithms for image denoising and motion correction. All manufacturing is performed in-house at the Guildford, UK headquarters, and the systems are deployed across veterinary practices, universities, and referral hospitals in 28+ countries.
Product overview
Hallmarq Veterinary Imaging offers a portfolio of advanced veterinary diagnostic imaging products designed specifically for animal health. The core product line consists of three imaging systems: Standing Equine MRI (the world's only MRI for standing sedated horses), Standing Equine CT/Vision CT (cone beam CT for equine limb imaging), and Small Animal 1.5T MRI/MIRA (the world's first zero-helium 1.5T MRI for small animals). These products are supported by the Q-Care lifecycle support program and enhanced by Q-AI proprietary AI technology for image enhancement. The company serves customers in over 28 countries with over 170 installation sites and has performed over half a million scans.
Differentiator
Problem solved
Functional benefit
Products and services
- Standing Equine MRI MRI scanner specifically designed for the standing, sedated horse. Features a patented open, thin-poled, zero-helium magnet with equine-specific RF coils and award-winning motion correction software for accurate lameness diagnosis. Used by equine veterinary practices, referral hospitals, and universities worldwide.
- Standing Equine CT (Vision CT) Walk-in, walk-out cone beam CT system for imaging the limb of standing, sedated horses. Captures 3D image sets in approximately 1 minute for fast evaluation of bony structures. Designed for safe, effective, and affordable use in equine practice.
- Small Animal 1.5T MRI (MIRA) World's first zero-helium 1.5T MRI system designed specifically for small animal anatomy. Features a built-in RF shield eliminating expensive room fit-out, V-shaped patient bed with dual coil functionality for imaging animals of all sizes, and 99% uptime guarantee. For companion animal veterinary practices and specialty hospitals.
- Q-Care Lifecycle support program providing planning and training, installation and start-up support, virtual presence platform with remote monitoring, 99% uptime guarantee, marketing support, and proactive account management for all Hallmarq imaging systems.
- Q-AI Proprietary AI algorithms for equine and small animal imaging, enhancing motion correction software and providing image denoising capabilities that can reduce scan times by up to 75% across Hallmarq MRI and CT systems.
Quantifiable outcome
- Over 500,000 scans performed worldwide across installed base
- +4 more outcomes
Companies that use Hallmarq Veterinary Imaging
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Hallmarq Veterinary Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Hallmarq Veterinary Imaging partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- OR TechnologyflagshipOR Technology acquired Hallmarq and combined with their existing portfolio to create a global imaging group. The combined entity operates under unified leadership with over 200 employees across multiple regions.
- Sustainable AdvantagecoreHallmarq partnered with Sustainable Advantage for ESG rating and sustainability assessment. This partnership resulted in Hallmarq receiving the ESG Excellent Award in 2022, demonstrating commitment to environmental and social responsibility.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Hallmarq Veterinary Imaging competitors and assessment
Company assessmentDirect peers
- IMV Imaging (formerly BCF Technology): UK/Ireland-based manufacturer of veterinary ultrasound, X-ray, and MRI/CT systems; competes head-to-head with Hallmarq in small-animal and equine imaging. Annie Makin (Hallmarq's CCO) previously worked at IMV Imaging, confirming direct overlap.
- OR Technology: Germany-based veterinary digital X-ray and imaging company; now merged with Hallmarq under Nord Holding to form a global multimodality group. Operates in the same veterinary imaging equipment category with overlapping channels and customers.
- Esaote: Italian manufacturer of MRI, ultrasound, and dedicated veterinary imaging systems; directly competes with Hallmarq in small-animal MRI and veterinary diagnostic imaging worldwide.
- Sound Technologies (Antech/Mars): US-based distributor of veterinary ultrasound, X-ray, and imaging systems (now part of Antech/Mars Veterinary Health); competes with Hallmarq in North American small-animal imaging equipment sales.
- Universal Imaging (Veterinary): US-based distributor of veterinary digital radiography, ultrasound, and imaging solutions with related support services; competes in equine and small animal equipment channels overlapping with Hallmarq.
Broad incumbents
- Fujifilm Healthcare (Fujifilm SonoSite / Fujifilm Medical): Global incumbent in diagnostic imaging (MRI, CT, ultrasound, X-ray) with growing veterinary segment; competes with Hallmarq via repurposed/refurbished human MRI systems and dedicated veterinary imaging products.
- GE HealthCare (Veterinary): Global incumbent MRI/CT manufacturer whose MRI platforms are sometimes adapted for veterinary use; represents the most credible large-OEM entry threat into Hallmarq's specialty market.
- IDEXX Laboratories: Dominant veterinary diagnostics platform offering in-clinic imaging (dental X-ray, ultrasound) and reference lab services; adjacent competitor in advanced veterinary imaging workflows.
Emerging players
- Mindray Animal Medical: Chinese medical imaging manufacturer with growing veterinary product line (ultrasound, patient monitoring); a price-aggressive emerging competitor in volume segments of veterinary imaging.
Regional players
- Epica Medical Innovations (Pegaso): Veterinary imaging equipment provider with equine CT/MRI offerings primarily in Latin America and parts of Europe; niche geographic competitor in Hallmarq's core equine segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hallmarq Veterinary Imaging social profiles
Digital presenceHallmarq Veterinary Imaging compliance and trust
Trust signalCompliance4 records
Hallmarq Veterinary Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hallmarq Veterinary Imaging leadership team
Management profileNumber of profiles
Profiles6 records
Hallmarq Veterinary Imaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hallmarq Veterinary Imaging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hallmarq Veterinary Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hallmarq Veterinary Imaging
What does Hallmarq Veterinary Imaging do?
Hallmarq designs, manufactures, and sells advanced MRI and CT imaging systems specifically engineered for veterinary practice, including the Standing Equine MRI, the Standing Equine CT (Vision CT) cone-beam system, and the Small Animal 1.5T MRI (MIRA). The hardware is complemented by the Q-Care lifecycle support program covering installation, training, remote monitoring, and uptime guarantee, and is enhanced by Q-AI proprietary AI algorithms for image denoising and motion correction. All manufacturing is performed in-house at the Guildford, UK headquarters, and the systems are deployed across veterinary practices, universities, and referral hospitals in 28+ countries.
Is Hallmarq Veterinary Imaging a public or private company?
Hallmarq Veterinary Imaging is a private company. It is classified as private equity controlled and is currently operating.
When was Hallmarq Veterinary Imaging founded?
Hallmarq Veterinary Imaging was founded in 2001. It employs 11 to 50 people.
Where is Hallmarq Veterinary Imaging based?
Hallmarq Veterinary Imaging is headquartered in Guildford, United Kingdom, in the Europe region.
How does Hallmarq Veterinary Imaging make money?
Three revenue lines are on record. Medical Imaging Hardware Sales are the primary driver. The others are professional Services and managed Services (Q-Care).
Who are Hallmarq Veterinary Imaging's main competitors?
Direct peers on record are IMV Imaging (formerly BCF Technology), OR Technology, Esaote, Sound Technologies (Antech/Mars) and Universal Imaging (Veterinary). Broad incumbents are Fujifilm Healthcare (Fujifilm SonoSite / Fujifilm Medical), GE HealthCare (Veterinary) and IDEXX Laboratories. Mindray Animal Medical is listed as an emerging player. Epica Medical Innovations (Pegaso) is listed as a regional player.
Does Hallmarq Veterinary Imaging have an API?
No public API is recorded for Hallmarq Veterinary Imaging.
What industry is Hallmarq Veterinary Imaging in?
Hallmarq Veterinary Imaging's product category is Veterinary Diagnostic Imaging Equipment. Its primary akta.pro industry code is HLAMAFAC, Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy), with a secondary code of HLAHABAJ, Radiology AI, CAD & Advanced Visualization Software. Its NAICS code is 334510 and its SIC code is 3841.