PIER 14 RESTAURANT & LOUNGE

What PIER 14 RESTAURANT & LOUNGE does

Pier 14 Restaurant & Lounge is a privately held, single-location full-service restaurant operating at 1306 N Ocean Blvd in Myrtle Beach, South Carolina. The business is built around a physical asset — a structure built directly over the Atlantic Ocean — that delivers a waterfront dining experience unobtainable at inland competitors. Its core offering is dine-in coastal cuisine featuring locally caught seafood, hand-cut steaks, oysters, fish and chips, shrimp and grits, and signature cocktails, complemented by a daily Happy Hour from 4–6 PM ($2 off beer, liquor, and appetizers) and bar service. The restaurant is open every day from 11:30 AM to 9:30 PM and explicitly does not accept reservations, operating on a walk-in, pay-as-you-go basis.

The business generates revenue across three streams. The dominant stream is in-person food and beverage service to tourists, local residents, families, and couples. Adjacent streams are an on-site and online gift shop selling Pier 14-branded merchandise (tees, hats, coastal decor, glassware, postcards, souvenirs) and gift certificates sold in $50 and $100 denominations through a Shopify-powered e-commerce storefront. A recreational fishing pier over the ocean serves as a secondary on-premise attraction. The company has 13 employees, accepts nine payment methods including major card networks and digital wallets (Apple Pay, Google Pay, Shop Pay, PayPal), and markets primarily through Facebook, Instagram, its Shopify website, and a live pier camera feed.

There is no proprietary technology, no disclosed technology stack beyond standard Shopify and payment integrations, no AI/ML capability, and no evidence of parent company, venture capital, private equity, or acquisition activity. Pier 14 operates as an independent establishment with no subsidiaries, no funding rounds, no patents or trademarks on record, and no announced management team in the public data. Its competitive position rests entirely on its irreplaceable oceanfront real estate, its multi-decade brand recognition as a Myrtle Beach landmark, and its diversified ancillary revenue from merchandise and gift certificates.

Name

PIER 14 RESTAURANT & LOUNGE

Legal name

Pier 14

Website

https://pier14.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pier 14 Restaurant & Lounge is a privately held, single-location waterfront restaurant in Myrtle Beach, SC, built directly over the Atlantic Ocean, serving coastal cuisine, steaks, and cocktails to tourists, families, couples, and local residents, with ancillary gift shop and gift certificate revenue.

Ownership category

akta.pro rank

Product category

Waterfront Seafood and Steak Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Waterfront dining
• Seafood restaurant
• Coastal cuisine
• Happy hour lounge
• Steak and seafood

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Service: The primary revenue stream comes from dine-in food and beverage service. The restaurant serves coastal cuisine including locally caught seafood, hand-cut steaks, signature cocktails, and other menu items. Happy Hour is offered daily from 4-6pm with $2 off beer, liquor, and appetizers.
2. Gift Certificates: Sale of gift certificates in $50 and $100 denominations through the online store.
3. Gift Shop Merchandise: Sale of Pier 14-branded merchandise including t-shirts, hats, coastal decor, glassware, postcards, beach essentials, and souvenirs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Pier 14 Restaurant & Lounge is a single-location waterfront restaurant and lounge situated directly over the Atlantic Ocean in Myrtle Beach, SC, serving coastal cuisine including locally caught seafood, hand-cut steaks, and signature cocktails. The establishment operates daily from 11:30 AM to 9:30 PM with daily happy hour (4-6 PM) offering $2 off beer, liquor, and appetizers. Adjacent offerings include an on-site gift shop with branded merchandise, gift certificates, and recreational fishing from the pier.

Product overview

Pier 14 Restaurant & Lounge is a single-location waterfront dining establishment offering a unified restaurant experience centered on oceanfront dining. The core offering is the restaurant itself, featuring locally caught seafood, hand-cut steaks, and signature cocktails. Adjacent offerings include a Gift Shop selling branded merchandise and souvenirs, Gift Certificates available in $50 and $100 denominations, a Food Menu and Drink Menu available via PDF and image downloads, and Fishing on the Pier recreational activity. The restaurant operates daily from 11:30 AM to 9:30 PM with Happy Hour from 4-6 PM. Online ordering and gift certificate purchases are powered by Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pier 14 Restaurant & Lounge (Dine-In Experience)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Bonefish Grill: National upscale-casual seafood chain (owned by Bloomin' Brands) offering fresh fish, steaks, and cocktails in a polished dining environment. Comparable on seafood-and-steakhouse menu and full-service bar program, but operates broadly rather than at a single landmark waterfront site.
• Landry's Seafood House: Multi-location seafood-and-steakhouse chain operating in tourist destinations across the U.S. Closely comparable on the seafood-and-steak full-service menu, bar program, and tourist-corridor customer base, though at chain scale rather than a single pier location.
• The Capital Grille: Upscale steakhouse chain (Bloomin' Brands) known for dry-aged steaks, fresh seafood, and craft cocktails. Comparable on the seafood-plus-hand-cut-steak menu positioning and the bar/lounge experience, though positioned at a higher price point and lacking Pier 14's waterfront-tourism angle.
• Joe's Crab Shack: National casual seafood chain specializing in crab, shrimp, and fish with a beach-themed family-friendly atmosphere. Overlaps Pier 14 on the seafood/casual-coastal dining experience and family-tourist customer base, but at chain scale rather than a single landmark location.
• Ruth's Chris Steak House: National premium steakhouse chain with locations including Myrtle Beach. Comparable on hand-cut steaks, full-service bar/lounge, and a tourism-friendly fine-dining experience; broader footprint and price point but overlapping menu architecture.

Direct peers

• Sea Captain's House: Long-established Myrtle Beach oceanfront full-service seafood and steak restaurant with similar tourist-and-local customer mix, comparable menu (fresh seafood, hand-cut steaks), and a comparable Myrtle Beach landmark positioning. Directly comparable on location archetype, cuisine, and target segment.
• Captain George's Seafood Restaurant: Myrtle Beach-area buffet and full-service seafood restaurant heavily oriented to the same tourist and group-travel segment as Pier 14. Comparable on location (Myrtle Beach), seafood-centric menu, and dependence on vacationer traffic.
• Wicked Tuna Sushi Saloon & Crabshack: Myrtle Beach seafood-focused casual-to-mid dining concept serving tourists and locals with a similarly coastal-themed menu (seafood boils, sushi, steaks). Comparable customer base and tourism-driven revenue model, though more of a multi-location chain operator.
• Cherry Grove Pier: North Myrtle Beach oceanfront fishing pier with associated dining and retail amenities. Direct structural analog to Pier 14's fishing-pier-plus-restaurant-plus-gift-shop model, serving the same Carolina coast tourist segment.
• Gulfstream Restaurant: Iconic waterfront restaurant built on a pier in Garden City Beach, SC, serving fresh seafood, steaks, and cocktails in a setting highly analogous to Pier 14. Closest structural peer — pier-built oceanfront dining in the South Carolina coast tourist corridor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pier14restaurant
• Instagraminstagram.com/pier14myrtlebeach
• LinkedInlinkedin.com/company/pier-14-restaurant-&-lounge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIER 14 RESTAURANT & LOUNGE