PIERMARQ*
PIERMARQ* is a privately held Sydney-based contemporary art gallery founded in 2012, representing 30+ international and Australian artists and selling through its Surry Hills showroom, 10+ international art fairs, and the Artsy online marketplace to HNW collectors, corporates, and institutions.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PIERMARQ* does
PIERMARQ* is a privately held contemporary art gallery founded in 2012 and headquartered at 23 Foster Street, Surry Hills, Sydney, Australia, operating under the legal entity Piermarq Art Pty Ltd. The gallery represents more than 30 international and Australian contemporary artists across painting, sculpture, and mixed media, and operates two physical spaces: the main gallery and PIERMARQ* Projects, a 75m2 adjacent project space presenting quarterly exhibitions focused on emerging artists and curators. PIERMARQ* generates revenue through primary-market art sales to three customer segments — high-net-worth private collectors, corporate collectors, and museums/institutions — via its Sydney showroom, ten or more international art fairs annually (Dallas, Miami, Chicago, Seoul, Melbourne, Sydney, Ibiza, Mexico), and online channels including the Artsy marketplace and Instagram.
The gallery runs on Artlogic, an off-the-shelf gallery management software platform, with no proprietary technology stack or AI/ML capabilities disclosed. Go-to-market is relationship-driven: direct field sales from the Surry Hills showroom, art fair presence, gallery openings and private viewings, a newsletter mailing list, and social media (Instagram, Facebook, LinkedIn). Pricing is quote-based and not publicly disclosed, with sales conducted on an inquiry basis. The company has 8 employees, no disclosed funding, no parent entity, and no public ticker. International footprint is achieved through art fair participation and Artsy rather than physical overseas offices.
PIERMARQ* firmographics
Firmographics- Name
- PIERMARQ*
- Legal name
- Piermarq Art Pty Ltd
- Website
- https://piermarq.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PIERMARQ* is a privately held Sydney-based contemporary art gallery founded in 2012, representing 30+ international and Australian artists and selling through its Surry Hills showroom, 10+ international art fairs, and the Artsy online marketplace to HNW collectors, corporates, and institutions.
- Ownership category
- akta.pro rank
Where PIERMARQ* is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PIERMARQ* business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Primary Market Art Sales: The gallery sells works by its represented contemporary artists directly to collectors, institutions, and corporations. This is the primary revenue stream for the gallery.
- Art Fair Sales: Revenue generated from sales conducted at international art fairs including Dallas Art Fair, Melbourne Art Fair, Untitled Miami, EXPO Chicago, and others.
- Artist Representation Services: Ongoing representation of international and Australian contemporary artists with exhibition programming, sales facilitation, and career development support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Primary market contemporary art |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
PIERMARQ* product offering
Product offeringCore offering
PIERMARQ* is a contemporary art gallery that represents and sells works by over 30 international and Australian contemporary artists through its Sydney main gallery space, a dedicated 75m2 project space for emerging artists, and regular participation in major international art fairs. Revenue is generated primarily from primary market sales of exhibited artworks to private collectors, corporate collectors, and institutions.
Product overview
PIERMARQ* is a contemporary art gallery founded in 2012, consisting of two main offerings: the main gallery space exhibiting international and Australian contemporary art with over 30 represented artists, and PIERMARQ* Projects, a 75m2 adjacent project space for emerging artists. The gallery also participates in international art fairs to promote its artists. Built on Artlogic gallery management platform.
Differentiator
Problem solved
Functional benefit
Products and services
- PIERMARQ* Main Gallery
- PIERMARQ* Projects
Companies that use PIERMARQ*
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PIERMARQ* technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PIERMARQ* partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
PIERMARQ* competitors and assessment
Company assessmentBroad incumbents
- Perrotin: Major international gallery with spaces in Paris, New York, Hong Kong, Tokyo, Shanghai, Seoul, and Los Angeles. Operates in the same contemporary art market as PIERMARQ* but at a vastly larger scale, with greater institutional access and cross-border collector reach.
- Gagosian: World's largest contemporary art gallery with 20+ locations globally. Operates in the same primary-market blue-chip contemporary art space as PIERMARQ* but represents the upper bound of the international gallery market.
- White Cube: Global contemporary art gallery with locations in London, New York, Hong Kong, Paris, and Seoul. Competes with PIERMARQ* for international artist representation and collector relationships but at blue-chip institutional scale.
Direct peers
- Tolarno Galleries: Melbourne-based contemporary art gallery representing Australian and international artists across multiple generations. Comparable primary-market gallery with similar art fair circuit participation and HNW collector focus.
- STATION: Melbourne and Sydney contemporary art gallery representing a curated roster of Australian and international contemporary artists. Direct competitor for emerging artist representation and international art fair presence in the same Asia-Pacific market.
- Bett Gallery: Hobart-based contemporary art gallery representing a mix of Australian and international contemporary artists. Comparable primary-market gallery with similar curated roster model and tertiary-market Australian presence.
- Roslyn Oxley9 Gallery: Paddington (Sydney) contemporary art gallery with a long-standing roster of established Australian and international artists. Comparable to PIERMARQ* in artist representation model and target collector base, with deeper historical brand recognition.
- Sullivan+Strumpf: Sydney- and Melbourne-based contemporary art gallery representing emerging and established Australian and international artists, with active international art fair participation. Closest geographic and scale peer to PIERMARQ* in the Australian contemporary art market.
- Hugo Michell Gallery: Adelaide-based contemporary art gallery representing emerging and mid-career Australian artists with national exhibition programming. Comparable in scale and roster strategy to PIERMARQ* in the Australian contemporary gallery ecosystem.
Others
- Artsy: Online art marketplace where PIERMARQ* maintains its secondary sales channel. Relevant as both a distribution partner and a potential disintermediation risk as collectors shift to digital-first discovery and purchase.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PIERMARQ* social profiles
Digital presencePIERMARQ* financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIERMARQ* leadership team
Management profileNumber of profiles
PIERMARQ* subsidiaries and ownership
Company hierarchySubsidiaries1 record
PIERMARQ* funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIERMARQ* M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIERMARQ*
What does PIERMARQ* do?
PIERMARQ* is a contemporary art gallery that represents and sells works by over 30 international and Australian contemporary artists through its Sydney main gallery space, a dedicated 75m2 project space for emerging artists, and regular participation in major international art fairs. Revenue is generated primarily from primary market sales of exhibited artworks to private collectors, corporate collectors, and institutions.
Is PIERMARQ* a public or private company?
PIERMARQ* is a private company. It is classified as unknown and is currently operating.
When was PIERMARQ* founded?
PIERMARQ* was founded in 2012. It employs 1 to 10 people.
Where is PIERMARQ* based?
PIERMARQ* is headquartered in Sydney, Australia, in the Oceania region.
How does PIERMARQ* make money?
Three revenue lines are on record. Primary Market Art Sales are the primary driver. The others are art Fair Sales and artist Representation Services.
Who are PIERMARQ*'s main competitors?
Broad incumbents on record are Perrotin, Gagosian and White Cube. Direct peers are Tolarno Galleries, STATION, Bett Gallery, Roslyn Oxley9 Gallery, Sullivan+Strumpf and Hugo Michell Gallery. Artsy is listed as an others.
Does PIERMARQ* have an API?
No public API is recorded for PIERMARQ*.