PIERRE QUI ROULE
- Company typePrivate
- Founded2010
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
PIERRE QUI ROULE firmographics
Firmographics- Name
- PIERRE QUI ROULE
- Legal name
- Pierre qui roule
- Website
- https://pierrequiroule.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PIERRE QUI ROULE industry classification
Industry- Product category
- Bicycle Rental Services
- NAICS
- Recreational Goods Rental (532284), Tour Operators (56152)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where PIERRE QUI ROULE is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PIERRE QUI ROULE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bike Rental: Daily and multi-day rental of bicycles and cycling equipment. Customers rent bikes for various durations from half-day city tours to multi-week touring trips. Pricing varies by bike type (standard, electric, touring, gravel) and rental period.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PIERRE QUI ROULE product offering
Product offeringCore offering
Pierre qui Roule rents bicycles and cycling accessories from its Bordeaux shop to tourists and travelers exploring the South-West of France. The offering spans city bikes, electric bikes, touring/hybrid bikes, gravel bikes, road bikes, and tandems, with optional accessories such as panniers, helmets, locks, phone holders, repair kits, and child seats. A distinctive One-Way service enables customers to pick up bikes in Bordeaux and return them in Toulouse or Biarritz, supporting multi-day regional cycling trips alongside curated itinerary guides.
Product overview
PIERRE QUI ROULE is a bike rental company based in Bordeaux offering a diverse portfolio of cycling services. The core offering includes location de vélos (bike rentals) with various bicycle types including city bikes, electric bikes, touring hybrids (VTC), gravel bikes, road bikes, and tandems, complemented by sacoches et accessoires (panniers, helmets, and other gear). The flagship Service One-Way enables one-way rentals between Bordeaux and Toulouse or Biarritz. Beyond basic rentals, the company provides curated itinerary services covering seven major cycling routes: City Tour Bordeaux (15-20 km city exploration), the Médoc Wine Route (80-120 km through prestigious vineyards), Bordeaux-Toulouse Canal des Deux Mers (~250 km), Vélodyssée Bordeaux-Biarritz (~300 km Atlantic coast), Bordeaux-Arcachon (~65 km through Landes forest), Arcachon Bay Tour (80-90 km circular), and Bordeaux-Sarlat Dordogne Valley (200-230 km challenging route).
Differentiator
Problem solved
Functional benefit
Products and services
- Location de Vélos (Bike Rental Service) Core bicycle rental service offering city bikes, electric bikes, touring/hybrid bikes, gravel bikes, road bikes, and tandems adapted to different itineraries and cycling levels, available for daily and multi-day rental periods from the Bordeaux shop. Targeted at tourists and travelers exploring Bordeaux and the South-West of France.
- Service One-Way
Companies that use PIERRE QUI ROULE
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
PIERRE QUI ROULE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PIERRE QUI ROULE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Evasio (Evazio)coreTravel agency partner specializing in organizing accommodations along cycling routes. Evasio works with Pierre qui Roule to help customers plan multi-day cycling trips, booking accommodations throughout their journeys on routes like Bordeaux-Toulouse, Vélodyssée, and other itineraries.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
PIERRE QUI ROULE competitors and assessment
Company assessmentEmerging players
- BikesBooking: Online bike rental aggregator with global coverage including French destinations. Comparable as a discovery and booking layer that could route tourist demand either toward or away from Pierre qui Roule.
Broad incumbents
- Fat Tire Tours: International bike tour and rental operator active in multiple European cities. Comparable because it targets similar tourist segments with city tours and multi-day bike rentals, though at significantly larger scale.
- Holiday Bikes: Established European bike rental and tour operator with broader multi-country coverage. Comparable as a more scaled incumbent offering the same product mix (bike rental plus cycling holiday packages) but with wider geographic reach.
Direct peers
- France Bike Rentals: Online platform aggregating bike rental options across France including road, gravel, and e-bikes. Comparable because it targets international visitors booking French cycling holidays with multi-day rentals.
- Bordeaux Bike Tour: Local Bordeaux operator offering guided bike tours and rentals. Comparable as a same-city, same-segment competitor for tourists looking to explore Bordeaux by bike, though more tour-led than rental-led.
- Abicyclette Voyages: French operator of self-guided cycling trips with bike rental and luggage transfer across multiple regions in France. Comparable because it combines bike rental, multi-day itinerary planning, and accommodation partnerships in the same way Pierre qui Roule does in South-West France.
- Cyclomundo: Specialist in self-guided cycling tours with bike rental across French and European regions. Comparable because it sells multi-day cycling itineraries with bike rental as the core product, directly competing for the same international cycling-tourist demand.
Regional players
- VélôToulouse: Toulouse municipal bike-share/rental scheme that serves as one of Pierre qui Roule's One-Way drop-off destinations. Comparable as a regional bike-rental operator in the same South-West France corridor, though publicly funded rather than privately operated.
Others
- Lokki: Online booking and management platform on which Pierre qui Roule runs its reservation system. Comparable as a key enabling technology/infrastructure partner rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
PIERRE QUI ROULE social profiles
Digital presencePIERRE QUI ROULE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIERRE QUI ROULE leadership team
Management profileNumber of profiles
PIERRE QUI ROULE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIERRE QUI ROULE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIERRE QUI ROULE
What does PIERRE QUI ROULE do?
Pierre qui Roule rents bicycles and cycling accessories from its Bordeaux shop to tourists and travelers exploring the South-West of France. The offering spans city bikes, electric bikes, touring/hybrid bikes, gravel bikes, road bikes, and tandems, with optional accessories such as panniers, helmets, locks, phone holders, repair kits, and child seats. A distinctive One-Way service enables customers to pick up bikes in Bordeaux and return them in Toulouse or Biarritz, supporting multi-day regional cycling trips alongside curated itinerary guides.
Is PIERRE QUI ROULE a public or private company?
PIERRE QUI ROULE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PIERRE QUI ROULE founded?
PIERRE QUI ROULE was founded in 2010. It employs 1 to 10 people.
Where is PIERRE QUI ROULE based?
PIERRE QUI ROULE is headquartered in Bordeaux, France, in the Europe region.
How does PIERRE QUI ROULE make money?
One revenue line is on record: bike Rental.
Who are PIERRE QUI ROULE's main competitors?
BikesBooking is listed as an emerging player. Broad incumbents are Fat Tire Tours and Holiday Bikes. Direct peers are France Bike Rentals, Bordeaux Bike Tour, Abicyclette Voyages and Cyclomundo. VélôToulouse is listed as a regional player. Lokki is listed as an others.
Does PIERRE QUI ROULE have an API?
No public API is recorded for PIERRE QUI ROULE.
What industry is PIERRE QUI ROULE in?
PIERRE QUI ROULE's product category is Bicycle Rental Services. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent). Its NAICS code is 532284.