France Bike Rentals

What France Bike Rentals does

France Bike Rentals (FBR) is a French premium bike rental company that operates a fleet of more than 1,200 bicycles across road, electric road, triathlon, gravel, mountain bike, electric mountain bike, and hybrid categories, sourced from major brands including Pinarello, Scott, Trek, Lapierre, Moustache, and Bergamont. The company functions as the official exclusive rental partner for IRONMAN Europe, L'Étape du Tour de France, and Haute Route, serving competitive triathletes, cyclosportive participants, and leisure cyclists at more than 40 events across Europe. Its technology stack centers on a Lokki-powered online booking platform integrated with an event calendar, supporting self-serve reservations in English and French, and it complements rentals with delivery logistics, on-site mechanical support, professional bike fitting, insurance products, and VIP cycling experiences.

The business model is event-driven unit rental, with day-rate pricing structured by bike tier (e.g., €145/day for a Pinarello Dogma F down to €45/day for entry-level gravel) and length-of-rental discounts for multi-day bookings. Revenue is diversified across core rental fees, optional add-on services (insurance at €50-€150, bike fitting from €16, assembly/disassembly at €175-€290), delivery fees tied to distance, and high-margin VIP packages. Security deposits range from €500 to €1,200 depending on bike category. Distribution is hybrid: direct online booking via the Lokki platform, on-site event delivery and expo village presence, home/hotel delivery across cycling regions in France and neighboring countries, a retail store at the Bédoin logistics base at the foot of Mont Ventoux, and one-way rental drop-off networks.

Since 2024, FBR has operated as part of the RÊVE DE VÉLO French cycling group following a merger that combined it with the OK ÇA ROULE subsidiary to form France Bike Rentals Services. The parent group encompasses bike shops, event VIP experiences, and cycling travel agencies (RÊVE DE VÉLO Travel and Discover France), positioning FBR within a broader cycling services conglomerate. Operations are anchored by a logistics base in Bédoin (Vaucluse) and group headquarters in Montpellier, with a team of 12+ permanent and seasonal staff.

Name

France Bike Rentals

Legal name

France Bike Rentals SAS

Website

https://francebikerentals.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

France Bike Rentals operates a 1,200+ premium bike rental fleet serving competitive triathletes, cyclosportive participants, and leisure cyclists across Europe as the official exclusive partner for IRONMAN Europe, L'Étape du Tour de France, and Haute Route events.

Ownership category

akta.pro rank

Product category

Bike Rental Services

NAICS

Recreational Goods Rental (532284), Tour Operators (56152)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Premium bike rental
• Road bike rental
• Triathlon bike rental
• Cycling event logistics
• Electric bike rental

Headquarters

HQ city

Vaucluse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Bike Rentals: Rental of premium road bikes, electric bikes, mountain bikes, gravel bikes, triathlon bikes, and accessories (wheels, power meters) for events and leisure. Pricing varies by bike category and rental duration, from half-day to multi-week rentals. Security deposits are required.
2. Rental Insurance: Optional insurance products including damage protection (€95 with €450 deductible), cancellation insurance J-7 (€50), and full cancellation insurance (€150).
3. Bike Services: Professional services including bike fitting (from €16), pre-race safety inspection (€75), road and aero bike adjustments (€105-€130), assembly (€175), and complete assembly-disassembly-packaging (€290).
4. Delivery and Logistics: Home and event delivery services with fees based on distance. One-way rental service allowing drop-off at different locations.
5. Cycling Holidays and VIP Experiences: Travel planning services, luggage transport, and VIP Tour de France packages including exclusive access and immersive experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

France Bike Rentals rents a fleet of 1,200+ premium bicycles — road, e-road, triathlon, hybrid, e-hybrid, gravel, mountain, and e-mountain — from brands such as Pinarello, Scott, Trek, Lapierre, Moustache, and Bergamont, with periods ranging from half-day to multi-week. It serves as the official exclusive rental partner for IRONMAN Europe, L'Étape du Tour de France, and Haute Route events, providing delivery, professional fitting, on-site mechanical support, optional insurance, and VIP cycling experiences. Complementary services include home/hotel delivery, one-way rentals, bike fitting, pre-race preparation, and curated cycling holidays.

Product overview

France Bike Rentals operates as a premium bike rental platform offering an extensive fleet of more than 1200 high-end bicycles. The core product portfolio spans multiple bike categories: road bikes (Pinarello Dogma F, Pinarello F7, Scott Addict RC), electric road bikes (Pinarello Nytro E5, Moustache Dimanche Road 4), triathlon bikes (Trek Speed Concept SLR 7, Scott Foil RC series, Lapierre Aircode DRS 7), hybrid bikes (Trek FX 7.2), electric hybrid bikes (Trek Allant+ 5), gravel bikes (Bergamont Grandurance Expert), mountain bikes (Scott Spark 930, Trek Fuel EX 7), and electric mountain bikes (Trek Rail 9.5, Moustache Game 3). The offering is complemented by premium component rentals including Princeton carbon wheels and Assioma power meter pedals. Services include event-based bike delivery, mechanical preparation, insurance options, and VIP cycling experiences. The company functions as the exclusive rental partner for IRONMAN Europe events, L'Étape du Tour de France, and Haute Route series.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Bike Rental
• Electric Road Bike Rental Electric-assisted road bike rentals (Pinarello Nytro E5, Moustache Dimanche Road 4) combining performance with pedal-assist technology for extended rides or challenging terrain.
• Triathlon Bike Rental Specialized triathlon and time-trial bike rentals (Trek Speed Concept SLR 7, Scott Foil RC 20, Lapierre Aircode DRS 7) optimized for aerodynamic performance at IRONMAN and triathlon events.
• Hybrid Bike Rental Versatile hybrid bicycle rentals (Trek FX 7.2) suitable for leisure riding and mixed-terrain use.
• Electric Hybrid Bike Rental Electric-assisted hybrid bike rentals (Trek Allant+ 5) offering comfortable urban and touring performance with pedal-assist support.
• Gravel Bike Rental Adventure-ready gravel bicycles (Bergamont Grandurance Expert) designed for mixed-terrain riding on roads, trails, and unpaved surfaces.
• Mountain Bike Rental Full-suspension mountain bike rentals (Scott Spark 930, Trek Fuel EX 7) for off-road trails and mountain terrain, available in XC and enduro configurations.
• Electric Mountain Bike Rental Electric-assisted full-suspension mountain bike rentals (Trek Rail 9.5, Moustache Game 3) providing extra power for steep climbs and technical trails.
• Wheels and Power Meter Rental Premium carbon wheel upgrades (Princeton CarbonWorks) and power meter pedal rentals (Assioma Duo at €95) for enhanced cycling performance and training data tracking.
• Delivery and Return Service Home, hotel, and event-site bike delivery and collection service covering Provence, Alps, French Riviera, Occitanie, Pyrenees, Loire Valley, Bordeaux, Burgundy, Champagne, Normandy, Italy (Tuscany, Dolomites), and Spain (Catalonia), with fees based on distance and one-way drop-off options.
• Bike Settings and Preparation Professional bike fitting (from €16), pre-race safety inspection (€75), road and aero bike adjustments (€105–€130), assembly (€175), and complete assembly-disassembly-packaging (€290) services.
• Rental Insurance Optional insurance products including damage protection (€95 with €450 deductible), cancellation insurance J-7 (€50, free cancellation up to 7 days before rental), and full cancellation insurance (€150, full refund with documentation).
• Cycling Holidays and VIP Experiences Customized cycling trip planning including travel planning, luggage transport, personalized itineraries, and VIP Tour de France access packages with exclusive experiences.

Quantifiable outcome

• Rental duration covers entire event weekend from expo village opening to race finish
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• RÊVE DE VÉLO GroupcoreOthers · 1 January 2024France Bike Rentals (FBR) became part of the RÊVE DE VÉLO French cycling group in 2024. The merger created France Bike Rentals Services with dual leadership. The group includes bike shops (RÊVE DE VÉLO Bike Shops), event VIP experiences (RÊVE DE VÉLO Events), travel agencies (RÊVE DE VÉLO Travel and Discover France), and professional services through OK ÇA ROULE.
• IRONMAN EuropeflagshipStrategic or Co-development PartnerOfficial exclusive bike rental partner for IRONMAN Europe events. FBR provides premium bike rentals, delivery to event village expos, on-site mechanical support, and professional fitting services for IRONMAN triathlon participants across all European race locations.
• L'Étape du Tour de FranceflagshipStrategic or Co-development PartnerOfficial bike rental partner for L'Étape du Tour de France amateur cyclosportive events, providing high-end road bikes with carbon frames and disc brakes for participants riding the same routes as Tour de France professionals.
• Haute RouteflagshipStrategic or Co-development PartnerOfficial bike rental partner for Haute Route multi-day cycling events, offering premium road bikes and full concierge services during events in the Alps and Pyrenees.
• Challenge RothcoreStrategic or Co-development PartnerOfficial bike rental partner for Challenge Roth, one of the world's largest long-distance triathlons held in Bavaria, Germany.
• Colnago GF Mont VentouxminorStrategic or Co-development PartnerBike rental partner for the Colnago Gran Fondo Mont Ventoux cyclosportive event held at the foot of the legendary Mont Ventoux climb.
• World TriathlonminorStrategic or Co-development PartnerOfficial bike rental partner for World Triathlon Championship Finals in Pontevedra, Spain, providing rental bikes for the multisport championship festival.
• Renewable Energies World RaceminorStrategic or Co-development PartnerBike rental partner for the Renewable Energies World Race cycling championship, bringing international participants to the starting line with premium rental bikes.
• Alpe d'Huez TriathlonminorStrategic or Co-development PartnerBike rental partner for the Alpe d'Huez Triathlon, providing high-end rental bikes suitable for the challenging mountain terrain of the French Alps.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trisport UK: UK-based triathlon and cycling retailer that also offers bike rental services for triathlon and cycling events. Most directly comparable peer in terms of customer segment (triathletes, event-driven) and product (premium road and triathlon bike rentals).
• Sportful: Italian cycling apparel brand that also operates event bike rental services for major Italian cycling events (e.g., Maratona dles Dolomites). Comparable in event-driven bike rental model and premium-brand positioning, with similar Italy/European focus.
• About Cycling: Belgium-based cycling tour operator offering guided and self-guided bike tours across Europe with rental bikes included. Comparable in combining cycling tourism with bike rental services across multiple European countries.
• Saddle Skedaddle: UK-based cycling and active travel tour operator offering guided and self-guided cycling holidays across Europe with bike rental packages. Comparable in combining cycling holidays with bike rental for premium amateur cyclists.
• Freewheel Holidays: UK-based cycling holiday company specializing in self-guided European cycling tours with bike rental included. Comparable in cycling tourism and bike rental bundling for European routes.
• Cycling Holidays: UK cycling tour operator offering cycling holidays across Europe including bike rental services. Comparable in European cycling holiday + rental package model.

Broad incumbents

• Trek Travel: Premium cycling tour operator owned by Trek Bicycle Corporation, offering bike-inclusive cycling vacations globally. Comparable in premium positioning, curated event-style itineraries, and use of high-end Trek bikes, but at significantly larger scale and with broader geographic footprint.
• Specialized Travel: Specialized Bicycle Components' cycling tour arm offering premium guided cycling experiences globally. Comparable in premium positioning and use of high-end Specialized brand bikes, though operates at significantly larger scale and broader scope.
• Bike Tours: Global cycling tour marketplace aggregating tours across Europe and worldwide. Comparable as a channel for cycling holidays with bike rental included, though operates as a marketplace aggregator rather than direct operator.

Others

• Haute Route: Cycling event organizer running multi-day high-mountain stage races (Alps, Pyrenees). Currently a partner of FBR (official rental partner) rather than a competitor, but adjacent as a curator of premium amateur cycling events that share the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FranceBikeRentals
• Instagraminstagram.com/francebikerentals
• Xx.com/FBRbikerentals
• LinkedInlinkedin.com/company/france-bike-rentals

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about France Bike Rentals