De grønne pigespejdere

What De grønne pigespejdere does

De grønne pigespejdere (The Green Girl Guides Denmark) is a Denmark-wide girls-only guiding association headquartered in Copenhagen, operating continuously since 1919 and serving approximately 4,000 members organized across 120 local groups. The organization delivers age-graded outdoor and leadership programming for cohorts ranging from Spilopspejd (ages 3-5) through Rangere (17+), framed around Christian values and a girls-only positioning that separates it from co-ed scouting alternatives. Programming is delivered through weekly local group meetings, camps, and signature programs including PigespejderExplorer (nature, expedition, water-based activities), the GEIST leadership course for adult members, and a 2026-2028 strategic initiative called PigespejderMagt focused on democratic and civic empowerment.

Underlying technology is modest but operationalized: the Medlemsservice portal is built on the Odoo platform and serves as the system of record for member registration, event management, fee handling, and donation processing across local groups. Donations are accepted through MobilePay (number 47116), direct bank transfer, recurring schedules, and a testamentary-giving channel through a Legal Desk partnership. The organization is a member of WAGGGS via the Joint Committee of Girl Guides in Denmark (chaired by Princess Benedikte), giving members access to international events and travel scholarships (Dronning Ingrids Rejsefond). A Korpskontoret (secretariat) of approximately 33 paid staff handles central administration, professional consulting, accounting, and partnerships, while local delivery is volunteer-led.

Revenue is drawn from four streams: recurring membership contributions, individual donations (optimized against Danish VAT rules, where minimum 100 gifts of 200+ DKK annually yield approximately 150,000 DKK in compensation), three-tier corporate sponsorships (Rollemodeller, Medskaber, Game-changer), and group-level fundraising flowing through Medlemsservice. Distribution is community-led, converting awareness through parents, volunteers, open-house events, and a website-based group finder into local memberships. The organization funds specific projects via external partners such as Friluftsrådet (e.g., the Spejd med pigerne collaboration with Center for Børn og Natur) and participates in flagship events such as Spejdernes Lejr 2026.

Name

De grønne pigespejdere

Legal name

De grønne pigespejdere

Website

https://pigespejder.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De grønne pigespejdere is a Danish non-profit girls-only guiding association, founded in 1919, operating across 120 local groups and serving approximately 4,000 members nationwide through age-graded outdoor and leadership programming, funded by memberships, donations, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Youth Scouting & Leadership Programs

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Leadership, Debate & Model UN Camps (EDAMALAK)

Keywords

• Youth scouting programs
• Girls leadership development
• Outdoor adventure activities
• Community youth services
• Membership volunteer association

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Contributions: Members pay annual dues/contributions to participate in girl guiding activities. The organization requires minimum 100 gifts of 200 DKK or more annually to qualify for VAT compensation, generating approximately 150,000 DKK extra annually.
2. Corporate Sponsorships: Three-tiered corporate partnership model: Rollemodeller, Medskaber, and Game-changer. Companies can also make one-time donations as commercial sponsors.
3. Individual Donations: Individual contributions via MobilePay (47116), direct bank transfer, recurring annual/monthly donations, and testamentary gifts. Donations are tax-deductible when CPR/CVR is provided.
4. Group Fundraising: Local groups can collect donations through the Medlemsservice platform module, with funds flowing through the corps account before distribution to local groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

De grønne pigespejdere is a girls-only scouting association in Denmark providing age-segmented outdoor activities, weekly group meetings, leadership development, skill badges, camping, and international programs to approximately 4,000 members across 120 local groups. The organization also runs the Medlemsservice membership portal (Odoo-based), corporate sponsorship programs, and fundraising initiatives aligned with girls' empowerment and STEM/outdoor engagement.

Product overview

De grønne pigespejdere operates as a girls-only scouting organization with approximately 4,000 members across 120 local groups. The core product is Medlemsservice, an Odoo-based member management portal handling administration, membership fees, and donations. The organization offers outdoor activity programs through PigespejderExplorer (nature exploration, water activities, sustainable outdoor life) and leadership development via GEIST courses for members 18+. Strategic initiatives include PigespejderMagt (2026-2028 focus on girls' empowerment), international programs through WAGGGS, and major events like Spejdernes Lejr 2026. The organization is based on Christian values and provides a girls-only community free from traditional gender expectations.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemsservice Odoo-based member management portal providing membership administration, event registration, fee management, and donation collection for local girl guide groups across Denmark.
• PigespejderExplorer Outdoor activity program offering nature exploration experiences including Smag på naturen (taste of nature), Expedition, Naturens kræfter (forces of nature), Bæredygtigt friluftsliv på vand (sustainable outdoor life on water), and VandExplorer (water explorer) for girl guide members.
• GEIST Kursus (GEIST til verdens ende) Leadership course for members 18+ featuring a character-based patrol system with 8 archetypes. Weekend format with outdoor activities, skill modules, checkpoints, and overnight camping.
• PigespejderMagt Strategic initiative for 2026-2028 focused on empowering girls and young women to develop democratic courage, confidence, engagement, and ability to influence change. Empowers girls to take the floor, take space, and take influence.
• Spejdernes Lejr 2026 Nordic's largest scout camp running July 18-26, 2026 with nine days of camp activities, challenges, and cross-border community building for girl guides.
• Pigespejderværdier (Girl Guide Values) Values-based program rooted in Christian values providing a girls-only community space free from gender expectations, focused on courage, learning from mistakes, and personal entrepreneurship.
• International Programs International guiding opportunities through WAGGGS membership, travel scholarships (Dronning Ingrids Rejsefond), international partnerships, and programs like 'Guides Joining the World' and 'Imagine More' courses.
• Corporate Partnership Program Three-tiered corporate partnership model (Rollemodeller, Medskaber, Game-changer) enabling companies to support girls' empowerment through CSR initiatives, cause marketing, and direct engagement in projects, conferences, and scout activities.
• Pigespejderevent 2027 A nationwide weekend event bringing together girl guides of all ages with focus on young members, themed around the PigespejderMagt initiative. Planned to be held at Spejderklinten with 1-2 overnight stays.
• Online Donation Platform Digital donation system with MobilePay integration (number 47116), recurring annual/monthly donation options, testamentary gift support via Legal Desk partnership, and tax-deductible receipting when CPR/CVR is provided.

Quantifiable outcome

• VAT compensation of 150,000 DKK annually from minimum 100 qualifying gifts
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Center for Børn og NaturmajorStrategic or Co-development Partner · 1 January 2022Collaborated on the 'Spejd med pigerne' project to develop and test outdoor activities for girls in SFO (after-school care) settings. Center conducted evaluation research documenting the benefits of girls-only outdoor communities.
• WAGGGS (World Association of Girl Guides and Girl Scouts)coreStrategic or Co-development PartnerDe grønne pigespejdere are members of WAGGGS through the Joint Committee of Girl Guides in Denmark. This membership provides access to international events, seminars, camps, and activity materials. The organization has appointed an International Commissioner and Vice International Commissioner to facilitate participation in WAGGGS events.
• Joint Committee of Girl Guides in Denmark (Pigespejdernes Fællesråd)coreStrategic or Co-development PartnerThe Joint Committee is chaired by Her Royal Highness Princess Benedikte. It organizes multiorganizational courses, manages international projects, and administers Dronning Ingrids Rejsefond travel scholarship foundation for girl guides to attend WAGGGS events.
• Den lille spejderuge consortiummajorStrategic or Co-development PartnerPartnership with schools across Denmark where over 200 kindergarten classes participate in theme weeks about scouting, outdoor activities, and community. Reaches thousands of children annually.
• Legal DeskminorGTM or Marketing PartnerPartnership offering free testament creation for supporters who designate De grønne pigespejdere as beneficiary. Free testament service through Legal Desk's online platform.
• SpejderklintenminorOthersScout camp facility being considered as location for Pigespejderevent 2027, a major national weekend event for girl guides.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Girlguiding UK: The UK's national girl-only guiding association with a similar age-tiered structure, badge/activity program model, and volunteer-led local groups; closely comparable operating model.
• Det Danske Spejderkorps: Denmark's largest co-ed scout association; competes directly for youth members and volunteer leaders across the same Danish localities, with overlapping activity programs and WOSM affiliation.
• KFUK-Spejderne i Danmark: Danish YWCA-affiliated scouts and the other girls-focused guiding association in Denmark; directly competes with De grønne pigespejdere for the same girls-only guiding niche and WAGGGS pathway.

Regional players

• Spejder Sport (DDS Sport): Sport and outdoor competition arm of the Danish Scout Association; comparable activity portfolio (kayaking, camping, hikes) serving the same Danish youth demographic.
• DGI: Danish sports organization promoting gymnastics and outdoor activity for youth; competes for the same Danish children's leisure time and parental budget, though with a broader sports mandate.

Broad incumbents

• Girl Scouts of the USA: The largest girls-only youth organization in the US; comparable mission, badge-based program, and corporate partnership model, though at much larger scale and with a paid staff infrastructure.
• WAGGGS: World Association of Girl Guides and Girl Scouts; the umbrella organization to which De grønne pigespejdere belongs, providing international programs, standards, and benchmarking comparable to other national member associations.

Others

• Red Barnet (Save the Children Denmark): Large Danish youth-focused NGO; competes for the same philanthropic donations and corporate CSR partnerships, but with a broader child-welfare mandate rather than an outdoor guiding program.
• Friluftsrådet: Danish outdoor recreation council and a current funding partner of De grønne pigespejdere; an ecosystem enabler that channels lottery funds into outdoor youth programs and curates the 'Goacture' outdoor activity space.

Emerging players

• BaptistKirkens Børne- og Ungdomsforbund: Danish faith-based youth organization offering camps and weekly activities; competes for Christian-value-aligned families and provides a useful comparison for values-based youth programming in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/groenpigespejder
• Facebookfacebook.com/pigespejder
• Instagraminstagram.com/pigespejder
• LinkedInlinkedin.com/company/de-gronne-pigespejdere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about De grønne pigespejdere