Pignons sur Rue

What Pignons sur Rue does

Pignons sur Rue is a specialty bicycle retailer based in Saint-Denis, La Réunion (France), operating from a physical showroom at 308 rue du Maréchal Leclerc and a full e-commerce boutique. The company sells bicycles across multiple categories — children's bikes, road, gravel, mountain (VTT), electric mountain (VTT AE), electric gravel, and electric urban bikes — drawing primarily on MEGAMO and LAPIERRE brands, with accessories and apparel from EKOI and components from FULCRUM, ELITE, ZIPP, and WELDTITE. Pricing spans roughly €159 entry-level children's bikes to €9,999+ premium road bikes, with e-bikes concentrated in the €2,999–€6,999 band.

The business model is direct-to-consumer omnichannel: unit-pricing product sales (one-time transactions) supported by in-house bike fitting, repair, and maintenance services at the showroom. Differentiation rests on local product expertise, professional fitting, and a curated multi-brand catalog of 1,000+ references, with after-sale support (5-year parts warranty, 12-month servicing) on new bikes. Distribution is regional, limited to La Réunion, primarily via the showroom and island-wide e-commerce delivery. The team is small (8 employees) and the operation is privately held with no disclosed external investors, parent company, or M&A activity.

Name

Pignons sur Rue

Legal name

Pignons sur Rue

Website

https://pignons-sur-rue.re

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pignons sur Rue is a privately held, 8-employee bicycle retailer in Saint-Denis, La Réunion, operating a showroom and e-commerce boutique selling MEGAMO, LAPIERRE bikes and EKOI apparel, with bike fitting and repair services for local cyclists.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle retail
• Cycling accessories
• Bike fitting services
• Bike repair services
• Electric bicycles

Headquarters

HQ city

Saint-Denis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bicycle Sales: Sale of new bicycles including road bikes, gravel bikes, mountain bikes (VTT), electric bikes, and children's bikes from brands such as MEGAMO, LAPIERRE, and others.
2. Accessories and Apparel Sales: Sale of cycling accessories including helmets, glasses, jerseys, shorts, shoes, gloves, and maintenance equipment through their online boutique.
3. Service and Repair: Bike fitting, maintenance, and repair services offered at their physical showroom location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pignons sur Rue is a brick-and-mortar bicycle retail store in Saint-Denis, La Réunion, that sells new bicycles across road, gravel, mountain, electric, urban, and children's categories from brands such as MEGAMO and LAPIERRE, along with cycling apparel and accessories (notably the EKOI range). The store also delivers professional bike fitting, repair, and maintenance services in its showroom and supports purchases through a parallel online boutique.

Product overview

Pignons sur Rue is a bicycle retail store located in Saint-Denis, La Réunion, offering a comprehensive range of cycling products and services. The store provides an extensive portfolio of bicycles including children's bikes, gravel bikes (standard and electric), road bikes, urban electric bikes, and mountain bikes (standard and electric). The company sells bicycles from major brands including MEGAMO and LAPIERRE, along with cycling accessories and apparel under the EKOI brand. In addition to product sales, Pignons sur Rue offers professional services including bike fitting, repair, and maintenance. The store operates both a physical showroom and an online e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Bikes (Enfants)

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Alltricks: France's leading online specialist cycling retailer carrying road, MTB, e-bikes, components and apparel from the same premium brands (LAPIERRE, etc.). Comparable as a multi-brand cycling specialist serving French-speaking customers, but operates purely online with no fitting/service offering.
• Cyclable: French bike shop franchise specializing in city, trekking, and electric bikes with in-house service and repair. Comparable as a multi-brand bike retailer combining physical retail, fitting, and workshop — directly overlapping Pignons sur Rue's service-led value proposition.
• Probikeshop: Established French online bike and component retailer (now part of Cdiscount) with deep catalog across road, MTB, gravel and e-bikes. Comparable as a direct multi-brand cycling specialist, though it lacks Pignons sur Rue's in-person fitting, repair, and showroom advantages.

Broad incumbents

• Véloland: Long-running French bike shop franchise network offering new bikes, repairs, and accessories across multiple locations. Comparable in business model (multi-brand retail + service), though typically located in metropolitan France rather than overseas territories.
• Intersport: International sporting goods chain present in France and overseas territories, offering multi-brand bike ranges and accessories. Comparable as a broad incumbent retailer competing for the same cycling consumer wallet, but less specialized in premium road/gravel/e-bike categories.
• Culture Vélo: French cooperative network of independent bike shops combining local retail with shared brand purchasing power. Highly comparable to Pignons sur Rue in service model (fitting, repair, multi-brand premium assortment), but operates a multi-store franchise footprint rather than a single independent location.
• Go Sport: French sporting goods retailer carrying bikes, accessories, and apparel alongside broader sports categories. Comparable as a broad incumbent competing for cycling customers, though cycling is one category among many rather than the core focus.
• Decathlon: Global sporting goods mass-market retailer with a strong cycling department (own brands like B'Twin/Riverside plus multi-brand assortment). Operates stores on Réunion and competes with Pignons sur Rue on price and breadth, though it does not offer the same high-touch fitting/service specialization.
• Sport 2000: International sporting goods retail network with a presence in France and overseas territories including the Indian Ocean region. Comparable as a broad multi-category sports retailer where cycling competes for shelf space and consumer mindshare.

Others

• Lapierre (Brand): Major French premium bicycle brand (road, gravel, MTB, e-bikes) carried by Pignons sur Rue. Included as an ecosystem participant — the supplier whose products anchor much of the store's premium assortment — rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/pignons.sur.rue974
• Facebookfacebook.com/pignons.sur.rue974
• Instagraminstagram.com/pignons.sur.rue
• LinkedInlinkedin.com/company/pignonssurrue

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pignons sur Rue