Studio De Pilates E Rpg Patricia Guimaraes

What Studio De Pilates E Rpg Patricia Guimaraes does

Studio de Pilates e RPG Patrícia Guimarães is a single-location health and wellness studio based in São Paulo's Itaim Bibi neighborhood, founded in 1994 by Dra. Patrícia Guimarães, a physical education professional (1987) and physiotherapist (1993) with RPG Souchard training and multiple advanced specializations. The studio operates approximately 10 employees and delivers a portfolio of integrated therapy and exercise services: Pilates (including a children's program), Hatha Yoga, Massotherapy, general Physiotherapy, Pelvic Floor Physiotherapy, and RPG (Global Postural Reeducation). All sessions are 60 minutes, with small class sizes capped at three students for Pilates and six for Yoga.

The business model is direct-to-consumer professional services: customers book via WhatsApp, phone, or through wellness marketplace platforms (Gympass/Wellhub and TotalPass), and pay out-of-pocket or through the Amil One Health insurance plan that the studio is credentialed under. The studio differentiates on clinical expertise (founder credentials from USP, Unifesp, Instituto Philippe Souchard), small-cohort and individualized sessions, and a 30-year operating history in a high-income São Paulo district. The underlying technology is minimal — no proprietary software, no app, no booking system integration beyond third-party wellness platforms — and the core IP is the founder's clinical training and the brand reputation built over three decades.

Revenue is undisclosed; the studio operates as a founder-owned sole proprietorship with no institutional investment, no subsidiaries, and no disclosed expansion plans. Marketing is conducted primarily through Instagram, Facebook, WhatsApp, and the company website (pilateserpg.com.br). The business is capacity-constrained by its single physical site and its small-class model, limiting scalable growth without geographic or format expansion.

Name

Studio De Pilates E Rpg Patricia Guimaraes

Legal name

Studio de Pilates e RPG Patrícia Guimarães

Website

https://pilateserpg.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio de Pilates e RPG Patrícia Guimarães is a founder-owned health and wellness studio in São Paulo's Itaim Bibi district, offering Pilates, RPG, physiotherapy, pelvic floor therapy, yoga, and massage to individuals seeking rehabilitation, postural correction, and chronic pain management since 1994.

Ownership category

akta.pro rank

Product category

Pilates & Physiotherapy Studio Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Pilates classes
• Global Postural Reeducation
• Pelvic floor physiotherapy
• Hatha yoga sessions
• Therapeutic massage services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Class and Session Fees: Revenue generated from individual and group classes for Pilates, Hatha Yoga, as well as individual physiotherapy and RPG sessions. Sessions are typically 60 minutes in duration. Customers can pay out-of-pocket or through accepted health insurance (Amil One Health).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Studio de Pilates e RPG Patrícia Guimarães is a São Paulo-based health and wellness studio that delivers in-person Pilates (including a children's program), RPG (Global Postural Reeducation), individualized physiotherapy, pelvic floor physiotherapy, Hatha Yoga, and therapeutic massage. Services are offered as 60-minute individual or small-group sessions (max 3 students for Pilates, max 6 for Yoga) at its Itaim Bibi studio, targeting rehabilitation, postural correction, chronic pain, women's health, and general fitness. The studio also accepts Amil One Health insurance and is bookable through Gympass/Wellhub and TotalPass.

Product overview

Studio de Pilates e RPG Patrícia Guimarães is a health and wellness studio offering a portfolio of physical therapy and exercise services. The core offerings include Pilates (including a specialized children's program), Hatha Yoga, Massotherapy, general Physiotherapy, Pelvic Physiotherapy, and RPG (Global Postural Reeducation). All services are provided at the studio's physical location in São Paulo's Itaim Bibi district, with treatments lasting 60 minutes per session. The studio differentiates itself through small class sizes (maximum 3 students for Pilates, 6 for Yoga) and highly qualified professionals led by founder Dra. Patrícia Guimarães with over 30 years of experience in RPG Souchard technique.

Differentiator

Problem solved

Functional benefit

Products and services

• Pilates Group and personal Pilates classes based on the Joseph Pilates method (1930s), focusing on strengthening the body and core through stretching and small resistance movements; classes limited to a maximum of 3 students, 60 minutes in duration, suitable for adults and children. Schedule also available on Gympass/Wellhub.
• Pilates para Crianças (Pilates for Children)
• Hatha Yoga
• Massoterapia (Therapeutic Massage)
• Fisioterapia (Physiotherapy)
• Fisioterapia Pélvica (Pelvic Floor Physiotherapy)
• RPG (Reeducação Postural Global / Global Postural Reeducation)

Quantifiable outcome

• Small group Pilates classes limited to maximum 3 students per session
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Amil One HealthcoreChannel Partner/ Reseller/ DistributorThe studio is credenciated (credentialed) with Amil One Health insurance plan, allowing insured patients to access services with potential insurance coverage. This partnership expands the studio's customer base to include health insurance holders.
• Gympass (Wellhub)coreChannel Partner/ Reseller/ DistributorThe studio's Pilates and Hatha Yoga schedules are available on the Gympass (now Wellhub) corporate wellness marketplace platform. Corporate employees with Gympass memberships can book and access studio services through the platform.
• TotalPassminorChannel Partner/ Reseller/ DistributorThe studio's Pilates schedule is available on the TotalPass wellness platform, allowing members of this corporate wellness program to access studio services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bodytech: Premium Brazilian fitness chain present in São Paulo. Comparable as a competing destination for health-conscious consumers in Itaim Bibi and other affluent São Paulo neighborhoods, with a broader wellness offering.
• Smart Fit: Latin America's largest fitness chain with Brazilian studio footprint. While not a specialist in Pilates, it competes for the same corporate wellness wallet (Gympass/TotalPass) and offers some Pilates classes at scale.
• Companhia Athletica: Established São Paulo–based fitness and wellness club operator. Comparable as a regional incumbent offering Pilates, physiotherapy, and group classes to a similar premium urban clientele.

Others

• TotalPass: Brazilian corporate wellness platform where the studio lists its Pilates schedule. Comparable as an ecosystem partner that influences pricing, demand flow, and competitive dynamics for boutique studios.
• Wellhub (Gympass): Corporate wellness marketplace that distributes the studio's Pilates and Yoga schedule to corporate members. Included as a distribution/ecosystem partner rather than a direct competitor, but a critical channel for the subject.

Direct peers

• Espaço Pilates: Brazilian Pilates studio operator offering traditional and clinical Pilates with physiotherapist-led sessions. Highly comparable to the subject's clinical Pilates + physiotherapy integration.
• Movimento Pilates: Brazilian Pilates studio chain offering mat and equipment-based Pilates with small-group classes. Directly comparable in service mix, target audience (wellness-focused adults), and small-class format.
• Speed Pilates: Brazilian Pilates franchise network providing group Pilates sessions with standardized methodology. Comparable as a boutique-group Pilates operator targeting urban consumers seeking affordable sessions.

Regional players

• Centro de Fisioterapia e Reabilitação Itaim: Local São Paulo physiotherapy and rehabilitation clinic in the Itaim Bibi area. Comparable as a nearby outpatient rehabilitation provider competing for the same insured-patient and pelvic-health demand.

Emerging players

• Studio MoveWell: Emerging boutique Pilates/yoga studio in São Paulo's upscale neighborhoods. Comparable as a small, multi-modality wellness studio competing for the same affluent, clinically-minded clientele.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/studiopilatespatriciaguimaraes?igsh=MWw5dXBlMGJyY3Y2NQ%3D%3D&utm_source=qr
• LinkedInlinkedin.com/company/studio-de-pilates-e-rpg-patricia-guimaraes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio De Pilates E Rpg Patricia Guimaraes