Pilates Plus
Pilates Plus is a boutique, single-location Pilates studio on the Gold Coast, Australia, offering appointment-only equipment-based Pilates sessions (private and semi-private, max 4 clients) to local consumers seeking injury rehabilitation, sports-specific training, and low-impact fitness.
- Company typePrivate
- Founded2005
- HeadquartersRunaway Bay, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pilates Plus does
Pilates Plus is a single-location boutique Pilates studio operating from Runaway Bay Marina on the Gold Coast, Queensland, Australia, founded in 2005 under Studio Director Louise Rutherford. The studio delivers equipment-based Pilates instruction using specialized apparatus — Reformers, Wunda Chairs, Trapeze Tables (Cadillac), Barrels, and Rollers — through appointment-only sessions scheduled Monday to Friday at 7am, 8am, 9am, 10am, 11am, 4pm, and 5pm. New clients must complete an Initial Pack (Initial Consultation plus one follow-up private session at A$160) before being admitted to semi-private group sessions capped at four participants, preserving individualized programming for injury rehabilitation, sports-specific training, and general low-impact fitness.
Service delivery is built around a tiered session pricing model: single sessions at A$50, packs of 5 at A$205, packs of 10 at A$385, and private sessions at A$155, all on a pay-as-you-go basis with a 24-hour cancellation policy. The studio positions itself as Queensland's Premier Pilates studio, with 20+ years of operating history and credentials at the Pilates Alliance Australasia (Level 4) and Pilates Method Alliance (USA). Customer acquisition is primarily through the studio website (pilatesplus.com.au), a Facebook page, and word-of-mouth referrals, with no app, no digital product, and no disclosed AI/ML capabilities. The business is privately held, founder-operated, with 74 employees recorded and no disclosed funding rounds, parent company, or institutional ownership.
Pilates Plus firmographics
Firmographics- Name
- Pilates Plus
- Legal name
- Pilates Plus
- Website
- https://pilatesplus.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pilates Plus is a boutique, single-location Pilates studio on the Gold Coast, Australia, offering appointment-only equipment-based Pilates sessions (private and semi-private, max 4 clients) to local consumers seeking injury rehabilitation, sports-specific training, and low-impact fitness.
- Ownership category
- akta.pro rank
Pilates Plus industry classification
Industry- Product category
- Fitness and Wellness Services
- NAICS
- Sports and Recreation Instruction (61162)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
Keywords
Where Pilates Plus is headquartered
LocationHeadquarters
- HQ city
- Runaway Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pilates Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Studio Session Packages: Revenue generated through session-based purchases including single sessions, packs of 5 sessions, and packs of 10 sessions. New clients purchase an Initial Pack combining consultation with follow-up private sessions before joining group classes.
- Private Sessions: One-on-one personalized Pilates instruction at a premium price point, offering maximum individual attention and tailored programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Consultation - First-time client assessment and program design |
| Unit Pricing | Pay-as-you-go | Single Session - Individual studio class |
| Unit Pricing | Pay-as-you-go | Pack of 5 Sessions |
| Unit Pricing | Pay-as-you-go | Pack of 10 Sessions |
| Unit Pricing | Pay-as-you-go | Private Sessions - One-on-one instruction |
| Unit Pricing | Pay-as-you-go | Initial Pack - New client package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pilates Plus product offering
Product offeringCore offering
Pilates Plus is a fully equipped Pilates studio that delivers appointment-only Studio Pilates sessions using specialized apparatus including Reformers, Wunda Chairs, Trapeze Tables (Cadillac), Barrels, and Rollers. Services include Initial Consultations, Private Sessions, Semi-Private Sessions (maximum 4 participants), and Session Packs (5 and 10 sessions), with programs tailored for general fitness, injury rehabilitation, and sports-specific training.
Product overview
Pilates Plus offers studio-based Pilates sessions as a single integrated service model. The core offering centers on equipment-based Studio Pilates using specialized apparatus (Reformers, Wunda Chairs, Trapeze Tables/Cadillac, barrels, rollers) with personalized instruction. New clients must purchase an Initial Pack (Initial Consultation + 1 Follow-up Private Session at $160) before joining semi-private group sessions (max 4 people). Session options include Single Sessions ($50), Pack of 5 Sessions ($205), Pack of 10 Sessions ($385), and Private Sessions ($155) for one-on-one attention. The studio also provides injury rehabilitation programs and sports-specific training designed for individual needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Initial Consultation One-to-one assessment session for new clients that includes discussion of fitness goals, introduction to technique, postural and body evaluation, and initial workout design. Required as the first step before joining studio sessions.
- Semi-Private Sessions
- Private Sessions
- Studio Pilates
- Initial Pack
- Single Session
- Pack of 5 Sessions
- Pack of 10 Sessions
Companies that use Pilates Plus
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Pilates Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pilates Plus partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights2 records
Pilates Plus competitors and assessment
Company assessmentEmerging players
- Xtend Barre: Global barre and Pilates-inspired studio franchise offering hybrid small-group classes. Comparable to Pilates Plus as a boutique mind-body studio, with overlapping customer demographics though a different exercise modality.
- Barre Body: Australian boutique barre and Pilates studio chain with studios across multiple states. Comparable to Pilates Plus in boutique mind-body positioning and Australian customer base, though weighted toward barre rather than apparatus-based Pilates.
Broad incumbents
- Club Pilates: Largest Pilates franchise in the United States with hundreds of locations. Comparable in operating model (group reformer classes starting below 10 people) but operates at vastly greater scale and a lower per-session price point.
- F45 Training: Australian-founded global functional-training franchise with hundreds of studios. Comparable as a boutique fitness studio operator with franchise-driven growth, though offering a different modality (HIIT) than Pilates Plus.
- BFT (Body Fit Training): Australian boutique group fitness franchise with a technology-enabled training model. Comparable to Pilates Plus as a small-group, instructor-led Australian studio operator, though with a broader fitness positioning rather than Pilates specialization.
Direct peers
- Studio Pilates International: ASX-listed Pilates franchise with studios across Australia and internationally. Directly comparable as a Reformer-based Pilates studio operator with a similar service model, although at vastly larger scale and with a franchise-driven growth strategy.
- KX Pilates: Australian Pilates franchise offering group reformer classes with a small-group format. Comparable to Pilates Plus as a Reformer-focused boutique Pilates operator, though KX runs a franchise model with much higher studio counts.
- The Pilates Centre: Multi-location Pilates studio group offering apparatus-based instruction with semi-private and private formats. Closely comparable to Pilates Plus in pricing model, equipment range, and instructor-led small-group methodology.
- Flow Pilates: Australian boutique Pilates studio offering both mat and equipment-based Pilates in small group and private formats. Closely comparable to Pilates Plus in service mix, equipment-based approach, and Australia-only footprint.
Regional players
- Body Stim Pilates: Australian boutique Pilates studio chain offering group Reformer sessions. Comparable to Pilates Plus in core service offering and Australian market focus, though it operates more locations and leans on a group-class model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pilates Plus social profiles
Digital presencePilates Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilates Plus leadership team
Management profileNumber of profiles
Profiles1 record
Pilates Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilates Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilates Plus
What does Pilates Plus do?
Pilates Plus is a fully equipped Pilates studio that delivers appointment-only Studio Pilates sessions using specialized apparatus including Reformers, Wunda Chairs, Trapeze Tables (Cadillac), Barrels, and Rollers. Services include Initial Consultations, Private Sessions, Semi-Private Sessions (maximum 4 participants), and Session Packs (5 and 10 sessions), with programs tailored for general fitness, injury rehabilitation, and sports-specific training.
Is Pilates Plus a public or private company?
Pilates Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilates Plus founded?
Pilates Plus was founded in 2005. It employs 51 to 100 people.
Where is Pilates Plus based?
Pilates Plus is headquartered in Runaway Bay, Australia, in the Oceania region.
How does Pilates Plus make money?
Two revenue lines are on record. Studio Session Packages are the primary driver. The others are private Sessions.
Who are Pilates Plus's main competitors?
Emerging players on record are Xtend Barre and Barre Body. Broad incumbents are Club Pilates, F45 Training and BFT (Body Fit Training). Direct peers are Studio Pilates International, KX Pilates, The Pilates Centre and Flow Pilates. Body Stim Pilates is listed as a regional player.
Does Pilates Plus have an API?
No public API is recorded for Pilates Plus.
What industry is Pilates Plus in?
Pilates Plus's product category is Fitness and Wellness Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 61162.