Xtend Barre
- Company typePrivate
- Founded2002
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Xtend Barre firmographics
Firmographics- Name
- Xtend Barre
- Legal name
- Xtend Holdings, LLC
- Website
- https://xtendbarre.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Xtend Barre industry classification
Industry- Product category
- Boutique Barre Fitness
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Barre Classes (HSADABAG)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Online/Remote Personal Training & Programming (HSADAAAM), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Xtend Barre is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Xtend Barre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Instructor Certification: One-time certification fee of $395 for the Xtend Barre Instructor Online Certification Program (ERT Certification). This is the primary entry point for instructors to join the network.
- Merchandise Sales: Direct-to-consumer sales of branded fitness merchandise including apparel (socks), accessories (resistance bands, yoga straps, playground balls, fitness rings, sticky socks). Sold through shop.xtendbarre.com e-commerce platform.
- Instructor CEC Access: Certified instructors can purchase continuing education content through the Xtend Instructor Portal for additional fees to maintain and renew their certification.
- Online Workout Platform: Online workout access offered through partnership with BODi, allowing members to access workouts online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Instructor Certification - $395 one-time |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
| Subscription | Monthly | Continuing Education Courses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Xtend Barre product offering
Product offeringCore offering
Xtend Barre operates as a boutique fitness brand offering a proprietary barre-based workout method that fuses dance and Pilates fundamentals into a full-body, low-impact workout accessible to all fitness levels. The company monetizes through online instructor certification ($395), a continuing education subscription portal with 100+ courses, branded merchandise sales (apparel, resistance bands, yoga straps, fitness rings, playground balls), and online workout access through a partnership with BODi.
Product overview
XTEND is a boutique fitness brand offering a barre-based full-body workout combining dance and Pilates fundamentals. The product portfolio includes the core XTEND workout class, an online instructor certification program ($395), online workout access through BODi, a global network of physical studio locations, the XTEND Instructor Portal with 100+ continuing education courses, and an e-commerce shop selling branded apparel and accessories including socks, resistance bands, yoga straps, fitness rings, and playground balls. The company operates across the US, Australia, China, France, Hong Kong, Malaysia, and Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- XTEND Workout
Quantifiable outcome
- 500+ certified instructors worldwide
- +2 more outcomes
Companies that use Xtend Barre
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Xtend Barre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Xtend Barre partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Founders RowcoreFounders Row, an Atlanta-based brand incubator, co-founded All Day Pilates with Andrea Rogers (founder of Xtend Barre). The 24/7 reformer Pilates studio concept is powered by Your Reformer equipment and technology, combining commercial-grade reformers with on-demand virtual instruction library with 1,000+ workouts. The partnership represents Founders Row's third fitness incubation bet in less than a year.
- BODicoreXtend Barre has aligned with BODi (Beachbody's digital fitness brand) to offer online workout programs. The partnership provides nationwide exposure and brand recognition for XTEND and founder Andrea Rogers, allowing certified instructors to bring the popular online program into real life studios and gyms.
- SpaceCyclemajorPartner studio locations in Beijing (China World and Taikoo Li locations) and Shanghai (Taikoo Hui) offering Xtend Barre classes.
- Urban SpringmajorPartner studio location in Kuala Lumpur, Malaysia (Central Studio at Jalan Bangkung, Bukit Bandaraya) offering Xtend Barre classes.
- Upside MotionmajorPartner studio location in Singapore (Armenian Street) offering Xtend Barre classes.
- Flex StudiomajorPartner studio location in Hong Kong (One Island South, Wong Chuk Hang) offering Xtend Barre classes.
- Absolute PilatesminorPartner studio in Henderson, NV offering Xtend Barre classes at The District location.
- Fayetteville Pilates and BarreminorPartner studio in Fayetteville, AR offering Xtend Barre classes.
- Peak Sports Club (Peak Fitness)minorPartner fitness facility in Loves Park, IL offering Xtend Barre classes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Xtend Barre competitors and assessment
Company assessmentBroad incumbents
- Equinox: Luxury fitness operator with barre, Pilates, and group class programming across global clubs including in markets where Xtend has partner studios (Hong Kong, Singapore). Comparable as a broader incumbent offering barre/Pilates within a wider premium fitness portfolio.
- Barry's: Iconic boutique fitness brand with global studio footprint and proprietary workout methods. Comparable as a broad incumbent in the boutique fitness space competing for premium consumers and instructor talent.
Direct peers
- Solidcore: Boutique fitness brand centered on Pilates-based reformer workouts with a proprietary method and brand-led marketing approach. Comparable in niche-Pilates focus, premium pricing, and founder-led brand storytelling.
- Pure Barre: Largest barre-focused fitness franchise in the US, offering a technique-driven barre workout with a similar instructor-led, studio-based model. Directly competes with Xtend Barre for instructors, studio partners, and consumers in the barre category.
- Club Pilates: Largest Pilates-franchise network in the US with hundreds of locations offering group reformer and mat classes. Competes with Xtend for instructors, studio partners, and the same barre/Pilates consumer demographic, with substantially greater franchise scale.
- SLT: Boutique fitness brand offering signature classes that blend Pilates, barre, and strength training in a studio format. Comparable in class format, target consumer (predominantly female, results-focused), and premium positioning.
- Barre3: Boutique barre brand combining ballet barre, Pilates, and yoga in group classes with online streaming. Highly comparable in method mix (barre + Pilates + cardio) and in pursuing both physical studios and digital workout distribution.
Emerging players
- Pilates Anytime: Online streaming platform offering thousands of Pilates and movement-based workouts with a subscription model. Comparable in the digital content / instructor-education adjacency where Xtend competes via BODi and its Instructor Portal.
- Glo: Online yoga, Pilates, and movement platform with a subscription content library. Comparable in the digital Pilates/mind-body streaming space and as a potential competitor to Xtend's BODi-distributed online classes.
Others
- BODi (Beachbody): Digital fitness platform and Xtend's online distribution partner. Comparable as the ecosystem channel through which Xtend reaches online consumers; not a direct competitor but a strategic partner with overlapping digital fitness content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Xtend Barre social profiles
Digital presenceXtend Barre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtend Barre leadership team
Management profileNumber of profiles
Profiles1 record
Xtend Barre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtend Barre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtend Barre
What does Xtend Barre do?
Xtend Barre operates as a boutique fitness brand offering a proprietary barre-based workout method that fuses dance and Pilates fundamentals into a full-body, low-impact workout accessible to all fitness levels. The company monetizes through online instructor certification ($395), a continuing education subscription portal with 100+ courses, branded merchandise sales (apparel, resistance bands, yoga straps, fitness rings, playground balls), and online workout access through a partnership with BODi.
Is Xtend Barre a public or private company?
Xtend Barre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xtend Barre founded?
Xtend Barre was founded in 2002. It employs 11 to 50 people.
Where is Xtend Barre based?
Xtend Barre is headquartered in Boca Raton, United States, in the North America region.
How does Xtend Barre make money?
Four revenue lines are on record. Instructor Certification is the primary driver. The others are merchandise Sales, instructor CEC Access and online Workout Platform.
Who are Xtend Barre's main competitors?
Broad incumbents on record are Equinox and Barry's. Direct peers are Solidcore, Pure Barre, Club Pilates, SLT and Barre3. Emerging players are Pilates Anytime and Glo. BODi (Beachbody) is listed as an others.
Does Xtend Barre have an API?
No public API is recorded for Xtend Barre.
What industry is Xtend Barre in?
Xtend Barre's product category is Boutique Barre Fitness. Its primary akta.pro industry code is HSADABAG, Barre Classes, with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 71394 and its SIC code is 7997.