Pilgrim´s México

What Pilgrim´s México does

Pilgrim's México (Pilgrim's Pride, S. de R.L. de C.V.) is the Mexican operating subsidiary of Pilgrim's Pride Corporation, which is itself majority-owned by Brazilian multinational JBS S.A. Founded in 1953 and headquartered in Santiago de Querétaro, the company runs an integrated poultry production and processing business spanning live bird supply, slaughter, deboning, further processing, and protein conversion. Its core technology is conventional but vertically integrated poultry processing supported by a network of 4,000+ family farms in the US and Mexico, with a circular-economy rendering arm (Pilmax) that converts byproducts into animal feed, pet food, fertilizer, and biodiesel.

The product portfolio is organized across seven sub-brands: Pilgrim's (partially and fully cooked), Just Bare (fresh and partially cooked, antibiotic-free), Del Día (value cooked), Alamesa (ready meals such as taquitos and quesadillas), Favoritos (fresh), Unique Taste (fresh gourmet), Vivo (live bird), and Pilmax (protein conversion). Pilgrim's México sells through nearly all major Mexican retail chains (Walmart, Soriana, Chedraui, HEB, Costco, Sam's Club, City Club, La Comer), warehouse clubs, a direct online store, and dedicated QSR/B2B contract manufacturing for international fast-food chains operating in Mexico. Export sales run to the USA, Canada, and Guatemala with Halal certification, and the company pursues additional international distribution partners.

The business model is volume-based B2B/B2C food distribution with multiple revenue streams: fresh chicken retail, partially and fully cooked value-added products, custom QSR contract manufacturing, export sales, and industrial byproduct monetization. Pricing is not publicly disclosed and is negotiated by channel. Customers include end consumers (household purchase), retail chains (shelf space and inventory), QSR chains (spec-matched supply), international buyers (Halal-compliant export), and industrial users (rendered protein inputs).

Name

Pilgrim´s México

Legal name

Pilgrim's Pride, S. de R.L. de C.V.

Website

https://pilgrims.com.mx

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pilgrim's México is the Mexican poultry subsidiary of Pilgrim's Pride / JBS, producing fresh, partially cooked, and ready-meal chicken across multiple brands for Mexican retail chains, international QSR clients, and exports to the US, Canada, and Guatemala.

Ownership category

akta.pro rank

Product category

Poultry Processing

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991), Rendering and Meat Byproduct Processing (311613), Other Food Manufacturing (3119)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG)

akta.pro secondary industries

Ethnic & international prepared meals manufacturing (AFAKAHAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Poultry processing
• Fresh chicken products
• Ready-to-eat meals
• Food service supply
• Protein conversion

Headquarters

HQ city

Santiago de Querétaro

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Chicken Products: Fresh poultry products sold through retail channels including whole chickens, cuts, and specialty fresh items under multiple brand tiers (Pilgrim's, Just Bare, Favoritos, Unique Taste)
2. Partially and Fully Cooked Products: Value-added prepared chicken products including nuggets, wings, strips, burgers, and stuffed breasts sold frozen or chilled through retail
3. QSR/B2B Contract Manufacturing: Custom product development and manufacturing for Quick Service Restaurant chains, duplicating brand formulas or developing products for international fast food operators
4. Export Sales: International sales to USA, Canada, and Guatemala with Halal certification for Muslim markets
5. Protein Conversion/Rendered Products: Byproduct valorization including animal feed ingredients, pet food components, organic fertilizers, and biodiesel from rendering operations

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pilgrim's México produces, processes, and distributes fresh, partially cooked, and fully cooked chicken products (plus turkey and ready meals) under a portfolio of sub-brands including Pilgrim's, Just Bare, Del Día, Alamesa, Favoritos, Unique Taste, and Vivo. Its products reach Mexican consumers through major retail chains and warehouse clubs, while its Pilmax business converts poultry byproducts into animal feed, pet food ingredients, fertilizers, and biodiesel. The company also runs custom manufacturing for international QSR chains and exports Halal-certified products to the United States, Canada, and Guatemala.

Product overview

Pilgrim's México operates as a major poultry protein company offering a diversified portfolio of chicken and turkey products across multiple brands serving both retail and foodservice channels. The product architecture consists of seven distinct brands: Pilgrim's (core brand for partially/totally cooked products), Just Bare (fresh and partially cooked), Del Día (value-oriented cooked products), Alamesa (ready meals), Favoritos (fresh), Unique Taste (fresh gourmet), and Vivo (live chicken). The portfolio spans fresh chicken, partially cooked chicken, fully cooked chicken, ready meals (taquitos, quesadillas), and turkey. The company serves retail customers (Walmart, Soriana, Chedraui, HEB, etc.), QSR/foodservice accounts, and export markets including the US, Canada, and Guatemala. Pilgrim's México is committed to NET ZERO emissions by 2040 and operates protein conversion and circular economy initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Pilgrim's Fresco: Fresh chicken brand offering fresh poultry products including chicken legs, thighs, wings, breasts, and more.
• Just Bare
• Unique Taste
• Favoritos
• Vivo
• Del Día
• Alamesa
• Pilmax

Products and services

• Pilgrim's Fresco Fresh chicken brand offering fresh poultry products including chicken legs, thighs, wings, breasts, and other bone-in and boneless cuts to retail consumers in Mexico.
• Just Bare (Fresh) Fresh chicken line from vegan-fed, antibiotic-free birds; raw bone-in and boneless cuts including thighs, legs, breasts, and tenders aimed at retail consumers seeking premium natural poultry.
• Pilgrim's (Partially and Fully Cooked) Main brand offering partially and fully cooked chicken products including nuggets, popcorn chicken, burgers, breaded fillets, and seasoned breast varieties, sold frozen or chilled through retail.
• Del Día (Partially and Fully Cooked) Value-oriented partially and fully cooked chicken products including nuggets, fillets, burgers, stuffed varieties (cheese and ham, poblana, jalapeño, hawaiian), and cheddar popcorn chicken aimed at Mexican families.
• Alamesa Ready Meals Ready-to-heat Mexican meals including chicken and beef taquitos and quesadillas (poblanas, picadillo), positioned for quick family meal solutions celebrating Mexican flavors.
• Favoritos (Fresh) Fresh chicken line with medallions and spicy chicken strips for everyday Mexican consumers seeking accessible fresh poultry options.
• Unique Taste (Fresh Gourmet) Premium fresh gourmet chicken products including aguachicle-flavored tenders and fresh alfredo-sauce breast, targeting consumers willing to pay a premium for more elaborate meal preparations.
• Vivo (Live Chicken) Live chicken product for customers who prefer to purchase poultry directly and prepare it at home or in their operations.
• Just Bare (Partially and Fully Cooked) Partially and fully cooked chicken products from vegan-fed, antibiotic-free birds with no preservatives or artificial colors, positioned under the Just Bare natural product line.
• Pavo Pilgrim's Turkey products offered under the Pilgrim's brand as part of the company's diversified poultry portfolio.
• Alitas Marinadas Sabor Adobo Pilgrim's Marinated chicken wings in Adobo flavor under the Pilgrim's brand, 600g packaging, sold as a partially cooked retail SKU.
• QSR Custom Manufacturing Custom product development and contract manufacturing for international Quick Service Restaurant chains, replicating brand formulas or co-developing products to chain specifications for the Mexican market.
• Pilmax Protein Conversion Protein conversion business that transforms poultry byproducts into animal feed ingredients, pet food components, organic fertilizers, and biodiesel, supporting a circular-economy model.
• Pilgrim's Export Sales (Halal-certified) Halal-certified export sales of Pilgrim's chicken products to distributors and buyers in the USA, Canada, and Guatemala, including Muslim-market channels.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• JBScoreStrategic or Co-development PartnerParent company and part of JBS, the world's largest animal protein company. Pilgrim's operates as a subsidiary and leading brand within the JBS portfolio, sharing resources, best practices, and strategic direction.
• Walmart de MéxicomajorChannel Partner/ Reseller/ DistributorMajor retail distribution partner through Walmart Supercenter and Bodega Aurrerá formats. Pilgrim's products sold in Walmart stores across Mexico.
• SorianamajorChannel Partner/ Reseller/ DistributorKey Mexican retail chain partner for Pilgrim's product distribution across Soriana stores nationwide.
• ChedrauimajorChannel Partner/ Reseller/ DistributorMexican hypermarket and grocery chain distributing Pilgrim's chicken products through Chedraui stores.
• HEB MéxicomajorChannel Partner/ Reseller/ DistributorTexas-based Mexican retail chain serving as distribution partner for Pilgrim's products in northern Mexico.
• Costco MéxicomajorChannel Partner/ Reseller/ DistributorWarehouse club partner selling Pilgrim's products in bulk quantities including specialty items like Alitas Picositas.
• Sam's Club MéxicomajorChannel Partner/ Reseller/ DistributorWarehouse club distribution partner for Pilgrim's products serving small business and family bulk buyers.
• Fresko / La ComerminorChannel Partner/ Reseller/ DistributorPremium grocery chain serving urban markets with Fresco and La Comer banners distributing select Pilgrim's products.
• City ClubminorChannel Partner/ Reseller/ DistributorWarehouse club format of Soriana group serving bulk purchasers with Pilgrim's products.
• Family Farms (4,000+)coreStrategic or Co-development PartnerNetwork of 4,000+ family farms in USA and Mexico supplying poultry for Pilgrim's operations. Long-term partnerships providing supply chain resilience.
• Universidades MexicanascoreStrategic or Co-development PartnerPartnership with universities across Mexico for Global Talent trainee program recruiting future business leaders. 10 generations of trainees trained with international placement in US, Canada, Australia, France.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JBS S.A. Brazilian parent conglomerate and world's largest animal protein company. JBS owns Pilgrim's Pride and operates poultry, beef, and pork processing globally, including Seara-branded chicken in Brazil that competes with similar product positioning in Latin American markets.
• Tyson Foods: US-headquartered protein powerhouse and the second-largest chicken producer in North America. Tyson competes broadly across fresh, prepared, and QSR chicken categories with similar vertically integrated operations, multi-brand strategy, and QSR custom manufacturing capabilities.
• Pilgrim's Pride Corporation: The publicly traded US parent (NASDAQ: PPC) of Pilgrim's Mexico. Operates 12 US states plus Puerto Rico with overlapping poultry processing, QSR, and prepared-food capabilities, sharing procurement, R&D, and customer relationships with the Mexican subsidiary.

Regional players

• Grupo Lala: Latin America's largest dairy company with growing protein and prepared-foods portfolio. Operates in Mexican retail through the same Walmart, Soriana, and Chedraui channels as Pilgrim's, competing for premium ready-meal and protein-adjacent shelf space.
• Sigma Alimentos: Mexican food conglomerate (part of ALFA) producing prepared and refrigerated foods including cured meats, cheeses, and ready meals. Competes with Pilgrim's Alamesa ready-meals line in Mexican retail for prepared chicken meal occasions and shares key retail customers.

Direct peers

• Industrias Bachoco: Mexico's largest poultry producer and direct domestic competitor. Bachoco offers fresh and value-added chicken products through similar retail and foodservice channels, including Walmart and Costco, competing head-to-head with Pilgrim's in Mexican retail shelves and QSR supply.
• Maple Leaf Foods: Canadian poultry and prepared meats producer with vertically integrated operations, premium and value brand tiers, and protein conversion/rendering capabilities. Comparable in product mix and sustainability positioning to Pilgrim's Mexico, particularly for export benchmarking.
• Perdue Farms: US-based poultry producer with a strong premium and antibiotic-free brand portfolio (Perdue, Harvestland). Competes with Pilgrim's Just Bare line in antibiotic-free positioning and serves overlapping retail and foodservice customers in North America.
• Sanderson Farms (now Cargill Protein): Third-largest US poultry producer (acquired by Cargill in 2022). Comparable vertically integrated chicken processing with significant QSR and retail exposure, providing a benchmark for Pilgrim's Mexico's value-added product mix and contract manufacturing economics.

Others

• Cargill Protein & Food Ingredients: Global agribusiness and protein processor that supplies feed ingredients to poultry operators and competes downstream via Sanderson Farms. Provides peer benchmark for feed procurement, rendering economics, and protein trading relevant to Pilgrim's Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilgrim´s México