Pinaka Mediaworks

What Pinaka Mediaworks does

Pinaka Mediaworks LLP is a privately held, boutique film production house founded in February 2017 and headquartered in the Tricity-Chandigarh area of Mohali, Punjab, India. The company operates a 7-person team of filmmakers, editors, cinematographers, and production/sound engineers delivering a comprehensive suite of audio-visual production services including feature films, documentaries, short films, campaign films, television programs, digital/OTT content, and post-production services such as editing, original scoring, dubbing, and voice-over. The company has produced over 700 videos cumulatively across formats and serves government organizations (e.g., Department of Health Services, Haryana for COVID-19 awareness), NGOs (United Sikh Mission USA, Rotary Chandigarh Shivalik), corporate clients (Buddy Mobility Care, Uengage Services), cultural institutions (Military Literature Festival), and the Sikh diaspora cultural ecosystem. The company has secured 40+ awards and recognitions including the Special Jury Award at India's 68th National Film Awards (2020, presented 2022) for the documentary 'Admitted' and has pioneered India's first multi-inclusive Hindi feature film 'Rabb Di Awaaz' (2023) with integrated Hindi Audio Description and Indian Sign Language versions for visually and hearing-impaired audiences.

The company makes money primarily through professional-services revenue from project-based film production contracts across feature films, documentaries, and campaigns for government, NGO, and corporate clients. Secondary revenue streams include sponsorships and partnerships for the annual Sikhlens: Sikh Arts & Film Festival (hosted in Chandigarh from 2020-2026 in partnership with Sikhlens Productions USA), digital content distribution through Rolling Frames Entertainment (RFE TV), an ad-supported free streaming platform reaching 190+ countries, and merchandise sales (mugs, bottles, mouse pads) at cost-recovery pricing. Pricing is not publicly disclosed; festival and streaming content is offered free of charge. The company owns a registered Indian trademark (Class 41, Certificate No. 1689537), is empanelled with the National Film Development Corporation (NFDC), registered with the Central Board of Film Certification (CBFC), and is a member of the Indian Motion Pictures Producer's Association (IMPPA). Two wholly-owned subsidiaries (Rolling Frames Motion Pictures and MasterShot Pictures) support feature film production. Ownership remains founder-driven by National Award-winning Director Ojaswwee Sharma and Co-Founder Sunil Sharma, with no disclosed external institutional investment.

The underlying technology is conventional cinematic production equipment (state-of-the-art cameras and cine lenses) augmented by proprietary accessibility workflows (Audio Description tracks, Indian Sign Language integration) and a digital distribution stack (owned website at rollingframesentertainment.com, YouTube hosting). The go-to-market motion is event-driven and project-based: annual festival operations, film festival participation, and an inbound pipeline from press coverage across 50+ regional and national media outlets. Distribution channels include the owned RFE TV platform, YouTube (Channel ID UCoLEDCJc9TnOv8JhOtzB36g), channel partner PTC Punjabi/PTC Play for television broadcast, and the international film festival circuit spanning India, USA, UK, Canada, Australia, South America, Africa, Bangladesh, and Russia.

Name

Pinaka Mediaworks

Legal name

Pinaka Mediaworks LLP

Website

https://pinakamediaworks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinaka Mediaworks LLP is a boutique Indian film production house in Chandigarh, Punjab, producing feature films, documentaries, and campaigns for government, NGO, corporate, and cultural clients, with proprietary accessibility cinema capabilities and the annual Sikhlens Film Festival.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industry

Social Issue & Advocacy Documentaries (MPADADAG)

Keywords

• Film production services
• Documentary filmmaking
• Corporate video production
• Film festival management
• Creative content production

Headquarters

HQ city

Chandigarh / S.A.S Nagar (Mohali)

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Film Production Services: Produces films, documentaries, campaigns and video content for government agencies, NGOs, corporate clients and organizations across various sectors
2. Film Festival Operations: Hosts and produces the annual Sikhlens Film Festival in Chandigarh with sponsorships and partnerships
3. Digital Content Distribution: Digital distribution network through Rolling Frames Entertainment (RFE TV) for streaming across 190+ countries on major platforms
4. Merchandise Sales: Rolling Frames Entertainment merchandise store selling mugs, bottles, mouse pads and other branded items

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pinaka Mediaworks is an independent film production house that develops and produces feature films, documentaries, and short films, alongside commissioned campaigns for governments, NGOs, and corporate clients. The company also operates the Sikhlens Film Festival, an annual Sikh-centric cinema event, and runs Rolling Frames Entertainment (RFE TV), a digital content platform for distribution of its original productions.

Product overview

Pinaka Mediaworks is a film production company offering a comprehensive suite of audio-visual content creation services spanning the entire production lifecycle. The company operates as a unified production house with interconnected services rather than discrete standalone products. Core offerings include feature film production, documentary production, short film production, campaign/advertisement production, television production, digital/OTT production, event film production, and e-learning content production. These are supported by post-production services including film and video editing, original scoring, dubbing, and voice-over work. The company has developed notable accessibility features including Audio Description for visually impaired audiences and Indian Sign Language integration. The product portfolio includes the digital distribution platform Rolling Frames Entertainment (RFE TV) for global content streaming, the annual Sikhlens: Sikh Arts & Film Festival in Chandigarh, and merchandise sales through the RFE store. Signature productions include the National Award-winning documentary 'Admitted' (2020), India's first multi-inclusive Hindi feature film 'Rabb Di Awaaz' (2023), and the mobility accessibility campaign film 'Above The Limits' (2024).

Differentiator

Problem solved

Functional benefit

Products and services

• Feature Film Production End-to-end production of independent feature films for theatrical and digital release, with a focus on Punjabi and Sikh stories. Targeted at film audiences and streaming viewers.
• Documentary Production

Quantifiable outcome

• 100+ film festival selections internationally (India, USA, UK, Canada, Australia, South America, Africa, Bangladesh, Russia)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sikhlens Productions (USA)coreStrategic or Co-development Partner · 1 January 2020Co-production partner for the Sikhlens: Sikh Arts & Film Festival India Chapter. Sikhlens is a global movement with chapters in USA (headquarters), UK, Canada, and expanding into Africa. Pinaka Mediaworks serves as the India Festival Directorate and Production Company for annual festival events in Chandigarh from 2020-2026.
• United Sikh Mission (USA)coreStrategic or Co-development PartnerNon-profit partner for Sikhlens India operations with 80G tax status for donation processing. Collaborates on healthcare initiatives including eye camps in Punjab and Khalsa Health Center projects.
• National Film Development Corporation (NFDC)coreOthersEmpanelled with NFDC for film production and distribution support in India.
• Central Board of Film Certification (CBFC)coreOthersRegistered and certified film production company with CBFC for theatrical and broadcast content.
• Indian Motion Pictures Producer's Association (IMPPA)coreOthersListed member of IMPPA for motion picture production and industry representation.
• Rolling Frames Motion PicturescoreStrategic or Co-development PartnerProduction company partner for feature films including 'Rabb Di Awaaz' and other major productions.
• MasterShot PicturescoreStrategic or Co-development PartnerProduction partner for films including 'Rabb Di Awaaz' and campaign productions.
• Buddy Mobility CareminorChannel Partner/ Reseller/ DistributorClient partner for accessibility awareness campaign film 'Above The Limits: The Buddy Mobility Care Film' released October 2024.
• SikhlenscoreStrategic or Co-development PartnerCultural preservation and artistic collaboration through annual Sikh Arts & Film Festival. Pinaka Mediaworks serves as Festival Director and host organization for India Chapter.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• White Hill Studios: Punjabi- and Hindi-language film production and distribution company. Comparable as a North-India-anchored production house producing regional-language feature films and digital content.
• Frame Pictures: Independent Indian production house producing narrative and documentary content for festivals and digital platforms. Similar scale and creative positioning to Pinaka as a small, multi-format production company.
• PTC Punjabi: Punjabi-language television channel and digital platform that is already a distribution partner of Pinaka Mediaworks. Comparable as a Punjabi-content media brand and Pinaka's primary broadcast channel partner.
• Grazing Goat Pictures: Boutique Indian film production company behind independent and festival-circuit titles. Similar in scale and creative positioning to Pinaka Mediaworks as a small-team, award-recognised indie producer.
• Sikhya Entertainment: Independent Indian film production company known for prestige films and series (Sacred Games, Masaan). Directly comparable as a boutique Indian production house producing festival-grade and streaming content with international recognition.

Regional players

• Sikh Channel: UK-based Sikh-heritage television broadcaster serving the global Sikh diaspora. Comparable by audience and thematic focus (Sikh cultural content), though it operates in broadcast rather than production.

Broad incumbents

• Films Division of India: Government of India's central documentary production and distribution body under the Ministry of Information & Broadcasting. Comparable in documentary production for state and public-service purposes, though vastly larger in scale and budget.
• National Geographic India: Documentary content brand commissioning and producing in India. Comparable by documentary format and audience expectations, though at vastly greater scale and with a different funding model.
• Saregama India (Punjabi content vertical): Large Indian music-and-media company with Punjabi film and audio content operations. Comparable as a Punjabi-content media participant at much greater scale, including owned distribution and merchandising.

Others

• National Film Development Corporation (NFDC): Government of India's film-financing, production-support, and distribution body — and Pinaka's empanelling partner. Relevant ecosystem participant rather than direct competitor, but indicative of the institutional film-financing space Pinaka could access for growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Rollingframesentertainment/videos
• LinkedInlinkedin.com/company/pinakamediaworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinaka Mediaworks