Borgatta
Borgatta is a Mexican dental solutions company founded in 1973 that distributes 7,000+ orthodontic products, Smartee clear aligners, and 3D digital workflow technology to dental professionals across Mexico, Spain, Guatemala, Panama, and the United States, supported by the B360 certification community.
- Company typePrivate
- Founded1973
- HeadquartersEstado De México, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Borgatta does
Borgatta is a Mexican dental solutions company founded in 1973 and operating under the legal name Dental Trade, Sociedad Anónima de Capital Variable. The company serves orthodontic and dental professionals across Mexico, Spain, Guatemala, Panama, and the United States, offering a portfolio that combines a 7,000+ SKU product catalog with proprietary and distributed brands. Its core product lines include the Smartee clear aligner system (segmented into Kinder, Teen, GS, Ge, and Alpha variants), the Smile System self-ligating brackets with Fit Jig indirect bonding guides, and the Cryst Aligner brand. The technology stack is built around digital dental workflows encompassing 3D scanning, 3D printing with biocompatible resins, CAD-CAM design, milling and pressing, and X-ray imaging (Rayos X Evolution), supported by the B360 community platform that certifies practitioners in orthotechnology.
Borgatta firmographics
Firmographics- Name
- Borgatta
- Legal name
- Dental Trade, Sociedad Anónima de Capital Variable
- Website
- https://borgatta.com.mx
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Borgatta is a Mexican dental solutions company founded in 1973 that distributes 7,000+ orthodontic products, Smartee clear aligners, and 3D digital workflow technology to dental professionals across Mexico, Spain, Guatemala, Panama, and the United States, supported by the B360 certification community.
- Ownership category
- akta.pro rank
Borgatta industry classification
Industry- Product category
- Orthodontic Products Distribution
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Orthodontic Group Practices (HLABAKAC), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)
Keywords
Where Borgatta is headquartered
LocationHeadquarters
- HQ city
- Estado De México
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Borgatta business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Products Distribution: Sale of dental supplies including orthodontic products, brackets, wires, instruments, 3D printing materials, and dental equipment through catalog and e-commerce channels. The company offers more than 7,000 products across different quality and price ranges.
- Professional Training and Certification: Professional training courses including Smartee levels (Start, Plus, Elite, Young), Orthoimplants, and digital workflow training. The B360 certification program certifies doctors in orthotechnology.
- Smartee Clear Aligner Systems: Sale of proprietary Smartee clear aligner systems including multiple product lines for different patient age groups and treatment complexity levels.
- Commercial Partner Program: Wholesale distribution to commercial partners/dealers with credit options, bimonthly promotions based on purchase volume, and POP materials.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Borgatta product offering
Product offeringCore offering
Borgatta distributes a catalog of more than 7,000 orthodontic and dental products to dental professionals across Mexico, Spain, Guatemala, Panama, and the United States, anchored by the Smartee line of clear aligners (with demographic variants Kinder, Teen, GS, Ge, Alpha), the proprietary Smile System of self-ligating brackets, and Fit Jig 3D-printed indirect bonding guides. The company also delivers an integrated digital orthodontic workflow (3D scanning, CAD-CAM design, 3D printing, milling/pressing, Rayos X Evolution imaging) alongside the B360 professional community and formal certification and training programs for orthodontic practitioners.
Product overview
Borgatta is a Mexican dental solutions company serving orthodontic and dental health professionals. The company offers a comprehensive portfolio organized into two main pillars: (1) orthodontic products including the Smartee clear aligner system (with variants for Kinder, Teen, GS, Ge, and Alpha), the Smile System self-ligating bracket system, and B360 community platform; and (2) 3D dental technology including digital workflow, 3D printing with biocompatible resins, milling and pressing solutions, 3D scanning, and X-ray imaging. The company also provides a catalog of over 7,000 dental products and professional training programs including Smartee certification courses and Orthoimplantes courses. The product ecosystem integrates digital workflows to serve dental professionals across Mexico, Spain, Guatemala, Panama, and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Smartee: Transparent and aesthetic aligners with cutting-edge technology for patients of all ages and conditions.
- Smartee Kinder
- Smartee Teen
- Smartee GS
- Smartee Ge
- Smartee Alpha
- Smile System
- B360
- Mundo Diente
Products and services
- Smartee Clear Aligner System
Companies that use Borgatta
Customer profileSegments3 records
Ideal customer profiles3 records
Borgatta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Borgatta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SmarteecoreSmartee is a brand of clear aligners for orthodontic treatment. Borgatta serves as a distributor and training provider for Smartee products across Latin America and Spain, offering multiple Smartee product lines including Smartee Kinder, Teen, GS, Ge, and Alpha for different patient demographics and treatment needs.
- Authorized Dental DistributorscoreNetwork of authorized dental deposits/distributors across Mexico and other countries who resell Borgatta products to end customers. These partners have access to commercial benefits including credit options, bimonthly promotions based on volume, and POP materials.
- Mexico is the ShitminorCollaborative partnership for marketing initiatives and brand awareness campaigns in the dental industry.
- LatapiminorMarketing collaboration partnership for brand promotion and market presence.
- Sobre la mesaminorJoint marketing initiative for dental industry outreach.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Borgatta competitors and assessment
Company assessmentBroad incumbents
- Straumann Group: Global dental implant and orthodontic provider (including ClearCorrect aligners). Comparable in selling orthodontics, implants, and digital solutions to dental professionals across multiple geographies.
- Patterson Companies: US-based dental and animal health distributor supplying consumables, equipment, and software to dental practices. Comparable to Borgatta as a multi-product dental distributor with practice-support services.
- Benco Dental: US-based privately held dental distributor offering supplies, equipment, and technology solutions to dental practices. Comparable to Borgatta as a privately owned, multi-product dental supply distributor.
- Henry Schein: One of the largest dental and medical product distributors in the world, serving practices and laboratories with supplies, equipment, and technology. Most comparable public proxy for Borgatta's distribution-led business model.
- Modern Dental Group: Global dental prosthetics and orthodontics manufacturer with distribution across multiple regions. Comparable in offering orthodontic and restorative devices through multi-country distribution networks.
- Envista Holdings: Global dental products company spanning orthodontics (Spark), implants, and specialty consumables. Overlaps with Borgatta's orthodontics, digital, and consumables strategy through a multi-brand portfolio.
- Align Technology: Global leader in clear aligners (Invisalign) and iTero scanners. Competes with Borgatta's Smartee aligners and digital workflow offering at the high end of the orthodontic market in Latin America and Spain.
- Dentsply Sirona: Global manufacturer of dental equipment, consumables, and orthodontic products including clear aligners and digital CAD/CAM systems. Directly competes with Borgatta's digital workflow and orthodontic offerings.
Emerging players
- Angelalign Technology: China-based clear aligner manufacturer with international expansion ambitions. Comparable to Smartee as another Asia-headquartered aligner brand competing for distribution relationships in Latin America and Europe.
Direct peers
- Smartee Denti-Technology: Shanghai-based manufacturer of the Smartee clear aligner system that Borgatta distributes across Latin America and Spain. Direct overlap in clear aligner product, with the two companies operating at different layers of the value chain (manufacturer vs. regional distributor).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Borgatta social profiles
Digital presenceBorgatta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borgatta leadership team
Management profileNumber of profiles
Borgatta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borgatta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borgatta
What does Borgatta do?
Borgatta distributes a catalog of more than 7,000 orthodontic and dental products to dental professionals across Mexico, Spain, Guatemala, Panama, and the United States, anchored by the Smartee line of clear aligners (with demographic variants Kinder, Teen, GS, Ge, Alpha), the proprietary Smile System of self-ligating brackets, and Fit Jig 3D-printed indirect bonding guides. The company also delivers an integrated digital orthodontic workflow (3D scanning, CAD-CAM design, 3D printing, milling/pressing, Rayos X Evolution imaging) alongside the B360 professional community and formal certification and training programs for orthodontic practitioners.
Is Borgatta a public or private company?
Borgatta is a private company. It is classified as family owned and is currently operating.
When was Borgatta founded?
Borgatta was founded in 1973. It employs 101 to 250 people.
Where is Borgatta based?
Borgatta is headquartered in Estado De México, Mexico, in the Latin America region.
How does Borgatta make money?
Four revenue lines are on record. Dental Products Distribution is the primary driver. The others are professional Training and Certification, smartee Clear Aligner Systems and commercial Partner Program.
Who are Borgatta's main competitors?
Broad incumbents on record are Straumann Group, Patterson Companies, Benco Dental, Henry Schein, Modern Dental Group, Envista Holdings, Align Technology and Dentsply Sirona. Angelalign Technology is listed as an emerging player. Smartee Denti-Technology is listed as a direct peer.
Does Borgatta have an API?
No public API is recorded for Borgatta.
What industry is Borgatta in?
Borgatta's product category is Orthodontic Products Distribution. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339114 and its SIC code is 3843.