Pine Dentistry

What Pine Dentistry does

Pine Dentistry & Braces is a private family and pediatric dental practice operating six offices across the Washington DC metropolitan area, including Falls Church, Fredericksburg, and Winchester in Virginia; District Heights, Hagerstown, and Takoma Park in Maryland; and Washington DC. The practice is affiliated with Benevis, a dental services organization (DSO) that provides shared corporate infrastructure spanning compliance, billing systems, and support services across its portfolio of affiliated brands. Pine Dentistry positions itself as a 'kids-first' provider serving infants through young adults and their parents, with a service portfolio covering general dentistry, pediatric dentistry, oral surgery, orthodontics, and adjunct offerings including the Kool Smiles Kids Club loyalty program and language assistance in 40+ languages.

The company generates revenue through three primary streams: fee-for-service dental procedures billed to patients, Medicaid and commercial insurance reimbursements, and the proprietary Resolution Dental Discount Plan ($89/year membership) that provides 50% off services for uninsured patients. Orthodontic treatment is priced as low as $99/month with extended financing through AcceptCare and CareCredit partnerships, broadening access for price-sensitive households. Go-to-market is direct-to-consumer: patients can book online, call, or walk in to any of the six locations, and the practice invests in local SEO, content marketing, community outreach (including the annual Sharing Smiles Day free-care event that has served over 2,100 uninsured children since 2015), and cross-promotion within the Benevis brand network.

The core technology stack is described as standard dental practice infrastructure — clinical equipment, imaging systems, and practice management software for scheduling and patient records — with no proprietary AI/ML or platform technology disclosed. Integrations with third-party billing and communications platforms (CareCredit, Balance Collect, AcceptCare, SMS text alerts) support operational workflows but do not represent differentiated technology assets. The competitive position rests on multi-location distribution, Medicaid acceptance, financial-product accessibility for uninsured patients, and brand association with Benevis rather than on technology differentiation.

Name

Pine Dentistry

Legal name

Pine Dentistry & Braces

Website

https://pinedentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pine Dentistry & Braces is a private, six-location family and pediatric dental practice in the Washington DC metro, affiliated with Benevis DSO, serving insured and uninsured families with Medicaid acceptance, orthodontics, and a $89/year discount plan.

Ownership category

akta.pro rank

Product category

Pediatric and Family Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Pediatric Dentistry Group Practices (HLABAKAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), School/Community-Based Preventive Dental Programs (HLABAHAM)

Keywords

• Family dental services
• Pediatric dentistry
• Orthodontics braces
• Dental discount plan
• Oral surgery

Headquarters

HQ city

District Heights

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Dental Service Fees: Revenue generated from providing dental services including preventive care, cleanings, fillings, braces, and other pediatric and family dental procedures. Services are billed directly to patients, Medicaid, or commercial insurance providers.
2. Insurance Reimbursements: Revenue from Medicaid and commercial dental insurance claims submitted for covered dental procedures performed at Pine Dentistry offices.
3. Resolution Dental Discount Plan: Annual membership program ($89/year for individuals or families) providing discounted rates on dental services for uninsured patients. This creates a recurring revenue stream and enables access for price-sensitive customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pine Dentistry & Braces provides family and pediatric dental care services including general dentistry, children's dentistry, oral surgery, and orthodontics across six locations in the Washington DC metropolitan area (Virginia, Maryland, and DC). The practice offers preventive care (cleanings, fluoride treatments, sealants), restorative treatments (fillings, crowns), surgical procedures (extractions, wisdom teeth removal), and orthodontic treatment (braces), with a focus on kid-friendly, Medicaid-accepting care and a proprietary discount dental plan for uninsured patients.

Product overview

Pine Dentistry is a family and children's dental practice offering a comprehensive range of dental services across six locations in the Washington DC area (Virginia, Maryland, and DC). The practice operates as a unified service portfolio organized into core services (General Dentistry, Children's Dentistry), specialty services (Oral Surgery, Orthodontics/Braces), and preventive/restorative treatments (Teeth Cleanings, Dental Fillings, Dental Crowns, Wisdom Teeth Extraction). The practice differentiates through its Resolution Dental Discount Plan (a proprietary financial product), Kool Smiles Kids Club loyalty program, and community outreach via Sharing Smiles Day. Additional offerings include language assistance services, text appointment alerts, and financing options through AcceptCare and CareCredit integration.

Differentiator

Problem solved

Functional benefit

Brands

• Kool Smiles Kids Club: A rewards program for children that emphasizes creativity and values, helping instill confidence in children's oral care

Products and services

• General Dentistry Comprehensive dental care for infants, toddlers, adolescents, teens, young adults, and parents including exams, cleanings, x-rays, preventive care, and restorative treatments such as crowns and fillings.
• Children's Dentistry Pediatric dental care focused on kids-first treatment including cleanings, oral exams, preventive care, sealants, fluoride treatments, fillings, crowns, and orthodontic evaluations starting at age 1.
• Oral Surgery Oral surgical procedures including tooth extraction, impacted wisdom teeth removal, gum grafts, dental implants, root canals, and treatment for jaw problems related to injury, TMJ, or misalignment.
• Orthodontics/Braces Orthodontic treatment including traditional metal braces and appliances starting as low as $99, with free consultations for children around age 7.
• Teeth Cleanings Professional teeth cleanings recommended every six months for both children and adults, including plaque and tartar removal, polishing, flossing, and fluoride treatments.
• Dental Fillings Cavity fillings for children using various materials including composite resin and amalgam, with procedures that include numbing, decay removal, and cavity prevention.
• Dental Crowns Custom dental crowns made from porcelain, ceramic, resin, or metal that cover and protect damaged teeth, typically lasting 5-15 years with proper care.
• Wisdom Teeth Extraction Surgical removal of wisdom teeth (third molars) typically performed between ages 17-21, including complex cases with impacted teeth requiring local or general anesthesia.
• Resolution Dental Discount Plan Annual dental discount plan exclusive to Pine Dentistry offering 50% or more off on first visit, free exams and x-rays for members, and 50% off all other services for $89 individual or family per year.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• BenevisflagshipStrategic or Co-development PartnerBenevis is the parent company and affiliated practice network for Pine Dentistry. Pine Dentistry operates as part of the Benevis family of dental brands. Benevis is one of the largest employers in children's dentistry in the Washington DC area and has invested over $100 million in community outreach since 2002.
• Resolution Dental Discount PlancoreStrategic or Co-development PartnerResolution Dental Discount Plan is offered by Pine Dentistry as an annual membership option ($89/year for individuals or families) providing discounted rates on dental services. This enables access to affordable dental care for uninsured patients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SmileDirectClub: Direct-to-consumer orthodontics company offering clear aligners at low monthly price points. Comparable in low-monthly-price orthodontic positioning ($99/month braces at Pine Dentistry) and direct-to-consumer go-to-market motion, though focused on clear aligners vs traditional braces.

Broad incumbents

• Smile Brands Dental Group: Multi-brand DSO operating general and specialty dental offices with insurance, financing, and discount plan offerings. Comparable in DSO structure, multi-brand portfolio approach, and emphasis on insurance/financing access.
• Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with shared operational infrastructure. Comparable as a DSO partner to private practices; relevant due to overlap in service mix and Medicaid/commercial insurance participation.
• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of general and specialty dental offices nationwide. Comparable as a DSO-affiliated multi-location dental operator with similar practice management and shared-services infrastructure, though broader in scope than Pine Dentistry's pediatric focus.
• Pacific Dental Services: Major DSO supporting dental and dental-specialty practices with practice management, technology, and clinical support. Comparable in DSO model and multi-specialty service breadth, though broader in geography and demographics.
• Aspen Dental: Large multi-location DSO providing general, specialty, and denture dental services. Comparable as a scaled DSO practice model with insurance/financing integrations and walk-in access, although more focused on adult/general dentistry than Pine Dentistry's pediatric tilt.

Direct peers

• Kool Smiles: Sister brand under the Benevis DSO network; provides pediatric and family dental care with similar Medicaid acceptance, community outreach (Sharing Smiles Day), and multi-location footprint. Most directly comparable because of shared parent, shared programs, and overlapping patient demographic.
• Children's Dental Health: Pediatric dental group practice with multiple offices focused exclusively on children's dentistry and orthodontics. Comparable in pediatric-only positioning, multi-location footprint, and orthodontic service offering.
• Western Dental & Orthodontics: Large dental group practice providing general dentistry, pediatrics, and orthodontics with strong Medicaid acceptance. Comparable as a multi-specialty, Medicaid-accepting dental group targeting families and children.
• Great Expressions Dental Centers: Multi-location dental group providing general, pediatric, orthodontic, and specialty services with insurance and discount programs. Comparable in service breadth, multi-specialty offering, and insurance/financing model, particularly in pediatric and family segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pine-dentistry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Dentistry