Stichting Pink Ribbon

Name

Stichting Pink Ribbon

Legal name

Stichting Pink Ribbon

Website

https://pinkribbon.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Breast Cancer Research Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Breast cancer fundraising
• Charity donation platform
• Peer-to-peer fundraising
• Nonprofit research funding
• Cause marketing merchandise

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product sales with donation component: Pink Ribbon sells branded merchandise (bracelets, accessories, lifestyle products) through its webshop. A portion of each sale is donated to breast cancer research. For example, the Pink Ribbon Armband 2022 is sold for €9.99 with €4.26 going to Pink Ribbon. Products are also sold through physical retail partners (Albert Heijn, Wibra, DA, Norah).
2. Direct donations: Individuals can make one-time or recurring donations directly via the Pink Ribbon website. Donations support breast cancer research funded by KWF Kankerbestrijding.
3. Event participation donations: Walking event participants register via a one-time donation (€12.50–€15 per participant) and are encouraged to raise additional sponsorship money through personal fundraising pages. Participants who raise €500 or more receive a Pink Ribbon sports shirt as a reward.
4. Lottery partnerships: Pink Ribbon benefits from the VriendenLoterij (Friends Lottery) and Postcode Loterij, where a portion of ticket sales supports breast cancer research.
5. Corporate partnerships: Companies can become corporate partners ('In actie met je bedrijf') by organizing employee fundraising events or sponsoring Pink Ribbon campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stichting Pink Ribbon is a Dutch nonprofit that raises funds for breast cancer research by selling an annual limited-edition Pink Ribbon Armband through its webshop and Dutch retail chains (Albert Heijn, Wibra, DA, Norah), operating a peer-to-peer fundraising platform (acties.pinkribbon.nl) for walking events and personal campaigns, and accepting one-time and recurring donations that are directed to research grants administered by parent organization Stichting KWF Kankerbestrijding.

Product overview

Pink Ribbon operates a dual offering: (1) an annual flagship product line anchored by the Pink Ribbon Armband, a limited-edition bracelet released each October during breast cancer awareness month, with proceeds (approximately €4.26 per bracelet) funding scientific research; and (2) a peer-to-peer fundraising Action Platform (acties.pinkribbon.nl) built on Funraisin software that enables supporters to create personal fundraising pages for walking events (Pink Walk Westerbork, Dam tot Dam Wandeltocht, Drunens Wandelfestival, Marbella 4Days Walking, Soester Wandelweekend), form teams, collect QR code donations, and track progress toward fundraising goals. The Action Platform is complemented by a merchandise Webshop (shop.pinkribbon.nl) managed by Keiretsu Charity Concepts B.V., offering the annual bracelets plus a broader lifestyle product line including accessories, home goods, and apparel.

Differentiator

Problem solved

Functional benefit

Brands

• Pink Ribbon Armband: Annual charity bracelet campaign where proceeds support breast cancer research. The 2023 edition was designed by Quinty Trustfull.
• Pink Ribbon Webshop
• Pink Ribbon Actieplatform

Products and services

• Pink Ribbon Armband (Annual Limited-Edition Bracelet) Annual limited-edition charity bracelet sold to raise funds for breast cancer research. Each purchase contributes approximately €4.26 to Pink Ribbon. Available in yearly limited editions with various designs (e.g., 2025 fabric flower pattern, 2023 Quinty Trustfull design with colored beads and butterfly charm, 2022 'Omarmband' Embrace Bracelet in metal with polyester band). Retail price €9.99–€12.99. Sold through the Pink Ribbon webshop and Dutch retail partners Albert Heijn, Wibra, DA, and Norah.
• Pink Ribbon Actieplatform (Peer-to-Peer Fundraising Platform)

Quantifiable outcome

• €4.26 donated to breast cancer research per Pink Ribbon Armband sold (2022/2023 models at €9.99–€12.99 retail price)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Stichting KWF Kankerbestrijding (KWF Cancer Combat)coreStrategic or Co-development Partner · 1 January 2004Pink Ribbon is a branded program and self-standing mark under KWF Kankerbestrijding. KWF serves as the parent organization, reviewing and allocating all funds raised by Pink Ribbon to breast cancer research. The KWF Advisory Board (consisting of top national researchers and former patients) reviews research applications for scientific quality, feasibility, and relevance.
• Keiretsu Charity Concepts B.V.coreImplementation/ SI/ Consulting PartnerKeiretsu Charity Concepts B.V., based in Rotterdam, is the contracted operator of the Pink Ribbon webshop (shop.pinkribbon.nl). It handles order fulfillment, customer service, payment processing, and delivery. Donations collected through the webshop are forwarded to Pink Ribbon / KWF Kankerbestrijding.
• Albert HeijnminorChannel Partner/ Reseller/ DistributorAlbert Heijn (Ahold Delhaize) is a physical retail partner selling Pink Ribbon bracelets in its stores across the Netherlands.
• WibraminorChannel Partner/ Reseller/ DistributorWibra is a Dutch discount retailer selling Pink Ribbon bracelets in its stores.
• DA (drogisterij)minorChannel Partner/ Reseller/ DistributorDA is a Dutch health and beauty retail chain selling Pink Ribbon bracelets in its stores.
• NorahminorChannel Partner/ Reseller/ DistributorNorah is a Dutch retailer selling Pink Ribbon bracelets in its stores.
• Le ChampioncoreStrategic or Co-development PartnerLe Champion is the event organizer for Dam tot Dam Wandeltocht and the Soester Wandelweekend. Pink Ribbon integrates its peer-to-peer fundraising platform with these events, and a portion of funds raised is directed to Borstkankervereniging Nederland (Dam tot Dam) or to Pink Ribbon's research fund (Soester Wandelweekend).
• Marbella 4Days WalkingminorStrategic or Co-development PartnerMarbella 4Days Walking is a Spanish walking event organizer. Pink Ribbon participants fundraise through the acties.pinkribbon.nl platform while walking in the Marbella event. Participants buy their tickets directly from the event organizer.
• Pink Walk (pinkwalk.nl)minorStrategic or Co-development PartnerPink Walk organizes the Pink Walk Westerbork event. Pink Ribbon does not organize the event directly; it provides a fundraising platform for participants. Start times and event details are managed by Pink Walk.
• Borstkankervereniging Nederland (Dutch Breast Cancer Association)minorStrategic or Co-development PartnerProceeds from the Dam tot Dam Wandeltocht for Pink Ribbon go to Borstkankervereniging Nederland, which provides reliable information, peer support (lotgenotencontact), and strong patient advocacy.
• VriendenLoterij (Friends Lottery)minorGTM or Marketing PartnerThe VriendenLoterij is a Dutch charity lottery that supports Pink Ribbon, with a portion of ticket sales donated to breast cancer research.
• Postcode LoterijminorGTM or Marketing PartnerThe Postcode Loterij is a Dutch charity lottery that supports Pink Ribbon, with a portion of ticket sales donated to breast cancer research.
• Quinty TrustfullminorOthersQuinty Trustfull is a Dutch personality and ambassador of Pink Ribbon who designed the Pink Ribbon Armband 2023 as a tribute to her late mother and to commemorate Pink Ribbon's 20th anniversary in the Netherlands.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Susan G. Komen: The world's largest breast cancer charity, headquartered in the United States. Comparable mission, peer-to-peer fundraising model, and annual product (Race for the Cure) format — though operating at significantly larger scale and global footprint.
• Diabetes Fonds: Dutch Diabetes Foundation, a peer Dutch disease-specific health charity competing for the same recurring donor base, corporate partnerships, and lottery allocations as Pink Ribbon.
• Longfonds: Dutch lung disease foundation. Comparable disease-specific Dutch health charity that competes for recurring donors, lottery proceeds, and event-based fundraising capacity in the same Dutch donor pool.
• Hartstichting: Dutch Heart Foundation, one of the largest Dutch health charities and a direct competitor for donor share, lottery partnerships (VriendenLoterij, Postcode Loterij), and corporate CSR budgets in the Netherlands.

Direct peers

• Borstkankervereniging Nederland: Dutch Breast Cancer Association, the patient-led organization for breast cancer patients and survivors. It receives direct proceeds from the Dam tot Dam Wandeltocht via Pink Ribbon and is the primary peer patient-support and advocacy counterpart.
• KWF Kankerbestrijding: The parent organization of Pink Ribbon and the largest Dutch cancer charity. KWF runs broader cancer research fundraising across all cancer types; Pink Ribbon is a dedicated breast-cancer vertical within KWF, so the two are organizationally and operationally intertwined.
• KiKa (Children Cancer Free): Major Dutch pediatric cancer charity that competes directly with Pink Ribbon for donor share, corporate sponsorship, and lottery-partner allocations. Uses a comparable peer-to-peer event-driven fundraising model in the Netherlands.

Regional players

• Pink Ribbon Deutschland: German sister organization of the global Pink Ribbon movement. Operates as a comparable breast-cancer awareness and fundraising brand in Germany, sharing brand lineage but operating in a separate national market.
• Breast Cancer Now: The UK's largest breast cancer research and support charity. Comparable model combining research funding with patient support, peer-to-peer fundraising, and merchandise-led campaigns — UK market but similar charity structure.
• Pink Ribbon Belgium: Belgian breast cancer charity under the Think Pink vzw/asbl umbrella. Operates Pink Sunday, Breasts Day events, and an awareness/fundraising model that closely mirrors Pink Ribbon Netherlands and already serves Dutch-speaking populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinkribbon.nl
• Instagraminstagram.com/pink_ribbon_nl
• LinkedInlinkedin.com/company/stichting-pink-ribbon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Pink Ribbon