Pink Ribbon Goods

What Pink Ribbon Goods does

Pink Ribbon Good (PRG), a 501(c)(3) nonprofit operating under legal entity Pink Ribbon Good, Inc. (Tax ID 32-0020270, governed by the laws of the State of Ohio), delivers a bundled suite of free direct-support services to individuals and families affected by breast and gynecological cancers. Its four core programs are doorstep healthy-meal delivery (cookable in minutes for the client and their family), door-to-door transportation to treatment appointments, all-natural housecleaning essentials plus a lightweight vacuum, and both in-person and virtual peer support (including specialized cohorts for metastatic breast cancer, young survivors, gynecologic cancer, the Sisterhood Collective for Women of Color, and Linked by Hope for teens ages 14-18). All services are provided to clients at no charge; PRG's counterparties are donors, corporate sponsors, and grant-makers rather than paying customers.

The organization runs on a fundraising-anchored revenue model rather than a commercial pricing model. Funding streams identified in the input are individual donations (including a recurring 'Give Monthly' program), corporate sponsorships via the Driven By Hope Pink Fleet (over 75 co-branded corporate trucks), signature fundraising events led by the Ignite the Fight galas in Dayton, Columbus, St. Louis, and Cincinnati (plus golf tournaments, Bra Runs, and themed walks), educational grants including the Plastic Surgery Foundation BRA Day Grant, and in-kind contributions such as Schnuck Markets food donations and Winans Coffee & Chocolate venue hosting. Distribution to clients mixes a healthcare-provider referral portal (used by partners such as Shanti Women's Cancer Program, The James Cancer Supportive Care at Ohio State, and Cedars-Sinai Cancer), a self-service 'Request Services' portal on the website, Hope in Motion mobile outreach (33-foot Airstream and Pink Fire Truck), and virtual Zoom-based peer events. The technology footprint is a standard nonprofit stack (Squarespace CMS, Shopify e-commerce, Zoom, Google Analytics, Gnosis Hosting for events), with no public/partner API, no proprietary features, and no mobile app.

Organizationally PRG is led by President and CEO Heather Salazar, supported by Tambre Leighn (Director of Strategic Healthcare Partnerships & Education) and Vicki Varvel (Vice President of Operations). It operates from a Troy, Ohio headquarters at 1201 Brukner Drive (with a Dayton mailing address at 350 Huls Drive) and serves clients across eight U.S. regions: Dayton, Cincinnati, Columbus (Ohio), St. Louis (Missouri), San Francisco Bay Area (California), Buffalo (New York), Nashville (Tennessee), and Louisville (Kentucky). The entity was founded by four individuals and rebranded from Pink Ribbon Girls to Pink Ribbon Good in 2023; a public source cites founding in 2014 while firmographic metadata cites 2001 — these dates are contradictory and the discrepancy is flagged here. Headcount is reported in the 11-50 band and the organization has cited growth of over 400% in the last five years.

Name

Pink Ribbon Goods

Legal name

Pink Ribbon Good, Inc.

Website

https://pinkribbongood.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pink Ribbon Good is a 501(c)(3) nonprofit that provides free healthy meals, transportation to treatment, housecleaning essentials, and peer support to breast and gynecological cancer patients and their families across eight U.S. regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: PRG relies on individual donor contributions as its primary funding source. The website features a prominent 'Donate Now' CTA and monthly giving program ('Give Monthly') to encourage recurring donations from supporters.
2. Corporate Sponsorships (Pink Fleet): Over 75 businesses sponsor co-branded Pink Fleet vehicles, representing a flagship corporate partnership and sponsorship program. Sponsors display PRG branding on their work trucks, demonstrating community commitment while providing financial support.
3. Fundraising Events: PRG organizes signature fundraising events including Ignite the Fight (premier gala in Dayton, Columbus, St. Louis, and Cincinnati), Hope in Motion events, golf tournaments, Bra Runs, and themed walks. These events generate revenue through ticket sales, sponsorships, and donations.
4. Educational Program Partnerships & Grants: PRG partners with corporate sponsors for educational programming (e.g., Branch Basics, ModifyHealth, Natera, The Plastic Surgery Foundation BRA Day Grant) and receives grants to fund educational tools and resources for cancer patients.
5. Food Donations & In-Kind Support: Corporate partners such as Schnuck Markets donate food, and Winans Coffee & Chocolate provides in-kind hosting for events. These in-kind donations reduce operational costs and support service delivery.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Pink Ribbon Goods provides a fully integrated bundle of free direct-support services to individuals and families affected by breast and gynecological cancers: (1) doorstep delivery of healthy, pre-prepared meals for clients and family members, (2) door-to-door transportation to and from treatment appointments, (3) all-natural cleaning products and a lightweight vacuum for a clean healing environment, and (4) in-person and virtual peer support events. Services are accessed through healthcare provider referrals or self-service via the website and are delivered across 8 U.S. regions.

Product overview

Pink Ribbon Good is a 501(c)(3) nonprofit organization providing a unified suite of free direct-support services to individuals and families affected by breast and gynecological cancers. The organization's core service offerings include meal delivery (Meals Program), rides to treatment (Transportation Services), housecleaning essentials, and Peer Support — both in-person and virtual. These are delivered alongside educational programming through the Beyond Diagnosis Webinar Series, the Hope In Motion mobile Airstream education unit, and the Pink Fleet Driven By Hope sponsorship program. The portfolio is unified by PRG's mission to ensure no one travels the cancer road alone, with all services designed to address practical, emotional, and educational needs from diagnosis through survivorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Meal Delivery Program Doorstep delivery of healthy, pre-prepared meals that can be cooked in minutes for clients and their family members affected by breast or gynecological cancer. Available free of charge in PRG's 8 regional service areas.
• Rides to Treatment Door-to-door transportation services ensuring clients get to and from cancer treatment appointments safely and on time, provided by PRG transportation specialists or coordinated rides for clients who cannot drive themselves due to treatment side effects.
• Housecleaning Essentials Provision of all-natural cleaning products and a lightweight vacuum to create a clean healing environment at home for clients undergoing cancer treatment.
• Peer Support Program In-person and virtual peer support events and groups combating isolation after cancer diagnosis, including specialized groups for metastatic breast cancer, young survivors, gynecologic cancer, and a Sisterhood Collective for Women of Color.
• Hope In Motion Mobile Education Unit A 33-foot Airstream trailer mobile education unit that travels to hospitals, businesses, and community health fairs to provide women's health education and PRG program information.
• Pink Fleet - Driven By Hope Program A fleet sponsorship initiative where over 75 local businesses wrap company vehicles with PRG branding to raise awareness and demonstrate community commitment, with proceeds supporting PRG services.
• Beyond Diagnosis Webinar Series A free virtual education series covering topics such as nutrition, chemobrain, survivorship, personalized breast care, and environmental wellness for individuals navigating breast or gynecologic cancers and their caregivers.
• Linked by Hope A monthly support group for teens ages 14-18 who have been affected by cancer in their family, whether a parent or guardian is in treatment, has survived, or has passed away.

Quantifiable outcome

• Services provided every 90 seconds to someone diagnosed with breast cancer in the US

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Express Wash ConceptscoreGTM or Marketing Partner · 14 May 2026Express Wash Concepts operates Flying Ace Express Car Wash locations across six states (139 locations with 11 under construction). For the grand opening of its 20th location, the company donated proceeds from gift card sales to Pink Ribbon Good. This represents a corporate philanthropy partnership where the car wash company directs community donations to PRG's free services for breast and gynecological cancer patients.
• Shanti Women's Cancer ProgramcoreStrategic or Co-development PartnerShanti Women's Cancer Program in San Francisco refers clients to PRG for transportation and meal support. A Care Navigator from Shanti provided a testimonial praising PRG's services as 'a significant part of the practical help I am able to offer my clients' and credited PRG with immeasurably enhancing quality of life for women with cancer.
• AES OhiocoreGTM or Marketing PartnerAES Ohio sponsors the Driven By Hope Pink Fleet in honor of Jeff's late wife Kim, who was diagnosed with breast cancer at 31. AES's sponsorship represents a deeply personal corporate partnership where the energy company's commitment is tied to employee and community personal connections to breast cancer.
• Schnuck MarketscoreGTM or Marketing PartnerSchnuck Markets donates food to PRG, providing nutritious food that PRG uses for meal delivery to cancer patients and their families. This is an in-kind food donation partnership where the grocery chain contributes products to support PRG's meal service program.
• The James Cancer Supportive CarecoreStrategic or Co-development PartnerThe James Cancer Supportive Care at Ohio State University partners with PRG for events and education. PRG Columbus Survivor Celebrations are sponsored by The James, and The James Care for Life team co-facilitates educational events like 'Scents of Support: Aromatherapy for Emotional Wellness.'
• ModifyHealthminorStrategic or Co-development PartnerModifyHealth, a food delivery service focused on therapeutic diets, partners with PRG for the 'Beyond Diagnosis: Nutrition Matters' educational webinar. Danielle Green RDN from ModifyHealth serves as the featured oncology dietitian presenter, providing nutrition education content for PRG's educational programming.
• Cedars-Sinai CancerminorStrategic or Co-development PartnerDr. Arash Asher, M.D., Director of Cancer Survivorship & Rehabilitation at Cedars-Sinai Cancer, serves as a featured expert presenter for PRG's 'Beyond Diagnosis: Chemobrain' webinar. This is an educational content partnership where a leading cancer survivorship physician provides expert knowledge to PRG's community.
• Pink Fleet Sponsors (75+ businesses)coreGTM or Marketing PartnerOver 75 businesses sponsor co-branded Pink Fleet vehicles, including AAA Tree & Landscaping, Advance Ready Mix, Airtron (Indianapolis, Mid Atlantic, Nashville), Andrew Casey Electrical Contractors, Applied Foundry Solutions, Awards of Excellence, Barnes Wildlife Control, Bockrath Flooring, Bommarito Construction, Buckeye Ecocare, Cincinnati Helicopters, City Tint, D9 Technologies, Dave Arbogast, Diamond Hauling, Doors Galore, Ed's Heating Cooling Plumbing Electric, Enervise, Englewood Truck Towing & Recovery, Ernst Concrete, Evolution Coating, Furst Florist, Gem City Tire, Harlow Builders, Hemmelgarn Services, Hemm's Glass Shops, Hiney Trucking, Hinkle Roofing, Integrity Lift Solutions, Journey Trucking, Kasi Services, KT Holden, Level MB Construction, Limitless Hauling, Maxim Roofing, McMahan's Bottle Gas, Midwest Commercial Services, Midwest Maintenance, Miller Specialized Transport, Monroe Grounds Maintenance, MSD Inc, Performance Columbus, Platinum Towing, PSC Crane & Rigging, Quinns Commercial Cleaning, R.B. Jergens, R.D. Holder, Ritter Plumbing, Rush Transportation, Shelby Crushed Stone, T.C. Holzen, Tom's Mulch, TP Mechanical, United Building Materials, Vandalia Rental, Waibel Energy Systems, Waker Plumbing, Walbrandt Technologies, Woodard Development, Wright Bros. Aero, and Wright Material Solutions.
• NateraminorStrategic or Co-development PartnerNatera, a molecular diagnostics company, partners with PRG for the 'Beyond Diagnosis: Personalized Breast Care, Powered by Testing' educational webinar. Dr. Jamie McKenzie from Natera walks patients through how breast cancer testing fits into each step of the treatment journey.
• Karen Weidinger FoundationminorGTM or Marketing PartnerThe Karen Weidinger Foundation partners with PRG for the annual KAREN for a KAUSE 5K and survivor experiences like the Cincinnati Reds game. Both foundations serve breast cancer patients in the St. Louis/Cincinnati regions and collaborate on awareness events.
• Winans Coffee & ChocolateminorGTM or Marketing PartnerWinans Coffee & Chocolate hosts PRG's Dayton Coffee and Craft peer support events at their Troy, Ohio location. The partnership provides in-kind venue hosting for survivor/thriver community gatherings.
• Winans Coffee & ChocolateminorGTM or Marketing PartnerWinans Coffee & Chocolate serves as a venue host for PRG's Dayton peer support events, providing a welcoming space for survivor/thriver gatherings. This represents an in-kind community partnership supporting PRG's local programming.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Young Survival Coalition: A nonprofit focused specifically on young adults affected by breast cancer, providing peer support, resources, and community. Comparable to PRG's Young Survivor peer support group and survivor-focused programming.
• National Breast Cancer Foundation: A breast cancer nonprofit that provides free direct services to patients including patient navigation, education, and support, similar in mission orientation to PRG. Competes with PRG for donor mindshare and for hospital/patient referral relationships.
• Tigerlily Foundation: A national breast cancer nonprofit serving women of color and young women, focused on education, support, and advocacy. Comparable to PRG's Sisterhood Collective group for Women of Color and its emphasis on underserved communities.
• Cancer Support Community: A national nonprofit network providing free social and emotional support, education, and healthy lifestyle programs to people impacted by cancer. Directly overlaps with PRG's peer support and educational programming.
• SHARE Cancer Support: A national nonprofit offering peer-led support, education, and community for women affected by breast and gynecological cancers. Closely aligned with PRG's dual breast/gynecological cancer focus and its peer support delivery model.
• Living Beyond Breast Cancer: A national nonprofit offering educational content, peer support programs, and conferences for people affected by breast cancer. Directly comparable to PRG's peer support and Beyond Diagnosis educational programming, though without PRG's meals/rides/cleaning bundle.

Broad incumbents

• American Cancer Society: The largest U.S. cancer nonprofit, running programs like Road to Recovery (rides to treatment) and Hope Lodge that overlap directly with PRG's rides and supportive care services. ACS competes with PRG for both donors and hospital partnerships.
• Susan G. Komen: The largest breast cancer-focused nonprofit in the U.S., funding research and direct support services. Comparable to PRG as a donor-funded breast cancer organization with national reach, though Komen's scope is far broader (research, advocacy) and its direct service line competes with PRG's free-support model.

Emerging players

• For 3 Sisters: A breast cancer nonprofit providing direct practical support (meals, housecleaning, transportation) to women in treatment. This is a particularly close functional peer to PRG, operating a similar services bundle at smaller scale.
• Bright Pink: A nonprofit focused on risk reduction and early detection of breast and ovarian cancer among young women. Comparable as a breast/gynecological cancer awareness and education peer, though more prevention-oriented than PRG's treatment-support model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PinkRibbonGood
• Facebookfacebook.com/PinkRibbonGood

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Ribbon Goods