pinqDR - dispute resolution that powers business

What pinqDR - dispute resolution that powers business does

pinqDR is a London-based online dispute resolution service that conducts binding arbitration entirely online for B2B commercial disputes above £5,000. The platform was founded in 2022 by international dispute resolution experts including Iain Quirk KC (King's Counsel at a London magic circle set) and Guy Pendell, and operates from a headquarters at 1 Paternoster Lane in the City of London under the legal entity pinqDR Limited (company number 14386997). The service compresses typical dispute timelines from 12+ months in traditional courts to 6-8 weeks from claim submission to binding arbitral award, with awards enforceable in 172+ countries under the New York Convention.

The core product is a guided, self-serve web platform accessible at app.pinqdr.com, where claimants, respondents, and arbitrators interact through a structured case management interface with secure document handling, encrypted communications, and integration with Stripe for payments and Teams/Zoom for virtual hearings. The technology stack supports formatted text submissions, multiple document formats (PDF, DOC, DOCX), and SSO via Google and Microsoft. Product surface extends beyond the core platform to include pinqPredict (a January 2025-launched predictive analytics module that forecasts dispute outcomes), the pinqDR Rules (formal arbitration procedures), a published Schedule of Fees, reusable Contract Clauses that businesses can embed into commercial agreements, and the pinqTalks content series. pinqDR is ICO-registered (ZB535876) and operates under UK GDPR.

The business model is a pure transaction fee structure with no disclosed subscription or SaaS component. Claim fees are calculated as a percentage of claim value, ranging from 15% on £20,000 claims down to a 2.7% minimum on claims above £2,000,000, with the single fee covering case administration, arbitrator time, and platform access. The go-to-market motion is product-led growth combined with direct-to-business distribution: users self-register and initiate claims without mandatory legal representation, supported by content marketing, LinkedIn presence, the pinqTalks media channel, and government-backed international promotion via the UK Ministry of Justice GREAT Legal Services programme. Targeted customer segments are B2B businesses, international commercial counterparties, and in-house counsel or business owners seeking to resolve disputes without specialist arbitration lawyers. Revenue, customer counts, and funding are not publicly disclosed, and the company operates with a small team of approximately 8 employees.

Name

pinqDR - dispute resolution that powers business

Legal name

pinqDR Limited

Website

https://pinqdr.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

pinqDR is a London-based online arbitration platform that resolves B2B commercial disputes above £5,000 through a guided, fully online process, delivering binding arbitral awards in 6-8 weeks that are enforceable in 172+ countries under the New York Convention.

Ownership category

akta.pro rank

Product category

Online Dispute Resolution

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Dispute Resolution & DAO Arbitration (courts, mediation) (FSAPAHAH)

Keywords

• Online dispute resolution
• B2B arbitration services
• Commercial dispute resolution
• Binding arbitration platform
• International arbitration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Claim Fee - Fixed Percentage of Claim Value: A fixed Claim Fee is charged by pinqDR covering case administration, arbitrator's time and expenses, and full access to the platform. The fee is calculated as a percentage of the Claim Value included by the Claimant. The minimum percentage is 2.7% for claims above GBP2,000,000. No further standard fees are charged throughout the claim. The fee may be apportioned in whole or part as part of the final award and is non-refundable unless pinqDR rejects the claim.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

pinqDR operates an online dispute resolution platform that resolves B2B commercial disputes above £5,000 through a guided, fully online arbitration process. Claims are administered end-to-end via the platform, culminating in a binding arbitral award issued in 6-8 weeks and enforceable in 172+ countries under the New York Convention. The service combines AI-powered tools, a vetted arbitrator roster, and simplified procedural rules to deliver cost- and time-efficient arbitration without mandatory specialist counsel.

Product overview

pinqDR is an online dispute resolution service built as a single unified platform for B2B commercial disputes above £5,000. The core pinqDR Platform delivers binding arbitral awards in 6-8 weeks through a guided digital process, with outcomes enforceable in over 175 states via the New York Convention. The product portfolio includes the main platform with case management tools, the pinqPredict predictive analytics module for outcome forecasting, the pinqDR Rules governing arbitration procedures, a Schedule of Fees with tiered pricing structures, draft Contract Clauses for embedding in commercial agreements, and the pinqTalks interview series. All components work together to provide end-to-end dispute resolution from claim submission through to enforceable award.

Differentiator

Problem solved

Functional benefit

Products and services

• pinqDR Platform Core online dispute resolution platform enabling B2B businesses to resolve commercial disputes through a guided digital arbitration process that delivers binding awards in 6-8 weeks, with full access to case management, document submission, arbitrator communication, and award delivery.
• pinqPredict Independent predictive analytics tool that provides users with a forecast of how a dispute may be decided before or during the arbitration process, enabling businesses to assess likely outcomes at low cost.

Quantifiable outcome

• 6-8 weeks from submission to binding Arbitral Award (vs 12+ months traditional courts)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GREAT Legal Services (UK Ministry of Justice)coreGTM or Marketing Partner · 1 July 2024pinqDR participated in a UK Ministry of Justice GREAT Legal Services delegation to Texas, USA. GREAT Legal Services promotes and supports English and Welsh Law and UK legal expertise to the global market. The delegation included 6 other UK LegalTech companies and involved events in Houston and Dallas, including sessions at the British Consulate and Texas State Bar Conference.
• UK Ministry of JusticecoreGTM or Marketing PartnerGovernment body facilitating international trade promotion of UK legal services. Organised and facilitated the delegation trip to Texas, navigating implications of UK general election and supporting participating companies in preparing for international market entry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• International Chamber of Commerce (ICC) International Court of Arbitration: World's leading institutional arbitration provider handling complex international commercial disputes. Comparable as a binding arbitration venue; differs by being a traditional institution with longer timelines and higher costs that pinqDR explicitly positions against.
• ICDR (International Centre for Dispute Resolution): AAA's international division providing arbitration and mediation for cross-border disputes. Comparable as a binding arbitration provider serving international commercial matters; differs by institutional scale and traditional process.
• London Court of International Arbitration (LCIA): London-based international arbitration institution with similar geographic focus. Comparable for cross-border commercial disputes; differs by being established institution with full arbitration services rather than a streamlined online offering.
• JAMS: Established US-based alternative dispute resolution provider with a large arbitrator roster. Comparable because it offers arbitration and mediation services for commercial disputes; differs in scale, tradition, and lack of online-only self-serve motion.
• Tyler Technologies (Modria): Owns the Modria ODR platform originally developed for online dispute resolution. Comparable as a technology-enabled dispute resolution platform serving courts and businesses; differs by being part of a much larger public company with broader government focus.
• Singapore International Arbitration Centre (SIAC): Leading Asia-based arbitration institution handling international commercial disputes. Comparable as a binding arbitration provider serving cross-border matters; differs by traditional institutional model versus pinqDR's online platform approach.

Others

• Courts of Justice (England & Wales): Traditional court system that pinqDR explicitly positions against. Relevant comparator because pinqDR's entire value proposition rests on speed/cost advantage versus this system for B2B commercial disputes above £5,000.

Direct peers

• eBRAM International Online Dispute Resolution Centre: Hong Kong-based online dispute resolution and arbitration platform serving cross-border commercial disputes. Direct competitor offering similar online arbitration services with comparable B2B focus and cross-border enforcement.
• Immediation: Online dispute resolution platform offering mediation and arbitration services digitally. Direct competitor providing similar technology-enabled alternative dispute resolution for commercial matters.

Emerging players

• Smartsettle (by Aquilon Software): Online negotiation and dispute resolution platform using AI to automate settlement. Comparable as technology-enabled ADR; differs by greater emphasis on automated negotiation rather than binding arbitration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pinqdr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pinqDR - dispute resolution that powers business