Empresas Pinto

What Empresas Pinto does

Empresas Pinto is a privately held, Ecuadorian family clothing retailer founded in 1913 and headquartered in Otavalo, operating with 261 employees across physical retail stores nationwide and a Magento-based e-commerce platform at pinto.com.ec. The company sells premium cotton apparel across five family segments — women, men, girls, boys, and babies — covering t-shirts, polos, blouses, dress shirts, pants, joggers, jeans, dresses, skirts, underwear, pajamas, sweaters, jackets, socks, and accessories. Licensed collections (Disney and Stitch), seasonal themed lines (San Valentín, Halloween, Navidad), a signature "Perfume 1913" fragrance line, digital gift cards, and a customized-products service extend the assortment beyond core apparel.

The business model is direct-to-consumer retail with three purchase paths: in-store at company-owned "sucursales," online via the Magento storefront, and direct ordering through WhatsApp (0998514784). A "Compras por Mayor" wholesale program adds a B2B bulk-purchase channel. Pricing is unit-based and accessible — socks from $10.99 for four pairs, basic t-shirts $10.99-$29.99, blouses and dress shirts $25-$56, jeans $40-$53, with promotions including a 15% first-purchase discount, 10% off the third basic item, free shipping over $40, and seasonal sales up to 50% off. National delivery is provided through a partnership with Tramaco Express with 2-5 business day shipping, including to the Galapagos Islands at special rates.

Revenue is not disclosed in publicly available sources, and the company shows no evidence of outside investment, parent-company ownership, or institutional capital — it operates as an independent, bootstrapped brand leveraging its 110-year heritage, "Made in Ecuador" and premium cotton certifications, and omnichannel distribution. The technology stack is limited to standard Magento e-commerce functionality without disclosed AI/ML, proprietary platforms, or API integrations. Customer segments are evenly distributed across all family members, making this a long-tail consumer business with low customer concentration risk but full exposure to Ecuadorian discretionary-spending cyclicality.

Name

Empresas Pinto

Legal name

Pinto

Website

https://pinto.com.ec

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

Empresas Pinto is a privately held Ecuadorian family clothing retailer founded in 1913, selling premium cotton apparel for women, men, girls, boys, and babies through nationwide physical stores, a Magento e-commerce platform, and WhatsApp ordering.

Ownership category

akta.pro rank

Headquarters

HQ city

Ecuador

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Clothing Sales: Direct retail sales of cotton clothing products through physical stores and e-commerce platform to consumers. Revenue generated from one-time product purchases across multiple categories including tops, bottoms, underwear, pajamas, and accessories.
2. Wholesale/Bulk Sales: B2B wholesale purchasing option available for bulk buyers through 'Compras por Mayor' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Empresas Pinto manufactures and retails premium cotton clothing for the entire family, including dedicated lines for women, men, girls, boys, and babies, plus licensed collections (Disney, Stitch) and the in-house Perfume 1913 fragrance. The company sells these products through 13 company-owned physical stores across Ecuador and a Magento-based e-commerce storefront, with additional wholesale (Compras por Mayor) and custom-product services. Pricing is denominated in US dollars with first-purchase discounts and free-shipping promotions.

Product overview

Empresas Pinto is an Ecuadorian family clothing retail company operating since 1913, offering premium cotton clothing for the entire family through a Magento-based e-commerce platform. The product portfolio includes a comprehensive range of clothing categories organized by gender (Mujer/Hombres for adults, Girls/Boys for children, Baby for infants) and product types (camisetas/t-shirts, pijamas/pajamas, ropa interior/underwear, polos & blusas, camisas/dress shirts, pantalones & joggers, medias/socks, suéteres & chaquetas, vestidos & faldas, accessories, and perfumes). Licensed collections include Disney and Stitch themes, while seasonal collections feature San Valentín, Halloween, and Christmas. The company also offers gift cards, wholesale purchasing, and custom product services. Products are certified as premium cotton and made in Ecuador, with nationwide shipping coverage across Ecuador including Galápagos.

Differentiator

Problem solved

Functional benefit

Products and services

• Mujer (Women's) Collection

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and secondary.

• Tramaco ExpresscoreChannel Partner/ Reseller/ DistributorNational logistics and shipping partner providing delivery services throughout Ecuador including mainland and Galapagos islands. Delivers orders within 2-5 business days to customer addresses.
• DisneysecondaryOEM/ Whitelabel/ Licensing PartnerLicensed character collection featuring Disney properties including Mickey Mouse, Minnie, Daisy, and Stitch. Products include t-shirts, sweatshirts, and apparel for men, women, and children.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• H&M: Swedish value-fashion global retailer with stores and e-commerce in Latin America. Comparable to Pinto on affordable family basics across women, men, and kids, though with a much larger global assortment and stronger digital infrastructure.
• Falabella: Chilean-origin department store with large Ecuador operations selling apparel, home, and beauty across physical stores and a strong e-commerce platform. Overlaps with Pinto on family apparel but operates as a broader multi-category incumbent.
• Ripley: Chilean department store with significant operations in Peru and a regional e-commerce footprint, covering apparel, footwear, and home. Comparable to Pinto as a regional incumbent operating in adjacent Andean markets with similar family apparel positioning.
• Old Navy: US-based family apparel value retailer under Gap Inc., focused on affordable everyday clothing for the whole family. Comparable to Pinto on family basics, cotton-led assortment, and value-tier positioning across men, women, kids, and baby.
• Forever 21: US-origin value fashion retailer with global presence, focused on trend-led basics and family apparel. Comparable to Pinto on affordable fashion basics and broad demographic reach, though positioned at a younger, more trend-driven customer than Pinto's traditional family base.
• C&A: Dutch-origin fashion retailer with one of the largest apparel footprints in Latin America, especially Brazil and Mexico, focused on affordable family basics. Directly comparable to Pinto on category (family cotton basics), price tier, and mid-market positioning, though at significantly larger scale.

Direct peers

• Tía (Almacenes Tía): Ecuadorian department store chain operating physical stores and online commerce across the country, offering apparel, home goods, and household items to mass-market consumers. Comparable to Pinto as a domestic multi-format retailer with overlapping family basic apparel assortment.
• De Prati: Ecuadorian department store chain headquartered in Quito with nationwide physical stores and a robust e-commerce site selling family apparel, footwear, and accessories. Directly comparable to Pinto as a multi-category domestic apparel retailer serving Ecuadorian families across similar price tiers.

Others

• Zara (Inditex):

Emerging players

• Shein: China-based cross-border fast-fashion e-commerce platform with rapid Latin American growth and aggressive pricing across women, men, kids, and accessories. Comparable to Pinto as a basic-apparel volume competitor, particularly threatening mid-tier t-shirts, underwear, and socks at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/empresas-pinto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empresas Pinto