Old Navy
Old Navy is an American mass-market family apparel retailer founded in 1994 and the largest brand of Gap Inc., operating 1,200+ stores and an e-commerce platform that sell affordable clothing across women, men, kids, toddler, baby, and maternity categories to budget-conscious families.
- Company typePrivate
- Founded1994
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Old Navy does
Old Navy is a mass-market family apparel brand founded in 1994 and operated as the largest division of Gap Inc. (NYSE: GAP). The company sells affordable apparel and accessories across women's, men's, girls', boys', toddler, baby, and maternity categories, plus uniforms and activewear, through more than 1,200 company-owned stores globally and a direct e-commerce platform. Revenue is generated primarily through one-time physical and online apparel sales, supplemented by third-party delivery fees via DoorDash marketplace participation.
The technology stack supporting operations includes the RADAR ceiling-mounted RFID inventory tracking system deployed across nearly 1,500 stores (99% inventory accuracy, 10%+ in-store revenue growth at adopting locations), a dynamic pricing system that adjusts prices by channel and demand, and the Inspectorio AI-powered supply chain platform used across Gap Inc. brands for supplier quality and traceability. Distribution spans company-owned retail, e-commerce, DoorDash same-day delivery from 1,000+ stores, and Instagram Checkout. Marketing is built around value pricing, designer collaborations (Anna Sui, Christopher John Rogers), celebrity campaigns (Lindsay Lohan, Katie Holmes), creator partnerships (Dhar Mann Studios), and licensed IP tie-ins (Disney, Pixar, 'The Devil Wears Prada 2').
The go-to-market is a direct-to-consumer model targeting budget-conscious families across the United States. Core customers purchase everyday basics and seasonal items at accessible price points ($6 kids' items, $8.75 maternity dress, designer collaborations up to ~$120). New category expansion includes the Old Navy Beauty test in ~150 stores and a planned accessories launch, alongside a strategic pivot into the $70 billion activewear market. The brand is currently in a turnaround posture following recent fashion missteps and consecutive quarterly misses, supported by new leadership (CCO Michael Francis, interim CMO Derek Yarbrough) under Old Navy CEO Horacio Barbeito and Gap Inc. CEO Richard Dickson.
Old Navy firmographics
Firmographics- Name
- Old Navy
- Legal name
- Old Navy (Brand of Gap Inc.)
- Website
- https://oldnavy.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Old Navy is an American mass-market family apparel retailer founded in 1994 and the largest brand of Gap Inc., operating 1,200+ stores and an e-commerce platform that sell affordable clothing across women, men, kids, toddler, baby, and maternity categories to budget-conscious families.
- Ownership category
- akta.pro rank
Where Old Navy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Navy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Retail Sales: Revenue generated from company-owned Old Navy retail stores selling apparel and accessories across women's, men's, children's, toddler, and baby categories. Old Navy operates more than 1,200 stores globally.
- E-commerce/Online Sales: Revenue from online purchases through Old Navy's e-commerce platform with options for standard shipping, same-day delivery via DoorDash, and in-store pickup.
- Marketplace Delivery Partnerships: Revenue from third-party delivery partnerships including DoorDash where Old Navy products are fulfilled through on-demand delivery networks across 1,000+ store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable basics and everyday essentials |
| Unit Pricing | Pay-as-you-go | Designer collaboration collections |
| Unit Pricing | Pay-as-you-go | Promotional clearance pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Old Navy product offering
Product offeringCore offering
Old Navy is a mid-market family apparel retailer that designs, sources, and sells affordable clothing and accessories for women, men, girls, boys, toddlers, and babies through more than 1,200 company-owned stores worldwide and a direct e-commerce platform. Its assortment centers on denim, activewear, everyday basics, school uniforms, and maternity wear, and is supplemented by rotating designer collaborations (Christopher John Rogers, Anna Sui, PinkPantheress) and licensed collections (Disney, Pixar).
Product overview
Old Navy is a mid-market family apparel retailer offering a comprehensive product portfolio across women's, men's, kids', toddler, baby, and maternity categories. The core offerings include denim (with 'Famous Jeans Since 94' branding), activewear, uniforms, and everyday casual wear. The company has expanded into new categories including beauty and personal care products (Old Navy Beauty) at select stores. Old Navy differentiates through designer collaborations including Christopher John Rogers and Anna Sui, licensed partnerships with Disney and Pixar, and strategic integrations with DoorDash for same-day delivery and Instagram Checkout for mobile shopping. The brand operates over 1,200 stores globally and generates approximately $8.7 billion in annual revenue, accounting for over half of Gap Inc.'s total sales.
Differentiator
Problem solved
Functional benefit
Brands
- Little Navy: A baby clothing collection featuring color-coordinated separates and accessories for infants aged 0-24 months, marketed as part of Old Navy's baby category.
Products and services
- Women's Apparel Full line of women's clothing including dresses, tops, bottoms, denim, activewear, and swimwear across all size ranges; sold to female consumers through stores and e-commerce.
- Men's Apparel Complete men's clothing collection featuring casual wear, workwear, activewear, denim, and accessories for male consumers.
- Girls' and Boys' Apparel Children's clothing for girls and boys including everyday wear, school uniforms, activewear, and seasonal items.
- Toddler Apparel Toddler clothing for ages 12 months to 6T in boys' and girls' categories with size-specific shopping options.
- Little Navy Baby Apparel Infant clothing from newborn to 24 months including bodysuits, pajamas, dresses, gender-neutral options, and the Little Navy organic cotton baby collection.
- Maternity Clothing Maternity apparel including dresses and tops designed for expecting mothers, with items such as the $8.75 maternity dress that gained viral attention.
- Old Navy Denim Signature denim collection for the whole family including jeans, shorts, and skirts with various washes and styles.
- Activewear Family-focused activewear line including workout apparel, sports bras, athletic shorts, and leggings.
- School Uniforms School uniforms for boys and girls including collared shirts, pants, skirts, and polo shirts.
- Old Navy x Christopher John Rogers Collection Designer collaboration capsule featuring bold, colorful apparel pieces priced $25–$85, bringing high-fashion aesthetics to Old Navy's mass-market assortment.
- Old Navy x Anna Sui Collection Designer collaboration capsule featuring bohemian-inspired apparel including lace tops, suede separates, and dresses priced $19.99–$119.99.
- Old Navy x Disney Americana Collection Licensed collaboration collection with Disney Americana-themed apparel for women, kids, and babies.
- Old Navy x Pixar Collection Licensed collaboration with Pixar featuring character-themed apparel for toddlers and kids.
- Old Navy Beauty Beauty and personal care product line including body care items priced under $25, sold alongside apparel at Old Navy stores.
- Encore Loyalty Program Customer loyalty program offering free shipping on orders $50+, member-exclusive benefits, and early access to sales for enrolled consumers.
- Old Navy Gift Cards Gift cards available for purchase and redemption across Old Navy stores and e-commerce, including promotional gift-card giveaways.
- DoorDash Same-Day Delivery On-demand same-day apparel delivery service fulfilled through DoorDash from 1,000+ Old Navy store locations across the United States.
Quantifiable outcome
- 99% inventory accuracy with RADAR tracking system
- +1 more outcomes
Companies that use Old Navy
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Old Navy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Old Navy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, core and flagship.
- PFAS-Free Textile InitiativeminorOld Navy largely eliminated intentionally added PFAS 'forever chemicals' from clothing and textile products by end of 2024 ahead of January 1, 2025 state bans in New York and California. Part of industry-wide change driven by state-level PFAS regulations.
- RADARcoreAI-powered retail intelligence platform with ceiling-mounted sensors providing 99% inventory accuracy deployed across nearly 1,500 Old Navy stores. Customers report 10%+ in-store revenue growth. RADAR processes over 100 billion item-level events daily.
- Disney/20th Century StudiosminorLicensing deal for 'The Devil Wears Prada 2' movie sequel releasing May 2, 2026. Part of extensive marketing campaign spanning fashion, beauty, automotive, and food sectors.
- Gap Inc. Accessories ExpansioncoreExpansion into accessories categories with planned launches at Gap and Old Navy to differentiate in apparel market and drive customer engagement. Capitalizing on consumer demand for affordable, trend-forward products.
- Christopher John RogersflagshipLimited-edition designer collaboration featuring colorful, maximalist pieces including floral prints, striped sets, and denim priced from $25 to $85. Second American designer collaboration under Chief Creative Officer Zac Posen's vision.
- InspectoriocoreAI-powered supply chain platform adopted by Gap Inc. and its family of brands including Old Navy for global supply chain management. Provides increased visibility, quality management, and supplier collaboration through data collection and automated task execution for product traceability.
- DoorDashcoreNationwide same-day delivery partnership enabling on-demand delivery of Old Navy apparel and accessories from 1,000+ stores across the United States. Includes denim, activewear, and seasonal products through the DoorDash app. DoorDash reports over 25% of monthly active users order from non-food vertical categories.
- Anna SuiflagshipFirst-ever designer collaboration blending vintage-inspired and modern designs featuring lace tops, suede separates, and dresses. Many items sold out quickly. Prices ranged from $19.99 to $119.99.
- Google CloudcoreMulti-year agreement between parent company Gap Inc. and Google Cloud to implement AI across retail brands including Old Navy. Initiative aims to enhance product development, customer experience, and operational tools using Gemini, Vertex AI, and BigQuery technologies.
- Gap Inc. Beauty ExpansioncoreOld Navy test launching beauty and personal care products at approximately 150 stores in fall 2025, with Gap-branded fragrances expected to follow. Partnering with Maesa for beauty assortment development and John Demsey (former Estée Lauder executive) as consultant.
- Lindsay Lohanflagship'Old Navy, New Moves' campaign promoting activewear line, inspired by 1980s workout videos, set to the song 'Whip It'. First major activewear campaign in a decade targeting the $70 billion activewear market.
- Dhar Mann StudioscoreFour-part branded short-form series 'Old Navy vs. Designer' testing whether people can differentiate Old Navy clothing from luxury fashion. First episode released January 31, 2025, garnered approximately 470,000 views on YouTube and 80,000 views on TikTok, reaching Mann's 160 million followers.
- Boys & Girls Clubs of Americaflagship30-year partnership supporting youth development through job opportunities, mentorship programs, and the This Way ONward program. Reached over 19,000 young people in 2024. Recognized with President's Award by BGCA.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Old Navy competitors and assessment
Company assessmentDirect peers
- Primark: International value fashion retailer known for extremely low prices on family apparel. Comparable on budget family positioning and fast-fashion assortment, though Primark has minimal U.S. e-commerce presence.
- Walmart: World's largest retailer with an extensive family apparel offering and aggressive value pricing. Comparable on customer demographic, scale, and store footprint — though apparel is a secondary category for Walmart.
- H&M: Global value fashion retailer offering affordable apparel for women, men, kids, and babies through company-owned stores and e-commerce. Closely comparable on assortment breadth, family-segment focus, fast-fashion model, and value price points.
- Forever 21: Fast-fashion value retailer offering trend-forward apparel at low price points. Comparable on trend-driven, affordable family apparel positioning, though primarily skewed toward younger demographics.
- TJX Companies: Operator of T.J. Maxx, Marshalls, and HomeGoods — the largest off-price apparel and home retailer in the U.S. Comparable on value-seeking customer base and treasure-hunt merchandising model.
- Target: Mass merchant with a strong owned-brand apparel assortment across the family. Comparable on customer demographic overlap (budget-conscious families), value pricing, and national store footprint.
- Ross Stores: Off-price apparel and home retailer competing directly for budget-conscious family shoppers. Comparable on value positioning, treasure-hunt shopping experience, and broad family assortment.
Emerging players
- Athleta: Gap Inc.'s activewear and athleisure brand competing in the $70B activewear market that Old Navy is now entering. Comparable as a direct intra-portfolio competitor for Old Navy's new activewear push.
Broad incumbents
- Banana Republic: Gap Inc.'s sister brand focused on elevated, workwear-leaning apparel for adults. Comparable as a sibling within the same corporate parent sharing services, technology stack, and executive oversight.
- Gap Inc. Old Navy's publicly traded parent company (NYSE: GAP) that also owns Gap, Banana Republic, and Athleta. Comparable as the parent operating company controlling Old Navy's strategy, capital allocation, and shared services including technology and supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Old Navy social profiles
Digital presenceOld Navy compliance and trust
Trust signalCompliance1 record
Old Navy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Navy leadership team
Management profileNumber of profiles
Profiles7 records
Old Navy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Navy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Navy
What does Old Navy do?
Old Navy is a mid-market family apparel retailer that designs, sources, and sells affordable clothing and accessories for women, men, girls, boys, toddlers, and babies through more than 1,200 company-owned stores worldwide and a direct e-commerce platform. Its assortment centers on denim, activewear, everyday basics, school uniforms, and maternity wear, and is supplemented by rotating designer collaborations (Christopher John Rogers, Anna Sui, PinkPantheress) and licensed collections (Disney, Pixar).
Is Old Navy a public or private company?
Old Navy is a private company. It is classified as public and is currently operating.
When was Old Navy founded?
Old Navy was founded in 1994. It employs 5,001 to 10,000 people.
Where is Old Navy based?
Old Navy is headquartered in San Francisco, United States, in the North America region.
How does Old Navy make money?
Three revenue lines are on record. Physical Retail Sales are the primary driver. The others are E-commerce/Online Sales and marketplace Delivery Partnerships.
Who are Old Navy's main competitors?
Direct peers on record are Primark, Walmart, H&M, Forever 21, TJX Companies, Target and Ross Stores. Athleta is listed as an emerging player. Broad incumbents are Banana Republic and Gap Inc..
Does Old Navy have an API?
No public API is recorded for Old Navy.