Pinturas Osel de la Laguna SA de CV
- Company typePrivate
- Founded1992
- HeadquartersTorreón, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Pinturas Osel de la Laguna SA de CV firmographics
Firmographics- Name
- Pinturas Osel de la Laguna SA de CV
- Legal name
- Pinturas Osel de la Laguna, S.A. de C.V.
- Website
- https://pinturasoseldelalaguna.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Pinturas Osel de la Laguna SA de CV is headquartered
LocationHeadquarters
- HQ city
- Torreón
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Pinturas Osel de la Laguna SA de CV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Architectural Coatings: Sale of paints, primers, and decorative coatings for residential and commercial walls (interior and exterior), sold through retail stores, e-commerce, and field sales. Revenue generated per transaction with prices in MXN.
- Product Sales - Industrial Coatings: Sale of high-performance industrial coatings including epoxy, polyurethane, zinc-rich primers, and industrial paint systems for steel, concrete, and specialized surfaces. Includes own-brand OSEL COVER industrial line.
- Product Sales - Waterproofing & Sealants: Sale of waterproofing membranes, sealants, and mortar repair products (Sika, Mapei brands), targeting construction maintenance projects.
- Equipment & Tools: Sale of application equipment including Graco airless paint sprayers, brushes, rollers, trays, and accessories. One-time hardware purchase model.
- Technical Advisory Services: Free technical consultation on coating systems, surface preparation, and product selection, delivered by NACE and SSPC certified experts. Supports product sales and customer retention.
- Commercial Credit: Flexible credit lines offered to business customers with approved accounts (8, 15, or 30-day payment terms), enabling recurring purchase relationships and higher transaction values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Architectural paints - Multiple sizes from 0.25L to 19L |
| Unit Pricing | Pay-as-you-go | Industrial coatings - High-performance systems |
| Unit Pricing | Pay-as-you-go | Waterproofing products - Sika and Mapei brands |
| Unit Pricing | Pay-as-you-go | Equipment - Graco airless sprayers and accessories |
| Subscription | Multi-year contract | Commercial credit accounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Pinturas Osel de la Laguna SA de CV product offering
Product offeringCore offering
Pinturas Osel de la Laguna distributes architectural paints, high-performance industrial coatings, waterproofing membranes, concrete repair systems, and professional painting equipment to residential, commercial, and industrial customers in Mexico. Its portfolio combines the own Osel brand with distributed international brands (Sika, Mapei, Graco) and is supported by NACE/SSPC certified technical advisory. The company operates 9 retail stores and 45 distribution points in the La Laguna region, with under-5-hour local delivery and flexible commercial credit lines.
Product overview
Pinturas Osel de la Laguna is a physical paints and construction coatings distributor headquartered in Torreón, Coahuila, Mexico, founded in 1992. The company operates as a multi-brand distributor offering its own Osel-brand paints and coatings alongside distributed brands including Graco (airless equipment), Sika (waterproofing/sealants/mortars), and Mapei (adhesives/floor solutions). The product portfolio spans paints and coatings for walls, steel, and floors; waterproofing membranes; concrete repair systems; industrial and professional painting machines; solvents and thinners; aerosol paints; and application tools/accessories. The company also provides complementary services including paint calculators (residential and industrial), technical advisory with NACE/SSPC-certified experts, and commercial credit lines. With 9 retail stores and 45 distribution points in the La Laguna region, the company serves residential, commercial, and industrial customers nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Osel: Own-brand paints and coatings for interior and exterior applications
Products and services
- Osel Brand Paints and Coatings (Architectural and Industrial)
Quantifiable outcome
- Products delivered in under 5 hours within the La Laguna region
- +2 more outcomes
Companies that use Pinturas Osel de la Laguna SA de CV
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pinturas Osel de la Laguna SA de CV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Pinturas Osel de la Laguna SA de CV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Osel (Own Brand)coreOsel is the company's own brand of paints and coatings, covering architectural paints, industrial coatings (OSEL COVER line), epoxy systems, polyurethane finishes, and zinc-rich primers. This own brand is complemented by third-party international brands to complete the product portfolio.
- SikacoreSika is a Swiss specialty chemicals company (NYSE-listed) supplying waterproofing membranes, sealants, mortars, and concrete repair products. Osel distributes Sika products in the La Laguna region, offering their waterproofing and structural repair solutions to local construction and maintenance customers.
- MapeicoreMapei is an Italian multinational construction chemicals company. Osel distributes Mapei adhesive, mortar, and flooring solutions products in the La Laguna region, including products for tile installation, floor coatings, and concrete repair.
- GracocoreGraco is a US-based manufacturer of fluid handling systems including airless paint sprayers, texture sprayers, and high-pressure lubrication equipment. Osel distributes Graco painting equipment in Mexico, offering products such as the Graco 395 Ultra PC, Graco Magnum X5, and Graco S90 Line Lazer to professional painters and industrial customers.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Pinturas Osel de la Laguna SA de CV competitors and assessment
Company assessmentBroad incumbents
- PPG Comex (now Sherwin-Williams Mexico): Largest paint manufacturer and retailer in Mexico with thousands of concessionaire stores. Comparable as the dominant national benchmark for paint and coatings distribution, with far greater scale, brand portfolio, and geographic reach than Pinturas Osel.
- Construrama: Mexico's largest construction materials retail network, selling paints, waterproofing, tools, and coatings alongside lumber, plumbing, and electrical. Comparable as a multi-brand retail channel competing for the same SMB contractor and homeowner segments.
- The Home Depot Mexico: Major home-improvement retailer in Mexico with broad paint, coatings, and accessories assortment. Comparable as a large-format retail competitor targeting both DIY consumers and small contractors in overlapping geographies.
- Pinturas Sherwin Williams (Caribbean & LatAm distributors): Global coatings major with deep Mexican presence including Lanco and other regional brands. Comparable as a multi-channel paint and coatings competitor with industrial-spec portfolio and larger geographic and category reach than Pinturas Osel.
Direct peers
- Pinturas Acuario: Mexican regional paint manufacturer and distributor with multi-brand distribution across Northern/Central Mexico. Comparable as a regionally entrenched Mexican paint distributor with own-brand products and complementary third-party brand relationships.
- Pinturas Berel: Mexican paint manufacturer and distributor selling architectural and industrial coatings across Mexico through retail and distribution networks. Comparable product mix (paints, enamels, industrial coatings) and similar multi-channel retail/wholesale model in the same national market.
Others
- Mapei Mexico: Mexican operations of Mapei and a distribution partner to Pinturas Osel. Comparable as a manufacturer of adhesives, mortars, and floor-coating systems serving the same construction and industrial customer base.
- Sika Mexicana: Mexican subsidiary of Sika AG and a key supplier to Pinturas Osel. Comparable as a waterproofing, sealant, and concrete-repair product provider whose distribution model and customer overlap (construction contractors) closely mirror the Osel proposition.
- Graco (Latin America operations): Manufacturer of professional paint-spraying equipment and a distribution partner to Pinturas Osel. Comparable as an upstream supplier of industrial application equipment whose product lines are central to Osel's industrial value proposition.
Emerging players
- Pinturas Industriales (Mexican industrial coatings specialists): Mexican-focused industrial coatings specialist offering epoxy, polyurethane, and anti-corrosive systems. Comparable as a niche competitor serving similar industrial and infrastructure clients in the Mexican market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pinturas Osel de la Laguna SA de CV social profiles
Digital presencePinturas Osel de la Laguna SA de CV compliance and trust
Trust signalCompliance2 records
Pinturas Osel de la Laguna SA de CV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinturas Osel de la Laguna SA de CV leadership team
Management profileNumber of profiles
Pinturas Osel de la Laguna SA de CV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinturas Osel de la Laguna SA de CV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinturas Osel de la Laguna SA de CV
What does Pinturas Osel de la Laguna SA de CV do?
Pinturas Osel de la Laguna distributes architectural paints, high-performance industrial coatings, waterproofing membranes, concrete repair systems, and professional painting equipment to residential, commercial, and industrial customers in Mexico. Its portfolio combines the own Osel brand with distributed international brands (Sika, Mapei, Graco) and is supported by NACE/SSPC certified technical advisory. The company operates 9 retail stores and 45 distribution points in the La Laguna region, with under-5-hour local delivery and flexible commercial credit lines.
Is Pinturas Osel de la Laguna SA de CV a public or private company?
Pinturas Osel de la Laguna SA de CV is a private company. It is classified as unknown and is currently operating.
When was Pinturas Osel de la Laguna SA de CV founded?
Pinturas Osel de la Laguna SA de CV was founded in 1992. It employs 11 to 50 people.
Where is Pinturas Osel de la Laguna SA de CV based?
Pinturas Osel de la Laguna SA de CV is headquartered in Torreón, Mexico, in the Latin America region.
How does Pinturas Osel de la Laguna SA de CV make money?
Six revenue lines are on record. Product Sales - Architectural Coatings are the primary driver. The others are product Sales - Industrial Coatings, product Sales - Waterproofing & Sealants, equipment & Tools, technical Advisory Services and commercial Credit.
Who are Pinturas Osel de la Laguna SA de CV's main competitors?
Broad incumbents on record are PPG Comex (now Sherwin-Williams Mexico), Construrama, The Home Depot Mexico and Pinturas Sherwin Williams (Caribbean & LatAm distributors). Direct peers are Pinturas Acuario and Pinturas Berel. Others are Mapei Mexico, Sika Mexicana and Graco (Latin America operations). Pinturas Industriales (Mexican industrial coatings specialists) is listed as an emerging player.
Does Pinturas Osel de la Laguna SA de CV have an API?
No public API is recorded for Pinturas Osel de la Laguna SA de CV.