Pinup

What Pinup does

Pinup Koblenz is a single-site indoor entertainment venue located at Im Metternicher Feld 24, 56072 Koblenz, Germany, that was acquired and rebranded into the Bowling Room family brand, which operates four locations across Germany (Koblenz, Trier, Overath, Hagen). The venue offers bowling lane rentals by 55-minute unit (33.50–49.50 EUR per lane depending on day and time slot), an on-site restaurant and bar, arcade games, billiards and darts, and live sports broadcasts on multiple screens. Group packages target children's birthday parties, corporate events, bachelor parties, school class outings, teen birthdays, and general party occasions, supplemented by recurring weekly themed events (Studenten Tag, Cocktail Casino, Beats & Bowl, Family Day) and seasonal All-You-Can-Eat dining events (Hotdog Bowling, Pizza Bowling, Burger events) priced at 22 EUR per person.

The business operates a direct-to-consumer model with revenue generated from lane rentals (up to 8 persons per lane), mandatory shoe rental at 3.80 EUR per person, food and beverage sales, gift voucher sales via a dedicated online storefront, and pre-packaged group offerings. Marketing is executed through Facebook, Instagram, an email newsletter (Bowling Club), and the bowlingroom.com website, which supports online reservations, event calendars, and Google/Outlook/iCalendar subscription integrations alongside a Matterport 3D virtual tour. The customer base is distributed across families with children, corporate groups, social celebrations (bachelor parties, birthdays), school groups, and young adults/students, with no enterprise anchor accounts or contract-based revenue disclosed.

The company has 11 employees and is privately held with no disclosed funding rounds, parent company ownership details, or revenue figures. Proprietary technology is limited to standard web integrations, and no AI/ML, patents, or trademarks have been disclosed. The operating status is active, and the recent acquisition and rebranding into the Bowling Room chain represent the principal strategic event, unifying the location with shared branding, marketing, and operational standards across the four-site regional chain.

Name

Pinup

Website

https://pinup-koblenz.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bowling Room Koblenz (formerly Pinup) is a single-site indoor bowling and entertainment venue in Koblenz, Germany, operating as part of a four-location regional chain. It serves families, corporate groups, school classes, and social celebrations with bowling, restaurant/bar, arcade, billiards, darts, and themed events.

Ownership category

akta.pro rank

Product category

Bowling and indoor entertainment centers

NAICS

Bowling Centers (71395), Amusement Arcades (71312), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Bowling entertainment centers
• Indoor recreation venues
• Group event hosting
• Birthday party packages
• Casual dining services

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Bowling Lane Rentals: Per-lane hourly rental of bowling lanes. Customers pay per lane per unit (55 minutes). Maximum 8 persons per lane. Pricing varies by day and time slot.
2. Food and Beverage Sales: On-site restaurant and bar serving food and drinks. Includes special All-You-Can-Eat events (Hotdog Bowling, Pizza Bowling, Burger events).
3. Group Packages: Pre-packaged offerings for children's birthdays, corporate events, bachelor parties, school trips, and teen birthdays. Includes combined bowling, food, and entertainment.
4. Gift Vouchers: Online gift voucher sales for Bowling Room Koblenz location.
5. Shoe Rental: Rental of bowling shoes at 3.80 EUR per person, required for bowling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bowling Room Koblenz (formerly pinup Koblenz) is an indoor entertainment venue that rents bowling lanes by 55-minute units (max 8 persons per lane) at variable pricing by day and time slot. The venue combines lane rentals with an on-site restaurant and bar, an arcade area, billiards and darts, recurring themed Special Events (Studenten Tag, Cocktail Casino, Beats & Bowl, Family Day), All-You-Can-Eat dining events (Hotdog Bowling, Pizza Bowling, Burger events), and pre-packaged group packages for children's birthdays, corporate events, bachelor parties, school outings, teen birthdays, and general parties.

Product overview

Bowling Room is an entertainment venue chain offering bowling, dining, and arcade gaming at multiple German locations. The core product is bowling lane rentals with variable pricing by time slot, supported by food and beverage service through the on-site Restaurant & Bar. Additional entertainment includes Arcade games, Billiards & Dart, and recurring Special Events. The company monetizes through group packages for celebrations (Kindergeburtstag, Firmenfeier, Junggesellenabschied, Schulklassen, Teenbirthday, Party Pakete), special themed dining events (All You Can Eat Events), and gift voucher sales. A loyalty program (Bowling Club) provides member-exclusive promotions. The Koblenz location was formerly operated under the 'pinup' brand before rebranding to Bowling Room.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling Room Koblenz (formerly pinup Koblenz) — Bowling Lane Rentals Per-lane hourly rental of bowling lanes (one unit = 55 minutes, max 8 persons per lane) with variable pricing by day and time slot, plus shoe rental at 3.80 EUR per person. Available to walk-in customers and pre-booked groups (families, friends, schools, corporate groups) at the Koblenz indoor venue.
• Restaurant & Bar On-site restaurant and bar serving food and drinks for bowling guests and event attendees, including themed All-You-Can-Eat offerings (Hotdog Bowling, Pizza Bowling, Burger events).
• Arcade Arcade gaming entertainment area featuring various arcade machines and games, available to bowling guests and walk-in visitors.
• Billiards & Darts Billiards and darts gaming options available at the venue as additional indoor activities for individuals and groups.
• Kindergeburtstag (Children's Birthday Parties) Pre-packaged group package for children's birthday parties, including bowling, food, and entertainment activities tailored for young guests and their families.
• Firmenfeier (Corporate Parties) Corporate event package combining bowling, food, and beverage service for team building, Christmas parties, and company celebrations. Targeted at local businesses and event organizers.
• Junggesellenabschied (Bachelor Party Packages) Bachelor party group package offering combined bowling and entertainment for pre-wedding celebrations.
• Schulklassen (School Class Outings) School class outing package designed for organized educational group visits and student activities at the bowling center.
• Teenbirthday Birthday party package designed specifically for teenage guests, with age-appropriate activities and entertainment at the venue.
• Party Pakete (General Party Packages) General party packages for various celebration occasions and group events that do not fit specialized children's, teen, bachelor, or corporate packages.
• Special Events (Weekly Recurring Themed Evenings) Weekly recurring themed evenings and special events (Studenten Tag, Cocktail Casino, Beats & Bowl, Family Day) and live sports broadcasts on multiple monitors and large screens.
• All-You-Can-Eat Events All-You-Can-Eat dining events combined with bowling, including themed evenings such as Hotdog Bowling (2 bowling units plus unlimited hot dogs at 22 EUR per person), Pizza Bowling, and Burger events.
• Gutscheine (Gift Vouchers) Online gift voucher product allowing customers to purchase value vouchers for bowling sessions and events at Bowling Room Koblenz, sold via the gutscheine.koblenz.bowlingroom.com e-commerce platform.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Bowling Room (Parent Brand)coreOthersPinup Koblenz has been acquired and rebranded as Bowling Room Koblenz. It operates as part of the Bowling Room family brand with locations in Trier, Overath, and Hagen. The acquisition brings the Koblenz location into a regional chain with shared branding, marketing, and operational standards.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Brunswick Bowling: Global bowling equipment and venue brand with bowling centers in multiple markets. Comparable on the bowling entertainment offering, though primarily a manufacturer/operator with international scale.

Broad incumbents

• Lucky Strike Entertainment: US-based bowling entertainment brand operating bowling centers integrated with bars, lounges, and event programming. Comparable in combining lane rentals with F&B and event-driven revenue.
• Hollywood Bowl Group: UK-listed ten-pin bowling entertainment operator with multiple sites combining bowling, dining, and amusements. Comparable as a multi-location bowling-led entertainment chain, although larger and UK-focused.
• Bowlero: Largest bowling entertainment operator in North America, combining bowling with dining, sports viewing, and arcades. Comparable multi-activity bowling entertainment format at much larger scale.

Direct peers

• Tenpin: UK-based bowling entertainment chain offering bowling, food & beverage, arcade, and party packages across multiple sites. Closely comparable multi-activity bowling venue model with similar group/event positioning.

Regional players

• Houdini's Bowling: German bowling entertainment venue offering lane rentals, events, and group packages. Comparable German-market bowling entertainment format and target customer mix.
• EasyBowling: German-focused bowling center operator offering lane rentals, leagues, and group events. Comparable German bowling venue business model, particularly relevant for local-market dynamics.
• COSMO Bowling: European multi-activity entertainment venue operator combining bowling with arcade and dining. Comparable multi-activity bowling + F&B + amusements format across European geographies.
• Wunderland Kalkar: Large German indoor entertainment destination combining bowling, arcade, dining, and other activities. Comparable as a multi-activity indoor entertainment venue in the German market, though larger and destination-style.

Emerging players

• MainEvent Entertainment: US-based family entertainment center operator combining bowling with laser tag, arcade, and dining. Comparable in bundling bowling into a broader family entertainment and group-events proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinupkoblenz
• Instagraminstagram.com/bowling_room
• LinkedInlinkedin.com/company/pinup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinup