Pique Newsmagazine
- Company typePrivate
- Founded1994
- HeadquartersWhistler, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Pique Newsmagazine firmographics
Firmographics- Name
- Pique Newsmagazine
- Legal name
- Pique Newsmagazine
- Website
- https://piquenewsmagazine.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pique Newsmagazine industry classification
Industry- Product category
- Local News Media
- NAICS
- Periodical Publishers (513120), Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industries
- Local & Regional Newspapers (Print & Digital) (MPAJADAB), Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where Pique Newsmagazine is headquartered
LocationHeadquarters
- HQ city
- Whistler
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pique Newsmagazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print Advertising: Local businesses and advertisers purchase print advertising space in the magazine. The publication has an impressive list of regular advertisers.
- Digital/Sponsored Content: Sponsored content section featuring local businesses and tourism-related content. Arc'teryx Climb Academy and other sponsored articles.
- Classifieds: Classified advertising including Whistler Jobs, Accommodations/Rentals, and general classified ads. Revenue from placing classified advertisements.
Distribution channels3 records
Marketing channels4 records
Pique Newsmagazine product offering
Product offeringCore offering
Pique Newsmagazine publishes a local community newsmagazine covering news, sports, opinion, arts, lifestyle, and events for the Whistler, Squamish, and Pemberton area of British Columbia. Founded in 1994, it distributes weekly print editions across the Sea-to-Sky corridor and operates a digital news website, supplemented by a portfolio of niche print/digital publications covering visitor guides, mountain biking, weddings, health, and contractors.
Product overview
Pique Newsmagazine operates a digital news website supplemented by print publications. The core product is Pique Newsmagazine, a local news website covering Whistler, Squamish, and Pemberton in British Columbia. The portfolio includes nine related print/digital publications under the Whistler Publishing LP umbrella: Pemberton Visitor's Guide, Crank'd Bike Magazine, Whistler Magazine, Discover Squamish, Wishes Whistler Wedding Magazine, Sea to Sky Health & Wellness, Sea to Sky Contractors, and FAQ The Insiders' Guide. The publications collectively serve the Sea to Sky corridor with local news, sports, opinion, arts, events coverage, real estate listings, and classifieds.
Differentiator
Problem solved
Functional benefit
Products and services
- Pique Newsmagazine Core newsmagazine covering local news, sports, opinion, arts, lifestyle, and events in the Whistler, Squamish, and Pemberton area of British Columbia. Published since 1994 with award-winning design and contemporary editorial content for residents and visitors connected to mountain culture.
- Pemberton Visitor's Guide
Companies that use Pique Newsmagazine
Customer profileSegments2 records
Ideal customer profiles2 records
Pique Newsmagazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pique Newsmagazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Glacier Media Inc.coreParent company that owns and operates Pique Newsmagazine. Glacier Media Inc. is a publicly-traded Canadian company headquartered in Vancouver, B.C. which operates more than 60 community media publications throughout Western Canada.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Pique Newsmagazine competitors and assessment
Company assessmentBroad incumbents
- Vancouver Sun: Major metropolitan daily covering British Columbia including Whistler/Squamish news. Sets the broader competitive context for regional news and competes for provincial advertiser spend, though not focused on the hyper-local Sea-to-Sky beat.
- Castanet: Major BC Interior digital news platform with strong local-news coverage. Comparable as a BC regional/community news destination competing for advertiser budgets, though operating in different sub-markets.
- CBC British Columbia: Public broadcaster with extensive BC local-news coverage including Sea-to-Sky stories. A dominant incumbent in the broader regional news market against which Pique competes for reader attention and digital ad dollars.
Others
- Issuu: Digital publishing platform that hosts Pique's print editions and thousands of similar community magazine titles. Functions as an infrastructure/enablement peer rather than a direct competitor, but is critical to Pique's digital distribution model.
Direct peers
- North Shore News: British Columbia community newspaper serving the North Shore with similar print+digital local-news model, demonstrating the same Glacier Media-style community publishing approach in an adjacent BC market.
- Squamish Chief: Community newspaper serving Squamish in the same Sea-to-Sky corridor that Pique covers, with overlapping audience and advertiser base. Both compete for the same local SMB ad dollars and reader attention across the corridor.
- Kelowna Capital News: Sister Glacier Media community newspaper in the BC Interior — directly comparable as a community-weekly print+digital publication within the same corporate portfolio, sharing back-office systems and advertiser sales infrastructure.
- Whistler Question: Long-standing Whistler community newspaper historically competing head-to-head with Pique for local news, sports, and advertising in the Whistler market, with overlapping distribution footprint and similar advertiser base.
- Coast Mountain Culture: Independent lifestyle magazine covering mountain culture in the Sea-to-Sky region with award-winning photography and editorial — directly comparable to Pique's arts/lifestyle/contemporary newsmagazine positioning.
Emerging players
- Mountain Life Media: BC-based lifestyle publication focused on mountain communities and outdoor culture, with overlapping audience and advertiser interests in the Sea-to-Sky corridor. Comparable content category though smaller and more niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pique Newsmagazine social profiles
Digital presencePique Newsmagazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pique Newsmagazine leadership team
Management profileNumber of profiles
Profiles2 records
Pique Newsmagazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pique Newsmagazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pique Newsmagazine
What does Pique Newsmagazine do?
Pique Newsmagazine publishes a local community newsmagazine covering news, sports, opinion, arts, lifestyle, and events for the Whistler, Squamish, and Pemberton area of British Columbia. Founded in 1994, it distributes weekly print editions across the Sea-to-Sky corridor and operates a digital news website, supplemented by a portfolio of niche print/digital publications covering visitor guides, mountain biking, weddings, health, and contractors.
Is Pique Newsmagazine a public or private company?
Pique Newsmagazine is a private company. It is classified as corporate owned and is currently operating.
When was Pique Newsmagazine founded?
Pique Newsmagazine was founded in 1994. It employs 11 to 50 people.
Where is Pique Newsmagazine based?
Pique Newsmagazine is headquartered in Whistler, Canada, in the North America region.
How does Pique Newsmagazine make money?
Three revenue lines are on record. Print Advertising is the primary driver. The others are digital/Sponsored Content and classifieds.
Who are Pique Newsmagazine's main competitors?
Broad incumbents on record are Vancouver Sun, Castanet and CBC British Columbia. Issuu is listed as an others. Direct peers are North Shore News, Squamish Chief, Kelowna Capital News, Whistler Question and Coast Mountain Culture. Mountain Life Media is listed as an emerging player.
Does Pique Newsmagazine have an API?
No public API is recorded for Pique Newsmagazine.
What industry is Pique Newsmagazine in?
Pique Newsmagazine's product category is Local News Media. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513120 and its SIC code is 2721.