What North Shore News does

North Shore News is a private, hyperlocal digital news publication serving North Vancouver and West Vancouver in Metro Vancouver, British Columbia. Operating within the Lodestar Media / Glacier Media publishing network, it functions as the dominant community news source for the North Shore sub-market, covering local news, BC news, sports (including Grouse Grind and FIFA World Cup 2026 coverage), real estate, arts, living content, civic affairs, weather, gas prices, and public notices from three municipal governments. Its core products — a daily-updated news website (nsnews.com), a weekday morning email newsletter, a Sunday weekend edition, a digital edition via Issuu, classifieds, and event and obituary listings — collectively form a multi-module local media platform rather than a single product.

Underlying technology is a standard CMS-driven web publishing platform hosted under the Glacier Media infrastructure (vmcdn.ca asset CDN observed in source URLs), with bolt-on integrations rather than proprietary AI or data systems: weather data from Environment Canada, gas pricing via GasBuddy, real estate listings through REW.ca, obituaries through Legacy.com, puzzle content from Boatload Puzzles, and digital edition rendering via Issuu. The asset ledger indicates no proprietary features, APIs, or AI/ML capabilities.

The business model combines five revenue streams. Reader contributions operate as a subscription / membership program with $5, $8, and $18 monthly tiers and one-time $50, $80, and $200 contributions. Display advertising and sponsored content are sold to local SMBs seeking North Shore audience reach. Classified ad placement (employment, real estate, vehicles, services, pets, obituaries, celebrations) operates as transaction-based revenue handled both self-serve and through a dedicated Lodestar Media sales contact (Adam Hogan). Real estate listings generate affiliate / referral revenue via the REW.ca partnership. A mandated public-notice stream from the City of North Vancouver, District of North Vancouver, and District of West Vancouver provides regulatory-anchored municipal revenue. The go-to-market motion is community-focused, relying on organic traffic, email list growth, social presence (Facebook, X/Twitter, Instagram), and the readers-choice and directory modules to drive both reader loyalty and advertiser demand.

Name

North Shore News

Legal name

North Shore News

Website

https://nsnews.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

North Shore News is a private hyperlocal digital news publication serving North Vancouver and West Vancouver with local news, sports, real estate, classifieds, municipal public notices, and email newsletters, operating within the Lodestar Media / Glacier Media publishing network.

Ownership category

akta.pro rank

Product category

Local News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Local news publishing
• Community journalism
• Digital news media
• Classified advertising
• News subscriptions

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Membership: Reader support program offering monthly and annual digital subscription tiers ranging from $5 to $18 per month, with one-time contributions at $50, $80, and $200 levels.
2. Display Advertising: Traditional display advertising sold to local businesses and regional advertisers seeking local audience reach.
3. Classified Advertising: Classified ad placement across categories including employment, real estate, vehicles, services, obituaries, and celebrations. Pricing varies by category and length.
4. Sponsored Content: Sponsored editorial content and native advertising from local businesses and organizations.
5. Real Estate Listings: Partnership with REW.ca for real estate listings integration, driving referral traffic and advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

North Shore News is a local digital news publication serving North Vancouver and West Vancouver, BC. It publishes hyperlocal news, sports, arts, real estate, and community content through its website (nsnews.com), daily and weekend email newsletters, a classifieds platform, real estate listings via partnership with REW.ca, and an annual Readers Choice Awards program. Revenue is generated through reader subscriptions/memberships, display advertising, classified ad placements, sponsored content, and real estate referrals.

Product overview

North Shore News is a local digital news media platform providing comprehensive coverage of North and West Vancouver. The core offering is its digital news website featuring local news, BC news, national news, world news, sports, opinion, arts, living content, and real estate news. The platform operates on a Glacier Media-owned infrastructure with the following modules and services: the main news website as the primary product; a digital subscription/support system for reader contributions; daily and weekend email newsletters; a classifieds platform for community ads; real estate listings via REW.ca partnership; community polls for reader engagement; obituary services integrated with Legacy.com; a digital edition through Issuu; local events calendar; weather service; gas price tracker; public notices; Readers Choice awards; business directories (Explore the Shore, Best Bites of the Shore); sponsored content; and interactive features like crosswords and letters to the editor.

Differentiator

Problem solved

Functional benefit

Products and services

• North Shore News Digital News Website

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Lodestar MediacoreStrategic or Co-development PartnerLodestar Media is the parent network for North Shore News, providing operational support and platform infrastructure. North Shore News is part of a network of regional news publications including Business in Vancouver, Times Colonist, and other Lodestar properties.
• Glacier MediacoreStrategic or Co-development PartnerNorth Shore News operates within the Glacier Media ecosystem, acknowledging financial support from NewsMedia Canada and the Local Journalism Initiative. Glacier Media provides publishing technology and advertising network access.
• REW.cacoreChannel Partner/ Reseller/ DistributorPartnership for real estate listings integration. North Shore News real estate section provides access to REW.ca property database covering homes for sale, apartments for rent, new developments, and real estate agents in North Vancouver and West Vancouver.
• Canada Soccer/FIFA World Cup 2026minorGTM or Marketing PartnerHost venue for Canada Soccer House World Cup fan festival at North Vancouver Shipyards. Coverage partner for FIFA World Cup events hosted in Vancouver, including match coverage, fan festival promotion, and editorial content about Canada's participation.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Burnaby Now: Community newspaper serving Burnaby, BC, also operated within the Glacier Media network. Highly comparable as a Vancouver-area hyperlocal daily covering municipal news, classifieds, and display advertising with the same product stack.
• Tri-City News: Community newspaper serving Coquitlam, Port Coquitlam, and Port Moody, BC, also under Glacier Media. Comparable as a Vancouver-area hyperlocal publication targeting suburban readership with the same revenue model.
• Vancouver Courier: Community newspaper covering Vancouver proper, part of the Glacier Media network. Comparable as a Vancouver-area community daily with identical product architecture (display ads, classifieds, newsletters, real estate integration).
• Richmond News: Community newspaper serving Richmond, BC, part of the Glacier Media community newspaper group. Directly comparable as a Metro Vancouver hyperlocal title with the same subscription, classifieds, and advertising model.
• Squamish Chief: Community newspaper serving Squamish, BC, part of the Glacier Media network. Comparable as a BC corridor community title with similar digital edition, classifieds, and local-government public-notice revenue.

Regional players

• Coast Reporter: Sunshine Coast, BC community newspaper. Comparable as a BC coastal community title with shared Glacier Media/Lodestar advertising network participation and similar hyperlocal revenue mix.
• Pique Newsmagazine: Whistler, BC weekly newspaper and magazine covering the Sea-to-Sky corridor. Comparable as a BC corridor regional publication with overlapping advertisers and a similar hyperlocal-to-regional content mix.

Broad incumbents

• Vancouver Sun: Major Metro Vancouver metropolitan daily, operated by Postmedia. Comparable as a Vancouver regional newspaper competing for the same display-advertising and real-estate-listing dollars, though at broader geographic scope.
• Business in Vancouver: BC's primary B2B business news publication, sister title under Glacier Media / Lodestar Media. Comparable as a network sibling sharing advertising infrastructure and editorial resources with North Shore News.
• Times Colonist: Victoria, BC daily newspaper, sister title under Postmedia (formerly Glacier Media network). Comparable as a regional BC newspaper sharing the same Lodestar/Glacier advertising network and operational support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/northshorenews
• Facebookfacebook.com/northshorenews
• Instagraminstagram.com/northshorenews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore News