Piramide

What Piramide does

Piramide is a Dutch early-childhood education program serving organizations and educators working with children aged 0-7, operated as a brand within De Rolf Groep B.V. (headquartered in Ochten, Gelderland). The company combines a tablet/app-based digital platform, Piramide Digitaal (available on iOS, Android, Windows, and Chromebook), with proprietary pedagogical content, physical educational materials, and a national network of certified Piramide trainers.

The platform integrates several distinct modules: a year/month/week/day planning tool pre-populated with 3,000 play activities across 12 thematic projects; De Ontwikkeldriehoek, a child monitoring system tracking developmental growth across three domains (emotional, cognitive, physical) and seven areas with both authentic and systematic observation methods; and PIVA, a digital professional skills assessment tool covering three proficiency levels (Basisbekwaam, Vakbekwaam, Excellent) for self-evaluation, coaching, and management reporting. Physical materials (puzzles, hand puppets Pippa and Bonno, discovery plates, building blocks, day rhythm packages) are sold separately through the Rolf Groep webshop. Piramide is the only VVE program in the Netherlands formally recognized as effectively proven by the Erkenningscommissie Jeugdinterventies (2023), and is listed in the NJI national database.

Piramide monetizes through a diversified model: recurring annual licenses for Piramide Digitaal (priced per organization/location, not publicly disclosed), professional training and certification programs (e-learning €38.50–€249; blended training €205–€6,450; Train de Trainer €6,450), PIVA subscriptions (from €9/year/employee), one-time physical materials sales, and study-trips/events (Italy trip €2,250–€2,500). Distribution is direct-to-customer via account managers, an e-commerce webshop, and a network of certified Piramide trainers that act as resellers/implementers. The company serves two primary verticals — Dutch childcare (kinderopvang, 0-4 years) and primary education kindergarten groups (4-7 years), including IKC (integrated child center) operators — with trainer and pedagogical-coach professionals as a secondary buyer segment. Founded around 1995, Piramide employs ~20 people and operates exclusively in the Netherlands.

Name

Piramide

Legal name

Rolf groep B.V.

Website

https://piramidemethode.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Piramide is a Dutch VVE-certified early-childhood education program (0-7 years) combining the Piramide Digitaal app, the Ontwikkeldriehoek child monitoring system, PIVA professional assessment, training programs, and physical materials. It serves Dutch childcare centers, primary school kindergartens, and pedagogical professionals via direct sales and a certified-trainer network.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

akta.pro secondary industries

Student Activity Materials & Manipulatives (Hands-on Learning Kits) (EDACAJAG), Adaptive & Personalized Learning Platforms for ECE (EDACANAJ), Standards Alignment & Curriculum Mapping Resources (State/NAEYC/Head Start) (EDACAJAN)

Keywords

• Early childhood education
• VVE curriculum
• Child development monitoring
• Educational training programs
• Pedagogical assessment

Headquarters

HQ city

Ochten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Piramide Digitaal App (Annual License/Subscription): Digital platform subscription/license for the Piramide Digitaal app, ordered per organization/location. Includes the app, Ontwikkeldriehoek child monitoring system, planning tools, and thematic content. Annual license model with per-user pricing.
2. Professional Training and Certification: Revenue from training courses, certifications, and e-learning programs for pedagogical professionals, teachers, and Piramide trainers. Includes e-learning modules (€38.50–€249), physical training courses (Kiekeboe €450, Professional Pedagogisch Coach €1,925, Train de Trainer €6,450), and certification programs.
3. Educational Materials and Physical Products: Sale of physical development materials, puzzles, puppets, posters, play environments, and other educational products through the Rolf Groep webshop. Products include puzzle series (€36.70–€71.24), discovery posters/speldecors (€444), hand puppets (€30.50–€31.48), building blocks, and themed material sets.
4. Study Trips and Events: Revenue from organized events such as the 30th anniversary study trip to Italy (Bologna/Reggio Emilia, October 2026) priced at €2,250–€2,500 per participant, and the annual Piramide Inspiratiedag (€95).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Piramide sells a complete VVE-certified educational program for children aged 0-7 years to Dutch childcare centers and primary schools, delivered via the Piramide Digitaal digital platform, the proprietary Ontwikkeldriehoek child monitoring system, the PIVA professional skills assessment tool, certified training programs, and accompanying physical development materials. The offering bundles curriculum content (3,000 play activities across 12 thematic projects), planning tools, child observation/recording, and professional development into a single integrated solution.

Product overview

Piramide is an educational program for children aged 0-7 years, combining a unified digital platform (Piramide Digitaal) with supporting modules and physical materials. The core Piramide Digitaal app serves as the central hub offering lesson planning, digital discovery plates, activities, and content, integrated with the Ontwikkeldriehoek child monitoring system and PIVA professional assessment tools. Physical development materials (puzzles, hand puppets, discovery plates, building blocks) complement the digital offering. The portfolio spans digital software, assessment/monitoring tools, training programs, and physical educational materials.

Differentiator

Problem solved

Functional benefit

Brands

• Piramide Digitaal: Digital platform/app containing the complete educational offering for children 0-7 years
• Ontwikkeldriehoek
• PIVA
• Kiekeboe met Piramide
• Pippa
• Bonno

Products and services

• Piramide Digitaal A comprehensive cross-platform digital app (iOS, Android, Windows, Chromebook) serving as the central platform for Piramide's VVE-certified educational program for children aged 0-7. Provides lesson planning tools (year/month/week/day), digital discovery plates (ontdekplaten), thousands of play activities across 12 thematic projects, songs, stories, and integration with the Ontwikkeldriehoek child monitoring and PIVA professional development features. Sold as an annual per-organization/per-user subscription license to childcare centers and primary schools.
• De Ontwikkeldriehoek (Development Triangle) Piramide's proprietary child monitoring system (kindvolgsysteem) that tracks developmental growth of children aged 0-7 across three domains (emotional, cognitive, physical) mapped to seven development areas. Supports both authentic and systematic evaluation, including the Meespelen (Playing Along) observation method with three V's (Verkennen, Verbinden, Verrijken) and integrated child dossiers (kinddossier, groepsdossier). Integrated into the Piramide Digitaal app and used by pedagogical professionals and primary school teachers for GGD/inspection reporting.
• PIVA (Piramide Vaardigheden Assessment)

Quantifiable outcome

• Children with developmental delays can catch up without negatively affecting children without delays
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• De Rolf Groep B.V.coreOthersPiramide is a brand and educational program owned by De Rolf Groep B.V., headquartered in Ochten, Netherlands. De Rolf Groep is the parent company responsible for product development, sales, marketing, and operations of the Piramide program. The Rolf Groep also operates the webshop (shop.derolfgroep.nl) and issues official VVE certificates.
• International Centre Loris Malaguzzi (Reggio Emilia)minorStrategic or Co-development PartnerAs part of the 30th anniversary study trip to Italy (October 2026), Piramide organizes a visit to the International Centre Loris Malaguzzi in Reggio Emilia, featuring lectures and workshops on the Reggio Emilia educational approach for young children. This is an educational partnership for professional development.
• Università di Bologna (University of Bologna)minorStrategic or Co-development PartnerAs part of the 30th anniversary study trip to Italy, Piramide includes a lecture at the University of Bologna on current scientific insights regarding young children and education, providing academic depth and professional development for participants.
• STO GarantminorOthersThe 30th anniversary study trip to Italy is covered by STO Garant, providing travel guarantees as required by Dutch law for package holidays. This ensures financial protection for participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bazalt Groep: Bazalt Groep is the parent organization behind Uk & Puk and other Dutch education methodologies. It is a broader incumbent operating across primary education, ECE, and school improvement, with deeper institutional reach and training infrastructure than Piramide but less specialization in the 0-7 continuous line.
• Noordhoff: Noordhoff is a Dutch educational publisher producing textbooks and digital learning environments for primary, secondary, and vocational education. It is relevant as a broad incumbent Dutch edtech and curriculum supplier but does not specialize in early childhood or VVE programs.
• ThiemeMeulenhoff: ThiemeMeulenhoff is a Dutch educational publisher providing learning materials, digital platforms, and assessment tools for schools. Comparable to Piramide on Dutch curriculum delivery and digital tooling, though broader in age range and less ECE-focused.
• Malmberg (Sanoma Learning): Malmberg is a Dutch educational publisher of textbooks and digital learning materials serving primary and secondary schools. It is comparable to Piramide in supplying standards-aligned Dutch curriculum content but operates at a much broader K-12 scale rather than the 0-7 niche.
• Sanoma Learning (Zwijsen): Sanoma Learning, including the Zwijsen imprint, is a large Dutch and Northern European educational publisher with both print and digital learning materials spanning primary and secondary education. It overlaps with Piramide on Dutch curriculum content and digital delivery but is a generalist rather than an ECE specialist.

Direct peers

• Kiki VVE (CED-groep): Kiki is a Dutch VVE methodology developed by CED-groep aimed at toddlers and preschoolers in childcare settings. It overlaps with Piramide in age range (2-4 years), VVE-certification status, and curriculum-plus-training go-to-market, making it a relevant methodological competitor.
• CEDIN (CED-groep): CEDIN provides early-childhood education programs, training, and advisory services to Dutch childcare and primary school organizations. It is comparable to Piramide as a methodology/training provider competing for the same institutional VVE budgets and tenders.
• Uk & Puk (Bazalt Groep): Uk & Puk is the leading Dutch VVE program for children 0-4 years, operated by Bazalt Groep. It competes head-to-head with Piramide for the same childcare and preschool customers, offering its own curriculum, training, and increasingly digital delivery — essentially the closest like-for-like competing VVE methodology in the Netherlands.
• Plein VVE (CPS): Plein is CPS's VVE program used by many Dutch childcare and primary school organizations. It directly competes with Piramide on VVE certification, curriculum depth, and digital tooling, and shares the same target buyer (kinderopvang and primair onderwijs management teams) and regulatory regime.

Emerging players

• Squla: Squla is a Dutch adaptive online learning platform for primary school children (and parents), with curriculum-aligned games and quizzes. It overlaps with Piramide on the digital/adaptive learning and Dutch curriculum-alignment dimensions but targets a different delivery model (consumer/B2C and homeschool) rather than institutional VVE certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PiramideNL
• Instagraminstagram.com/piramide_nl
• LinkedInlinkedin.com/company/piramidenl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piramide